Survey: Practice Exam 3
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SURVEY: BROADCAST JOURNALISM-Unit 3 Practice Exam
- 1.Medical hucksters who sold mail order remedies to radio listeners caught the interest of the Federal Radio Commission. What happened to radio “Doctors” John R. Brinkley and Norman “TNT” Baker?
- A.
FRC agents closed down their control rooms and shut off their transmitters
- B.
Brinkley and Baker received suspended prison sentences for medical fraud
- C.
They won in court the right to broadcast applying the legal doctrine, “listener beware”
- D.
Brinkley and Baker moved their broadcasts to the Internet
- E.
The FRC refused to renew their radio licenses
- 2.In the 1930s, radio evangelists in California caught the attention of federal regulators. Which minister caused interference by refusing to broadcast on a single frequency?
- A.
Robert Shuler (KEGF)
- B.
Aimee Semple McPherson (KSFG)
- C.
Father Coughlin (WOW)
- D.
Tammy Faye Baker (WSB)
- E.
Pat Robertson (WTAR)
- 3.One of the arguments against broadcast content regulation was advanced by President Ronald Reagan’s appointment to the Federal Communications Commission. How did Mark Fowler, FCC chair characterize television?
- A.
"a vast wasteland"
- B.
"a public trustee"
- C.
"a household appliance...toaster with pictures"
- D.
"diamond in the rough"
- E.
"broadband universe in a jewel-encrusted box"
- 4.The FCC deregulated radio in 1981 and commercial television in 1985. How did Congress influence government oversight with respect to the FCC during the 1980s?
- A.
It reduced the size of the commission from seven to five members.
- B.
It added the cable bureau to the FCC.
- C.
It called for FCC regulation of satellite television.
- D.
It called for new rules to control cellular phones and the Internet.
- E.
All of the above
- 5.The FCC takes three principal steps in drafting new rules, identified by the abbreviation of the published announcements. Which one of the following is most important because it means a resolution has been reached?
- A.
Notice of Inquiry (NOI)
- B.
Notice of Proposed Rule Making (NPRM)
- C.
Report and Order (R&O)
- D.
Federal Register (FR)
- E.
Temporary Restraining Order (TRO)
- 6.In the eyes of the federal government, what term best defines the role of licensed broadcasters?
- A.
Liberal mainstream media
- B.
Government watchdogs
- C.
Private enterprise
- D.
Public trustees
- E.
Entertainment entrepreneurs
- 7.The sinking of the Titanic revealed what oversight in the Wireless Ship Act of 1910?
- A.
The law failed to specify ocean steamers.
- B.
The law failed to define how many passengers had to be on board.
- C.
The law did not require radio wireless operators on duty at all times.
- D.
The law failed to require sufficient safety jackets and boats.
- E.
The law did not pertain to waters far off coast in the North Atlantic.
- 8.Two radio cases, Hoover v. Intercity Radio and U.S. v. Zenith (WJAZ), underscored what deficiency in federal law with respect to radio operations?
- A.
U.S. Commerce Department had not authority to deny licenses to applicants.
- B.
Congress could not delegate a private business to serve as a public trustee.
- C.
Pirate wireless transmitters were completely legal under federal law.
- D.
Military use of wireless had lower priority than commercial broadcasting.
- E.
None of the above
- 9.Congress sought to remedy deficits in U.S. law with respect to issuing, denying, and regulating broadcast licenses through what 1927 act?
- A.
Establishment of the Federal Communications Commission (FCC)
- B.
Adoption of the fairness doctrine
- C.
Oversight by the Federal Trade Commission (FTC)
- D.
Establishment of the Federal Radio Commission (FRC)
- E.
None of the above
- 10.Of all the infractions that could result in a sanction against a broadcast station, which one is the most serious and could result in the denial of a license renewal?
- A.
Obscene or indecent programming
- B.
Soliciting money under false pretense
- C.
Lack of candor (lying to the FCC)
- D.
Promoting an illegal lottery
- E.
Failure to provide a diversity of viewpoints
- 11.T/F: The size of an audience usually is more important than its characteristics.
- A.
True
- B.
False
- 12.T/F: Broadcasters give all audience members equal weight in programming decisions
- A.
True
- B.
False
- 13.T/F: No modern media can escape the imperative to count and evaluate audiences.
- A.
True
- B.
False
- 14.is a viewing log kept by a member of a selected household as part of the audience-measurement process.
- A.
Meter
- B.
Log
- C.
Diary
- D.
