Quiz 8 : Consumer Promo, Trade Promo, Event Dan Promotion All Channels

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Quizzes Created: 1 | Total Attempts: 28
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Quiz 8 : Consumer Promo, Trade Promo, Event Dan Promotion All Channels - Quiz

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Questions and Answers
  • 1. 

    Yang bukan merupakan tujuan dari Consumer Promotion adalah ....

    • A.

      Merangsang konsumen membeli lebih banyak

    • B.

      Merangsang konsumen baru untuk mencoba

    • C.

      Distribusi yang lebih baik

    • D.

      Menarik switcher dari pengguna kompetitor

    Correct Answer
    C. Distribusi yang lebih baik
    Explanation
    Consumer Promotion bertujuan untuk merangsang konsumen agar membeli lebih banyak, merangsang konsumen baru untuk mencoba produk, dan menarik switcher dari pengguna kompetitor. Namun, tujuan Consumer Promotion tidak termasuk dalam upaya untuk mencapai distribusi yang lebih baik. Distribusi yang lebih baik merupakan tujuan dari strategi pemasaran lainnya seperti distribusi fisik yang efisien atau peningkatan jangkauan produk.

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  • 2. 

    Yang merupakan salah satu contoh intensifikasi adalah

    • A.

      Meningkatkan jumlah customer

    • B.

      Memperbanyak aktivitas di toko yang bersifat "pameran" yang memungkinkan konsumen mencoba produk

    • C.

      Meningkatkan nilai / jumlah pembelian produk (berapa banyak) dan atau frekuensi pembelian produk (berapa kali)

    • D.

      Pemberian hadiah untuk pembelian produk sejumlah tertentu

    Correct Answer
    C. Meningkatkan nilai / jumlah pembelian produk (berapa banyak) dan atau frekuensi pembelian produk (berapa kali)
    Explanation
    Intensifikasi refers to the act of increasing the value or quantity of product purchases and/or the frequency of product purchases. This can be achieved by encouraging customers to buy more products or to buy products more frequently. This can be done through various strategies such as offering discounts, promotions, loyalty programs, or incentives for reaching a certain purchase threshold. By increasing the value or quantity of product purchases, businesses can increase their sales and revenue.

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  • 3. 

    Yang merupakan salah satu bentuk Ekstensifikasi adalah?

    • A.

      Meningkatkan jumlah customer

    • B.

      Meningkatkan frekuensi konsumsi produk (dari minum 1x menjadi 2x per hari)

    • C.

      Meningkatkan nilai / jumlah pembelian produk (dari beli 1 dus menjadi 2 dus)

    • D.

      Pemberian hadiah untuk pembelian produk sejumlah tertentu

    Correct Answer
    A. Meningkatkan jumlah customer
    Explanation
    One form of extensification is increasing the number of customers. This means attracting new customers to the business or expanding the customer base. By doing so, the business can reach a wider market and potentially increase its sales and revenue.

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  • 4. 

    Yang termasuk dalam Consumer Promotion adalah ...

    • A.

      Contest Display

    • B.

      Distribution Drive

    • C.

      Sales Competition

    • D.

      Sampling, Hadiah, Loyalty Program

    Correct Answer
    D. Sampling, Hadiah, Loyalty Program
    Explanation
    Consumer Promotion includes activities such as sampling, giving away prizes, and implementing loyalty programs. These strategies are aimed at attracting consumers, encouraging them to try a product, rewarding their loyalty, and ultimately increasing sales. Contest display, distribution drive, and sales competition are not specifically mentioned as examples of consumer promotion, hence they are not part of the correct answer.

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  • 5. 

    Hadiah consumer promo yang tidak boleh di banded langsung dengan produk kita adalah:

    • A.

      Morinaga ChilKid/ChilSchool banded ChilGo

    • B.

      Entrasol Active banded Mug

    • C.

      Prenagen Lactamom banded Rinso

    • D.

