Survey: Practice Exam 3

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  • 1/103 Questions

    Two radio cases, Hoover v. Intercity Radio and U.S. v. Zenith (WJAZ), underscored what deficiency in federal law with respect to radio  operations?  

    • U.S. Commerce Department had not authority to deny licenses to applicants.
    • Congress could not delegate a private business to serve as a public trustee.
    • Pirate wireless transmitters were completely legal under federal law.
    • Military use of wireless had lower priority than commercial broadcasting.
    • None of the above
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About This Quiz

This practice exam explores historical and regulatory aspects of broadcasting in the U. S., focusing on FCC actions and media law.

Survey: Practice Exam 3 - Quiz

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  • 2. 

    T/F: Broadcasters give all audience members equal weight in programming decisions

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Broadcasters do not give all audience members equal weight in programming decisions. Programming decisions are often influenced by factors such as ratings, advertising revenue, target demographics, and market trends. Broadcasters prioritize programming that appeals to a larger audience or target demographic, which may result in certain audience members having more influence than others. Therefore, the statement that broadcasters give all audience members equal weight in programming decisions is false.

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  • 3. 

    T/F: Audience measurement is open to challenge by its stakeholders.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Audience measurement is open to challenge by its stakeholders because it involves gathering data about audience behavior and preferences, which can be subjective and open to interpretation. Different stakeholders may have different perspectives and interests, leading them to question the accuracy or fairness of the measurement methods. Additionally, as technology and media consumption habits evolve, audience measurement techniques may need to be updated and adapted, which can also be a point of contention for stakeholders.

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  • 4. 

    Which of the following can measure TV viewers?

    • HUT, HUR, PUT

    • PUT, HUT, PIT

    • HUT, PUR, PUT

    • HUR, HUT, PUR

    Correct Answer
    A. HUT, PUR, PUT
    Explanation
    HUT, PUR, and PUT are all measurement metrics used to measure TV viewership. HUT stands for "Households Using Television" and measures the percentage of households that have their TV sets turned on during a specific time period. PUR stands for "Persons Using Television" and measures the percentage of individuals within the total population who are watching TV during a specific time period. PUT stands for "People Using Television" and is similar to PUR but specifically refers to the number of people watching TV. Therefore, HUT, PUR, and PUT are all valid measures for TV viewership.

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  • 5. 

    The advertising charge for mating an impression on 1,000 members of the audience is called what?

    • Cost Per Point (CPP)

    • Cost Per Thousand (CPM)

    Correct Answer
    A. Cost Per Thousand (CPM)
    Explanation
    The advertising charge for mating an impression on 1,000 members of the audience is called Cost Per Thousand (CPM). This term is commonly used in the advertising industry to measure the cost effectiveness of an ad campaign. CPM allows advertisers to calculate the cost of reaching a thousand potential customers, making it easier to compare the prices of different advertising platforms and strategies.

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  • 6. 

    Congress passed the Cable Communication Policy Act in 1984 to set the ceiling for municipal franchise fees at          %

    • 10%

    • 5%

    • .5%

    • 50%

    • None of the Above

    Correct Answer
    A. 5%
    Explanation
    The correct answer is 5%. The Cable Communication Policy Act of 1984 was passed by Congress to regulate cable television and establish guidelines for franchise fees. This act set a limit on the maximum amount that municipalities could charge cable companies for franchise fees, capping it at 5% of the company's gross revenue. This limitation was put in place to prevent excessive fees and ensure fair pricing for cable services.

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  • 7. 

                          is a preemptible package of spots that can be moved wherever a station or system desires and is sold at lower rates.

    • Single Program Sponsorship

    • Flight

    • Run of Schedule (ROS)

    • Run of Spot (ROS)

    Correct Answer
    A. Run of Schedule (ROS)
    Explanation
    Run of Schedule (ROS) refers to a type of advertising package where spots can be placed anywhere within a station or system's schedule. This means that the advertiser does not have control over the specific placement or timing of their ads. ROS packages are often sold at lower rates compared to more targeted advertising options. In this context, the given explanation suggests that the term "Run of Schedule (ROS)" matches the description provided in the question.