Net Rating
- 15.A.C. Nielsen's dramatic contribution to audience measurement was called the .
- A.
Arbitron
- B.
Audimeter
- C.
Portable People Meter (PPM)
- D.
None of the above
- 16.T/F: Audience measurement is open to challenge by its stakeholders.
- A.
True
- B.
False
- 17.increase(s) pressure for high ratings.
- A.
Internet usage
- B.
Diaries
- C.
Projections
- D.
Industry Consolidation
- E.
All of the above
- 18.A is an electronic device that records the channel choices of viewers (and sometimes more.)
- A.
Meter
- B.
Diary
- C.
Quota Sample
- D.
Portable People Meter
- 19.Archibald Crossley pioneered radio ratings by first using .
- A.
People Meters
- B.
Local People Meters
- C.
Random Sampling
- D.
Quota Sampling
- E.
None of the Above
- 20.Which of the following can measure TV viewers?
- A.
HUT, HUR, PUT
- B.
PUT, HUT, PIT
- C.
HUT, PUR, PUT
- D.
HUR, HUT, PUR
- 21.BOOK is another word for .
- A.
Ratings
- B.
Sweeps
- C.
Sampling
- D.
Diaries
- 22.Since the mid-1990s, the Corporation for Public Broadcasting has used ratings as a basis for granting funding to community and public radio.
- A.
Audimeter
- B.
Geodemographic
- C.
Psychographic
- D.
Nielsen's
- E.
Arbitron
- 23.Which type of meter is designed to supplant the sweeps-and-diaries approach to acquiring local TV ratings? (Whenever a viewer prepares to watch TV, they need to enter a code, which shows which viewer was doing the watching.)
- A.
Portable People Meters
- B.
Diaries
- C.
Local People Meters
- D.
Net ratings
- 24.Which type of meter is aimed at capturing data from people listening/watching outside the house? (Hears and senses whatever show the user is watching or hearing and identifies it through codes)
- A.
Local People Meters
- B.
Quota Sampling
- C.
Active Meters
- D.
Portable People Meters
- 25.In demographic and psychographic research, what defines media users?
- A.
Listening Patterns, Attention
- B.
Greater Texture, Detail
- C.
Income, Gender
- D.
Detail, Attention
- 26.What was the unsuccessful 1990s effort by TV networks to design alternative ratings systems to Nielsen's called?
- A.
SMART
- B.
TargetTV
- C.
Book
- D.
Hooper
- 27.Why do broadcasters and advertisers still use ratings?
- A.
Maybe nothing better has come along
- B.
It is a basis for funding
- C.
For advertising dollars
- D.
None of the Above
- E.
All of the above
- 28.T/F: CPM stands for Cost Per Million
- A.
True
- B.
False
- 29.What is the technique called where researchers call households DURING a program to see if they're watching/listening to it?
- A.
Hooper
- B.
SMART
- C.
Coincidental
- D.
Strip
- E.
Audimeter
- 30.Which early ratings firm pioneered the use of coincidental telephone calls to determine listening patterns?
- A.
Nielsen
- B.
Swanson
- C.
Hooper
- D.
Drachkovitch
- 31.What kind of meter looks at channels and specific programs coming into the home? (Works with DVRs, too)
- A.
Portable People Meters
- B.
Local People Meters
- C.
Active/Passive Meters
- D.
All of the Above
- 32.What kind of ratings gauge the appeal of individual television performers?
- A.
Meters
- B.
TVQ or "Q"
- C.
PUT/PUR
- D.
Local People Meters
- 33.is the measurement of an audience, usually as households. A single point equals 1 percent of all the households owning TV sets in the sample area.
- A.
Share
- B.
Rating
- C.
Demographic
- D.
Rating/Share
- 34.is the percentage of all households currently using TV sets that is tuned into a particular channel.
- A.
Rating/Share
- B.
Demographic
- C.
Rating
- D.
Share
- E.
None of the Above
- 35.is a way of expressing a program's drawing power. Ex.) "The show did a 9/16 yesterday" means that the program was viewed in 9 percent of households owning TV sets and in 16 percent of households using TV sets at the time.
- A.
Share
- B.
Rating
- C.
Rating/Share
- D.
Share/Rating
- 36.What type of sampling studies a specified number of subjects of one type? Ex.) 10 teenage girls or 20 male retirees. Results are open to challenge as not valid across a population
- A.
Random Sampling
- B.
Projections
- C.
Quota Sampling
- D.
