Research Midterm

41 Questions | Total Attempts: 650

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Research Quizzes & Trivia

Page 44


Questions and Answers
  • 1. 
    Nonverbal observation can be performed by _____ and _____.
    • A. 

      People, machines

    • B. 

      Psychologists, psychiatrists

    • C. 

      Video, audio

    • D. 

      Sociologist, anthropologists

    • E. 

      Physical condition analysis, process analysis

  • 2. 
    Nonverbal observation includes the recording of _____.
    • A. 

      Temporal style

    • B. 

      Linguistics

    • C. 

      Proxemics

    • D. 

      Kinesics

    • E. 

      Motor expressions

  • 3. 
    All of the following are reasons why researchers use machines to record behaviors except _____.
    • A. 

      Human eye cannot record behavior that happens rapidly

    • B. 

      Humans cannot record and observe simultaneously

    • C. 

      Machines can be disguised easily

    • D. 

      Design may require more than one person to be observed simultaneously

    • E. 

      Trained human observers are expensive

  • 4. 
    Which of the following is true of the video camera and audio recorder as mechanical devices for the recording of behaviors?
    • A. 

      They can not be used in natural settings

    • B. 

      They can generate descriptions of behaviors, but not counts or frequencies of behaviors

    • C. 

      They can record nonbehavioral observations

    • D. 

      They are used extensively in retail customer tracking studies

    • E. 

      They are inferior to studies involving extralinguistic analysis

  • 5. 
    A lie detector is actually a(n) _____ that measures electrical activity in the participant's skin.
    • A. 

      Galvanometer

    • B. 

      Video camera

    • C. 

      Eye camera

    • D. 

      Pupilometer

    • E. 

      People meter

  • 6. 
    The observation of human verbal behavior during conversation, presentation, or interaction is known as _____ observation.
    • A. 

      Nonverbal

    • B. 

      Linguistic

    • C. 

      Extralinguistic

    • D. 

      Spatial

    • E. 

      Temporal

  • 7. 
    When Katie Couric of the Today Show interviews guests on the show, she tends to interrupt their answers. Which dimension of extralinguistic activity is reflected in her behavior?
    • A. 

      Vocal

    • B. 

      Temporal

    • C. 

      Interaction

    • D. 

      Verbal stylistic

    • E. 

      Spatial

  • 8. 
    In one episode of the television show, Friends, Chandler and Ross make fun of each other's pronunciation peculiarities and characteristic expressions. Ross tends to over-enunciate words while Chandler makes fun of others by asking a question like "Could you BE anymore annoying?" Which dimension of extralinguistic activity is being addressed in this example?
    • A. 

      Vocal

    • B. 

      Temporal

    • C. 

      Interaction

    • D. 

      Verbal stylistic

    • E. 

      Spatial

  • 9. 
    The recording of how humans physically relate to one another is called _____ observation.
    • A. 

      Nonverbal

    • B. 

      Linguistic

    • C. 

      Spatial

    • D. 

      Mechanical/digital

    • E. 

      Temporal

  • 10. 
    Proxemics is one form of _____ observation.
    • A. 

      Nonverbal

    • B. 

      Linguistic

    • C. 

      Spatial

    • D. 

      Mechanical/digital

    • E. 

      Temporal

  • 11. 
    The study of how people organize the territory around them and maintain discrete distances between themselves and others is known as _____.
    • A. 

      Extralinguistics

    • B. 

      Feng shui

    • C. 

      Kinesics

    • D. 

      Proxemics

    • E. 

      Physical condition observation

  • 12. 
    All of the following are advantages of observation as a data collection method except _____.
    • A. 

      Optimizing the naturalness of the setting

    • B. 

      Reducing obtrusiveness

    • C. 

      Avoiding participant filtering

    • D. 

      Quantifying data

    • E. 

      Securing contextual information

  • 13. 
    Recording the radio station presets on cars brought into car repair shops is an example of _____.
    • A. 

      Linguistic observation

    • B. 

      Trace evidence

    • C. 

      Nonverbal behavior

    • D. 

      Spatial behavior

    • E. 

      Temporal behavior

  • 14. 
    Which of the following is a limitation of observation as a data collection method?
    • A. 

      Avoidance of participant filtering and forgetting

    • B. 

      Use of a natural setting

    • C. 

      Securing physical, trace evidence

    • D. 

      Required time and expense

    • E. 

      Ability to disguise or conceal observation equipment

  • 15. 
    Which of the following questions cannot be answered using the observational method?
    • A. 

      What

    • B. 

      Where

    • C. 

      Who

    • D. 

      How

    • E. 

      Why

  • 16. 
    The most reliable form of observation is _____ observation based on overt action or surface indicators.
    • A. 

      Inferential

    • B. 

      Factual

    • C. 

      Spatial

    • D. 

      Structured

    • E. 

      Trace

  • 17. 
    A communication approach to data collection involves _____.
    • A. 

      Observing behavior

    • B. 

      Recording trace evidence

    • C. 

      Surveying people

    • D. 

      Data mining

    • E. 

      Linguistic behavior analysis

  • 18. 
    Surveys are used in _____ research studies.
    • A. 

      Monitoring

    • B. 

      Communication

    • C. 

      Observation

    • D. 

      Behavioral observation

    • E. 

      Non behavioral observation

  • 19. 
    All of the following are sources of error in communication research except _____.
    • A. 

      Measurement questions

    • B. 

      Observers

    • C. 

      Survey instruments

    • D. 

      Interviewers

    • E. 

      Participants

  • 20. 
    Emma is responding to a survey about her experience using the NetFlix DVD delivery service. One set of questions on the survey asks questions such as "How satisfied are you with your overall experience with NetFlix?" The survey response options provided are Strongly Agree to Strongly Disagree. Which of the following sources of error in communication research is present in this example?
    • A. 

      Measurement questions

    • B. 

      Observers

    • C. 

      Interviewers

    • D. 

      Participants

    • E. 

      All of the above

  • 21. 
    Rachel is conducting telephone interviews for Blockbuster on perceptions of its new "No Late Fees" program. When she interviews customers of the NetFlix service, she tends to change the wording of the question, "How loyal are you to using Blockbuster for your DVD rental needs?" to "So you aren't loyal to Blockbuster, are you?" Which of the following sources of error in communication research is present in this example?
    • A. 

      Measurement questions

    • B. 

      Observers

    • C. 

      Interviewers

    • D. 

      Participants

    • E. 

      All of the above

  • 22. 
    Mike resents getting calls from telemarketers and pollsters. A research firm called yesterday to question him concerning his preference for radio stations. When Mike was asked to report his household income, he inflated his income to the highest range offered. He also misreported his age and occupation. Which of the following sources of error in communication research is presented in this example?
    • A. 

      Measurement questions

    • B. 

      Observers

    • C. 

      Interviewers

    • D. 

      Participants

    • E. 

      All of the above

  • 23. 
    The failure to secure full participant cooperation for a study can result in _____ error.
    • A. 

      Measurement

    • B. 

      Instrumentation

    • C. 

      Data entry

    • D. 

      Sampling

    • E. 

      Nonresponse

  • 24. 
    Interviewer error may be caused by _____.
    • A. 

      An unwillingness to participate

    • B. 

      Participant faulty recall

    • C. 

      Social desirability responding

    • D. 

      The falsification of answers

    • E. 

      All of the above

  • 25. 
    Which type of error occurs when the interviewer summarizes or interprets participant answers?
    • A. 

      Measurement

    • B. 

      Instrumentation

    • C. 

      Data entry

    • D. 

      Sampling

    • E. 

      Nonresponse

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