The Retail Flooring Consumer

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| By Jeffer4205
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Jeffer4205
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Quizzes Created: 3 | Total Attempts: 1,417
| Attempts: 134
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  • 1/7 Questions

    The sales professional’s slight edge is often because he sell’s from the customer’s point of _____

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About This Quiz

The Retail Flooring Consumer quiz assesses understanding of consumer behavior in retail flooring purchases. It covers key aspects like investment size, decision-making fears, and factors influencing buying behavior, focusing on enhancing customer service skills.

The Retail Flooring Consumer - Quiz

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  • 2. 

    What is considered to be the customer’s biggest fear?

    • Spending a larger amount of money

    • Making a mistake

    • Something new will be introduced that is better

    Correct Answer
    A. Making a mistake
    Explanation
    Customers' biggest fear is making a mistake. This fear stems from the concern of making the wrong decision or choice, which could lead to negative consequences such as wasting money, time, or effort. Making a mistake can result in regret and frustration, and customers strive to avoid such situations by carefully evaluating their options and seeking assurance that their decision is the right one.

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  • 3. 

    The average consumer is very comfortable in making decorating decisions.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The statement suggests that the average consumer is not comfortable in making decorating decisions. This implies that consumers may struggle or feel uncertain when it comes to choosing and deciding on various aspects of decorating, such as color schemes, furniture arrangements, or selecting decor items.

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  • 4. 

    First and foremost, realize that flooring is a _______ purchase for the customer.  As previously mentioned, it may be the third or fourth largest investment after a house and car which an individual makes.

    Correct Answer
    major
    Explanation
    The word "major" fits well in the blank because it suggests that purchasing flooring is a significant or important investment for the customer. The statement also mentions that it may be the third or fourth largest investment after a house and car, further emphasizing the significance of the purchase.

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  • 5. 

    What are the cunsumers key buying attitudes & habits?

    • Shops 2-3 stores

    • Stressful

    • Not comfortable making decorating decisions

    • It's a major investment

    • Fear of making a mistake they will have to live with

    Correct Answer(s)
    A. Shops 2-3 stores
    A. Stressful
    A. Not comfortable making decorating decisions
    A. It's a major investment
    A. Fear of making a mistake they will have to live with
    Explanation
    Consumers have key buying attitudes and habits that include shopping at 2-3 stores, finding the process stressful, feeling uncomfortable making decorating decisions, considering it a major investment, and fearing making a mistake they will have to live with.

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  • 6. 

    What are the key thoughts that will consciously affect the actual buying process?

    • Store Location

    • Customer Service

    • Holiday Season

    • Price

    • Color

    • Durability

    Correct Answer(s)
    A. Customer Service
    A. Price
    A. Color
    A. Durability
    Explanation
    The key thoughts that will consciously affect the actual buying process are customer service, price, color, and durability. When making a purchase, customers often consider the level of customer service they will receive, as it can impact their overall experience. Price is also an important factor as it determines the affordability and value of the product. Color plays a role in the decision-making process as it can influence personal preferences and aesthetic appeal. Lastly, durability is considered to ensure that the product will last and provide long-term satisfaction.

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  • 7. 

    What are the five key reasons that a retail customer does not buy?

    • No Time

    • No Need

    • No Reason

    • No Hurry

    • No Product

    • No Money

    • No Purpose

    • No Trust

    Correct Answer(s)
    A. No Need
    A. No Hurry
    A. No Product
    A. No Money
    A. No Trust
    Explanation
    The five key reasons that a retail customer does not buy are: No Need, No Hurry, No Product, No Money, and No Trust. If a customer does not perceive a need for the product, they are unlikely to make a purchase. Similarly, if there is no urgency or time pressure to buy, the customer may delay or not make a purchase at all. Additionally, if the desired product is not available or out of stock, the customer will not be able to buy it. Lack of financial resources can also prevent a customer from making a purchase. Finally, if the customer does not trust the retailer or the product, they may choose not to buy.

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  • Current Version
  • Mar 26, 2024
    Quiz Edited by
    ProProfs Editorial Team
  • Dec 02, 2012
    Quiz Created by
    Jeffer4205
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