Welcome to the 2009 PRSA Ethics Quotient (EQ) Exam. This test has been developed to help public relations practitioners assess their sensitivity and knowledge of professional standards, according to the PRSA Member Code of Ethics as revised in 2000 and amended in the intervening years with Professional Standard Advisories (PSAs). We hope you find this exercise challenging, perhaps even surprising. Most of all, we hope it helps your thinking as you establish personal guidelines for your practice, and face the ethical questions and dilemmas the practice of public relations generates. As a part of its ongoing responsibility to teach, educate, and advance the ethical practice of public relations, the PRSA Board of Ethics and Professional Standards (BEPS) will periodically issue revised Ethics Quotient Exams. While this exercise is voluntary, PRSA members are obligated to abide by the PRSA Code of Ethics. Should you have any questions as a practitioner, please feel free to contact BEPS. We would be happy to respond to any questions you might have.
Have a great time, bend your brain, and if you can think of additional examples, stories, or dilemmas we could include in future Ethics Quotient Exams, please send them to the Chair of BEPS c/o Judy Voss, 212.460.1480 or judy. Voss@prsa. Org. Thank you and enjoy this exercise. Sincerely, Bob Frause, APR, Fellow PRSABEPS Co-Chair James E. Lukaszewski, ABC, APR, Fellow PRSABEPS Co-Chair
Please Note:
Disclosure
Misrepresentation
Moral issues
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Clients
Public relations practitioners
Society
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True
False
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Disclosure
Free flow of information
Moral issues
More than one
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Deception
Disclosure
Moral issues
Phantom experience
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Conflict of interest
Deception
Free flow of information
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Disclosure
Misrepresentation
Moral issues
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Conflict of interest
Disclosure
Moral issues
All of the above
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True
False
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Conflict of interest
Independence
Disclosure
Honesty
Advocacy
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Expertise
Honesty
Fairness
Loyalty
Safeguarding Confidence
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Competition
Expertise
Disclosure of information
Fairness
Honesty
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Competition
Disclosure
Trademark infringement
Enhance the profession
Copyright violation
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