All of the Above
- 37.What type of sampling studies subjects drawn from a larger group, with each individual chosen by chance? Making results potentially valid all across that population.
- A.
Random Sampling
- B.
Quota Sampling
- C.
Projections
- D.
All of the Above
- 38.What early ratings service, created by and for radio advertisers, began trying in 1930 to measure the national audience?
- A.
A.C. Nielsen
- B.
Hooper
- C.
Cooperative Analysis of Broadcasting (CAB)
- D.
SMART
- 39.T/F: Projecting future ratings is an early step in the development of programming.
- A.
True
- B.
False
- 40.When is upfront commercial time shopped for?
- A.
Before the idea is pitched
- B.
Before the new season begins
- C.
After the new season begins
- D.
After the primary ratings are in
- 41.The internet focused brand of Nielsen Media Research expands audience measurement and analysis. What is it called?
- A.
A.C. Nielsen
- B.
Neilsen Media Research
- C.
Nielsen NetRatings
- D.
Net
- 42.What led networks to remove most single-sponsored shows from their schedule?
- A.
The practice of "clipping"
- B.
The corruption of game shows
- C.
The unfairness of competition
- D.
The rise of multiple sponsorship dollars
- 43.is a team where the combined talents of sales, marketing, planning, creativity and research must work in sync to achieve a goal.
- A.
Enterprise
- B.
Online advertising Agencies
- C.
Advertising
- D.
Marketing Agencies
- 44.Advertising begins with .
- A.
Account Executives
- B.
Execution
- C.
Creative Planning
- D.
Marketing
- 45.Who is responsible for the planning and placement of advertising messages?
- A.
Account Executives
- B.
Account Planners
- C.
Media Planners/Buyers
- D.
Creative Team
- 46.is A.C. Nielsen's term for one group of communities where the audience receives the same radio and television signals.
- A.
Target Audience
- B.
Reach
- C.
Designated Market Area (DMA)
- D.
Frequency
- 47."Avails" stands for:
- A.
Time slots in a schedule to be sold to advertisers
- B.
Advertisements available for a program
- C.
Time slots available for programming during prime time
- D.
Available audience reach
- 48.What is the commercial schedule from beginning to end when the advertiser places commercials with a station or cable system called?
- A.
Inventory
- B.
Cume
- C.
Flight
- D.
Run of Schedule (ROS)
- E.
None of the Above
- 49.is the estimate of the percentage of the total audience exposed to a message, spot, or program at least once during its run.
- A.
Reach
- B.
Frequency
- C.
Avails
- D.
Flight
- 50.is the measure of advertising reinforcement--usually an estimate of how many times the audience has been exposed to a spot.
- A.
Reach
- B.
Frequency
- C.
Avails
- D.
Flight
- 51.The flight of commercials where the TV station or cable system promises to run the spots in the highest-rated time period available is called what?
- A.
Flight
- B.
Best Time Available (BTA)
- C.
Best Reach Available (BRA)
- D.
Reach
- 52.is a preemptible package of spots that can be moved wherever a station or system desires and is sold at lower rates.
- A.
Single Program Sponsorship
- B.
Flight
- C.
Run of Schedule (ROS)
- D.
Run of Spot (ROS)
- 53.The advertising charge for mating an impression on 1,000 members of the audience is called what?
- A.
Cost Per Point (CPP)
- B.
Cost Per Thousand (CPM)
- 54.The advertising charge for reaching an audience equivalent to 1 percent of the population is called what?
- A.
Cost Per Point (CPP)
- B.
Cost Per Thousand (CPM)
- 55.The cumulative, unduplicated total number of people who pay attention to a radio or TV station for at least five minutes over a period of time, usually a week, is called what?
- A.
Reach
- B.
Frequency
- C.
Cume
- D.
Avails
- 56.The total of all ratings points received for all spots over a specified period of time is called what?
- A.
Gross Impressions (GI)
- B.
Gross Rating Points (GRP)
- C.
Cume
- D.
Target Rating Points (TRP)
- 57.is the deal for sponsors' products or services in exchange for advertising time.
- A.
Barter/Trade-Out
- B.
Compensation
- C.
Cume
- D.
Make Goods
- 58.refers to the parallel trends of consolidation and fragmentation (more channels owned by fewer companies reaching smaller audiences.)
- A.
Reach
- B.
Trade-Out
- C.
Cross Platform
- D.
Co-Op Deals
- E.
None of the Above
- 59.is a deal that allows a manufacturer and its retailer to SHARE the cost of commercials.
