Survey: Practice Exam 3

103 Questions | Total Attempts: 59

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Practice Exam Quizzes & Trivia

SURVEY: BROADCAST JOURNALISM-Unit 3 Practice Exam


Questions and Answers
  • 1. 
    Medical hucksters who sold mail order remedies to radio listeners caught the interest of the Federal Radio Commission.  What happened to radio “Doctors” John R. Brinkley and Norman “TNT” Baker? 
    • A. 

      FRC agents closed down their control rooms and shut off their transmitters

    • B. 

      Brinkley and Baker received suspended prison sentences for medical fraud

    • C. 

      They won in court the right to broadcast applying the legal doctrine, “listener beware”

    • D. 

      Brinkley and Baker moved their broadcasts to the Internet

    • E. 

      The FRC refused to renew their radio licenses

  • 2. 
    In the 1930s, radio evangelists in California caught the attention of federal regulators. Which minister caused interference by refusing to broadcast on a single frequency? 
    • A. 

      Robert Shuler (KEGF)

    • B. 

      Aimee Semple McPherson (KSFG)

    • C. 

      Father Coughlin (WOW)

    • D. 

      Tammy Faye Baker (WSB)

    • E. 

      Pat Robertson (WTAR)

  • 3. 
    One of the arguments against broadcast content regulation was advanced by President Ronald Reagan’s appointment to the Federal Communications Commission.  How did Mark Fowler, FCC chair characterize television? 
    • A. 

      "a vast wasteland"

    • B. 

      "a public trustee"

    • C. 

      "a household appliance...toaster with pictures"

    • D. 

      "diamond in the rough"

    • E. 

      "broadband universe in a jewel-encrusted box"

  • 4. 
    The FCC deregulated radio in 1981 and commercial television in 1985.  How did Congress influence government oversight with respect to the FCC during the 1980s? 
    • A. 

      It reduced the size of the commission from seven to five members.

    • B. 

      It added the cable bureau to the FCC.

    • C. 

      It called for FCC regulation of satellite television.

    • D. 

      It called for new rules to control cellular phones and the Internet.

    • E. 

      All of the above

  • 5. 
    The FCC takes three principal steps in drafting new rules, identified by the abbreviation of the published announcements.  Which one of the following is most important because it means a resolution has been reached? 
    • A. 

      Notice of Inquiry (NOI)

    • B. 

      Notice of Proposed Rule Making (NPRM)

    • C. 

      Report and Order (R&O)

    • D. 

      Federal Register (FR)

    • E. 

      Temporary Restraining Order (TRO)

  • 6. 
    In the eyes of the federal government, what term best defines the role of licensed broadcasters? 
    • A. 

      Liberal mainstream media

    • B. 

      Government watchdogs

    • C. 

      Private enterprise

    • D. 

      Public trustees

    • E. 

      Entertainment entrepreneurs

  • 7. 
    The sinking of the Titanic revealed what oversight in the Wireless Ship Act of 1910? 
    • A. 

      The law failed to specify ocean steamers.

    • B. 

      The law failed to define how many passengers had to be on board.

    • C. 

      The law did not require radio wireless operators on duty at all times.

    • D. 

      The law failed to require sufficient safety jackets and boats.

    • E. 

      The law did not pertain to waters far off coast in the North Atlantic.

  • 8. 
    Two radio cases, Hoover v. Intercity Radio and U.S. v. Zenith (WJAZ), underscored what deficiency in federal law with respect to radio  operations?  
    • A. 

      U.S. Commerce Department had not authority to deny licenses to applicants.

    • B. 

      Congress could not delegate a private business to serve as a public trustee.

    • C. 

      Pirate wireless transmitters were completely legal under federal law.

    • D. 

      Military use of wireless had lower priority than commercial broadcasting.

    • E. 

      None of the above

  • 9. 
    Congress sought to remedy deficits in U.S. law with respect to issuing, denying, and regulating broadcast licenses through what 1927 act? 
    • A. 

