Quiz 6 : Product Knowledge Kn 4

The target market for Fitbar is both men and women, aged 25-40 years old, living in urban and sub-urban areas. This means that Fitbar aims to appeal to a wide range of individuals within a specific age group who live in urban and sub-urban settings. By targeting both men and women, Fitbar recognizes that both genders are potential consumers of their product. Additionally, by focusing on a specific age range, Fitbar can tailor their marketing efforts and product features to meet the needs and preferences of this demographic.

The correct answer is Quinoa, Oat, & Whole Wheat. This is because the question asks for the contents of multigrain in Fitbar, and quinoa, oat, and whole wheat are all types of grains that are commonly found in multigrain products.

The advantage of Susu Zee is its NutriPro Complex. This suggests that NutriPro Complex is a unique feature or ingredient in Susu Zee that sets it apart from other milk products. It could imply that NutriPro Complex provides additional nutritional benefits or enhances the overall quality of the milk. However, without further information, it is difficult to determine the specific details of NutriPro Complex and its benefits.

The correct answer is 9 Asam Amino Esensial. This means that the other competitors do not have all 9 essential amino acids in their milk products, while Zee milk does. Amino acids are the building blocks of proteins and are essential for various bodily functions, including growth and repair. Having all 9 essential amino acids is important for a balanced and nutritious diet. Therefore, Zee milk stands out from its competitors by offering this unique nutritional benefit.

The correct answer is "Sebelah Ultra Coklat 200ml." This means that the appropriate planogram for Susu Zee RTD on the regular shelf is next to the Ultra Coklat 200ml product.

The given options are all competitors of Susu Zee, except for Indomilk.

The correct answer is the one that describes the target consumer of Susu Zee and Zee Bar as modern, competent, and open-minded mothers who have children aged 3-12 years old. These mothers are highly concerned and proud of their children, always wanting them to be the best and providing them with the best nutrition to ensure their achievements.

The term "Young, active, modern" describes the brand personality of Fitbar. Brand personality refers to the set of human characteristics and traits that are associated with a brand. In this case, Fitbar is portrayed as youthful, energetic, and contemporary, appealing to a target audience that values an active and modern lifestyle. This brand personality helps to create a unique identity for Fitbar and differentiate it from its competitors.

Dark chocolate has been shown to have several health benefits, including lowering blood pressure and reducing the risk of heart disease. It contains flavanols, which can help relax and widen blood vessels, leading to lower blood pressure. Additionally, dark chocolate is rich in antioxidants, which can protect against heart disease by reducing inflammation and improving cholesterol levels. Therefore, consuming Fitbar rasa coklat, which is made from dark chocolate, can provide these benefits and help lower blood pressure and reduce the risk of heart disease.

Fitbar rasa fruits yang terbuat dari buah asli raisin dapat mengatasi sembelit karena mengandung fruktosa dan glukosa yang berfungsi sebagai pengganti bahan pemanis. Fruktosa dan glukosa dapat membantu melancarkan sistem pencernaan dan mengatasi masalah sembelit.

Zee NutriPro Complex is a milk product specifically designed for children between the ages of 3 and 12. This age range is crucial for children's growth and development, and they require specific nutrients during this period. Zee NutriPro Complex is formulated to meet the nutritional needs of children within this age group, providing them with the necessary vitamins, minerals, and other essential nutrients for their overall health and well-being.

The correct answer is 37%. This means that the amount of sugar in Soyjoy and Naraya Oat Choco is 37% higher than the amount of sugar in Fitbar Coklat.

The given statement states that the amount of sugar in Bengbeng is higher than Fitbar Coklat by a certain percentage. Among the options provided, the only percentage that represents a higher amount is 90%. This means that the amount of sugar in Bengbeng is 90% higher than Fitbar Coklat.

The recommended price for Fitchips for consumers is 13.000.

The shelf life of Fitchips is 12 months. This means that the product can be stored and consumed for up to 12 months without any significant deterioration in quality or safety. It is important to follow the expiration date and storage instructions provided by the manufacturer to ensure the best quality and taste of the product.

The correct answer is garam (salt). Salt is commonly used as a natural preservative in food products because it helps to inhibit the growth of bacteria and other microorganisms. By adding salt to the Fitchips product, it helps to extend its shelf life and prevent spoilage.