      Susu Zee Platinum banded Minyak Goreng Sania

    Correct Answer
    C. Prenagen Lactamom banded Rinso
    Explanation
    The correct answer is Prenagen Lactamom banded Rinso. This means that the promotion or bundling of Prenagen Lactamom with Rinso is not allowed. It is important to keep these products separate and not offer them as a package deal or promotion.

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  • 6. 

    Yang dimaksud dengan Trade Sales Promotion adalah :

    • A.

      Sales promotion yang ditargetkan bagi konsumen (consumer) untuk meningkatkan penjualan secara jangka pendek

    • B.

      Sales promotion yang ditargetkan kepada grosir (wholesaler), pengecer (retailer) atau distributor untuk meningkatkan permintaan penjualan

    • C.

      Sales promotion yang ditargetkan kepada pelanggan (customer), untuk meningkatkan penjualan

    • D.

      Sales promotion yang ditargetkan kepada siapa saja yang akan berdampak terhadap peningkatan penjualan

    Correct Answer
    B. Sales promotion yang ditargetkan kepada grosir (wholesaler), pengecer (retailer) atau distributor untuk meningkatkan permintaan penjualan
    Explanation
    Trade sales promotion refers to promotional activities targeted at wholesalers, retailers, or distributors to increase sales demand. This type of sales promotion aims to incentivize intermediaries in the distribution channel to promote and sell the product to end consumers. By offering discounts, incentives, or special deals to these trade partners, the company can encourage them to stock and promote their products, ultimately leading to increased sales.

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  • 7. 

    Yang termasuk dalam Trade Sales Promotion adalah ...

    • A.

      Sampling

    • B.

      Loyalty Program

    • C.

      Sales Competition

    • D.

      Hadiah

    Correct Answer
    C. Sales Competition
    Explanation
    Trade sales promotion refers to promotional activities targeted towards businesses or trade partners to increase sales or incentives for selling a particular product or service. Sales competition is a type of trade sales promotion strategy where businesses organize competitions or contests among their trade partners to encourage them to achieve higher sales targets. This helps in boosting sales and creating a competitive environment among the trade partners, leading to increased motivation and better performance. Therefore, sales competition is a valid example of trade sales promotion.

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  • 8. 

    Contoh demonstrasi / eksibisi yang bisa dilakukan di dalam outlet adalah

    • A.

      Prenagen Banded Prenagen Stick Pack

    • B.

      Baby Fair Morinaga, Instore Diabetasol, Instore Benecol

    • C.

      Voucher potongan harga Morinaga

    • D.

      Program berbagi pengalaman untuk Sahabat Morinaga

    Correct Answer
    B. Baby Fair Morinaga, Instore Diabetasol, Instore Benecol
    Explanation
    The correct answer is Baby Fair Morinaga, Instore Diabetasol, Instore Benecol. These are examples of demonstrations or exhibitions that can be done inside the outlet. Baby Fair Morinaga refers to a fair or event that showcases baby products from the Morinaga brand. Instore Diabetasol and Instore Benecol indicate that there are demonstrations or exhibitions of these specific products inside the outlet. These activities can attract customers and allow them to experience the products firsthand, leading to potential sales.

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  • 9. 

    Display pada area kasir, yang biasanya diisi dengan produk-produk impulse buying seperti permen, coklat, biskuit dsb dinamakan ....

    • A.

      Wing Stack / End Cap Display

    • B.

      Check Out Counter (COC) Display

    • C.

      Floor Display / Pallet

    • D.

      Thematic/Seasonal Display

    Correct Answer
    B. Check Out Counter (COC) Display
    Explanation
    The correct answer is Check Out Counter (COC) Display. This refers to the display area at the cashier where products for impulse buying, such as candies, chocolates, biscuits, etc., are placed. It is strategically located to attract customers' attention and encourage last-minute purchases while they are waiting in line to pay.

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  • 10. 

    Gambar di bawah ini merupakan instore branding yang dinamakan dengan ....

    • A.

      Block Shelving Display

    • B.

      Check Out Counter (COC) Display

    • C.

      Floor Display / Pallet

    • D.