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  • 8. 

    In the 1930s, radio evangelists in California caught the attention of federal regulators. Which minister caused interference by refusing to broadcast on a single frequency? 

    • Robert Shuler (KEGF)

    • Aimee Semple McPherson (KSFG)

    • Father Coughlin (WOW)

    • Tammy Faye Baker (WSB)

    • Pat Robertson (WTAR)

    Correct Answer
    A. Aimee Semple McPherson (KSFG)
    Explanation
    Aimee Semple McPherson (KSFG) caused interference by refusing to broadcast on a single frequency. This suggests that McPherson's refusal to adhere to a specific frequency caused disruption in the radio waves, leading to interference with other broadcasts.

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  • 9. 

    The FCC deregulated radio in 1981 and commercial television in 1985.  How did Congress influence government oversight with respect to the FCC during the 1980s? 

    • It reduced the size of the commission from seven to five members.

    • It added the cable bureau to the FCC.

    • It called for FCC regulation of satellite television.

    • It called for new rules to control cellular phones and the Internet.

    • All of the above

    Correct Answer
    A. It reduced the size of the commission from seven to five members.
    Explanation
    During the 1980s, Congress influenced government oversight of the FCC by reducing the size of the commission from seven to five members. This change in the composition of the commission likely aimed to streamline decision-making processes and increase efficiency within the FCC. By reducing the number of members, Congress may have sought to create a more manageable regulatory body that could effectively oversee the radio and television industries.

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  • 10. 

                       is a viewing log kept by a member of a selected household as part of the audience-measurement process.             

    • Meter

    • Log

    • Diary

    • Net Rating

    Correct Answer
    A. Diary
    Explanation
    A diary is a personal record or log of one's activities, thoughts, or experiences. In the context of the audience-measurement process, a diary would be used by a member of a selected household to record their viewing habits. This information is then used to gather data on television viewership and audience ratings.

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  • 11. 

    T/F: CPM stands for Cost Per Million

    • True

    • False

    Correct Answer
    A. False
    Explanation
    CPM does not stand for Cost Per Million. CPM actually stands for Cost Per Thousand. In advertising, CPM is a metric used to measure the cost of reaching one thousand potential customers or viewers. It is commonly used in digital advertising to determine the cost effectiveness of an ad campaign. Therefore, the statement that CPM stands for Cost Per Million is incorrect.

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  • 12. 

    What type of sampling studies a specified number of subjects of one type? Ex.) 10 teenage girls or 20 male retirees. Results are open to challenge as not valid across a population

    • Random Sampling

    • Projections

    • Quota Sampling

    • All of the Above

    Correct Answer
    A. Quota Sampling
    Explanation
    Quota sampling is the correct answer because it involves selecting a predetermined number of subjects from a specific group or category, such as 10 teenage girls or 20 male retirees. This method is not random and does not represent the entire population, so the results may be open to challenge and may not be valid across the entire population.

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  • 13. 

    What type of sampling studies subjects drawn from a larger group, with each individual chosen by chance? Making results potentially valid all across that population.

    • Random Sampling

    • Quota Sampling

    • Projections

    • All of the Above

    Correct Answer
    A. Random Sampling
    Explanation
    Random sampling is a type of sampling where subjects are drawn from a larger group, and each individual is chosen by chance. This means that every member of the population has an equal chance of being selected for the study. By using random sampling, the results of the study have the potential to be valid and representative of the entire population. This method helps to minimize bias and increase the generalizability of the findings.

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  • 14. 

    Who is responsible for the planning and placement of advertising messages?

