The Theory Of Reasoned Action - Martin Fishbein And Icek Ajzen

1. This is the formula for the theory of reasoned action:
BI = (AB) + (SN)
What does BI stand for?

Basic Intention

Behavioural Intention

Behaviour Identified

Basic Identification

The formula for the theory of reasoned action is BI = (AB) + (SN). The acronym BI stands for Behavioral Intention. This means that BI represents the intention or motivation of an individual to engage in a specific behavior. According to the theory, behavioral intention is a key predictor of actual behavior, as it reflects an individual's attitude and subjective norms towards the behavior in question.

Explanation

The formula for the theory of reasoned action is BI = (AB) + (SN). The acronym BI stands for Behavioral Intention. This means that BI represents the intention or motivation of an individual to engage in a specific behavior. According to the theory, behavioral intention is a key predictor of actual behavior, as it reflects an individual's attitude and subjective norms towards the behavior in question.

2. Behavioral intention: a function of both ________ toward a behavior and subjective norms toward that behavior, which has been found to predict actual behavior.

Behavioral intention is influenced by both attitudes and subjective norms. Attitudes refer to an individual's overall evaluation or feeling towards a behavior. It includes beliefs, thoughts, and emotions associated with the behavior. Subjective norms, on the other hand, are the perceived social pressures or expectations from others regarding the behavior. Both attitudes and subjective norms play a significant role in shaping an individual's intention to engage in a behavior, and research has shown that behavioral intention is a reliable predictor of actual behavior. Therefore, the correct answer includes both "attitudes" and "attitude" as they are both essential components in understanding and predicting behavior.

Explanation

Behavioral intention is influenced by both attitudes and subjective norms. Attitudes refer to an individual's overall evaluation or feeling towards a behavior. It includes beliefs, thoughts, and emotions associated with the behavior. Subjective norms, on the other hand, are the perceived social pressures or expectations from others regarding the behavior. Both attitudes and subjective norms play a significant role in shaping an individual's intention to engage in a behavior, and research has shown that behavioral intention is a reliable predictor of actual behavior. Therefore, the correct answer includes both "attitudes" and "attitude" as they are both essential components in understanding and predicting behavior.

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3. The theory of reasoned action helps to:

To predict consumer intentions and behaviour

To develop new products for consumers

To create cognitive cues

To increase sales

The theory of reasoned action is a psychological model that suggests that people's behavior is determined by their intentions, which are influenced by their attitudes and subjective norms. By understanding these factors, the theory can be used to predict consumer intentions and behavior. It helps marketers and researchers understand why consumers make certain choices and how they can influence those choices. By knowing what consumers intend to do, businesses can better tailor their marketing strategies and increase their chances of success.

Explanation

The theory of reasoned action is a psychological model that suggests that people's behavior is determined by their intentions, which are influenced by their attitudes and subjective norms. By understanding these factors, the theory can be used to predict consumer intentions and behavior. It helps marketers and researchers understand why consumers make certain choices and how they can influence those choices. By knowing what consumers intend to do, businesses can better tailor their marketing strategies and increase their chances of success.

4. Attitudes: the sum of ______ about a particular behavior weighted by evaluations of these _____.

Attitudes are formed by a combination of beliefs and evaluations. Beliefs refer to the thoughts or opinions that individuals hold about a particular behavior. These beliefs can be positive or negative, and they contribute to shaping an individual's attitude towards that behavior. Evaluations, on the other hand, involve the assessment or judgment of these beliefs. By weighing the evaluations of their beliefs, individuals form their overall attitudes towards a specific behavior. Therefore, attitudes can be seen as the sum of beliefs about a behavior, weighted by the evaluations of these beliefs.

Explanation

Attitudes are formed by a combination of beliefs and evaluations. Beliefs refer to the thoughts or opinions that individuals hold about a particular behavior. These beliefs can be positive or negative, and they contribute to shaping an individual's attitude towards that behavior. Evaluations, on the other hand, involve the assessment or judgment of these beliefs. By weighing the evaluations of their beliefs, individuals form their overall attitudes towards a specific behavior. Therefore, attitudes can be seen as the sum of beliefs about a behavior, weighted by the evaluations of these beliefs.

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5. Subjective norms: looks at the influence of people in one’s social environment on his/her _______ intentions; the beliefs of people, weighted by the importance one attributes to each of their opinions, will influence one’s _______ intention.

Subjective norms refer to the influence of people in one's social environment on their behavioral intentions. The beliefs of people, weighted by the importance one attributes to each of their opinions, will influence one's behavioral intention. Therefore, the correct answer is "behavioral" because subjective norms are specifically related to the influence of others on one's behavior.

Explanation

Subjective norms refer to the influence of people in one's social environment on their behavioral intentions. The beliefs of people, weighted by the importance one attributes to each of their opinions, will influence one's behavioral intention. Therefore, the correct answer is "behavioral" because subjective norms are specifically related to the influence of others on one's behavior.

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6. Limiting factors of the theory of reasoned action are:

Goals Versus Behaviors: distinction between a goal intention (an ultimate accomplishment such as losing 10 pounds) and a behavioral intention (taking a diet pill)

The Choice Among Alternatives: the presence of choice may dramatically change the nature of the intention formation process and the role of intentions in the performance of behaviour

Intentions Versus Estimates: there are clearly times when what one intends to do and what one actually expects to do are quite different

External Influence: external influence is not taken into account for, therefore the individual may act differently under social influence

The limiting factors of the theory of reasoned action include the distinction between goal intentions and behavioral intentions, the impact of choice on intention formation and behavior performance, the discrepancy between intentions and expectations, and the lack of consideration for external influence. These factors highlight the complexities and limitations of the theory in accurately predicting and explaining human behavior.

Explanation

The limiting factors of the theory of reasoned action include the distinction between goal intentions and behavioral intentions, the impact of choice on intention formation and behavior performance, the discrepancy between intentions and expectations, and the lack of consideration for external influence. These factors highlight the complexities and limitations of the theory in accurately predicting and explaining human behavior.

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