      Pillar Display

    Correct Answer
    D. Pillar Display
    Explanation
    The correct answer is Pillar Display. The given image shows a display structure that is designed to be placed on a pillar or column in a store. This type of display is commonly used to showcase products or promotional materials in a visually appealing way, making use of the vertical space provided by the pillar. It helps to attract customers' attention and can be strategically placed in high-traffic areas of the store.

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  • 11. 

    Tahapan event management secara berurutan adalah :

    • A.

      Execution (Koordinasi Pelaksanaan Event) - Post (Penilaian/Evaluasi Hasil Event)

    • B.

      Pre (Pengembangan Konsep Event & Persiapan) - Execution (Koordinasi Pelaksanaan Event)

    • C.

      Pre (Pengembangan Konsep Event & Persiapan) - Post (Penilaian/Evaluasi Hasil Event) - Execution (Koordinasi Pelaksanaan Event)

    • D.

      Pre (Pengembangan Konsep Event & Persiapan) - Execution (Koordinasi Pelaksanaan Event) - Post (Penilaian/Evaluasi Hasil Event)

    Correct Answer
    D. Pre (Pengembangan Konsep Event & Persiapan) - Execution (Koordinasi Pelaksanaan Event) - Post (Penilaian/Evaluasi Hasil Event)
    Explanation
    The correct answer is Pre (Pengembangan Konsep Event & Persiapan) - Execution (Koordinasi Pelaksanaan Event) - Post (Penilaian/Evaluasi Hasil Event). This is the correct sequence of event management stages. First, the concept of the event is developed and preparations are made. Then, the event is executed and coordinated. Finally, an evaluation is conducted to assess the outcomes of the event.

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  • 12. 

    Yang termasuk dalam medical event adalah :

    • A.

      Mall to Mall

    • B.

      Fun Walk / AntioksiDANCE

    • C.

      Seminar Medis

    • D.

      Gathering

    Correct Answer
    C. Seminar Medis
    Explanation
    Medical events are events that are related to the field of medicine and healthcare. A seminar medis is a specific type of medical event where healthcare professionals gather to discuss and exchange knowledge and information about various medical topics. It is a platform for learning, sharing experiences, and staying updated with the latest advancements in the medical field. Therefore, a seminar medis is considered as a medical event. Mall to Mall, Fun Walk / AntioksiDANCE, and Gathering are not specifically related to the medical field, hence they do not fall under the category of medical events.

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  • 13. 

    Apa yang dimaksud dengan Trialist pada saat event ?

    • A.

      Jumlah orang yang mencoba sample

    • B.

      Jumlah orang yang datang ke area, tapi bukan target konsumen

    • C.

      Jumlah orang yang datang ke area, dan merupakan target konsumen

    • D.

      Jumlah orang yang membeli produk

    Correct Answer
    A. Jumlah orang yang mencoba sample
    Explanation
    Trialist pada saat event adalah jumlah orang yang mencoba sample produk.

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  • 14. 

    Jumlah konsumen yang membeli produk setelah mendengarkan informasi produk/kegiatan dan/atau mencoba sample produk disebut ....

    • A.

      Consumer Contact

    • B.

      Take Away

    • C.

      Trialist

    • D.

      Visitor

    Correct Answer
    B. Take Away
    Explanation
    The correct answer is "Take Away". Take Away refers to the number of consumers who make a purchase after receiving information about the product or activity and/or trying a sample of the product. This term is commonly used in marketing to measure the effectiveness of promotional efforts in converting potential customers into actual buyers.

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  • 15. 

    Berikut merupakan hal-hal yang perlu dievaluasi setelah penyelenggaran event, kecuali:

    • A.

      Kepuasan konsumen

    • B.

      Hasil penjualan

    • C.

      Dokumentasi

    • D.

      Penjualan kompetitor

    Correct Answer
    D. Penjualan kompetitor
    Explanation
    Setelah penyelenggaraan event, hal-hal yang perlu dievaluasi termasuk kepuasan konsumen, hasil penjualan, dan dokumentasi. Namun, penjualan kompetitor tidak termasuk dalam hal-hal yang perlu dievaluasi setelah penyelenggaraan event. Evaluasi penjualan kompetitor mungkin lebih relevan sebelum atau selama event untuk memahami posisi pasar dan strategi yang dapat diterapkan.

