The Theory Of Reasoned Action - Martin Fishbein And Icek Ajzen

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Have you read the book "The theory of reasoned action"? How much information can you recall from the said book? Take this quiz if you have read the book to find out if you retained any information about it.


Questions and Answers
  • 1. 

    Attitudes: the sum of ______ about a particular behavior weighted by evaluations of these _____.

    Correct Answer(s)
    beliefs
    belief
    Explanation
    Attitudes are formed by a combination of beliefs and evaluations. Beliefs refer to the thoughts or opinions that individuals hold about a particular behavior. These beliefs can be positive or negative, and they contribute to shaping an individual's attitude towards that behavior. Evaluations, on the other hand, involve the assessment or judgment of these beliefs. By weighing the evaluations of their beliefs, individuals form their overall attitudes towards a specific behavior. Therefore, attitudes can be seen as the sum of beliefs about a behavior, weighted by the evaluations of these beliefs.

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  • 2. 

    Subjective norms: looks at the influence of people in one’s social environment on his/her _______ intentions; the beliefs of people, weighted by the importance one attributes to each of their opinions, will influence one’s _______ intention.

    Correct Answer(s)
    behavioural
    Explanation
    Subjective norms refer to the influence of people in one's social environment on their behavioral intentions. The beliefs of people, weighted by the importance one attributes to each of their opinions, will influence one's behavioral intention. Therefore, the correct answer is "behavioral" because subjective norms are specifically related to the influence of others on one's behavior.

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  • 3. 

    Behavioral intention: a function of both ________ toward a behavior and subjective norms toward that behavior, which has been found to predict actual behavior.

    Correct Answer(s)
    attitudes
    attitude
    Explanation
    Behavioral intention is influenced by both attitudes and subjective norms. Attitudes refer to an individual's overall evaluation or feeling towards a behavior. It includes beliefs, thoughts, and emotions associated with the behavior. Subjective norms, on the other hand, are the perceived social pressures or expectations from others regarding the behavior. Both attitudes and subjective norms play a significant role in shaping an individual's intention to engage in a behavior, and research has shown that behavioral intention is a reliable predictor of actual behavior. Therefore, the correct answer includes both "attitudes" and "attitude" as they are both essential components in understanding and predicting behavior.

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  • 4. 

    The theory of reasoned action helps to:

    • A.

      To predict consumer intentions and behaviour

    • B.

      To develop new products for consumers

    • C.

      To create cognitive cues

    • D.

      To increase sales

    Correct Answer
    A. To predict consumer intentions and behaviour
    Explanation
    The theory of reasoned action is a psychological model that suggests that people's behavior is determined by their intentions, which are influenced by their attitudes and subjective norms. By understanding these factors, the theory can be used to predict consumer intentions and behavior. It helps marketers and researchers understand why consumers make certain choices and how they can influence those choices. By knowing what consumers intend to do, businesses can better tailor their marketing strategies and increase their chances of success.

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  • 5. 

    This is the formula for the theory of reasoned action:BI = (AB) + (SN) What does BI stand for?

    • A.

      Basic Intention

    • B.

      Behavioural Intention

    • C.

      Behaviour Identified

    • D.

      Basic Identification

    Correct Answer
    B. Behavioural Intention
    Explanation
    The formula for the theory of reasoned action is BI = (AB) + (SN). The acronym BI stands for Behavioral Intention. This means that BI represents the intention or motivation of an individual to engage in a specific behavior. According to the theory, behavioral intention is a key predictor of actual behavior, as it reflects an individual's attitude and subjective norms towards the behavior in question.

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  • 6. 

    Limiting factors of the theory of reasoned action are:

    • A.

      Goals Versus Behaviors: distinction between a goal intention (an ultimate accomplishment such as losing 10 pounds) and a behavioral intention (taking a diet pill)

    • B.

      The Choice Among Alternatives: the presence of choice may dramatically change the nature of the intention formation process and the role of intentions in the performance of behaviour

    • C.

      Intentions Versus Estimates: there are clearly times when what one intends to do and what one actually expects to do are quite different

    • D.

      External Influence: external influence is not taken into account for, therefore the individual may act differently under social influence

    Correct Answer(s)
    A. Goals Versus Behaviors: distinction between a goal intention (an ultimate accomplishment such as losing 10 pounds) and a behavioral intention (taking a diet pill)
    B. The Choice Among Alternatives: the presence of choice may dramatically change the nature of the intention formation process and the role of intentions in the performance of behaviour
    C. Intentions Versus Estimates: there are clearly times when what one intends to do and what one actually expects to do are quite different
    Explanation
    The limiting factors of the theory of reasoned action include the distinction between goal intentions and behavioral intentions, the impact of choice on intention formation and behavior performance, the discrepancy between intentions and expectations, and the lack of consideration for external influence. These factors highlight the complexities and limitations of the theory in accurately predicting and explaining human behavior.

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  • Current Version
  • Mar 22, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Dec 22, 2009
    Quiz Created by
    Philhudson91
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