Quiz 6 - Promotion - Bsdp Batch 39

The correct answer is KIMIA FARMA because it is not a health care professional. The other options, PERSADIA, POGI, and PERKENI, are all related to health care professions.

The correct answer is "Warung, Retailer, Semi Grosir". These types of businesses are commonly found in the General Trade channel. Warung refers to small shops or stalls that sell a variety of daily necessities and food items. Retailers are businesses that sell products directly to consumers, typically in smaller quantities. Semi Grosir refers to businesses that operate on a larger scale than retailers but smaller than wholesalers, offering products at slightly lower prices than retailers. These types of businesses are commonly seen in general trade channels where they cater to the needs of the local community.

Trade Sales Promotion adalah sales promotion yang ditargetkan kepada grosir (wholesaler), pengecer (retailer) atau distributor untuk meningkatkan permintaan penjualan. Ini berarti bahwa strategi promosi ini bertujuan untuk mendorong para pihak yang terlibat dalam distribusi produk untuk membeli lebih banyak barang dari produsen atau pemasok. Dengan meningkatkan permintaan dari pihak-pihak ini, penjualan produk dapat meningkat secara signifikan dalam jangka pendek.

The correct answer is Pre (Pengembangan Konsep Event & Persiapan) - Execution (Koordinasi Pelaksanaan Event) - Post (Penilaian/Evaluasi Hasil Event). This sequence follows the logical order of event management. First, the concept and preparations for the event are developed. Then, the event is executed, which involves coordinating and managing the event activities. Finally, after the event is completed, there is a post-event evaluation to assess the outcomes and results of the event.

Consumer promotion refers to various marketing activities aimed at attracting and retaining customers. Sampling involves offering free product samples to consumers in order to encourage them to try and potentially purchase the product. Hadiah (prizes) are given as incentives to consumers for purchasing or participating in certain activities. Loyalty programs are designed to reward and retain loyal customers by offering them exclusive benefits or discounts. These activities, including sampling, prizes, and loyalty programs, are all examples of consumer promotions as they are intended to engage and incentivize consumers to interact with the brand or product.

ROFO stands for Right of First Offer, which is not a relevant factor to consider when creating a promotional program. ROFO refers to a contractual right that gives a party the first opportunity to purchase or lease a property before the owner can offer it to others. In the context of a promotional program, ROFO does not have any significance as it is unrelated to the product, target audience (Siapa/who), or the mechanism of the program. Therefore, ROFO is the correct answer as it does not belong to the list of important considerations when creating a promotional program.

The correct answer is "Warehouse" because it is not a type of channel in Kalbe Nutritionals. Modern Trade, General Trade, and Medical/Pharmacy are all types of channels commonly used in the distribution of nutritional products, but Warehouse is not typically considered a channel in this context.

The correct answer for this question is "Check Out Counter (COC) Display". This display is located in the cashier area and is typically filled with impulse buying products such as candies, chocolates, biscuits, etc. It is strategically placed near the checkout counter to encourage customers to make additional last-minute purchases while they are waiting in line to pay for their items.

The correct answer is the second option, which states that Modern Trade channels have the concept of supermarkets/self-service and use shelves to sell and display their products. This characteristic distinguishes Modern Trade channels from other types of channels, such as traditional markets or online platforms. Modern Trade channels provide a convenient and self-service shopping experience for customers, allowing them to browse and select products from shelves themselves. This concept has become popular in the retail industry and is commonly associated with Modern Trade channels.

Consumer promotion bertujuan untuk merangsang konsumen membeli lebih banyak, merangsang konsumen baru untuk mencoba, dan menarik switcher dari pengguna kompetitor. Namun, distribusi yang lebih baik bukan merupakan tujuan dari consumer promotion. Distribusi yang lebih baik lebih berkaitan dengan strategi pemasaran dan distribusi produk yang efisien, yang mungkin melibatkan langkah-langkah seperti menjalin kemitraan dengan saluran distribusi, meningkatkan ketersediaan produk, dan mengoptimalkan proses distribusi.

Medical events are events that are related to the field of medicine. They typically involve discussions, presentations, and sharing of knowledge and information about medical topics. A seminar medis specifically refers to a medical seminar, where medical professionals gather to discuss and learn about new developments, research, and advancements in the medical field. Therefore, a seminar medis is a type of medical event. On the other hand, "Mall to Mall," "Fun Walk / AntioksiDANCE," and "Gathering" do not specifically relate to the medical field and are not considered medical events.

The correct answer is POP / POS. POP stands for Point of Purchase, while POS stands for Point of Sale. Instore branding refers to the promotional materials and displays used within a retail store to attract customers and promote products. POP/POS displays are specifically designed to be placed at the point of purchase or sale, such as near the checkout counter or in high-traffic areas, to catch the attention of customers and encourage impulse purchases. These displays are effective in increasing brand visibility and driving sales.

Trialist pada saat event mengacu pada jumlah orang yang mencoba sample produk. Ini berarti bahwa orang-orang ini datang ke area event dan mencoba produk yang ditawarkan sebagai sampel.