      Establishment of the Federal Communications Commission (FCC)

    • B. 

      Adoption of the fairness doctrine

    • C. 

      Oversight by the Federal Trade Commission (FTC)

    • D. 

      Establishment of the Federal Radio Commission (FRC)

    • E. 

      None of the above

  • 10. 
    Of all the infractions that could result in a sanction against a broadcast station, which one is the most serious and could result in the denial of a license renewal?  
    • A. 

      Obscene or indecent programming

    • B. 

      Soliciting money under false pretense

    • C. 

      Lack of candor (lying to the FCC)

    • D. 

      Promoting an illegal lottery

    • E. 

      Failure to provide a diversity of viewpoints

  • 11. 
    T/F: The size of an audience usually is more important than its characteristics.
    • A. 

      True

    • B. 

      False

  • 12. 
    T/F: Broadcasters give all audience members equal weight in programming decisions
    • A. 

      True

    • B. 

      False

  • 13. 
    T/F: No modern media can escape the imperative to count and evaluate audiences.
    • A. 

      True

    • B. 

      False

  • 14. 
                       is a viewing log kept by a member of a selected household as part of the audience-measurement process.             
    • A. 

      Meter

    • B. 

      Log

    • C. 

      Diary

    • D. 

      Net Rating

  • 15. 
    A.C. Nielsen's dramatic contribution to audience measurement was called the                 .
    • A. 

      Arbitron

    • B. 

      Audimeter

    • C. 

      Portable People Meter (PPM)

    • D. 

      None of the above

  • 16. 
    T/F: Audience measurement is open to challenge by its stakeholders.
    • A. 

      True

    • B. 

      False

  • 17. 
                          increase(s) pressure for high ratings.
    • A. 

      Internet usage

    • B. 

      Diaries

    • C. 

      Projections

    • D. 

      Industry Consolidation

    • E. 

      All of the above

  • 18. 
    A                  is an electronic device that records the channel choices of viewers (and sometimes more.)
    • A. 

      Meter

    • B. 

      Diary

    • C. 

      Quota Sample

    • D. 

      Portable People Meter

  • 19. 
    Archibald Crossley pioneered radio ratings by first using                  .
    • A. 

      People Meters

    • B. 

      Local People Meters

    • C. 

      Random Sampling

    • D. 

      Quota Sampling

    • E. 

      None of the Above

  • 20. 
    Which of the following can measure TV viewers?
    • A. 

      HUT, HUR, PUT

    • B. 

      PUT, HUT, PIT

    • C. 

      HUT, PUR, PUT

    • D. 

      HUR, HUT, PUR

  • 21. 
    BOOK is another word for               .
    • A. 

      Ratings

    • B. 

      Sweeps

    • C. 

      Sampling

    • D. 

      Diaries

  • 22. 
    Since the mid-1990s, the Corporation for Public Broadcasting has used                ratings as a basis for granting funding to community and public radio.
    • A. 

      Audimeter

    • B. 

      Geodemographic

    • C. 

      Psychographic

    • D. 

      Nielsen's

    • E. 

      Arbitron

  • 23. 
    Which type of meter is designed to supplant the sweeps-and-diaries approach to acquiring local TV ratings? (Whenever a viewer prepares to watch TV, they need to enter a code, which shows which viewer was doing the watching.)
    • A. 

      Portable People Meters

    • B. 

      Diaries

    • C. 

      Local People Meters

    • D. 

      Net ratings

  • 24. 
    Which type of meter is aimed at capturing data from people listening/watching outside the house? (Hears and senses whatever show the user is watching or hearing and identifies it through codes)
    • A. 

      Local People Meters

    • B. 

      Quota Sampling

    • C. 

      Active Meters

    • D. 

      Portable People Meters

  • 25. 
    In demographic and psychographic research, what defines media users?
    • A. 

      Listening Patterns, Attention

    • B. 

      Greater Texture, Detail

    • C. 

      Income, Gender

    • D. 

      Detail, Attention

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