- A.
Barter
- B.
Trade-Out
- C.
Co-Op Deals
- D.
Make good
- 60.Spots that are added or re-scheduled when a television station or network fails to air them properly or to deliver a CPM guaranteed to the sponsor called?
- A.
Make-Goods
- B.
Co-Ops
- C.
Trade-Outs
- D.
Cross Platforms
- 61.What is the strategy called where you differentiate a product's name and logo from other competing brands in the market?
- A.
Branding/ Brand Imaging
- B.
Unique Selling Proposition (USP)
- C.
Make-good
- D.
ROS
- 62.What does "PLC" stand for?
- A.
Program Lean Commercials
- B.
Placement Lucked Commercials
- C.
Program Length Commercials
- D.
Placement Length Commercials
- 63.Congress established the to ensure fairness in competition, and was designed to eliminate "unfair and deceptive acts" of commerce.
- A.
FCC
- B.
Fairness Doctrine
- C.
FTC
- D.
Account Management Teams
- 64.Which of the following is a principle of law that advertisers must follow?
- A.
Be truthful and mot misleading
- B.
Show evidence to back up its claims
- C.
Be fair
- D.
None of the above
- E.
All of the above must be followed
- 65.The Wireless Ship Act of 1910:
- A.
Requested a rule for radio communications on ocean steamers carrying 50 or more people
- B.
Failed to say how many hours per day they operators had to stay at their posts
- C.
Failure became present when "titanic" sank
- D.
All of the above
- 66.The Cases of Intercity and Zenity vs. Hoover proved what?
- A.
Local Stations are the only true broadcasters
- B.
The Government completely ruled the media
- C.
The department cannot deny licenses
- D.
All of the Above
- 67.Who is responsible for "consistent with the public interest, convenience, and necessity, make reasonable regulations governing the interference potential of devices...emitting radio frequency energy."
- A.
FCC
- B.
FTC
- C.
FRC
- D.
U.S. Secretary of Commerce and Labor
- 68.The FRC evolved to incorporate telephones, telegraphs, and all electronic media and became known as:
- A.
The FCC
- B.
The FTC
- C.
The Commerce of Development
- D.
A.C. Nielsen Group
- 69.The FCC is FIRST responsible for .
- A.
Deregulation of past laws
- B.
Administering and enforcing the laws passed on Capitol Hill
- C.
Deregulating the laws passed on Capitol Hill
- D.
All of the Above
- E.
None of the Above
- 70.All commissioners of the FCC are sworn to serve years.
- A.
Two
- B.
Three
- C.
Four
- D.
Five
- E.
Six
- 71.What is the correct order of the rule-making process?
- A.
NOI, R&O, NPRM
- B.
R&O, NOI, NPRM
- C.
NOI, NPRM, R&O
- D.
None of the Above
- 72.The is designed to create awareness of a legal problem or issue and to invite informed comments on how it should be resolved. The Federal Register is responsible for publishing it.
- A.
R&O
- B.
NOI
- C.
NPRM
- D.
ROI
- E.
None of the Above
- 73.The shows the FCC is planning to make or amend its rules and is inviting further comments.
- A.
ROI
- B.
R&O
- C.
NOI
- D.
NPRM
- 74.T/F: The scarcity of spectrum space limits broadcast frequencies and station licenses.
- A.
True
- B.
False
- 75.A part of the licensing process, a is authorization by the FCC to build a broadcast facility or to make substantial changes in an existing one.
- A.
Notice of Inquiry (NOI)
- B.
Construction Permit (CP)
- C.
Renewal Expectancy
- D.
Report and Order (R&O)
- 76.T/F: The most rigorous challenge in trying to own a TV station is finding an available frequency.
- A.
True
- B.
False
- 77.New TV stations begin with a:
- A.
License Renewal
- B.
Construction Permit
- C.
Renewal Expectancy
- D.
Public Inspection File
- E.
None of the Above
- 78.A construction permit (CP) confirms which of the following?
- A.
Citizenship
- B.
The quality of your character (non-convicted felons)
- C.
The depth of your pockets (sufficient resources)
- D.
It will confirm all of the above
- 79.Licenses are now held for terms of years before renewal is required.
- A.
Two
- B.
Four
- C.
Five
- D.
Six
- E.
Eight
- 80.T/F: The FCC almost never revokes a station license, and renews licenses about 98% of the time.
- A.
True
- B.
False
- 81.Under what circumstances can the FCC fine a station or revoke its license?
