Sfsu: Isys 363 - Chapter 9

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  • 1/65 Questions

    Consumers selling goods and services electronically to other consumers best describes:

    • Disintermediation.
    • C2C e-commerce.
    • M-commerce.
    • B2C e-commerce.
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Sfsu: Isys 363 - Chapter 9 - Quiz
About This Quiz

Multiple choice and true/false questions from chapter 9 in Essentials of Management Information System, 9 ed., by Laudon & Laudon.

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  • 2. 

    Businesses retailing products and services directly via the Internet to individual consumers best describes:

    • Business-to-business electronic commerce.

    • Consumer-to-consumer electronic commerce.

    • Mobile commerce.

    • Business-to-consumer electronic commerce.

    Correct Answer
    A. Business-to-consumer electronic commerce.
    Explanation
    The given answer, "business-to-consumer electronic commerce," is the most appropriate because it refers to the process of businesses selling products and services directly to individual consumers through the internet. This type of e-commerce involves transactions between a business and the end consumer, rather than between businesses or consumers themselves. It encompasses online shopping platforms, online marketplaces, and any other digital platforms where businesses sell their products or services directly to consumers.

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  • 3. 

    The quality of ubiquity, as it relates to e-commerce, is illustrated by:

    • The same set of standards being used across the globe.

    • The spread of plentiful, cheap information.

    • The enabling of commerce worldwide.

    • The availability of the Internet everywhere and anytime.

    Correct Answer
    A. The availability of the Internet everywhere and anytime.
    Explanation
    The quality of ubiquity in e-commerce refers to the availability of the Internet everywhere and anytime. This means that e-commerce can be accessed and conducted from any location, at any time, as long as there is an internet connection. This availability of the Internet allows for global connectivity and enables businesses to reach a wider audience, expanding their market and facilitating worldwide commerce.

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  • 4. 

    Collaborative filtering is a personalization technique used to provide:

    • Clickstream tracking

    • Recommendations based on assumed interests

    Correct Answer
    A. Recommendations based on assumed interests
    Explanation
    Collaborative filtering is a personalization technique that analyzes the behavior and preferences of a group of users to make recommendations based on their assumed interests. It looks for patterns and similarities in the preferences of different users to suggest items or content that one user might like based on the preferences of others who have similar tastes. This technique assumes that users with similar interests will have similar preferences, and therefore, it provides recommendations based on those assumed interests.

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  • 5. 

    Selling the same goods to different targeted groups at different prices is called:

    • Cost customization.

    • Cost optimization.

    • Price gouging.

    • Price discrimination.

    Correct Answer
    A. Price discrimination.
    Explanation
    Price discrimination refers to the practice of selling the same goods or services to different groups of customers at different prices. This strategy allows businesses to maximize their profits by charging higher prices to customers who are willing to pay more, while offering lower prices to those who are more price-sensitive. By segmenting the market and tailoring prices to specific customer groups, businesses can capture additional revenue and increase their overall profitability. Therefore, the correct answer is price discrimination.

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  • 6. 

    A blog typically contains a:

    • TrackBacks.

    • Blogroll.

    • Series of chronological entries.

    • Twitter features.

    Correct Answer
    A. Series of chronological entries.
    Explanation
    A blog typically contains a series of chronological entries because blogs are designed to be a platform for individuals or organizations to share information or personal experiences in a journal-like format. These entries are usually displayed in reverse chronological order, with the most recent post appearing at the top. This allows readers to easily follow the progression of the blog's content over time, as new entries are added. TrackBacks, blogrolls, and Twitter features are not essential components of a blog, although they may be included depending on the preferences of the blogger.

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  • 7. 

    Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

    • Transparency

    • Asymmetry

    • Complexity

    • Discrimination

    Correct Answer
    A. Asymmetry
    Explanation
    Information asymmetry refers to a situation where one party involved in a transaction possesses more important information than the other party. This can occur in various scenarios, such as when a seller has more knowledge about the quality or condition of a product than the buyer. It can also happen in financial transactions, where one party has access to non-public information that can significantly impact the outcome of the transaction. Information asymmetry can lead to an imbalance of power and potentially unfair outcomes in transactions.

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  • 8. 

    Reducing the business process layers in a distribution channel is called:

    • Disintermediation.

    • BPR.