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  • 16. 

    Mengajukan usulan promo dapat melalui 3 cara dibawah ini kecuali :

    • A.

      Consumer promo

    • B.

      Merchandisier Update (MUDA)

    • C.

      Branch Activity List (BAL)

    • D.

      Sales Project Proposal

    Correct Answer
    A. Consumer promo
    Explanation
    The given options list different ways to propose promotions. "Consumer promo" is not a valid method for proposing promotions as it refers to the promotional activity itself rather than a method of proposing it. The other three options, Merchandisier Update (MUDA), Branch Activity List (BAL), and Sales Project Proposal, are all valid ways to propose promotions.

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  • 17. 

    Apa yang dimaksud dengan BAL (Branch Activity List) ?

    • A.

      Segala activity diluar display yang dijalankan team cabang baik activity yang dari pusat maupun activity inisiatif cabang.

    • B.

      Segala activity berhubungan dengan DISPLAY yang dijalankan team cabang baik activity yang dari pusat maupun activity inisiatif cabang.

    • C.

      Bahan pengajuan pelaksanaan activity dan permintaan support dana untuk activity yang akan dijalankan kepada team pusat.

    • D.

      Segala activity diluar display yang dijalankan team pusat

    Correct Answer
    A. Segala activity diluar display yang dijalankan team cabang baik activity yang dari pusat maupun activity inisiatif cabang.
    Explanation
    BAL (Branch Activity List) refers to all activities that are conducted by the branch team, whether they are initiated by the head office or by the branch itself, and are outside of the display. This means that the correct answer is "segala activity diluar display yang dijalankan team cabang baik activity yang dari pusat maupun activity inisiatif cabang."

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  • 18. 

    Apa yang dimaksud dengan MUDA (Merchandiser Update ) ?

    • A.

      Segala activity diluar display yang dijalankan team cabang baik activity yang dari pusat maupun activity inisiatif cabang.

    • B.

      Segala activity berhubungan dengan DISPLAY yang dijalankan team cabang baik activity yang dari pusat maupun activity inisiatif cabang.

    • C.

      Bahan pengajuan pelaksanaan activity dan permintaan support dana untuk activity yang akan dijalankan kepada team pusat.

    • D.

      Segala activity berhubungan dengan DISPLAY yang dijalankan team pusat

    Correct Answer
    B. Segala activity berhubungan dengan DISPLAY yang dijalankan team cabang baik activity yang dari pusat maupun activity inisiatif cabang.
    Explanation
    The correct answer is "segala activity berhubungan dengan DISPLAY yang dijalankan team cabang baik activity yang dari pusat maupun activity inisiatif cabang." This means that MUDA (Merchandiser Update) refers to all activities related to the display that are carried out by the branch team, including activities initiated by the headquarters or the branch itself.

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  • 19. 

    Yang BUKAN merupakan hal penting yang harus diperhatikan saat membuat program promosi adalah :

    • A.

      Produk

    • B.

      Siapa/who

    • C.

      Mekanisme

    • D.

      ROFO

    Correct Answer
    D. ROFO
    Explanation
    The answer is ROFO because ROFO is not a factor that needs to be considered when creating a promotional program. The other options - Produk (product), Siapa/who (target audience), and Mekanisme (mechanism) - are all important aspects to consider when developing a promotional program. However, ROFO, which stands for Right of First Offer, is not relevant in this context.

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  • 20. 

    Jika budget approval SPP menggunakan budget NSPH, maka proses keuangan dilakukan melalui ....

    • A.

      Admin KAM

    • B.

      Admin Marketing

    • C.

      Admin Channel Development

    • D.

