The Theory Of Reasoned Action - Martin Fishbein And Icek Ajzen
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Attitudes: the sum of ______ about a particular behavior weighted by evaluations of these _____.
Have you read the book "The theory of reasoned action"? How much information can you recall from the said book? Take this quiz if you have read the book to find out if you retained any information about it.
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- 2.
Subjective norms: looks at the influence of people in one’s social environment on his/her _______ intentions; the beliefs of people, weighted by the importance one attributes to each of their opinions, will influence one’s _______ intention.
Explanation
Subjective norms refer to the influence of people in one's social environment on their behavioral intentions. The beliefs of people, weighted by the importance one attributes to each of their opinions, will influence one's behavioral intention. Therefore, the correct answer is "behavioral" because subjective norms are specifically related to the influence of others on one's behavior.Rate this question:
- 3.
Behavioral intention: a function of both ________ toward a behavior and subjective norms toward that behavior, which has been found to predict actual behavior.
Explanation
Behavioral intention is influenced by both attitudes and subjective norms. Attitudes refer to an individual's overall evaluation or feeling towards a behavior. It includes beliefs, thoughts, and emotions associated with the behavior. Subjective norms, on the other hand, are the perceived social pressures or expectations from others regarding the behavior. Both attitudes and subjective norms play a significant role in shaping an individual's intention to engage in a behavior, and research has shown that behavioral intention is a reliable predictor of actual behavior. Therefore, the correct answer includes both "attitudes" and "attitude" as they are both essential components in understanding and predicting behavior.Rate this question:
- 4.
The theory of reasoned action helps to:
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To predict consumer intentions and behaviour
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To develop new products for consumers
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To create cognitive cues
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To increase sales
Correct Answer
A. To predict consumer intentions and behaviourExplanation
The theory of reasoned action is a psychological model that suggests that people's behavior is determined by their intentions, which are influenced by their attitudes and subjective norms. By understanding these factors, the theory can be used to predict consumer intentions and behavior. It helps marketers and researchers understand why consumers make certain choices and how they can influence those choices. By knowing what consumers intend to do, businesses can better tailor their marketing strategies and increase their chances of success.Rate this question:
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- 5.
This is the formula for the theory of reasoned action:BI = (AB) + (SN) What does BI stand for?
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Basic Intention
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Behavioural Intention
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Behaviour Identified
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Basic Identification
Correct Answer
A. Behavioural IntentionExplanation
The formula for the theory of reasoned action is BI = (AB) + (SN). The acronym BI stands for Behavioral Intention. This means that BI represents the intention or motivation of an individual to engage in a specific behavior. According to the theory, behavioral intention is a key predictor of actual behavior, as it reflects an individual's attitude and subjective norms towards the behavior in question.Rate this question:
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- 6.
Limiting factors of the theory of reasoned action are:
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Goals Versus Behaviors: distinction between a goal intention (an ultimate accomplishment such as losing 10 pounds) and a behavioral intention (taking a diet pill)
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The Choice Among Alternatives: the presence of choice may dramatically change the nature of the intention formation process and the role of intentions in the performance of behaviour
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Intentions Versus Estimates: there are clearly times when what one intends to do and what one actually expects to do are quite different
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External Influence: external influence is not taken into account for, therefore the individual may act differently under social influence
Correct Answer(s)
A. Goals Versus Behaviors: distinction between a goal intention (an ultimate accomplishment such as losing 10 pounds) and a behavioral intention (taking a diet pill)
A. The Choice Among Alternatives: the presence of choice may dramatically change the nature of the intention formation process and the role of intentions in the performance of behaviour
A. Intentions Versus Estimates: there are clearly times when what one intends to do and what one actually expects to do are quite differentExplanation
The limiting factors of the theory of reasoned action include the distinction between goal intentions and behavioral intentions, the impact of choice on intention formation and behavior performance, the discrepancy between intentions and expectations, and the lack of consideration for external influence. These factors highlight the complexities and limitations of the theory in accurately predicting and explaining human behavior.Rate this question:
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Current Version
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Mar 22, 2023Quiz Edited by
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Dec 22, 2009Quiz Created by
Philhudson91
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