    • Market segmentation.

    • Network effects.

    Correct Answer
    A. Disintermediation.
    Explanation
    Disintermediation refers to the process of eliminating intermediaries or middlemen in a distribution channel. It involves reducing the number of layers or steps involved in the business process, allowing products or services to be delivered directly from the producer to the end consumer. This can result in cost savings, increased efficiency, and improved customer experience. BPR (Business Process Reengineering) is a different concept that focuses on redesigning and improving existing business processes. Market segmentation and network effects are unrelated to reducing business process layers in a distribution channel.

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  • 9. 

    EBay is an example of:

    • C2C e-commerce.

    • B2B e-commerce.

    • B2C e-commerce.

    • M-commerce.

    Correct Answer
    A. C2C e-commerce.
    Explanation
    eBay is an example of C2C e-commerce because it provides a platform for individuals (consumers) to sell products directly to other individuals (consumers). It facilitates the exchange of goods and services between these parties, without the involvement of a business or a middleman. Users can create listings, set prices, and interact with potential buyers or sellers. This model allows for a wide range of products to be bought and sold, making eBay a prominent player in the C2C e-commerce market.

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  • 10. 

    Selling products and services directly to individual consumers via the Internet best describes:

    • B2B e-commerce.

    • C2C e-commerce.

    • M-commerce.

    • B2C e-commerce.

    Correct Answer
    A. B2C e-commerce.
    Explanation
    B2C e-commerce refers to the practice of selling products and services directly to individual consumers via the Internet. This means that businesses are targeting end consumers and not other businesses. In B2C e-commerce, companies typically have their own online platforms or websites where consumers can browse and purchase products or services. This differs from B2B e-commerce, which involves businesses selling products or services to other businesses, and C2C e-commerce, which involves consumers selling products or services directly to other consumers. M-commerce, on the other hand, refers to the practice of conducting commercial transactions using mobile devices.

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  • 11. 

    Which of the following is an ad that opens automatically and does not disappear until the user clicks on it?

    • Banner ad

    • Controlled ad

    • Portal ad

    • Pop-up ad

    Correct Answer
    A. Pop-up ad
    Explanation
    A pop-up ad is an advertisement that opens automatically and remains on the screen until the user interacts with it by clicking on it. Unlike other types of ads, such as banner ads or controlled ads, which may appear on the screen but can be easily dismissed or closed, pop-up ads are designed to grab the user's attention and require an action from the user to close them.

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  • 12. 

    The effort required to locate a suitable product is called:

    • Price discrimination.

    • Search costs.

    • Menu costs.

    • Shopping costs.

    Correct Answer
    A. Search costs.
    Explanation
    The effort required to locate a suitable product is referred to as search costs. This term encompasses the time and resources spent by consumers in searching for and evaluating different options before making a purchase decision. Price discrimination refers to the practice of charging different prices to different customers based on their willingness to pay. Menu costs are the expenses incurred by firms in changing their prices, such as printing new menus or updating price tags. Shopping costs, on the other hand, do not accurately describe the effort of finding a suitable product.

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  • 13. 

    Market creators:

    • Save users money and time by processing online sales transactions.

    • Provide a digital environment where buyers and sellers can establish prices for products.

    • Create revenue by providing digital content over the Web.

    • Sell physical products directly to consumers or individual businesses.

    Correct Answer
    A. Provide a digital environment where buyers and sellers can establish prices for products.
    Explanation
    Market creators provide a digital environment where buyers and sellers can establish prices for products. This means that they create online platforms or marketplaces where individuals or businesses can come together to buy and sell products. These platforms allow buyers to set their desired prices and sellers to list their products with their desired prices. By providing this digital environment, market creators facilitate the process of establishing prices for products, making it easier for buyers and sellers to connect and engage in transactions.

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  • 14. 

    A "supersite" that provides a comprehensive entry point for a huge array of Internet resources and services is called a(n):

    • Portal

    • Online syndicator

    • Content provider

    • Information broker

    Correct Answer
    A. Portal
    Explanation
    A "supersite" refers to a website that serves as a central hub or entry point for a wide range of Internet resources and services. This term is commonly used to describe portals, which offer users a comprehensive and organized collection of links, tools, and information from various sources. Portals typically provide access to email, news, search engines, weather updates, and other services, making them a convenient and efficient way for users to navigate the web. Therefore, the correct answer for this question is "Portal."