- A.
Obscene/indecent language on the air
- B.
Soliciting money under false pretenses
- C.
Advertising illegal lotteries
- D.
Other violations of the public trust
- E.
All of the Above
- 82.T/F: License renewals can only be "okayed" for the long term.
- A.
True
- B.
False
- 83.T/F: Stations have been shrinking in size and growing in number.
- A.
True
- B.
False
- 84.The FCC placed its first cap on ownership of radio and TV stations in 1952 with the " ."
- A.
Section 315
- B.
Rule of Conglomerates
- C.
Rule of Five
- D.
Rule of Sevens
- E.
Rule of Diversity
- 85.The Congress settled on a % limit to ownership in 2004.
- A.
5%
- B.
49%
- C.
39%
- D.
98%
- E.
None of the Above
- 86.What finally abolished the idea of the "rule of seven?"
- A.
The Telecommunications Act of 1996
- B.
The attacks on the Roman Catholic Church in 1931
- C.
The creation of the Federal Radio Commission
- D.
None of the Above
- 87.The Telecommunications Act of 1996 placed an "all-you-can-own" rule for radio stations on a basis.
- A.
Local
- B.
National
- C.
Personal
- D.
Global
- E.
All of the Above
- 88.Ownership of both radio and television stations in a single market is now limited by .
- A.
The total number of stations there
- B.
It is not limited at all
- C.
The Sliding Scale
- D.
The number of markets in a designated area
- 89.For markets with 5 or fewer TV stations, the rule is only TV station per owner.
- A.
4
- B.
5
- C.
0
- D.
1
- E.
2
- 90.A single owner can hold licenses to a triopoly if:
- A.
The market has less more than 15 stations and if only 1 of the 3 is rated among the bottom 3
- B.
The market has more than 18 stations and if only 1 of the 3 is rated among the top 4
- C.
1 of the 3 is not rated
- D.
A single owner cannot hold licenses to a triopoly
- 91.Duopolies are only permitted if:
- A.
The market is between 5 and 18 stations, if only 1 of the 2 is rated among the top 4.
- B.
The market is fewer than 18 stations, if both are rated among the top 4
- C.
The market is greater than 18 stations, if only 1 of the 2 is rated among the top 4.
- D.
Duopolies are not permitted
- 92.What rule forbids partnerships between newspapers and broadcasters in the same city?
- A.
Cross-Ownership rule
- B.
Must-Carry Rule
- C.
Section 315
- D.
None of the Above
- 93.T/F: There are no limits to cross-ownership in markets with greater than nine stations.
- A.
True
- B.
False
- 94.T/F: There are no cross-ownership limits in markets with 4 to 8 stations.
- A.
True
- B.
False
- 95.Before 1978, the government granted of all broadcast licenses to minorities. Only 40 stations out of more than 8,500.
- A.
89%
- B.
1%
- C.
1/2 of 1%
- D.
7/8 of 1%
- 96.If you owned a broadcst of cable property and were willing to sell it to a female of minority, you would get a .
- A.
Boost in ratings
- B.
Tax break
- C.
Ticket from the FCC
- D.
None of the Above
- 97.Congress passed the Cable Communication Policy Act in 1984 to set the ceiling for municipal franchise fees at %
- A.
10%
- B.
5%
- C.
.5%
- D.
50%
- E.
None of the Above
- 98.The 1992 Cable Act put a cap on local cable rates, and ordered every system with channels or more to set aside at least channels for lease to outside parties.
- A.
18, 3
- B.
.5, 3
- C.
3, 15
- D.
36, 3
- E.
18, 6
- 99.What rules require broadcast stations to be carried on cable, satellite or other subscription video services?
- A.
Rule-Making Process
- B.
1992 Cable Acts
- C.
Cross-Ownership
- D.
Must-Carry Rules
- E.
All of the above
- 100.states that stations shall have no power of censorship over the material broadcast. It also prompts a number of FAQs
- A.
Wireless Ship Act of 1910
- B.
Section 315
- C.
Cross Ownership Rules
- D.
Cable Act of 1992.
- E.
None of the Above
- 101.Why do we need research?
- A.
How much money to charge advertisers
- B.
Programming decisions
- C.
Talent, Format, Design
- D.
Know your audience AND your competitor's
- E.
All of the Above
- 102.T/F: Ratings are a matter of public record.
- A.
True
- B.
False
- 103.T/F: Ratings are used to "rate" programs.
- A.
True
- B.
False
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