Trivia: Internet Marketing Knowledge Test! Quiz
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- 1.
Of the following website functions, which is the most important?
- A.
Having free reports, downloads, etc
- B.
Describing the services your company provides
- C.
Capturing email addresses of visitors
- D.
Having contact information on every page
Correct Answer
C. Capturing email addresses of visitorsExplanation
Capturing email addresses of visitors is the most important website function because it allows the company to build a database of potential customers and engage with them through email marketing. This function enables the company to establish a direct line of communication with visitors, which can lead to increased conversions and sales. Additionally, having access to email addresses allows the company to personalize their marketing efforts and target specific customer segments effectively.Rate this question:
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- 2.
The best way to promote a business with social media is
- A.
To advertise your company, services and products
- B.
To collect as many contacts as possible
- C.
Offer a lot of helpful and free information
- D.
Invite potential clients to visit your website
Correct Answer
C. Offer a lot of helpful and free informationExplanation
Offering a lot of helpful and free information is the best way to promote a business with social media because it allows the business to establish itself as an authority in its industry and build trust with potential clients. By providing valuable information, the business can attract and engage its target audience, who are more likely to become loyal customers. Additionally, sharing free information can help the business gain visibility and reach a wider audience, as people are more likely to share valuable content with their own networks. This approach also creates a positive brand image and fosters a sense of goodwill towards the business.Rate this question:
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- 3.
On-page search engine optimization refers to
- A.
Programming keywords into a website
- B.
Evaluating each page of a website for design
- C.
The amount of links coming into your website
- D.
The number of search engine sites a website is submitted to
Correct Answer
A. Programming keywords into a websiteExplanation
On-page search engine optimization refers to programming keywords into a website. This involves strategically incorporating relevant keywords into the website's content, meta tags, headings, and URLs to improve its visibility and ranking on search engine results pages. By optimizing the website's on-page elements, it becomes easier for search engines to understand the website's content and relevance to specific search queries, ultimately improving its chances of being ranked higher in search results.Rate this question:
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- 4.
The best way to improve search engine ranking is with
- A.
Video
- B.
A blog
- C.
Having at least 500 words of text per page
- D.
Using a lot of graphics per page
Correct Answer
B. A blogExplanation
Having a blog is the best way to improve search engine ranking because it allows for regular content updates, which search engines favor. Blogs provide an opportunity to optimize keywords and generate backlinks, both of which contribute to higher search engine rankings. Additionally, blogs encourage engagement and sharing, which can increase website visibility and traffic.Rate this question:
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- 5.
The main objective to branding is which of the following?
- A.
To have potential customers recognize your logo and marketing materials
- B.
To earn trust from your customers
- C.
Promotional materials that match and coordinate
- D.
Having a unique tag line
Correct Answer
B. To earn trust from your customersExplanation
The main objective of branding is to earn trust from customers. Branding helps to establish a positive reputation and build credibility, allowing customers to feel confident in the products or services being offered. When customers trust a brand, they are more likely to become loyal and repeat customers, as well as recommend the brand to others. By consistently delivering on promises and providing high-quality experiences, a brand can cultivate trust and create long-term relationships with customers.Rate this question:
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- 6.
Which of the following marketing techniques are most likely to pay you?
- A.
Pay per click advertising
- B.
Using social media marketing strategies
- C.
Posting press releases
- D.
Article marketing
Correct Answer
D. Article marketingExplanation
Article marketing is most likely to pay you because it involves creating and distributing informative articles to various platforms, such as websites and article directories. This technique allows you to showcase your expertise and promote your products or services indirectly. By including links or a call to action in the articles, you can drive traffic to your website and potentially generate sales or leads. Additionally, article marketing can help improve your search engine rankings, increase brand visibility, and establish you as a thought leader in your industry.Rate this question:
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- 7.
Which of the following link exchanges is the most effective for increasing search engine rank?
- A.
Ask everyone you know to link to your website
- B.
Exchange links with businesses in a related industry
- C.
Purchase links from a link exchange company
- D.
Creating a long list of recommended links on a link page
Correct Answer
B. Exchange links with businesses in a related industryExplanation
Exchanging links with businesses in a related industry is the most effective for increasing search engine rank because it helps to establish relevancy and credibility. When websites in the same industry link to each other, it signals to search engines that the content is related and trustworthy. This can lead to higher rankings in search results and increased visibility to potential customers.Rate this question:
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- 8.
When is it most ideal to send a press release?
- A.
Only when there is "big news" happening
- B.
Only around the holidays
- C.
When news seems to be slow
- D.
Tuesday through Thursday for anything newsworthy
Correct Answer
D. Tuesday through Thursday for anything newsworthyExplanation
The most ideal time to send a press release is Tuesday through Thursday for anything newsworthy. This is because these days are generally considered to have higher media consumption and engagement. Sending a press release during these days increases the chances of it being noticed and covered by journalists and media outlets. Additionally, by targeting newsworthy events or information, the press release is more likely to be considered relevant and valuable to the media, increasing the likelihood of coverage.Rate this question:
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- 9.
What is the best way to make money "while you sleep"?
- A.
By dreaming up good marketing ideas
- B.
Selling stuff on eBay
- C.
Having products on your website
- D.
Having a spouse who works the night shift
Correct Answer
C. Having products on your websiteExplanation
It's getting late and I am getting punchy!Rate this question:
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- 10.
The best way to increase the possibility of website visitors followikng through on contacting you is
- A.
Offer a 1-800-#
- B.
Tell them to call you today
- C.
Offer a freebie "take away" with your contact information
- D.
Offer testimonials
Correct Answer
B. Tell them to call you todayExplanation
This was a tough one, but every page should tell your visitor what to do, such as "call us today!" "sign up for our newsletter", etcRate this question:
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- 11.
What is a great way to improve your website's "stickiness", which is keeping someone on your website and encouraging them to come back?
- A.
Make your website interactive with things to do such as quizzes, downloads, video to watch and audio to listen to
- B.
Have a lot of text to read
- C.
Make it difficult to locate the contact information
- D.
Pack a lot of graphics, photos, and text onto each page
Correct Answer
A. Make your website interactive with things to do such as quizzes, downloads, video to watch and audio to listen toExplanation
Adding interactive elements such as quizzes, downloads, videos, and audio to a website can greatly improve its "stickiness". These features engage visitors and provide them with activities to do on the website, which not only keeps them on the site for longer but also encourages them to return in the future. By offering interactive content, the website becomes more interesting and enjoyable for users, increasing their overall engagement and likelihood of coming back for more.Rate this question:
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Current Version
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Mar 22, 2023Quiz Edited by
ProProfs Editorial Team -
Aug 14, 2009Quiz Created by
Mihealthcoach
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