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  • 15. 

    In which of the following revenue models does a Web site charge a fee for access to some or all of its offerings on a continual, regular basis?

    • Subscription

    • Free/freemium

    • Transaction fee

    • Sales

    Correct Answer
    A. Subscription
    Explanation
    A Web site charging a fee for access to some or all of its offerings on a continual, regular basis is known as a subscription revenue model. This means that users have to pay a recurring fee, usually on a monthly or yearly basis, in order to access the content or services provided by the website. This model is commonly used by platforms that offer exclusive or premium content, online courses, software-as-a-service (SaaS) products, and other subscription-based services.

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  • 16. 

    Compared to traditional markets, digital markets have:

    • Lower distributed delivery costs.

    • Higher marginal costs per unit.

    • Equivalent copying costs.

    • Similar inventory costs.

    Correct Answer
    A. Lower distributed delivery costs.
    Explanation
    Digital markets have lower distributed delivery costs compared to traditional markets. This is because digital products can be delivered electronically, eliminating the need for physical transportation and distribution. Unlike traditional markets, where physical products need to be shipped and stored, digital markets can deliver products instantly and at a lower cost. This allows digital markets to reach a wider audience and offer their products at a lower price.

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  • 17. 

    Compared to digital markets, traditional markets have:

    • Lower search costs.

    • Stronger network effects.

    • Higher delayed gratification effects.

    • Higher transaction costs.

    Correct Answer
    A. Higher transaction costs.
    Explanation
    Traditional markets have higher transaction costs compared to digital markets. This is because traditional markets involve physical locations, such as stores or marketplaces, where buyers and sellers have to physically visit to conduct transactions. This incurs additional costs such as transportation expenses, time spent traveling, and potential fees associated with handling cash or checks. On the other hand, digital markets allow for transactions to be conducted online, eliminating the need for physical presence and reducing transaction costs.

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  • 18. 

    Which of the following is not one of the unique features of e-commerce technology?

    • Information density

    • Transparency

    • Richness

    • Social technology

    Correct Answer
    A. Transparency
    Explanation
    Transparency is one of the unique features of e-commerce technology. It refers to the ability of customers to easily access and verify information about products, sellers, and transactions. This feature allows customers to make informed decisions and builds trust in online transactions. Information density refers to the amount and quality of information available to customers, richness refers to the ability to provide detailed and interactive product information, and social technology refers to the integration of social media and networking features into e-commerce platforms.

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  • 19. 

    Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as:

    • Clickstream advertising.

    • Behavioral targeting.

    • Online profiling.

    • Long tail marketing.

    Correct Answer
    A. Behavioral targeting.
    Explanation
    Behavioral targeting refers to the practice of exposing individuals to ads that are selected and tailored based on their recorded and analyzed online behavior. This technique allows advertisers to target specific individuals with relevant ads, increasing the chances of engagement and conversion. It involves tracking user behavior, such as the websites they visit, the products they search for, and the content they consume, in order to create personalized advertising experiences. This approach aims to deliver more relevant and effective ads to individuals, ultimately improving the effectiveness of advertising campaigns.

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  • 20. 

    You are planning the requirements for a site tracking and reporting system for your company Web site. Which of the following information requirements would not be essential for this function?

    • Number of unique visitors

    • Pages visited

    • Products purchased

    • Secure credit card clearing

    Correct Answer
    A. Secure credit card clearing
    Explanation
    The information requirement of secure credit card clearing would not be essential for a site tracking and reporting system. This system is primarily focused on tracking and reporting site activity, such as the number of unique visitors, pages visited, and products purchased. Secure credit card clearing is a separate function that deals with processing online payments securely and is not directly related to tracking and reporting site activity.

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  • 21. 

    Which new development is helping expand B2B e-commerce opportunities?

    • Podcasting

    • Blogs

    • .NET and Web services

    • Dropping of computing and networking component prices

    Correct Answer
    A. .NET and Web services
    Explanation
    .NET and Web services are helping expand B2B e-commerce opportunities because they provide a platform for businesses to easily integrate and communicate with each other. With .NET, businesses can develop and deploy web-based applications that can interact with other systems, allowing for seamless collaboration and data exchange. Web services, on the other hand, enable businesses to expose their functionalities as services that can be accessed and utilized by other businesses. This interoperability and connectivity provided by .NET and Web services are crucial in expanding B2B e-commerce opportunities by facilitating efficient and streamlined communication between businesses.