      Team cabang

    Correct Answer
    C. Admin Channel Development
    Explanation
    If the budget approval for SPP (Sales and Promotion Plan) is done using the NSPH (National Sales and Promotion Head) budget, then the financial process will be handled by the admin Channel Development. This suggests that the admin Channel Development is responsible for managing the financial aspects related to the budget approval and allocation for SPP.

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  • 21. 

    Yang tidak termasuk dalam jenis-jenis channel di Kalbe Nutritionals adalah ....

    • A.

      Modern Trade

    • B.

      General Trade

    • C.

      Medical/Pharmacy

    • D.

      Warehouse

    Correct Answer
    D. Warehouse
    Explanation
    The correct answer is Warehouse. The other options listed (Modern Trade, General Trade, and Medical/Pharmacy) are all types of channels that are commonly used in the distribution of products. However, Warehouse is not a type of channel, but rather a facility used for storing and organizing products before they are distributed to their respective channels.

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  • 22. 

    Yang merupakan karakteristik dari channel Modern Trade adalah ....

    • A.

      Tempat berinteraksinya sekumpulan orang secara terorganisasi untuk mencapai tujuan tertentu (swasta/pemerintahan)

    • B.

      Konsep swalayan/self service dan menggunakan rak untuk menjual dan memajang atau mendisplay produknya

    • C.

      Memberikan jasa layanan kesehatan (konsultasi kesehatan, pengobatan) serta menjual produk-produk kesehatan

    • D.

      Umumnya menyediakan fasilitas untuk makan dan minum ditempat

    Correct Answer
    B. Konsep swalayan/self service dan menggunakan rak untuk menjual dan memajang atau mendisplay produknya
    Explanation
    The correct answer states that the characteristic of Modern Trade channels is the concept of supermarket/self-service and the use of shelves to sell and display products. This suggests that Modern Trade channels are characterized by a self-service approach where customers can browse and select products from shelves on their own. This concept is commonly associated with supermarkets and large retail stores.

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  • 23. 

    Yang termasuk dalam channel General Trade adalah ...

    • A.

      Rumah Sakit, Apotik, Klinik Kecantikan

    • B.

      Sekolah, Perkantoran, Koperasi

    • C.

      Hotel, Restaurant, Kafe

    • D.

      Warung, Retailer, Semi Grosir

    Correct Answer
    D. Warung, Retailer, Semi Grosir
    Explanation
    The correct answer is "Warung, Retailer, Semi Grosir." These three types of businesses are typically included in the General Trade channel. Warung refers to small local shops or convenience stores, while retailers are larger stores that sell a variety of products to consumers. Semi Grosir refers to businesses that sell products in bulk to retailers or smaller businesses. Therefore, all three options are part of the General Trade channel.

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  • 24. 

    Activity yang biasa dilakukan di outlet GT adalah ...

    • A.

      Mobile Car

    • B.

      Symposium, Sponsorship, Partner Relationship Management Program

    • C.

      Seminar Medis

    • D.

      Instore, freedrink/sampling, branding

    Correct Answer
    D. Instore, freedrink/sampling, branding
    Explanation
    The correct answer is "Instore, freedrink/sampling, branding." This answer suggests that the activities commonly performed at GT outlets include providing free drinks or samples to customers, conducting instore promotions, and implementing branding strategies. These activities aim to attract customers, promote the GT brand, and potentially increase sales.

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  • 25. 

    Gambar di bawah ini merupakan instore branding yang dinamakan dengan ....

    • A.

      Top Gondola

    • B.

      POP / POS

    • C.

      Regular Display

    • D.

      Floor Display

    Correct Answer
    B. POP / POS
    Explanation
    The correct answer is POP / POS. POP stands for Point of Purchase, while POS stands for Point of Sale. Instore branding refers to the visual elements and materials used to promote and advertise a product or brand within a physical store. POP / POS displays are strategically placed at the point of purchase or sale to attract customers' attention and encourage impulse buying. These displays can include signage, banners, shelf talkers, and other promotional materials.

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  • 26. 

    Yang BUKAN merupakan HCP (Health Care Profesional) adalah

    • A.

      PERSADIA

    • B.

      KIMIA FARMA

    • C.