    • Account Executives

    • Account Planners

    • Media Planners/Buyers

    • Creative Team

    Correct Answer
    A. Media Planners/Buyers
    Explanation
    Media Planners/Buyers are responsible for the planning and placement of advertising messages. They are in charge of identifying target audiences, selecting appropriate media channels, negotiating media buys, and ensuring that the advertising messages reach the right audience at the right time. Account Executives handle client relationships and manage overall advertising campaigns. Account Planners are responsible for conducting research and developing strategic plans for advertising campaigns. The Creative Team is responsible for developing the actual advertising content and creative concepts.

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  • 15. 

                   is a deal that allows a manufacturer and its retailer to SHARE the cost of commercials.

    • Barter

    • Trade-Out

    • Co-Op Deals

    • Make good

    Correct Answer
    A. Co-Op Deals
    Explanation
    Co-Op Deals is the correct answer because it refers to a partnership between a manufacturer and its retailer where they both contribute to the cost of commercials. This arrangement allows both parties to share the expenses and benefit from the advertising campaign. By pooling their resources, the manufacturer and retailer can reach a larger audience and promote their products or services more effectively.

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  • 16. 

    The FCC placed its first cap on ownership of radio and TV stations in 1952 with the "             ."

    • Section 315

    • Rule of Conglomerates

    • Rule of Five

    • Rule of Sevens

    • Rule of Diversity

    Correct Answer
    A. Rule of Sevens
    Explanation
    The correct answer is "Rule of Sevens." The FCC implemented the Rule of Sevens in 1952, which limited the ownership of radio and TV stations. This rule stated that no entity could own more than seven AM radio stations, seven FM radio stations, and seven television stations nationwide. The purpose of this rule was to promote diversity and prevent monopolies in the broadcasting industry.

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  • 17. 

    The Telecommunications Act of 1996 placed an "all-you-can-own" rule for radio stations on a                   basis.

    • Local

    • National

    • Personal

    • Global

    • All of the Above

    Correct Answer
    A. National
    Explanation
    The correct answer is "National" because the Telecommunications Act of 1996 implemented a rule that allowed radio stations to own as many stations as they wanted on a national basis. This means that radio stations could expand their ownership across the entire country, rather than being limited to a specific local or regional area.

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  • 18. 

    A single owner can hold licenses to a triopoly if:

    • The market has less more than 15 stations and if only 1 of the 3 is rated among the bottom 3

    • The market has more than 18 stations and if only 1 of the 3 is rated among the top 4

    • 1 of the 3 is not rated

    • A single owner cannot hold licenses to a triopoly

    Correct Answer
    A. The market has more than 18 stations and if only 1 of the 3 is rated among the top 4
    Explanation
    A single owner can hold licenses to a triopoly if the market has more than 18 stations and if only 1 of the 3 is rated among the top 4. This means that in a market with a large number of stations, the single owner can have licenses for a triopoly as long as they are not among the top 4 rated stations. This allows for competition and diversity among the top-rated stations while still allowing the single owner to hold licenses for the remaining two stations.

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  • 19. 

    Before 1978, the government granted                 of all broadcast licenses to minorities. Only 40 stations out of more than 8,500.

    • 89%

    • 1%

    • 1/2 of 1%

    • 7/8 of 1%

    Correct Answer
    A. 1/2 of 1%
    Explanation
    Before 1978, the government granted only 1/2 of 1% of all broadcast licenses to minorities. This means that out of more than 8,500 broadcast licenses, only 40 stations were granted to minorities, which accounts for a very small percentage of the total licenses.

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  • 20. 

    If you owned a broadcst of cable property and were willing to sell it to a female of minority, you would get a                    . 

    • Boost in ratings

    • Tax break

    • Ticket from the FCC

    • None of the Above

    Correct Answer
    A. Tax break
    Explanation
    If you owned a broadcast or cable property and were willing to sell it to a female of minority, you would receive a tax break. This is because the government often provides incentives and benefits to encourage diversity and equal representation in various industries, including the media. By selling the property to a female of minority, you would be contributing to this goal and thus be eligible for a tax break as a reward.

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  • 21. 

    T/F: Ratings are used to "rate" programs.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The statement is incorrect. Ratings are not used to "rate" programs. Ratings are used to provide information about the content of a program, such as its suitability for different age groups or the presence of explicit language or violence. They are meant to help viewers make informed decisions about what they choose to watch.