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  • 22. 

    Information density refers to the:

    • Richness–complexity and content–of a message.

    • Total amount and quantity of information delivered to consumers by merchants.

    • Total amount and quantity of information available to all market participants.

    • Amount of information available to reduce price transparency.

    Correct Answer
    A. Total amount and quantity of information available to all market participants.
    Explanation
    The correct answer is "total amount and quantity of information available to all market participants." Information density refers to the extent of information that is available to all participants in a market. It encompasses the total amount and quantity of information that is accessible to everyone involved, allowing for a more informed decision-making process. This concept is crucial in ensuring transparency and fairness within a market, as it enables all participants to have access to the same level of information, reducing information asymmetry.

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  • 23. 

    Varying a product's price according to the supply situation of the seller is called ________ pricing.

    • Menu

    • Flexible

    • Dynamic

    • Asymmetric

    Correct Answer
    A. Dynamic
    Explanation
    Dynamic pricing refers to the practice of adjusting the price of a product based on the supply situation of the seller. This means that the price of the product can change in real-time depending on factors such as demand, competition, and inventory levels. By implementing dynamic pricing, sellers can optimize their revenue and maximize profits by charging higher prices when demand is high and lower prices when demand is low. This pricing strategy allows businesses to be more flexible and responsive to market conditions, ensuring that they are able to effectively manage their supply and demand dynamics.

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  • 24. 

    Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of:

    • Prediction markets

    • Behavioral targeting

    • Long-tail marketing

    • Crowdsourcing

    Correct Answer
    A. Crowdsourcing
    Explanation
    Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of crowdsourcing. Crowdsourcing is the practice of obtaining ideas, services, or content by soliciting contributions from a large group of people, typically through an online platform. In this case, Netflix is inviting the public to contribute their ideas and solutions to improve their movie recommendation system, harnessing the collective intelligence of a diverse group of individuals.

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  • 25. 

    Which of the following is not a recent development in e-commerce?

    • Wireless Internet connections grow rapidly.

    • Social networking sites become a new platform for e-commerce.

    • The music recording industry is disrupted as music creation and distribution become decentralized.

    • Online entertainment business models surge.

    Correct Answer
    A. The music recording industry is disrupted as music creation and distribution become decentralized.
    Explanation
    The given answer states that the disruption of the music recording industry as music creation and distribution become decentralized is not a recent development in e-commerce. This implies that the disruption of the music industry has been happening for a while and is not a recent trend in e-commerce.

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  • 26. 

    The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called:

    • Procurement.

    • E-procurement.

    • SCM.

    • Sourcing.

    Correct Answer
    A. Procurement.
    Explanation
    Procurement refers to the entire process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements. It involves identifying the needs of the organization, finding suitable suppliers, negotiating contracts, and ensuring timely delivery of the goods or materials. E-procurement, on the other hand, specifically refers to the use of electronic platforms and technology for conducting procurement activities. SCM (Supply Chain Management) is a broader term that encompasses various activities involved in the flow of goods and services from the initial sourcing to the final delivery. Sourcing is a part of the procurement process, specifically focused on identifying and selecting suppliers.

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  • 27. 

    The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?

    • Information density

    • Richness

    • Customization

    • Interactivity

    Correct Answer
    A. Information density
    Explanation
    The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in the unique quality of e-commerce known as information density. This refers to the vast amount of information that can be stored, processed, and communicated digitally, allowing e-commerce platforms to provide customers with detailed product information, reviews, comparisons, and other relevant data. This high information density enhances the overall shopping experience and helps customers make informed decisions.

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  • 28. 

    Which of the following Internet business models does Amazon.com use?

    • Content provider

    • Portal

    • Market creator

    • E-tailer

    Correct Answer
    A. E-tailer
    Explanation
    Amazon.com uses the e-tailer business model. As an e-tailer, Amazon.com primarily operates as an online retailer, selling a wide range of products to customers worldwide. It provides a platform for sellers to list and sell their products, while also offering its own products through its online marketplace. Amazon.com focuses on delivering a seamless shopping experience, with features like customer reviews, personalized recommendations, and fast shipping options. Additionally, it offers various services like Amazon Prime, which provides additional benefits to its customers, further enhancing its e-tailer model.

