Quiz From Commercial Roadshow

The correct answer is Medium Term Plan. In this context, MTP refers to the strategic plan of the organization. A strategic plan outlines the goals and objectives of an organization over a specific period of time. The term "medium term" suggests that the plan covers a timeframe that is neither too short nor too long, typically ranging from one to five years. By referring to their strategic plan as MTP, the organization emphasizes the importance of having a clear roadmap for the medium-term future to guide their actions and decision-making processes.

Consumer Loans are referred to as a "game changer" because they have the potential to significantly impact the market and change the dynamics of consumer spending. By providing easy access to credit, consumer loans empower individuals to make purchases they might not otherwise be able to afford. This can stimulate economic growth, drive consumer spending, and boost businesses. Additionally, consumer loans can also have a positive impact on financial inclusion, allowing individuals who were previously excluded from traditional banking systems to access credit and improve their quality of life.

The role of the regional commercial team is to provide value adding support and advice to local commercial teams. This means that their main responsibility is to assist and guide the local teams in their commercial activities, helping them to achieve their goals and objectives. They are not responsible for making all the decisions or creating campaign material, but rather focus on supporting and advising the local teams to ensure their success.

MIO stands for Marketing Investment Optimization. This acronym refers to the process of optimizing and maximizing the return on investment in marketing activities. By carefully analyzing and allocating resources, companies can ensure that their marketing efforts are effective and efficient, leading to improved business outcomes. This term is commonly used in the field of marketing to emphasize the importance of strategic decision-making and resource allocation in achieving marketing objectives.

Freddy's presentation at the Commercial Roadshow was characterized by a dialogue about Commercial's targets and role in the organization. This suggests that Freddy engaged with the audience and encouraged interaction, rather than simply delivering a one-sided presentation. This approach likely made the presentation more engaging and informative for the attendees.

The role of Brand & Communications during the Summit is to be the centerpiece of the event and start preparations months in advance. This suggests that they play a crucial role in planning and organizing the Summit, taking charge of various aspects such as branding, communication strategies, and coordinating with external event companies if necessary. Their involvement indicates that they are actively involved in making the Summit successful and ensuring that it aligns with the organization's objectives and messaging.

A dormant customer refers to a customer who is currently inactive or not making any purchases. They may have previously engaged with the company but have not made any recent transactions. The term "dormant" suggests that the customer is in a state of temporary inactivity and can potentially be reactivated through targeted marketing strategies or promotions.

ComCo can be described as a strategic decision-making committee that focuses on portfolio and product development as well as partner value management. However, it cannot be said that ComCo proof-reads marketing material.

Brand & Communications is responsible for our brand strategy. They are the team within our organization that is in charge of developing and managing our brand identity, messaging, and overall brand positioning. This team is responsible for ensuring that our brand is effectively communicated to our target audience and that it aligns with our overall business objectives. They work closely with other departments and stakeholders to develop and execute brand campaigns and initiatives that support our brand strategy.

Commercial is not responsible for conducting the Employee Opinion Survey. This analysis is typically carried out by the Human Resources department or an external agency. The purpose of the Employee Opinion Survey is to gather feedback and insights from employees regarding their satisfaction, engagement, and overall experience within the organization. It helps identify areas of improvement and measure employee morale. Commercial, on the other hand, is more likely to be responsible for conducting Competitor Analysis and Customer Satisfaction Surveys to gain insights into market trends and customer preferences.

Target Speed of Development is not referred to as an "added investment" because it is a goal or objective to achieve a faster pace of development. It does not involve allocating additional financial resources or funds. On the other hand, digitalization and corporate cards are initiatives that typically require investments in technology and financial resources to implement and maintain.

The correct answer is 1,159 bn SEK. This is the profit-before-tax target for 2014.

The correct answer is "Portfolio strategy." This is the name of the strategic document that needs to be submitted annually for each portfolio. It outlines the overall goals, objectives, and plans for the portfolio, including the allocation of resources, target markets, and competitive strategies. It helps to ensure that the portfolio is aligned with the organization's overall strategic direction and allows for effective decision-making and resource allocation.

After a campaign is approved in MIO, the department that leads the campaign planning and execution with the support of other functions is Marketing Execution. This department is responsible for implementing the strategies and tactics outlined in the campaign plan, ensuring that all elements of the campaign are executed effectively and efficiently. They work closely with other functions within the organization to coordinate resources, track progress, and ensure that the campaign objectives are met.

The Total Balance Target for 2014 is 20,608 bn SEK.

The department of Marketing Execution is not part of Marketing Strategy and Analytics (MS&A). This can be inferred from the given options, where Regional NCM / Regional ECM and Campaign Analytics are mentioned as departments that are part of MS&A. Therefore, Marketing Execution is the correct answer as it is not included in the MS&A department.

The correct answer is "About 90." This suggests that there are approximately 90 employees working within the Commercial department.

The given answer options are "Yes," "No," and "Does not want to answer." These options cover all possible responses to the question "Do you feel you had the opportunity to ask any questions you might have?" The respondent can choose any of these options based on their personal experience or preference.