This practice exam explores historical and regulatory aspects of broadcasting in the U. S., focusing on FCC actions and media law.
True
False
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True
False
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HUT, HUR, PUT
PUT, HUT, PIT
HUT, PUR, PUT
HUR, HUT, PUR
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Cost Per Point (CPP)
Cost Per Thousand (CPM)
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10%
5%
.5%
50%
None of the Above
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Single Program Sponsorship
Flight
Run of Schedule (ROS)
Run of Spot (ROS)
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Robert Shuler (KEGF)
Aimee Semple McPherson (KSFG)
Father Coughlin (WOW)
Tammy Faye Baker (WSB)
Pat Robertson (WTAR)
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It reduced the size of the commission from seven to five members.
It added the cable bureau to the FCC.
It called for FCC regulation of satellite television.
It called for new rules to control cellular phones and the Internet.
All of the above
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Meter
Log
Diary
Net Rating
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True
False
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Random Sampling
Projections
Quota Sampling
All of the Above
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Random Sampling
Quota Sampling
Projections
All of the Above
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Account Executives
Account Planners
Media Planners/Buyers
Creative Team
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Barter
Trade-Out
Co-Op Deals
Make good
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Section 315
Rule of Conglomerates
Rule of Five
Rule of Sevens
Rule of Diversity
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Local
National
Personal
Global
All of the Above
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The market has less more than 15 stations and if only 1 of the 3 is rated among the bottom 3
The market has more than 18 stations and if only 1 of the 3 is rated among the top 4
1 of the 3 is not rated
A single owner cannot hold licenses to a triopoly
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89%
1%
1/2 of 1%
7/8 of 1%
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Boost in ratings
Tax break
Ticket from the FCC
None of the Above
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True
False
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The practice of "clipping"
The corruption of game shows
The unfairness of competition
The rise of multiple sponsorship dollars
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"a vast wasteland"
"a public trustee"
"a household appliance...toaster with pictures"
"diamond in the rough"
"broadband universe in a jewel-encrusted box"
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The law failed to specify ocean steamers.
The law failed to define how many passengers had to be on board.
The law did not require radio wireless operators on duty at all times.
The law failed to require sufficient safety jackets and boats.
The law did not pertain to waters far off coast in the North Atlantic.
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True
False
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True
False
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SMART
TargetTV
Book
Hooper
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A.C. Nielsen
Hooper
Cooperative Analysis of Broadcasting (CAB)
SMART
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True
False
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A.C. Nielsen
Neilsen Media Research
Nielsen NetRatings
Net
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Target Audience
Reach
Designated Market Area (DMA)
Frequency
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Reach
Frequency
Avails
Flight
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Flight
Best Time Available (BTA)
Best Reach Available (BRA)
Reach
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Gross Impressions (GI)
Gross Rating Points (GRP)
Cume
Target Rating Points (TRP)
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Make-Goods
Co-Ops
Trade-Outs
Cross Platforms
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Program Lean Commercials
Placement Lucked Commercials
Program Length Commercials
Placement Length Commercials
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Local Stations are the only true broadcasters
The Government completely ruled the media
The department cannot deny licenses
All of the Above
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NOI, R&O, NPRM
R&O, NOI, NPRM
NOI, NPRM, R&O
None of the Above
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True
False
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Notice of Inquiry (NOI)
Construction Permit (CP)
Renewal Expectancy
Report and Order (R&O)
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Citizenship
The quality of your character (non-convicted felons)
The depth of your pockets (sufficient resources)
It will confirm all of the above
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True
False
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True
False
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True
False
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5%
49%
39%
98%
None of the Above
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4
5
0
1
2
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How much money to charge advertisers
Programming decisions
Talent, Format, Design
Know your audience AND your competitor's
All of the Above
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R&O
NOI
NPRM
ROI
None of the Above
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FRC agents closed down their control rooms and shut off their transmitters
Brinkley and Baker received suspended prison sentences for medical fraud
They won in court the right to broadcast applying the legal doctrine, “listener beware”
Brinkley and Baker moved their broadcasts to the Internet
The FRC refused to renew their radio licenses
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