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  • 29. 

    Which of the following businesses utilizes the content provider Internet business model?

    • Amazon.com

    • EBay.com

    • CNN.com

    • Motocross.com

    Correct Answer
    A. CNN.com
    Explanation
    CNN.com utilizes the content provider Internet business model. As a news organization, CNN.com primarily focuses on creating and delivering content to its audience. They generate revenue through advertising, subscriptions, and partnerships, relying on their content to attract and engage users. Unlike e-commerce platforms like Amazon.com and eBay.com, which primarily facilitate transactions, and Motocross.com, which focuses on a specific niche market, CNN.com's main business model revolves around providing news and information to its users.

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  • 30. 

    Transaction brokers:

    • Generate revenue from advertising or from directing buyers to sellers.

    • Save users money and time by processing online sales transactions.

    • Provide a digital environment where buyers and sellers can establish prices for products.

    • Physical products directly to consumers or individual businesses.

    Correct Answer
    A. Save users money and time by processing online sales transactions.
    Explanation
    Transaction brokers save users money and time by processing online sales transactions. This means that they facilitate the buying and selling process for users, making it more convenient and efficient. By handling the transaction process, they eliminate the need for users to spend time and effort in finding sellers, negotiating prices, and completing the purchase. Additionally, they may also offer cost-saving opportunities such as discounts or deals, further helping users save money. Overall, transaction brokers play a crucial role in simplifying and streamlining online sales, benefiting users by saving them both time and money.

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  • 31. 

    Net marketplaces:

    • Focus on continuous business process coordination between companies for supply chain management.

    • Are industry owned or operate as independent intermediaries between buyers and sellers.

    • Are geared towards short-term spot purchasing.

    • Are more relationship oriented than private industrial networks.

    Correct Answer
    A. Are industry owned or operate as independent intermediaries between buyers and sellers.
    Explanation
    Net marketplaces are platforms that are either industry owned or operated as independent intermediaries between buyers and sellers. These platforms facilitate the coordination of business processes between companies, particularly in supply chain management. Unlike private industrial networks, net marketplaces are more focused on establishing and nurturing relationships between participants. Additionally, net marketplaces are often used for short-term spot purchasing, providing a convenient and efficient way for buyers and sellers to connect and transact.

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  • 32. 

    Digital goods are goods that are:

    • Produced digitally.

    • Sold over digital networks.

    • Delivered digitally.

    • Used with digital equipment.

    Correct Answer
    A. Delivered digitally.
    Explanation
    Digital goods are goods that are delivered digitally, meaning they are not physically transported or shipped. Instead, they are transferred electronically through digital networks such as the internet. This can include various types of products such as e-books, music, software, and online courses. The key characteristic of digital goods is that they can be accessed and used directly through digital devices without the need for physical delivery.

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  • 33. 

    In a phenomenon called ________, some argue that large numbers of people can make better decisions about a wide range of topics or products than a single person or even a small committee of experts

    • The wisdom of crowds

    • Outsourcing

    • Crowdsourcing

    • Social networking

    Correct Answer
    A. The wisdom of crowds
    Explanation
    The phenomenon described in the question is known as "the wisdom of crowds." This concept suggests that a large group of people can collectively make better decisions than an individual or a small group of experts. The idea is that the diverse knowledge, perspectives, and opinions within a crowd can lead to more accurate and insightful outcomes. This concept has been applied in various fields, such as market predictions, problem-solving, and decision-making processes.

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  • 34. 

    Goods that are involved in the actual production process are referred to as:

    • Raw materials.

    • Direct goods.

    • Purchasing goods.

    • Indirect goods.

    Correct Answer
    A. Direct goods.
    Explanation
    Direct goods are goods that are directly involved in the production process. These goods are used to create the final product and are essential for the production process. Raw materials, on the other hand, refer to the basic materials that are used to make the product. Purchasing goods and indirect goods are not directly involved in the production process and are not essential for creating the final product. Therefore, the correct answer is direct goods.

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  • 35. 

    Which of the following best illustrates the affiliate revenue model?

    • EBay receives a small fee from a seller if a seller is successful in selling an item.

    • Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.

    • Flickr provides basic services for free, but charges a premium for advanced services.

    • Apple accepts micropayments for single music track downloads.

    Correct Answer
    A. Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
    Explanation
    The affiliate revenue model is based on receiving a fee or commission for referring customers to a participating website where they make a purchase. Epinions fits this model as it receives a fee after steering a customer to a participating website where they make a purchase. This means that Epinions is acting as an affiliate and earning revenue through referrals.

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  • 36. 

    Based on your reading of the chapter, e-commerce is:

    • Still in a revolutionary phase.

    • Widely accepted by consumers, although technology is still quickly changing.

    • Not yet fully accepted by consumers, although much of its driving technology is firmly in place.

    • Well entrenched as a form of modern commerce.

    Correct Answer
    A. Still in a revolutionary phase.
    Explanation
    E-commerce is still in a revolutionary phase because, although technology is quickly changing, it is not yet fully accepted by consumers. While much of the driving technology is firmly in place, there is still room for growth and development in the e-commerce industry. This suggests that e-commerce is still evolving and has not reached its full potential or widespread acceptance among consumers.

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  • 37. 

    Which of the following best illustrates the sales revenue model?

    • EBay receives a small fee from a seller if a seller is successful in selling an item.

    • Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.

    • Flickr provides basic services for free, but charges a premium for advanced services.

    • Apple accepts micropayments for single music track downloads.

    Correct Answer
    A. Apple accepts micropayments for single music track downloads.
  • 38. 

    Which of the following best illustrates the transaction fee revenue model?

    • EBay receives a small fee from a seller if a seller is successful in selling an item.

    • Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.

    • Flickr provides basic services for free, but charges a premium for advanced services.

    • Apple accepts micropayments for single music track downloads.

    Correct Answer
    A. EBay receives a small fee from a seller if a seller is successful in selling an item.
    Explanation
    The transaction fee revenue model is best illustrated by eBay receiving a small fee from a seller if the seller is successful in selling an item. This means that eBay earns revenue by charging a fee for each successful transaction that occurs on their platform. This model is commonly used by online marketplaces where a fee is charged based on the value of the transaction.

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  • 39. 

    Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain?

    • Safety stock

    • Overstocking

    • Just-in-time strategies

    • Demand planning

    Correct Answer
    A. Safety stock
    Explanation
    Safety stock is a traditional solution that enables manufacturers to deal with uncertainties in the supply chain. Safety stock refers to the extra inventory that is held to mitigate the risk of stockouts caused by uncertainties such as fluctuations in demand, delays in delivery, or production issues. By maintaining safety stock, manufacturers can ensure that they have enough inventory to fulfill customer orders even in unpredictable situations, reducing the risk of stockouts and customer dissatisfaction.

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  • 40. 

    Compared to traditional goods, digital goods have:

    • Greater pricing flexibility.

    • Lower marketing costs.

    • Higher production costs.

    • Higher inventory costs.

    Correct Answer
    A. Greater pricing flexibility.
    Explanation
    Digital goods have greater pricing flexibility compared to traditional goods because they do not require physical production or distribution. Digital goods can be easily replicated and distributed at a very low cost, allowing sellers to adjust prices more easily and frequently. This flexibility is not possible with traditional goods, which involve higher production and inventory costs, as well as the need for physical distribution channels. Therefore, the correct answer is greater pricing flexibility.

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  • 41. 

    The system functionalities of an e-commerce site are best described as the:

    • General capabilities wanted.

    • Information systems capabilities wanted.

    • Information elements needed.

    • Software and hardware required.

    Correct Answer
    A. Information systems capabilities wanted.
    Explanation
    The system functionalities of an e-commerce site refer to the specific capabilities and features that are desired in the information systems used by the site. These functionalities are not just general capabilities, but rather the specific capabilities related to information systems that are wanted in order to effectively run the e-commerce site. Therefore, the answer "information systems capabilities wanted" best describes the system functionalities of an e-commerce site.

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  • 42. 