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  • 22. 

    What led networks to remove most single-sponsored shows from their schedule?

    • The practice of "clipping"

    • The corruption of game shows

    • The unfairness of competition

    • The rise of multiple sponsorship dollars

    Correct Answer
    A. The corruption of game shows
    Explanation
    The corruption of game shows led networks to remove most single-sponsored shows from their schedule. This could be due to scandals and controversies surrounding rigged game shows, which damaged the credibility and trust of viewers. Networks may have decided to distance themselves from such shows to maintain their reputation and ensure fairness in their programming.

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  • 23. 

    One of the arguments against broadcast content regulation was advanced by President Ronald Reagan’s appointment to the Federal Communications Commission.  How did Mark Fowler, FCC chair characterize television? 

    • "a vast wasteland"

    • "a public trustee"

    • "a household appliance...toaster with pictures"

    • "diamond in the rough"

    • "broadband universe in a jewel-encrusted box"

    Correct Answer
    A. "a household appliance...toaster with pictures"
    Explanation
    Mark Fowler, the FCC chair, characterized television as "a household appliance...toaster with pictures." This suggests that Fowler viewed television as a common and everyday item, comparable to a household appliance like a toaster. This characterization implies that television is not a medium of great significance or importance, but rather something mundane and unremarkable.

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  • 24. 

    The sinking of the Titanic revealed what oversight in the Wireless Ship Act of 1910? 

    • The law failed to specify ocean steamers.

    • The law failed to define how many passengers had to be on board.

    • The law did not require radio wireless operators on duty at all times.

    • The law failed to require sufficient safety jackets and boats.

    • The law did not pertain to waters far off coast in the North Atlantic.

    Correct Answer
    A. The law did not require radio wireless operators on duty at all times.
    Explanation
    The sinking of the Titanic revealed that the Wireless Ship Act of 1910 did not require radio wireless operators to be on duty at all times. This oversight meant that there was no mandatory 24/7 communication available between the ship and potential rescuers, leading to delays in receiving distress signals and ultimately contributing to the loss of many lives.

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  • 25. 

    T/F: The size of an audience usually is more important than its characteristics.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The statement suggests that the size of an audience is not more important than its characteristics. This means that the quality and relevance of the audience's characteristics, such as their interests, demographics, and preferences, hold greater significance than the sheer number of people present. It implies that having a smaller audience with the right characteristics can be more valuable and effective than having a larger audience that may not be as relevant or engaged.

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  • 26. 

    T/F: No modern media can escape the imperative to count and evaluate audiences.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    In today's digital age, all forms of modern media, such as television, radio, newspapers, and websites, rely heavily on audience measurement and evaluation to determine their success. This is because audience data is crucial for advertisers and content creators to understand their target market, make informed decisions, and generate revenue. Whether it is through ratings, page views, click-through rates, or social media engagement, modern media cannot ignore the need to track and analyze audience behavior. Therefore, the statement that no modern media can escape the imperative to count and evaluate audiences is true.

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  • 27. 

    What was the unsuccessful 1990s effort by TV networks to design alternative ratings systems to Nielsen's called?

    • SMART

    • TargetTV

    • Book

    • Hooper

    Correct Answer
    A. SMART
    Explanation
    The unsuccessful 1990s effort by TV networks to design alternative ratings systems to Nielsen's was called SMART.

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  • 28. 

    What early ratings service, created by and for radio advertisers, began trying in 1930 to measure the national audience?

    • A.C. Nielsen

    • Hooper

    • Cooperative Analysis of Broadcasting (CAB)

    • SMART

    Correct Answer
    A. Cooperative Analysis of Broadcasting (CAB)
    Explanation
    Cooperative Analysis of Broadcasting (CAB) is the correct answer because it was an early ratings service that was created by and for radio advertisers. It began its efforts in 1930 to measure the national audience. A.C. Nielsen is not the correct answer because while it is a well-known ratings service, it was primarily focused on television ratings rather than radio. Hooper and SMART are also not the correct answers as they are not relevant to the question.

