Sfsu: Isys 363 - Chapter 9

65 Questions | Total Attempts: 239

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University Quizzes & Trivia

Multiple choice and true/false questions from chapter 9 in Essentials of Management Information System, 9 ed. , by Laudon & Laudon.


Questions and Answers
  • 1. 
    Through what channel did e-commerce first evolve?
    • A. 

      Online advertising sales

    • B. 

      Internet portals

    • C. 

      Online book sales

    • D. 

      Internet service providers

  • 2. 
    Since the dot-com bubble burst of 2001, e-commerce revenues:
    • A. 

      Have essentially stagnated

    • B. 

      Show signs of stabilizing

    • C. 

      Have returned to solid growth

    • D. 

      Have returned to exponential growth

  • 3. 
    • A. 

      Podcasting

    • B. 

      Blogs

    • C. 

      .NET and Web services

    • D. 

      Dropping of computing and networking component prices

  • 4. 
    Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain?
    • A. 

      Safety stock

    • B. 

      Overstocking

    • C. 

      Just-in-time strategies

    • D. 

      Demand planning

  • 5. 
    Based on your reading of the chapter, e-commerce is:
    • A. 

      Still in a revolutionary phase.

    • B. 

      Widely accepted by consumers, although technology is still quickly changing.

    • C. 

      Not yet fully accepted by consumers, although much of its driving technology is firmly in place.

    • D. 

      Well entrenched as a form of modern commerce.

  • 6. 
    The quality of ubiquity, as it relates to e-commerce, is illustrated by:
    • A. 

      The same set of standards being used across the globe.

    • B. 

      The spread of plentiful, cheap information.

    • C. 

      The enabling of commerce worldwide.

    • D. 

      The availability of the Internet everywhere and anytime.

  • 7. 
    A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):
    • A. 

      Exchange.

    • B. 

      Marketspace.

    • C. 

      Online marketplace.

    • D. 

      E-hub.

  • 8. 
    In which of the following Internet business models does a merchant create an online digital environment that enables people with like interests to share information or buy and sell goods?
    • A. 

      Community provider

    • B. 

      Service provider

    • C. 

      Market creator

    • D. 

      Transaction broker

  • 9. 
    • A. 

      Wireless Internet connections grow rapidly.

    • B. 

      Social networking sites become a new platform for e-commerce.

    • C. 

      The music recording industry is disrupted as music creation and distribution become decentralized.

    • D. 

      Online entertainment business models surge.

  • 10. 
    • A. 

      Ties between customer and businesses are being rethought.

    • B. 

      Technology players such as Yahoo! seek to dominate online advertising and expand into offline ad brokerage.

    • C. 

      New methods of advertising, such as blog advertising, are emerging.

    • D. 

      The market entry costs for online advertising services are extremely low.

  • 11. 
    Which of the following is not one of the unique features of e-commerce technology?
    • A. 

      Information density

    • B. 

      Transparency

    • C. 

      Richness

    • D. 

      Social technology

  • 12. 
    The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?
    • A. 

      Ubiquity

    • B. 

      Personalization/customization

    • C. 

      Richness

    • D. 

      Interactivity

  • 13. 
    The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?
    • A. 

      Ubiquity

    • B. 

      Personalization/customization

    • C. 

      Richness

    • D. 

      Interactivity

  • 14. 
    The effort required to locate a suitable product is called:
    • A. 

      Price discrimination.

    • B. 

      Search costs.

    • C. 

      Menu costs.

    • D. 

      Shopping costs.

  • 15. 
    The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?
    • A. 

      Information density

    • B. 

      Richness

    • C. 

      Customization

    • D. 

      Interactivity

  • 16. 
    Information density refers to the:
    • A. 

      Richness–complexity and content–of a message.

    • B. 

      Total amount and quantity of information delivered to consumers by merchants.

    • C. 

      Total amount and quantity of information available to all market participants.

    • D. 

      Amount of information available to reduce price transparency.

  • 17. 
    Selling the same goods to different targeted groups at different prices is called:
    • A. 

      Cost customization.

    • B. 

      Cost optimization.

    • C. 

      Price gouging.

    • D. 

      Price discrimination.

  • 18. 
    Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.
    • A. 

      Transparency

    • B. 

      Asymmetry

    • C. 

      Complexity

    • D. 

      Discrimination

  • 19. 
    The cost to a merchant of changing the price of a product is called a ________ cost.
    • A. 

      Pricing

    • B. 

      Dynamic pricing

    • C. 

      Menu

    • D. 

      Switching

  • 20. 
    Varying a product's price according to the supply situation of the seller is called ________ pricing.
    • A. 

      Menu

    • B. 

      Flexible

    • C. 

      Dynamic

    • D. 

      Asymmetric

  • 21. 
    Compared to digital markets, traditional markets have:
    • A. 

      Lower search costs.

    • B. 

      Stronger network effects.

    • C. 

      Higher delayed gratification effects.

    • D. 

      Higher transaction costs.

  • 22. 
    Reducing the business process layers in a distribution channel is called:
    • A. 

      Disintermediation.

    • B. 

      BPR.

    • C. 

      Market segmentation.

    • D. 

      Network effects.

  • 23. 
    Digital goods are goods that are:
    • A. 

      Produced digitally.

    • B. 

      Sold over digital networks.

    • C. 

      Delivered digitally.

    • D. 

      Used with digital equipment.

  • 24. 
    Compared to traditional goods, digital goods have:
    • A. 

      Greater pricing flexibility.

    • B. 

      Lower marketing costs.

    • C. 

      Higher production costs.

    • D. 

      Higher inventory costs.

  • 25. 
    Compared to traditional markets, digital markets have:
    • A. 

      Lower distributed delivery costs.

    • B. 

      Higher marginal costs per unit.

    • C. 

      Equivalent copying costs.

    • D. 

      Similar inventory costs.