Smc Lawyer Certification Quiz
- 1.Why are we sending an additional email to all Lawyers (from Yodle Law) prior to their receiving the “Your Account Has Been Launched” email?
- A.
To tell them more about the Yodle Law marketing team
- B.
To reset expectations on lead ranges (especially in the first month)
- C.
To notify them that their website’s content is from a content library and we’ll address any needed changes on their upcoming CSC
- D.
To explain to them everything they’re getting with Yodle Law
- E.
None of the above
- 2.Which of the following is NOT an objective of our updated Lawyer website setup protocols for MA’s?
- A.
Content that properly speaks to solo practice vs. multi-attorney firm
- B.
Domain names appropriate for the attorney’s practice
- C.
USP’s that are appropriate for the attorney’s practice
- D.
Ensuring all site content is representative of the attorney’s practice
- E.
Not showing [potentially inaccurate/misrepresentative] payment methods
- F.
None of the Above
- 3.Which of the following is NOT one of the recommended CSC Tips for Yodle Law?
- A.
Review the client’s current/other website just before the CSC
- B.
Before the CSC, proactively change DUI content to read “DWI” if the client’s practice is in a DWI state
- C.
Recommend appropriate USP’s based on your knowledge of the client’s Practice Areas
- D.
Review Service Categories (when appropriate) to determine cases the client does not accept/handle
- E.
Note how our technology works to properly set month 1 expectations
- F.
Ask the attorney if they would like you to add an Attorney Profile (/About Us) page
- G.
None of the above
- 4.Which of the following is NOT the recommended approach to ensure the attorney’s account is not advertising for cases he/she does not handle?
- A.
Review the client’s previous/other website pre-CSC to learn more about his/her practice
- B.
Ask the client what types of cases they do not handle and (when appropriate) read through the Service Categories to determine which should be deselected
- C.
Ask the client which types of cases they’d like to focus their PPC budget on, and which types of cases they don’t want to advertise for
- D.
Engage in an educated conversation with the client to determine what types of cases his/her practice handle most often to determine whether another or an alternative Service Group should be added
- E.
None of the Above
- 5.For which of the following Objections is this not an appropriate response: “Our sites are consumer-focused, supported by data from thousands of other legal campaigns, and designed to convert visitors into prospective clients… that said, I am happy to make changes that you feel are important”
- A.
“The site content is too general /salesy”
- B.
“Why are my Practice Areas listed as ‘Our Services’ on my website”
- C.
“I don’t like the Images used on my website”
- D.
“I don’t like my domain name”
- E.
None of the Above
- 6.Which of the following is NOT a good strategy on a Lawyer CSC to effectively convey that you are a legal marketing expert?
- A.
You are calling from Yodle Law, not Yodle
- B.
You allude to other lawyer clients you have worked with throughout the CSC to demonstrate experience working with [many] other lawyers
- C.
You name-drop associations that your other clients are members of during the ‘Associations’ portion of the CSC
- D.
You recommend USP’s that your other lawyer clients in those Practice Areas have used
- E.
You read through Service Categories (when appropriate) to determine which cases the client does not handle
- F.
None of the Above
- 7.Which consumer bankruptcy law type involves eliminating all debt through liquidation rather than creating a debt payment plan?
- A.
Chapter 13
- B.
Chapter 7
- C.
Chapter 11
- D.
Chapter 9
- 8.Which of these types of legal cases are generally paid on a “contingency fee” basis?
- A.
Expungement Cases
- B.
Drug Crime Cases
- C.
Personal Injury Cases
- D.
DUI Cases
- 9.The following type of divorce case is generally considered “lower revenue” but completed quickly.
- A.
No Contested Divorce
- B.
Contested Divorce
- C.
Alimony Divorce
- D.
Uncontested Divorce
- 10.With which segments of law is it acceptable to have a banner image that has Lady Liberty or courtroom (because they litigate?
- A.
Bankruptcy Law and Personal Injury Law
- B.
Criminal Law and Family Law
- C.
Personal Injury Law and Criminal Law
- D.
Bankruptcy Law and Family Law
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