Trivia: Internet Marketing Knowledge Test! Quiz

11 Questions | Total Attempts: 2796

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Trivia: Internet Marketing Knowledge Test! Quiz

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Questions and Answers
  • 1. 
    Of the following website functions, which is the most important?
    • A. 

      Having free reports, downloads, etc

    • B. 

      Describing the services your company provides

    • C. 

      Capturing email addresses of visitors

    • D. 

      Having contact information on every page

  • 2. 
    • A. 

      To advertise your company, services and products

    • B. 

      To collect as many contacts as possible

    • C. 

      Offer a lot of helpful and free information

    • D. 

      Invite potential clients to visit your website

  • 3. 
    On-page search engine optimization refers to
    • A. 

      Programming keywords into a website

    • B. 

      Evaluating each page of a website for design

    • C. 

      The amount of links coming into your website

    • D. 

      The number of search engine sites a website is submitted to

  • 4. 
    The best way to improve search engine ranking is with
    • A. 

      Video

    • B. 

      A blog

    • C. 

      Having at least 500 words of text per page

    • D. 

      Using a lot of graphics per page

  • 5. 
    The main objective to branding is which of the following?
    • A. 

      To have potential customers recognize your logo and marketing materials

    • B. 

      To earn trust from your customers

    • C. 

      Promotional materials that match and coordinate

    • D. 

      Having a unique tag line

  • 6. 
    Which of the following marketing techniques are most likely to pay you?
    • A. 

      Pay per click advertising

    • B. 

      Using social media marketing strategies

    • C. 

      Posting press releases

    • D. 

      Article marketing

  • 7. 
    • A. 

      Ask everyone you know to link to your website

    • B. 

      Exchange links with businesses in a related industry

    • C. 

      Purchase links from a link exchange company

    • D. 

      Creating a long list of recommended links on a link page

  • 8. 
    When is it most ideal to send a press release?
    • A. 

      Only when there is "big news" happening

    • B. 

      Only around the holidays

    • C. 

      When news seems to be slow

    • D. 

      Tuesday through Thursday for anything newsworthy

  • 9. 
    What is the best way to make money "while you sleep"?
    • A. 

      By dreaming up good marketing ideas

    • B. 

      Selling stuff on eBay

    • C. 

      Having products on your website

    • D. 

      Having a spouse who works the night shift

  • 10. 
    The best way to increase the possibility of website visitors followikng through on contacting you is
    • A. 

      Offer a 1-800-#

    • B. 

      Tell them to call you today

    • C. 

      Offer a freebie "take away" with your contact information

    • D. 

      Offer testimonials

  • 11. 
    • A. 

      Make your website interactive with things to do such as quizzes, downloads, video to watch and audio to listen to

    • B. 

      Have a lot of text to read

    • C. 

      Make it difficult to locate the contact information

    • D. 

      Pack a lot of graphics, photos, and text onto each page