Workflow In Hubspot Quiz Questions! Trivia

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1. In Workflows, you can easily set a delay before an action is taken. How does this work?

Explanation

When you set a delay in Workflows, it counts the number of days since the prior step, or in the case of the first step, since a contact met the starting condition.

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Workflow In Hubspot Quiz Questions! Trivia - Quiz


This quiz covers everything you need to know about Workflows in HubSpot. It is regularly updated to include new features and keep the questions fresh.
At the end... see moreof this quiz, you will see a summary of responses along with feedback on questions you got wrong. see less

2. A prospect asks how they would create an ongoing nurturing campaign for leads that enter "California" into the state field on a form. From the choices below, what is the best flow of apps to demonstrate this process?

Explanation

The correct answer is Contact Lists > Email > Workflows. The process for setting something like this up would be as follows -


  • You would want to start in Contact Lists by creating a new smart list that filters to includes contacts who entered "California" into the state field.

  • Once your list is created, create the email message or messages that you would want to send.

  • When your list and emails are finalized, tie the two together using the Workflows tool. The starting condition would be the smart list you created, and the emails would be the follow up steps.



Here are a few resources you might find helpful - How to Sell Workflows and Workflows Documentation
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3. A prospect asks if HubSpot has "branching logic" in its marketing automation tool. Which of the below is the best answer?

Explanation

While HubSpot doesn't have a visual branching editor (which is what people are usually referring to when they ask this question), it is possible to accomplish most of the same things with our Workflows tool. When a prospect talks about "branching", what they are usually trying to conceptualize is how they would move a lead from one campaign to another.

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4. A marketer you are working with has a business with a long sales cycle. They want to see how they could set up a workflow that sends 15 emails over the course of several months to their leads. You demonstrate this by setting up a workflow with the marketer, but he/she then asks - "What if someone actually becomes a customer and they are only half-way through the campaign? How do we stop this thing?" What is the best answer on how to accomplish this?

Explanation

While there are several ways to remove someone from a workflow, the best option in this example is to set up a smart list of all customers, and use that as a goal list for the workflow. You can learn more about suppression lists and how to use them here.

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5. In the dropdown list of possible starting conditions in Workflows, you'll see "no starting condition" as one of the options. What is this useful for?

Explanation

No starting condition is useful when contacts will join a workflow via a static list, or when you are manually adding contacts to a campaign from the workflow enrollment module on their contact record. Learn more about adding a static list to a workflow, or enrolling an individual contact in a workflow.

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6. Which of the following is the best explanation of what a webhook does?

Explanation

A webhook is an advanced feature of Workflows that is useful to technical customers. In short, it's a way for HubSpot to notify another system when a contact has run through a workflow. You can find some example use cases for webhooks here.

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7. Which versions of the HubSpot product include access to Workflows?

Explanation

Only HubSpot Professional & Enterprise customers get access to Workflows. Check out the HubSpot Pricing Page for more information on what each package level contains.

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8. A customer has a workflow set up that is triggered when a lead downloads a whitepaper. The workflow consists of 5 emails that go out over 30 days. The third email has a call to action to request a demo. The customer wants to stop the original workflow if a lead requests a demo and put them into a new, more specific workflow. How can they set this up?

Explanation

Workflows gives you the option to create a "goal" for each workflow that controls when the workflow stops. You can learn more in this help article on how to set up workflows.

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9. One of the actions available in Workflows is to copy a contact property value. Which of the following is the best explanation of what this does?

Explanation

Copy contact property value takes data from one field in the Contacts database, and places that data in another field of your choosing. A few examples of how you might use this -

If you accidentally created a new "phone" field in HubSpot and imported data to that field, not realizing that HubSpot already has a default "Phone Number" field, you could create a list of contacts affected by your mistake, and run them through a workflow that would move the data to the correct field to clean up your database.

Since this isn't an easily demo-able feature, if a prospect asks about it, it's best described as "an administrative tool that can be helpful in cleaning and managing your database."

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10. You are talking to a marketer who has a database of 5,000 names they collected over the course of 5 years, and is considering HubSpot and Marketo to do marketing automation. Which of the following positioning points would be best to lead with?

Explanation

While both of these are valid positioning points, the "database expiration" pitch is a stronger pitch that it makes more sense to lead with for this (and most) prospects. You can learn more about it here.

The persona-lifecycle stage pitch (outlined here) is more effective in situations where a prospect is trying to wrap their head around the differences in our lead nurturing interface and methodology versus our competitors.

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11. Which of the following are actions that are possible from within workflows? Check all that apply.

Explanation

Workflows has the ability to send an email (the most common use case), send an internal email (perhaps a notification to a sales rep), trigger a webhook, or change a contact property value, amongst other things. Workflows does not directly interact with Smart CTAs.

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  • Feb 05, 2013
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In Workflows, you can easily set a delay before an action is taken....
A prospect asks how they would create an ongoing nurturing campaign...
A prospect asks if HubSpot has "branching logic" in its marketing...
A marketer you are working with has a business with a long sales...
In the dropdown list of possible starting conditions in Workflows,...
Which of the following is the best explanation of what a webhook does?
Which versions of the HubSpot product include access to Workflows?
A customer has a workflow set up that is triggered when a lead...
One of the actions available in Workflows is to copy a contact...
You are talking to a marketer who has a database of 5,000 names they...
Which of the following are actions that are possible from within...
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