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  • 29. 

    T/F: Projecting future ratings is an early step in the development of programming.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Projecting future ratings is an early step in the development of programming because it allows programmers to anticipate the potential success or popularity of a particular program or project. By analyzing past data, market trends, and audience preferences, programmers can make informed decisions about the content, timing, and promotion of their programming. This helps them to allocate resources effectively and increase the chances of creating successful and profitable programming.

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  • 30. 

    The internet focused brand of Nielsen Media Research expands audience measurement and analysis. What is it called?

    • A.C. Nielsen

    • Neilsen Media Research

    • Nielsen NetRatings

    • Net

    Correct Answer
    A. Nielsen NetRatings
    Explanation
    Nielsen NetRatings is the correct answer because it is the internet-focused brand of Nielsen Media Research that specializes in expanding audience measurement and analysis. This brand specifically focuses on providing data and insights related to online audience behavior, allowing businesses to better understand their digital audience and make informed decisions based on the data provided by Nielsen NetRatings.

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  • 31. 

                      is A.C. Nielsen's term for one group of communities where the audience receives the same radio and television signals.

    • Target Audience

    • Reach

    • Designated Market Area (DMA)

    • Frequency

    Correct Answer
    A. Designated Market Area (DMA)
    Explanation
    Designated Market Area (DMA) is the correct answer because it refers to a specific geographic area where the audience receives the same radio and television signals. It is a term used by A.C. Nielsen to define a group of communities that share the same media market. The DMA helps advertisers and broadcasters to target their advertising and programming to a specific region and measure the reach and effectiveness of their campaigns within that area.

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  • 32. 

                   is the measure of advertising reinforcement--usually an estimate of how many times the audience has been exposed to a spot.

    • Reach

    • Frequency

    • Avails

    • Flight

    Correct Answer
    A. Frequency
    Explanation
    Frequency is the measure of advertising reinforcement, specifically an estimate of how many times the audience has been exposed to a spot. It indicates the number of times an advertisement or message is delivered to the target audience. A higher frequency means that the advertisement has been shown multiple times to the same audience, increasing the chances of message retention and recall. Frequency is an important metric in advertising campaigns as it helps in determining the effectiveness and impact of the message on the target audience.

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  • 33. 

    The flight of commercials where the TV station or cable system promises to run the spots in the highest-rated time period available is called what?

    • Flight

    • Best Time Available (BTA)

    • Best Reach Available (BRA)

    • Reach

    Correct Answer
    A. Best Time Available (BTA)
    Explanation
    The correct answer is "Best Time Available (BTA)." This refers to the practice of TV stations or cable systems promising to air commercials during the most popular and highest-rated time slots. Advertisers prefer this option as it ensures maximum visibility and exposure to the target audience. The term "flight" refers to a specific period during which the commercials are aired. "Best Reach Available (BRA)" and "Reach" are not accurate terms for this concept.

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  • 34. 

    The total of all ratings points received for all spots over a specified period of time is called what?

    • Gross Impressions (GI)

    • Gross Rating Points (GRP)

    • Cume

    • Target Rating Points (TRP)

    Correct Answer
    A. Gross Rating Points (GRP)
    Explanation
    Gross Rating Points (GRP) is the correct answer because it refers to the total of all ratings points received for all spots over a specified period of time. GRP is a common metric used in advertising and media planning to measure the overall reach and frequency of a campaign. It takes into account both the size of the target audience reached and the number of times they were exposed to the advertising message. Cume, Target Rating Points (TRP), and Gross Impressions (GI) are not the correct answers as they do not specifically refer to the total ratings points received over a specified period of time.

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  • 35. 

    Spots that are added or re-scheduled when a television station or network fails to air them properly or to deliver a CPM guaranteed to the sponsor called?

