Quiz From Commercial Roadshow
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In February the Commercial Director and team members came by your office for a roadshow. As promised then – you now have the chance to win one of these fantastic prizes if you fill in this quiz and provide us with your feedback. There is a prize to win for each office. Fill in your e-mail address when you enter the quiz. The quiz closes Thursday 1st of March and the lucky winners are announced on the intranet Thursday 15th of March. NB! You can of course participate even if you were unable to attend in Trondheim.
- 1.Did you find the Commercial Roadshow useful? On a scale from 1-10 where 1 is of no use and 10 is extremely useful
- 2.Would you find it useful to participate in a similar roadshow on an annual basis? On a scale from 1-10 where 1 is of no use and 10 is extremely useful
- 3.What learnings did you take away with you from the session?
- 4.What improvements could we make in a future roadshow?
- 5.
Prizes! You can win cool EnterCard jackets! - 6.We often refer to our strategic plan as our MTP - What does MTP stand for?
- A.
Meet the Parents
- B.
Medium Term Plan
- C.
Many things to prioritize
- 7.Which of the following initiatives is referred to as a "game changer"?
- A.
Holland
- B.
Platinum Cards
- C.
Consumer Loans
- 8.Which of the following initiatives is not referred to as an "added investement"?
- A.
Target Speed of Development
- B.
Digitalisation
- C.
Corporate Cards
- 9.What is our Profit-Before-Tax (PBT) target for 2014
- A.
1,001 bn SEK
- B.
1,159 bn SEK
- C.
1,311 bn SEK
- 10.What is our Total Balance Target for 2014
- A.
20,608 bn SEK
- B.
19,102 bn SEK
- C.
21,899 bn SEK
- 11.What is the role of the regional commercial team?
- A.
Make all the decisions
- B.
Create marvellous campaign material
- C.
Provide value adding support and advice to local commercial teams
- 12.What does MIO stand for?
- A.
Many Initiatives Overboard
- B.
Marketing Investment Optimization
- C.
Money Is Optional
- 13.Which of the following can not be said about ComCo?
- A.
A strategic decision making committee securing positive performance
- B.
Focuses on portfolio and product development as well as partner value management
- C.
Proof-reads marketing material
- 14.What characterized Freddy's presentation at the Commercial Roadshow?
- A.
A dialogue about Commercial's targets and role in the organisation
- B.
A short and boring powerpoint show
- C.
Questions and comments were strictly forbidden
- 15.What is the name of the strategic document that must be submitted annually for each portfolio?
- A.
Portfolio strategy
- B.
Annual forecast file
- C.
Product initiatives, plan and creatives
- 16.Which of the following departments is not part of Marketing Strategy and Analytics (MS&A)?
- A.
Regional NCM / Regional ECM
- B.
Marketing Execution
- C.
Campaign Analytics
- 17.Who is responsible for our brand strategy?
- A.
Nordic Marketing Management
- B.
Brand & Communications
- C.
External Brand Agency
- 18.What is the role of Brand & Communications during Summit?
- A.
They sit back and enjoy the show
- B.
They outsource everything to external event company
- C.
They are the centerpiece of the Summit - and start preparations months in advance
- 19.Which analysis is Commercial not responsible for?
- A.
Employee Opinion Survey
- B.
Competitor Analysis
- C.
Customer Satisfaction Survey
- 20.What do we call a customer, that we try to activate?
- A.
A silent customer
- B.
A lazy customer
- C.
A dormant customer
- 21.How many employees work within Commercial?
- A.
About 50
- B.
About 70
- C.
About 90
- 22.Once a campaign is approved in MIO, which department leads the campaign planning and execution with the support of other functions?
- A.
Marketing Strategy & Analytics (MSA)
- B.
Nordic Marketing Management
- C.
Marketing Execution
- 23.Do you feel you had the opportunity to ask any qeustions you might have?
- A.
Yes
- B.
No
- C.
Does not want to answer
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