    The electronic payment system in which users make micropayments and purchases on the Web, accumulating a debit balance on their credit card or telephone bill is called a(n) ________ payment system:

    • Smart card

    • Accumulated balance digital

    • Stored value

    • Digital cash

    Correct Answer
    A. Accumulated balance digital
    Explanation
    The correct answer is "Accumulated balance digital." This payment system allows users to make micropayments and purchases on the web, and the amount spent is accumulated as a debit balance on their credit card or telephone bill. This system does not require the use of physical cards like smart cards or stored value systems. Instead, it tracks and accumulates the balance digitally, making it convenient for small transactions and purchases.

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  • 43. 

    Through what channel did e-commerce first evolve?

    • Online advertising sales

    • Internet portals

    • Online book sales

    • Internet service providers

    Correct Answer
    A. Online advertising sales
    Explanation
    E-commerce first evolved through online advertising sales. This channel allowed businesses to promote and sell their products or services online, reaching a wider audience and increasing sales. Online advertising provided a platform for businesses to showcase their offerings and attract customers, leading to the growth of e-commerce as a whole. Internet portals, online book sales, and internet service providers played important roles in the development of e-commerce, but online advertising sales was the first channel through which e-commerce emerged.

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  • 44. 

    In which of the following Internet business models does a merchant create an online digital environment that enables people with like interests to share information or buy and sell goods?

    • Community provider

    • Service provider

    • Market creator

    • Transaction broker

    Correct Answer
    A. Community provider
    Explanation
    A community provider is an Internet business model where a merchant creates an online digital environment that enables people with similar interests to share information or buy and sell goods. This model focuses on building a community of users who can interact and engage with each other, creating a sense of belonging and shared interests. The merchant facilitates the exchange of information and goods within this community, providing a platform for users to connect and transact.

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  • 45. 

    Since the dot-com bubble burst of 2001, e-commerce revenues:

    • Have essentially stagnated

    • Show signs of stabilizing

    • Have returned to solid growth

    • Have returned to exponential growth

    Correct Answer
    A. Have returned to solid growth
    Explanation
    The dot-com bubble burst in 2001 resulted in a decline in e-commerce revenues. However, since then, the revenues have shown signs of improvement and have returned to solid growth. This implies that the e-commerce industry has recovered from the impact of the burst and is now experiencing steady and consistent growth.

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  • 46. 

    A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):

    • Exchange.

    • Marketspace.

    • Online marketplace.

    • E-hub.

    Correct Answer
    A. Marketspace.
    Explanation
    A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a marketspace. This term refers to the digital realm where buyers and sellers can engage in transactions online, without the limitations of physical locations or time constraints. It encompasses the concept of an online marketplace, but goes beyond it by emphasizing the shift from a physical to a virtual space for conducting business.

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  • 47. 

    The cost to a merchant of changing the price of a product is called a ________ cost.

    • Pricing

    • Dynamic pricing

    • Menu

    • Switching

    Correct Answer
    A. Menu
    Explanation
    The cost to a merchant of changing the price of a product is called a menu cost. This refers to the expenses incurred by a business when it updates or alters the prices of its products or services. Menu costs can include the cost of designing and printing new menus, updating online price listings, and training staff on the new pricing structure. It is called a menu cost because it originally referred to the cost of changing prices on a physical menu in a restaurant, but it has since been expanded to include any costs associated with changing prices in any type of business.

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  • 48. 

    Which of the following was the leading advertising format in 2009?

    • Display ads

    • E-mail

    • Classifieds

    • Search engine

    Correct Answer
    A. Search engine
    Explanation
    In 2009, the leading advertising format was search engine. This is because search engines, like Google, were gaining popularity and becoming the primary way for people to find information online. Advertisers recognized the potential of reaching a large audience through search engine advertising, as it allowed them to target specific keywords and appear prominently in search results. Additionally, search engine advertising offered a more measurable and trackable ROI compared to other formats like display ads, e-mail, and classifieds.

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  • 49. 

    The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?

    • Ubiquity

    • Personalization/customization

    • Richness

    • Interactivity

    Correct Answer
    A. Interactivity
    Explanation
    The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual refers to the dimension of interactivity in e-commerce technology. Interactivity allows for two-way communication between the consumer and the website or platform, enabling personalized and customized experiences based on the individual's preferences and needs. This dimension enhances user engagement and satisfaction by promoting active participation and responsiveness in the online shopping process.

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Quiz Review Timeline (Updated): Mar 22, 2023 +

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  • Current Version
  • Mar 22, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • May 16, 2012
    Quiz Created by
    TheSwede

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