      POGI

    • D.

      PERKENI

    Correct Answer
    B. KIMIA FARMA
    Explanation
    The correct answer is "KIMIA FARMA" because it is not a health care professional (HCP) organization. The other options, PERSADIA, POGI, and PERKENI, are all HCP organizations.

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  • 27. 

    Yang merupakan karakteristik dari channel General Institution adalah ....

    • A.

      Tempat berinteraksinya sekumpulan orang secara terorganisasi untuk mencapai tujuan tertentu (swasta/pemerintahan)

    • B.

      Konsep swalayan/self service dan menggunakan rak untuk menjual dan memajang atau mendisplay produknya

    • C.

      Memberikan jasa layanan kesehatan (konsultasi kesehatan, pengobatan) serta menjual produk-produk kesehatan

    • D.

      Biasanya dikelola langsung oleh pemiliknya dibantu oleh lebih dari 1 orang

    Correct Answer
    A. Tempat berinteraksinya sekumpulan orang secara terorganisasi untuk mencapai tujuan tertentu (swasta/pemerintahan)
    Explanation
    The correct answer is the first option, "Tempat berinteraksinya sekumpulan orang secara terorganisasi untuk mencapai tujuan tertentu (swasta/pemerintahan)". This option describes the characteristic of a General Institution channel, which is a place where a group of people interact in an organized manner to achieve specific goals, whether in the private or government sector. This characteristic implies that the channel is not focused on selling products or providing healthcare services, but rather on facilitating organized interactions for a specific purpose.

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  • 28. 

    Yang merupakan karakteristik dari channel General Trade adalah ....

    • A.

      Tempat berinteraksinya sekumpulan orang secara terorganisasi untuk mencapai tujuan tertentu (swasta/pemerintahan)

    • B.

      Konsep swalayan/self service dan menggunakan rak untuk menjual dan memajang atau mendisplay produknya

    • C.

      Memberikan jasa layanan kesehatan (konsultasi kesehatan, pengobatan) serta menjual produk-produk kesehatan

    • D.

      Biasanya dikelola langsung oleh pemiliknya dibantu oleh lebih dari 1 orang

    Correct Answer
    D. Biasanya dikelola langsung oleh pemiliknya dibantu oleh lebih dari 1 orang
    Explanation
    The correct answer suggests that one of the characteristics of the General Trade channel is that it is usually managed directly by the owner with the assistance of more than one person. This implies that the channel is typically operated by small businesses or individual entrepreneurs who oversee the operations with the help of a small team.

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  • 29. 

    Tokopedia dan Bukalapak termasuk dalam channel e-commerce type:

    • A.

      Shopping Mall

    • B.

      Marketplace

    • C.

      Toko online

    • D.

      Dailydeals

    Correct Answer
    B. Marketplace
    Explanation
    Tokopedia dan Bukalapak termasuk dalam channel e-commerce type "Marketplace". A marketplace is an online platform where multiple sellers can list and sell their products or services. Tokopedia and Bukalapak both provide a platform for various sellers to offer their products to customers. Users can browse through a wide range of products from different sellers and make purchases directly from them. Therefore, the correct answer is "Marketplace".

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  • 30. 

    1. Jumlah kasir > 13 2. Luas bangunan > 9000m2 3. Jenis barang yang dijual : berbagai kebutuhan konsumen sehari-hari, alat elektronik, kebutuhan rumah tangga, kantor, atau tempat usaha 4. Konsumen pengguna akhir dan pengecer Keempat hal diatas merupakan karakteristik dari:

    • A.

      Hypermart

    • B.

      Supermarket

    • C.

      Minimarket

    • D.

      Modern Wholesaler

    Correct Answer
    D. Modern Wholesaler
    Explanation
    The given characteristics indicate that the establishment is a modern wholesaler. A modern wholesaler typically has a large number of cashiers, a spacious building, and sells a variety of consumer goods including daily necessities, electronics, household items, and office supplies. They serve both end consumers and retailers, making it a suitable fit for the given characteristics.

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