The given statement suggests that the calorie content in Fitchips is 25% lower compared to the calorie content in Lays and Chitato. This means that Fitchips has fewer calories per serving than Lays and Chitato, making it a healthier snack option for individuals who are conscious about their calorie intake.

Fitchips' advantage over its competitors is that it does not contain protein. The other options listed, such as flavor enhancers (MSG), coloring, and artificial sweeteners, are commonly found in snacks. However, Fitchips stands out by not including protein, which may appeal to individuals who have dietary restrictions or preferences.

The given statement describes the product attributes of Fitbar. It mentions that the product has 0mg of cholesterol and 0g of trans fat, making it a healthier option. It also states that it is low in calories, with 110cal and 90cal variants available. The statement further highlights that the product contains calcium, vitamin A, B12, and C, which are beneficial for the body. Therefore, the statement focuses on the specific characteristics and qualities of the Fitbar product, making it an explanation of the product attributes.

The target market of Fitchips is both SES A and SES B, including both males and females, aged between 25-35 years. This means that Fitchips aims to cater to individuals from both SES A and SES B, regardless of their gender, who fall within the specified age range.

The phrase "Healthy, Tasty" refers to the functional benefit of Fitbar. This means that Fitbar is not only good for one's health but also tastes good. Functional benefits are the specific advantages or features that a product offers to consumers, such as its nutritional value or effectiveness in meeting a particular need. In this case, Fitbar emphasizes its healthiness and delicious taste as its main functional benefits, which may attract consumers who are looking for a healthy and enjoyable snack option.

The correct answer is "Kolin, Hi Calcium, Multigrain". This is because the other options do not include all three elements mentioned in the question. The first option only includes Hi Calcium and Hi Protein, while the second option does not include Kolin. The third option includes Kolin and Prebiotik, but does not include Hi Calcium. The fourth option includes Kolin and Hi Fiber, but does not include Multigrain. Therefore, the correct answer is the option that includes all three elements: Kolin, Hi Calcium, and Multigrain.

The correct answer suggests that Zee is positioning itself as a partner for mothers in providing nutrition to support their children's growth in height and intelligence. This positioning implies that Zee's product is specifically designed to help children grow taller and become smarter.

Fitbar rasa nuts yang terbuat dari kacang tanah dan cashew memiliki manfaat dalam menurunkan risiko kanker, menurunkan berat badan, dan meningkatkan kesehatan jantung.

The correct answer is "Ibu usia 30-39 tahun, urban dan sub urban, SES A B C." This is because the target demographic for Susu Zee is mothers aged 30-39 years old, living in both urban and suburban areas, and belonging to SES (Socio-Economic Status) categories A, B, and C. This specific demographic group is likely to be the main consumers of Susu Zee.

The given options list out the unique selling points (USPs) of Fitbar, which include "No Cholesterol," "No Transfat," and "Contain Calcium, Vitamin A, B12." However, the option "No Calories" is incorrect because Fitbar does contain calories. Hence, the correct answer is "No Calories."

The given answer, "Emotional Benefit," is the most appropriate explanation for the phrase "Snacking with no worries" from Fitbar. This suggests that consuming Fitbar snacks brings a sense of emotional satisfaction, comfort, and peace of mind, as it implies that one can enjoy snacking without any concerns about health or guilt. The phrase appeals to the emotions of consumers, highlighting the positive feelings associated with indulging in Fitbar snacks.

Essential amino acids are nutrients that cannot be produced by the body and are crucial components for protein synthesis, which is essential for the growth and development of children.

The objective of revitalizing Fitbar is to improve the taste and packaging of the product. This suggests that the current taste and packaging may not be satisfactory and need to be enhanced. By focusing on these aspects, the company aims to attract more customers and provide them with a better overall experience.

Zee Bar diutamakan untuk anak SD karena dalam pilihan jawaban yang diberikan, anak SD adalah satu-satunya kelompok usia yang spesifik dan sesuai dengan target konsumen yang diutamakan. Anak TK dan anak usia 3-12 tahun terlalu umum, sedangkan anak remaja tidak termasuk dalam rentang usia yang diutamakan oleh Zee Bar.