Understanding Persuasive Techniques and Propaganda in Media

1. What is testimonial?

This is a statement issued by a person who witnessed an event or situation.

This is a legal statement provided under oath.

This is selling an idea or product by using famous names rather than sound evidence.

This is a type of historical document detailing a first-hand account of events.

Testimonial specifically refers to promoting an idea or product by using famous names rather than actual evidence. It is commonly used in marketing and advertising to enhance credibility.

Explanation

Testimonial specifically refers to promoting an idea or product by using famous names rather than actual evidence. It is commonly used in marketing and advertising to enhance credibility.

2. What is expert testimony?

An urban legend that has been widely accepted as true.

A personal opinion unsupported by any evidence.

A testimony given by someone who is not an expert in the field.

Expert testimony is crucial in providing informed and credible opinions on the subject matter. It carries weight due to the expertise of the individual or organization providing the testimony.

Explanation

Expert testimony is crucial in providing informed and credible opinions on the subject matter. It carries weight due to the expertise of the individual or organization providing the testimony.

3. What are glittering generalities?

Direct and straightforward statements.

Vague statements with no clear meaning.

Claims backed by evidence and data.

Glittering generalities are vague and emotionally appealing words that lack specific details or evidence to support them. This can make them sound attractive but they may not be based on facts or logic.

Explanation

Glittering generalities are vague and emotionally appealing words that lack specific details or evidence to support them. This can make them sound attractive but they may not be based on facts or logic.

4. What are generalities?

These are broad statements that are always backed up by specific data.

These are unsupported claims that lack specific evidence.

These are specific instances supported by research and evidence.

These are statements that are always accurate and universally accepted.

These make claims - usually gives a number of positive examples without backing it up with specific research.

Generalities are vague statements that lack specific evidence or research to support them. They often rely on broad examples or anecdotes rather than specific data or research findings.

Explanation

Generalities are vague statements that lack specific evidence or research to support them. They often rely on broad examples or anecdotes rather than specific data or research findings.

5. What is citing statistics?

It is a term used to describe visual representations of data such as graphs and charts.

These are fictional numbers created by authors to make their arguments seem more convincing.

Citing statistics refers to the act of simply listing numbers without any relation to the author's opinion or argument.

Citing statistics refers to the act of providing numerical data to support an author's opinion or argument, usually sourced from research or credible sources.

Explanation

Citing statistics refers to the act of providing numerical data to support an author's opinion or argument, usually sourced from research or credible sources.

6. What is emotional appeal?

This is used to slant one's view through the use of emotions. It often tugs at our heart.

This refers to the physical appearance of a product or person to attract attention.

This involves using logical reasoning and factual evidence to persuade others.

This is a type of humor used in advertisements to make people laugh and remember the product.

Emotional appeal is a persuasive technique that aims to manipulate an audience's emotions in order to win approval or agreement. It evokes feelings of sympathy, pity, anger, or fear to influence people's opinions or actions.

Explanation

Emotional appeal is a persuasive technique that aims to manipulate an audience's emotions in order to win approval or agreement. It evokes feelings of sympathy, pity, anger, or fear to influence people's opinions or actions.

7. What is appeal to reason?

This uses reason or logical statements to appeal to us.

This relies solely on personal opinions.

This involves appealing to physical senses or desires.

This uses emotional manipulation to persuade.

An appeal to reason involves using logic and rational arguments to persuade others, as opposed to emotional manipulation, personal opinions, or physical senses and desires.

Explanation

An appeal to reason involves using logic and rational arguments to persuade others, as opposed to emotional manipulation, personal opinions, or physical senses and desires.