    • Make-Goods

    • Co-Ops

    • Trade-Outs

    • Cross Platforms

    Correct Answer
    A. Make-Goods
    Explanation
    Make-Goods are spots that are added or re-scheduled when a television station or network fails to air them properly or to deliver a CPM guaranteed to the sponsor. This means that if the station or network did not fulfill their obligation to air the spots correctly or deliver the agreed-upon number of impressions, they will make up for it by providing additional spots or rescheduling them at a later time. Make-Goods ensure that the sponsor gets the value they paid for and compensates for any shortcomings in the original airing or delivery.

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  • 36. 

    What does "PLC" stand for?

    • Program Lean Commercials

    • Placement Lucked Commercials

    • Program Length Commercials

    • Placement Length Commercials

    Correct Answer
    A. Program Length Commercials
    Explanation
    "PLC" stands for "Program Length Commercials". This term refers to the advertisements that are aired during a television program and typically last for a specific duration of time. The other options, "Program Lean Commercials" and "Placement Lucked Commercials", do not accurately represent the commonly known acronym "PLC".

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  • 37. 

    The Cases of Intercity and Zenity vs. Hoover proved what?

    • Local Stations are the only true broadcasters

    • The Government completely ruled the media

    • The department cannot deny licenses

    • All of the Above

    Correct Answer
    A. The department cannot deny licenses
    Explanation
    The Cases of Intercity and Zenity vs. Hoover proved that the department cannot deny licenses. This means that the department responsible for granting licenses to broadcasters does not have the authority to refuse or reject license applications. The cases likely set a legal precedent or established a legal interpretation that prevents the department from denying licenses to broadcasters.

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  • 38. 

    What is the correct order of the rule-making process?

    • NOI, R&O, NPRM

    • R&O, NOI, NPRM

    • NOI, NPRM, R&O

    • None of the Above

    Correct Answer
    A. NOI, NPRM, R&O
    Explanation
    The correct order of the rule-making process is NOI, NPRM, R&O. The process begins with a Notice of Inquiry (NOI), which is a preliminary step to gather information and public input on a particular issue. This is followed by a Notice of Proposed Rulemaking (NPRM), where the regulatory agency proposes a specific rule and seeks public comments. Finally, the process concludes with a Report and Order (R&O), where the agency finalizes the rule after considering public comments and other factors.

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  • 39. 

    T/F: The scarcity of spectrum space limits broadcast frequencies and station licenses.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The scarcity of spectrum space refers to the limited amount of frequencies available for broadcasting. This limitation affects the number of broadcast frequencies that can be allocated and the number of station licenses that can be issued. As a result, there is a restriction on the number of broadcasters that can operate in a given area. Therefore, it is true that the scarcity of spectrum space limits broadcast frequencies and station licenses.

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  • 40. 

    A part of the licensing process, a             is authorization by the FCC to build a broadcast facility or to make substantial changes in an existing one.

    • Notice of Inquiry (NOI)

    • Construction Permit (CP)

    • Renewal Expectancy

    • Report and Order (R&O)

    Correct Answer
    A. Construction Permit (CP)
    Explanation
    A construction permit (CP) is a part of the licensing process where the FCC grants authorization to build a broadcast facility or make significant modifications to an existing one. This permit allows the licensee to proceed with the physical construction or alteration of the broadcast facility. It is a crucial step in the licensing process as it ensures that the licensee has met all the necessary requirements and regulations before starting the construction or modification work.

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  • 41. 

    A construction permit (CP) confirms which of the following?

    • Citizenship

    • The quality of your character (non-convicted felons)

    • The depth of your pockets (sufficient resources)

    • It will confirm all of the above

    Correct Answer
    A. It will confirm all of the above
    Explanation
    A construction permit (CP) confirms all of the above options, including citizenship, the quality of your character (non-convicted felons), and the depth of your pockets (sufficient resources). This means that in order to obtain a construction permit, one must provide proof of citizenship, demonstrate a good character by not having any felony convictions, and show that they have enough financial resources to carry out the construction project.

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  • 42. 

