Survey: Practice Exam 3

103 Questions | By Hath2551 | Last updated: Mar 15, 2022 | Total Attempts: 67

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SURVEY: BROADCAST JOURNALISM-Unit 3 Practice Exam

Questions and Answers

1.

Medical hucksters who sold mail order remedies to radio listeners caught the interest of the Federal Radio Commission. What happened to radio “Doctors” John R. Brinkley and Norman “TNT” Baker?
- A.
  
  FRC agents closed down their control rooms and shut off their transmitters
- B.
  
  Brinkley and Baker received suspended prison sentences for medical fraud
- C.
  
  They won in court the right to broadcast applying the legal doctrine, “listener beware”
- D.
  
  Brinkley and Baker moved their broadcasts to the Internet
- E.
  
  The FRC refused to renew their radio licenses
2.

In the 1930s, radio evangelists in California caught the attention of federal regulators. Which minister caused interference by refusing to broadcast on a single frequency?
- A.
  
  Robert Shuler (KEGF)
- B.
  
  Aimee Semple McPherson (KSFG)
- C.
  
  Father Coughlin (WOW)
- D.
  
  Tammy Faye Baker (WSB)
- E.
  
  Pat Robertson (WTAR)
3.

One of the arguments against broadcast content regulation was advanced by President Ronald Reagan’s appointment to the Federal Communications Commission. How did Mark Fowler, FCC chair characterize television?
- A.
  
  "a vast wasteland"
- B.
  
  "a public trustee"
- C.
  
  "a household appliance...toaster with pictures"
- D.
  
  "diamond in the rough"
- E.
  
  "broadband universe in a jewel-encrusted box"
4.

The FCC deregulated radio in 1981 and commercial television in 1985. How did Congress influence government oversight with respect to the FCC during the 1980s?
- A.
  
  It reduced the size of the commission from seven to five members.
- B.
  
  It added the cable bureau to the FCC.
- C.
  
  It called for FCC regulation of satellite television.
- D.
  
  It called for new rules to control cellular phones and the Internet.
- E.
  
  All of the above
5.

The FCC takes three principal steps in drafting new rules, identified by the abbreviation of the published announcements. Which one of the following is most important because it means a resolution has been reached?
- A.
  
  Notice of Inquiry (NOI)
- B.
  
  Notice of Proposed Rule Making (NPRM)
- C.
  
  Report and Order (R&O)
- D.
  
  Federal Register (FR)
- E.
  
  Temporary Restraining Order (TRO)
6.

In the eyes of the federal government, what term best defines the role of licensed broadcasters?
- A.
  
  Liberal mainstream media
- B.
  
  Government watchdogs
- C.
  
  Private enterprise
- D.
  
  Public trustees
- E.
  
  Entertainment entrepreneurs
7.

The sinking of the Titanic revealed what oversight in the Wireless Ship Act of 1910?
- A.
  
  The law failed to specify ocean steamers.
- B.
  
  The law failed to define how many passengers had to be on board.
- C.
  
  The law did not require radio wireless operators on duty at all times.
- D.
  
  The law failed to require sufficient safety jackets and boats.
- E.
  
  The law did not pertain to waters far off coast in the North Atlantic.
8.

Two radio cases, Hoover v. Intercity Radio and U.S. v. Zenith (WJAZ), underscored what deficiency in federal law with respect to radio operations?
- A.
  
  U.S. Commerce Department had not authority to deny licenses to applicants.
- B.
  
  Congress could not delegate a private business to serve as a public trustee.
- C.
  
  Pirate wireless transmitters were completely legal under federal law.
- D.
  
  Military use of wireless had lower priority than commercial broadcasting.
- E.
  
  None of the above
9.

Congress sought to remedy deficits in U.S. law with respect to issuing, denying, and regulating broadcast licenses through what 1927 act?
- A.
  
  Establishment of the Federal Communications Commission (FCC)
- B.
  
  Adoption of the fairness doctrine
- C.
  
  Oversight by the Federal Trade Commission (FTC)
- D.
  
  Establishment of the Federal Radio Commission (FRC)
- E.
  
  None of the above
10.

Of all the infractions that could result in a sanction against a broadcast station, which one is the most serious and could result in the denial of a license renewal?
- A.
  
  Obscene or indecent programming
- B.
  
  Soliciting money under false pretense
- C.
  
  Lack of candor (lying to the FCC)
- D.
  
  Promoting an illegal lottery
- E.
  
  Failure to provide a diversity of viewpoints
11.

T/F: The size of an audience usually is more important than its characteristics.
- A.
  
  True
- B.
  
  False
12.

T/F: Broadcasters give all audience members equal weight in programming decisions
- A.
  
  True
- B.
  
  False
13.

T/F: No modern media can escape the imperative to count and evaluate audiences.
- A.
  
  True
- B.
  
  False
14.

is a viewing log kept by a member of a selected household as part of the audience-measurement process.
- A.
  
  Meter
- B.
  
  Log
- C.
  
  Diary
- D.
  
  Net Rating
15.

A.C. Nielsen's dramatic contribution to audience measurement was called the .
- A.
  
  Arbitron
- B.
  
  Audimeter
- C.
  
  Portable People Meter (PPM)
- D.
  
  None of the above
16.

T/F: Audience measurement is open to challenge by its stakeholders.
- A.
  
  True
- B.
  
  False
17.

increase(s) pressure for high ratings.
- A.
  
  Internet usage
- B.
  
  Diaries
- C.
  
  Projections
- D.
  
  Industry Consolidation
- E.
  
  All of the above
18.

A is an electronic device that records the channel choices of viewers (and sometimes more.)
- A.
  
  Meter
- B.
  
  Diary
- C.
  
  Quota Sample
- D.
  
  Portable People Meter
19.

Archibald Crossley pioneered radio ratings by first using .
- A.
  
  People Meters
- B.
  
  Local People Meters
- C.
  
  Random Sampling
- D.
  
  Quota Sampling
- E.
  
  None of the Above
20.

Which of the following can measure TV viewers?
- A.
  
  HUT, HUR, PUT
- B.
  
  PUT, HUT, PIT
- C.
  
  HUT, PUR, PUT
- D.
  
  HUR, HUT, PUR
21.

BOOK is another word for .
- A.
  
  Ratings
- B.
  
  Sweeps
- C.
  
  Sampling
- D.
  
  Diaries
22.

Since the mid-1990s, the Corporation for Public Broadcasting has used ratings as a basis for granting funding to community and public radio.
- A.
  
  Audimeter
- B.
  
  Geodemographic
- C.
  
  Psychographic
- D.
  
  Nielsen's
- E.
  
  Arbitron
23.

Which type of meter is designed to supplant the sweeps-and-diaries approach to acquiring local TV ratings? (Whenever a viewer prepares to watch TV, they need to enter a code, which shows which viewer was doing the watching.)
- A.
  
  Portable People Meters
- B.
  
  Diaries
- C.
  
  Local People Meters
- D.
  
  Net ratings
24.

Which type of meter is aimed at capturing data from people listening/watching outside the house? (Hears and senses whatever show the user is watching or hearing and identifies it through codes)
- A.
  
  Local People Meters
- B.
  
  Quota Sampling
- C.
  
  Active Meters
- D.
  
  Portable People Meters
25.

In demographic and psychographic research, what defines media users?
- A.
  
  Listening Patterns, Attention
- B.
  
  Greater Texture, Detail
- C.
  
  Income, Gender
- D.
  
  Detail, Attention