Figurative language refers to expressions that convey meanings beyond the literal interpretation of words. It includes techniques such as metaphors, similes, and personification, which enhance writing by creating vivid imagery or conveying complex ideas. Unlike literal language, which communicates straightforward facts, figurative language adds depth and emotional resonance, allowing readers to experience concepts in a more imaginative way. This type of language is commonly used in poetry, literature, and everyday speech to evoke feelings and paint pictures in the mind.