    T/F: The FCC almost never revokes a station license, and renews licenses about 98% of the time.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The explanation for the given answer is that the Federal Communications Commission (FCC) rarely revokes a station license and, in most cases, renews licenses about 98% of the time. This indicates that the FCC generally maintains a lenient approach towards license renewals, allowing stations to continue operating unless there are significant violations or breaches of regulations. This high renewal rate suggests that the FCC prioritizes maintaining a stable broadcasting environment and supports the continuity of licensed stations.

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  • 43. 

    T/F: License renewals can only be "okayed" for the long term.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The statement is false because license renewals can be "okayed" for both the short term and the long term. There is no restriction on the duration for which a license renewal can be approved. Therefore, the given statement is incorrect.

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  • 44. 

    T/F: Stations have been shrinking in size and growing in number.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The statement contradicts the given answer. It states that stations have been shrinking in size and growing in number. However, the correct answer is False, indicating that the statement is not true. Therefore, the stations have not been shrinking in size and growing in number.

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  • 45. 

    The Congress settled on a      % limit to ownership in 2004.

    • 5%

    • 49%

    • 39%

    • 98%

    • None of the Above

    Correct Answer
    A. 39%
    Explanation
    In 2004, the Congress settled on a 39% limit to ownership. This means that no individual or entity can own more than 39% of a particular asset or company. This limit was likely put in place to prevent monopolies and promote fair competition in the market. It ensures that no single entity has too much control or influence, which can be detrimental to the economy and consumers.

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  • 46. 

    For markets with 5 or fewer TV stations, the rule is only        TV station per owner.

    • 4

    • 5

    • 0

    • 1

    • 2

    Correct Answer
    A. 1
    Explanation
    The given statement suggests that in markets with 5 or fewer TV stations, there should be only one TV station per owner. This means that a single owner cannot own more than one TV station in such markets.

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  • 47. 

    Why do we need research?

    • How much money to charge advertisers

    • Programming decisions

    • Talent, Format, Design

    • Know your audience AND your competitor's

    • All of the Above

    Correct Answer
    A. All of the Above
    Explanation
    Research is necessary for various reasons. Firstly, it helps in determining how much money to charge advertisers by analyzing market trends, competitor pricing, and audience demand. Secondly, research is crucial for making programming decisions by understanding audience preferences, identifying popular talent, and determining the most effective format and design. Lastly, research is essential for knowing both the audience and competitor's strategies, which helps in staying ahead in the market. Therefore, all the mentioned options are valid reasons for the need of research.

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  • 48. 

    The                is designed to create awareness of a legal problem or issue and to invite informed comments on how it should be resolved. The Federal Register is responsible for publishing it.

    • R&O

    • NOI

    • NPRM

    • ROI

    • None of the Above

    Correct Answer
    A. NOI
    Explanation
    A Notice of Inquiry (NOI) is designed to create awareness of a legal problem or issue and to invite informed comments on how it should be resolved. The Federal Register is responsible for publishing it.

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  • 49. 

    Medical hucksters who sold mail order remedies to radio listeners caught the interest of the Federal Radio Commission.  What happened to radio “Doctors” John R. Brinkley and Norman “TNT” Baker? 

    • FRC agents closed down their control rooms and shut off their transmitters

    • Brinkley and Baker received suspended prison sentences for medical fraud

    • They won in court the right to broadcast applying the legal doctrine, “listener beware”

    • Brinkley and Baker moved their broadcasts to the Internet

    • The FRC refused to renew their radio licenses

    Correct Answer
    A. The FRC refused to renew their radio licenses
    Explanation
    The correct answer states that the Federal Radio Commission (FRC) refused to renew the radio licenses of "Doctors" John R. Brinkley and Norman "TNT" Baker. This suggests that the FRC took action against them and prevented them from continuing their radio broadcasts.

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Quiz Review Timeline (Updated): Aug 29, 2023 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Aug 29, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • May 04, 2009
    Quiz Created by
    Hath2551
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