Survey: Practice Exam 3
SURVEY: BROADCAST JOURNALISM-Unit 3 Practice Exam
- 1.Medical hucksters who sold mail order remedies to radio listeners caught the interest of the Federal Radio Commission. What happened to radio “Doctors” John R. Brinkley and Norman “TNT” Baker?
- A.
FRC agents closed down their control rooms and shut off their transmitters
- B.
Brinkley and Baker received suspended prison sentences for medical fraud
- C.
They won in court the right to broadcast applying the legal doctrine, “listener beware”
- D.
Brinkley and Baker moved their broadcasts to the Internet
- E.
The FRC refused to renew their radio licenses
- 2.In the 1930s, radio evangelists in California caught the attention of federal regulators. Which minister caused interference by refusing to broadcast on a single frequency?
- A.
Robert Shuler (KEGF)
- B.
Aimee Semple McPherson (KSFG)
- C.
Father Coughlin (WOW)
- D.
Tammy Faye Baker (WSB)
- E.
Pat Robertson (WTAR)
- 3.One of the arguments against broadcast content regulation was advanced by President Ronald Reagan’s appointment to the Federal Communications Commission. How did Mark Fowler, FCC chair characterize television?
- A.
"a vast wasteland"
- B.
"a public trustee"
- C.
"a household appliance...toaster with pictures"
- D.
"diamond in the rough"
- E.
"broadband universe in a jewel-encrusted box"
- 4.The FCC deregulated radio in 1981 and commercial television in 1985. How did Congress influence government oversight with respect to the FCC during the 1980s?
- A.
It reduced the size of the commission from seven to five members.
- B.
It added the cable bureau to the FCC.
- C.
It called for FCC regulation of satellite television.
- D.
It called for new rules to control cellular phones and the Internet.
- E.
All of the above
- 5.The FCC takes three principal steps in drafting new rules, identified by the abbreviation of the published announcements. Which one of the following is most important because it means a resolution has been reached?
- A.
Notice of Inquiry (NOI)
- B.
Notice of Proposed Rule Making (NPRM)
- C.
Report and Order (R&O)
- D.
Federal Register (FR)
- E.
Temporary Restraining Order (TRO)
- 6.In the eyes of the federal government, what term best defines the role of licensed broadcasters?
- A.
Liberal mainstream media
- B.
Government watchdogs
- C.
Private enterprise
- D.
Public trustees
- E.
Entertainment entrepreneurs
- 7.The sinking of the Titanic revealed what oversight in the Wireless Ship Act of 1910?
- A.
The law failed to specify ocean steamers.
- B.
The law failed to define how many passengers had to be on board.
- C.
The law did not require radio wireless operators on duty at all times.
- D.
The law failed to require sufficient safety jackets and boats.
- E.
The law did not pertain to waters far off coast in the North Atlantic.
- 8.Two radio cases, Hoover v. Intercity Radio and U.S. v. Zenith (WJAZ), underscored what deficiency in federal law with respect to radio operations?
- A.
U.S. Commerce Department had not authority to deny licenses to applicants.
- B.
Congress could not delegate a private business to serve as a public trustee.
- C.
Pirate wireless transmitters were completely legal under federal law.
- D.
Military use of wireless had lower priority than commercial broadcasting.
- E.
None of the above
- 9.Congress sought to remedy deficits in U.S. law with respect to issuing, denying, and regulating broadcast licenses through what 1927 act?
- A.
Establishment of the Federal Communications Commission (FCC)
- B.
Adoption of the fairness doctrine
- C.
Oversight by the Federal Trade Commission (FTC)
- D.
Establishment of the Federal Radio Commission (FRC)
- E.
None of the above
- 10.Of all the infractions that could result in a sanction against a broadcast station, which one is the most serious and could result in the denial of a license renewal?
- A.
Obscene or indecent programming
- B.
Soliciting money under false pretense
- C.
Lack of candor (lying to the FCC)
- D.
Promoting an illegal lottery
- E.
Failure to provide a diversity of viewpoints
- 11.T/F: The size of an audience usually is more important than its characteristics.
- A.
True
- B.
False
- 12.T/F: Broadcasters give all audience members equal weight in programming decisions
- A.
True
- B.
False
- 13.T/F: No modern media can escape the imperative to count and evaluate audiences.
- A.
True
- B.
False
- 14.is a viewing log kept by a member of a selected household as part of the audience-measurement process.
- A.
Meter
- B.
Log
- C.
Diary
- D.
Net Rating
- 15.A.C. Nielsen's dramatic contribution to audience measurement was called the .
- A.
Arbitron
- B.
Audimeter
- C.
Portable People Meter (PPM)
- D.
None of the above
- 16.T/F: Audience measurement is open to challenge by its stakeholders.
- A.
True
- B.
False
- 17.increase(s) pressure for high ratings.
- A.
Internet usage
- B.
Diaries
- C.
Projections
- D.
Industry Consolidation
- E.
All of the above
- 18.A is an electronic device that records the channel choices of viewers (and sometimes more.)
- A.
Meter
- B.
Diary
- C.
Quota Sample
- D.
Portable People Meter
- 19.Archibald Crossley pioneered radio ratings by first using .
- A.
People Meters
- B.
Local People Meters
- C.
Random Sampling
- D.
Quota Sampling
- E.
None of the Above
- 20.Which of the following can measure TV viewers?
- A.
HUT, HUR, PUT
- B.
PUT, HUT, PIT
- C.
HUT, PUR, PUT
- D.
HUR, HUT, PUR
- 21.BOOK is another word for .
- A.
Ratings
- B.
Sweeps
- C.
Sampling
- D.
Diaries
- 22.Since the mid-1990s, the Corporation for Public Broadcasting has used ratings as a basis for granting funding to community and public radio.
- A.
Audimeter
- B.
Geodemographic
- C.
Psychographic
- D.
Nielsen's
- E.
Arbitron
- 23.Which type of meter is designed to supplant the sweeps-and-diaries approach to acquiring local TV ratings? (Whenever a viewer prepares to watch TV, they need to enter a code, which shows which viewer was doing the watching.)
- A.
Portable People Meters
- B.
Diaries
- C.
Local People Meters
- D.
Net ratings
- 24.Which type of meter is aimed at capturing data from people listening/watching outside the house? (Hears and senses whatever show the user is watching or hearing and identifies it through codes)
- A.
Local People Meters
- B.
Quota Sampling
- C.
Active Meters
- D.
Portable People Meters
- 25.In demographic and psychographic research, what defines media users?
- A.
Listening Patterns, Attention
- B.
Greater Texture, Detail
- C.
Income, Gender
- D.
Detail, Attention
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