The Theory Of Reasoned Action - Martin Fishbein And Icek Ajzen
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Have you read the book "The theory of reasoned action"? How much information can you recall from the said book? Take this quiz if you have read the book to find out if you retained any information about it.
- 1.Attitudes: the sum of ______ about a particular behavior weighted by evaluations of these _____.
- 2.Subjective norms: looks at the influence of people in one’s social environment on his/her _______ intentions; the beliefs of people, weighted by the importance one attributes to each of their opinions, will influence one’s _______ intention.
- 3.Behavioral intention: a function of both ________ toward a behavior and subjective norms toward that behavior, which has been found to predict actual behavior.
- 4.The theory of reasoned action helps to:
- A.
To predict consumer intentions and behaviour
- B.
To develop new products for consumers
- C.
To create cognitive cues
- D.
To increase sales
- 5.This is the formula for the theory of reasoned action:BI = (AB) + (SN) What does BI stand for?
- A.
Basic Intention
- B.
Behavioural Intention
- C.
Behaviour Identified
- D.
Basic Identification
- 6.Limiting factors of the theory of reasoned action are:
- A.
Goals Versus Behaviors: distinction between a goal intention (an ultimate accomplishment such as losing 10 pounds) and a behavioral intention (taking a diet pill)
- B.
The Choice Among Alternatives: the presence of choice may dramatically change the nature of the intention formation process and the role of intentions in the performance of behaviour
- C.
Intentions Versus Estimates: there are clearly times when what one intends to do and what one actually expects to do are quite different
- D.
External Influence: external influence is not taken into account for, therefore the individual may act differently under social influence
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