Price And Promotions Quiz

10 Questions | Total Attempts: 78

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Price And Promotions Quiz

This quiz will give me an indication of how well your teams did in teaching each other, and if I need to revisit or reteach concept.


Questions and Answers
  • 1. 
    Which of the following is not part of the promotional mix
    • A. 

      Personal Selling

    • B. 

      Advertising

    • C. 

      Sales Promotion

    • D. 

      Location based customer tracking

  • 2. 
    Promotion is persuasive communication
    • A. 

      True

    • B. 

      False

  • 3. 
    This type of advertising is directed to a targeted group of prospects and customers rather than a mass audience
    • A. 

      Institutional promotion

    • B. 

      Product promotion

    • C. 

      Direct marketing

  • 4. 
    Consumers will buy only so much of a given product, even though the price is low, represent what
    • A. 

      Law of diminishing marginal utility

    • B. 

      Break-even point

    • C. 

      Demand elasticity

  • 5. 
    Elastic demand refers to situations in which a change in price creates a change in demand
    • A. 

      True

    • B. 

      False

  • 6. 
    Calculate the break-even point for a music CD that costs $12 to make and market and that will be sold for $15.  The total quantity that will be sold at that price is 200,000
    • A. 

      160,000

    • B. 

      2,400,000

    • C. 

      500

  • 7. 
    Which of the following is a factor the affects prices
    • A. 

      Type of product you carry

    • B. 

      Supply and demand

    • C. 

      How many family members

  • 8. 
    Bundle pricing refers to price adjustments required because of the location of the customer
    • A. 

      True

    • B. 

      False

  • 9. 
    A technique that involves setting prices that all end in either odd or even numbers is known as:
    • A. 

      Prestige Pricing

    • B. 

      Odd-Even Pricing

    • C. 

      Multiple-Unit Pricing

  • 10. 
    There are 7 steps in determining prices
    • A. 

      True

    • B. 

      False