The correct answer is "Segala activity berhubungan dengan DISPLAY yang dijalankan team cabang baik activity yang dari pusat maupun activity inisiatif cabang." This answer states that MUDA (Merchandiser Update) refers to all activities related to displays that are carried out by the branch team, including activities initiated by the headquarters or the branch itself.

The correct answer is Pillar Display. This refers to a type of in-store branding where a display is created around a pillar or column in a retail space. It is a strategic way to utilize the existing structure in the store to promote products or messages. The pillar display can be designed creatively to attract customers' attention and increase brand visibility.

The correct answer describes the characteristic of a General Institution channel as a place where a group of people interact in an organized manner to achieve specific goals, whether in the private or government sector. This suggests that General Institutions are establishments that facilitate collaboration and coordination among individuals towards a common objective.

The given answer suggests that the demonstration or exhibition that can be done in the outlet includes the Baby Fair Morinaga, Instore Diabetasol, and Instore Benecol. These events or displays can be organized to promote and showcase these products to customers visiting the outlet. It is a way to attract customers, provide information about the products, and potentially increase sales.

Take Away refers to the number of consumers who make a purchase after listening to product information or trying a sample. This term is commonly used in marketing to measure the effectiveness of promotional activities in converting potential customers into actual buyers.

If the budget approval for SPP is done using the NSPH budget, then the financial process will be carried out through the Admin Channel Development.

Tokopedia dan Bukalapak termasuk dalam channel e-commerce type "Marketplace". Marketplace adalah platform online yang menghubungkan penjual dan pembeli, di mana berbagai penjual dapat menjual produk mereka kepada pembeli melalui satu platform yang sama. Tokopedia dan Bukalapak adalah contoh marketplace di Indonesia, di mana pengguna dapat menjual dan membeli berbagai produk dari berbagai penjual yang terdaftar di platform tersebut.

Setelah penyelenggaraan event, hal-hal yang perlu dievaluasi termasuk kepuasan konsumen, hasil penjualan, dan dokumentasi. Namun, penjualan kompetitor bukanlah bagian dari evaluasi setelah penyelenggaraan event. Evaluasi setelah penyelenggaraan event bertujuan untuk mengevaluasi keberhasilan event, mendapatkan umpan balik dari konsumen, dan menganalisis hasil penjualan serta efektivitas strategi pemasaran yang telah dilakukan. Penjualan kompetitor mungkin menjadi pertimbangan dalam perencanaan strategi pemasaran untuk event berikutnya, tetapi tidak termasuk dalam evaluasi setelah penyelenggaraan event.

The correct answer states that General Trade channels are usually managed directly by the owner with the assistance of more than one person. This implies that General Trade channels are typically small-scale businesses that are independently owned and operated. The mention of assistance from more than one person suggests that these channels may involve a small team or staff to support the operations.

Trade sales promotion refers to activities or incentives aimed at promoting sales among retailers or wholesalers. Sales competition is a type of trade sales promotion strategy where businesses organize competitions or contests among retailers or wholesalers to encourage them to sell more of their products. This can include offering prizes or rewards to the top performers. Therefore, sales competition is a valid example of trade sales promotion.

The correct answer is Instore, freedrink/sampling, branding. In GT outlets, it is common to engage in instore activities such as offering free drinks or samples to customers and focusing on branding efforts. These activities help attract customers, promote the brand, and encourage sales within the outlet.

The given options are different methods to propose promotions. The correct answer is "Consumer promo" because it is not a method to propose promotions. The other options, Merchandisier Update (MUDA), Branch Activity List (BAL), and Sales Project Proposal, are all valid ways to submit proposals for promotions.

One of the forms of extension is increasing the number of customers. This means attracting new customers to the business. By increasing the customer base, the business can expand its reach and potentially increase sales and revenue.

The correct answer is Prenagen Lactamom banded Rinso. This means that it is not allowed to combine the promotion of Prenagen Lactamom with the promotion of Rinso. This could be because these two products target different consumer segments or have different marketing objectives. Combining their promotions may confuse or dilute the messaging for each product.

Intensifikasi adalah strategi untuk meningkatkan penjualan dengan cara meningkatkan nilai atau jumlah pembelian produk serta frekuensi pembelian produk. Dengan meningkatkan nilai pembelian, konsumen akan membeli lebih banyak produk atau membeli produk dengan harga yang lebih tinggi. Sedangkan dengan meningkatkan frekuensi pembelian, konsumen akan membeli produk lebih sering. Kedua strategi ini dapat meningkatkan pendapatan toko dan memperkuat hubungan dengan pelanggan.

The given characteristics indicate that the establishment is a modern wholesaler. A modern wholesaler typically has a large number of cashiers, a spacious building, and sells a variety of everyday consumer goods, electronics, household items, office supplies, and business supplies. They cater to both end consumers and retailers. This aligns with the provided information, making modern wholesaler the correct answer.

BAL (Branch Activity List) refers to all activities that are conducted by the branch team, including activities initiated by the headquarters or the branch itself, which are not related to display.