Take The Facebook Marketing Trivia Exam Questions!

13 Questions | Total Attempts: 20

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Marketing Quizzes & Trivia

Questions and Answers
  • 1. 
    While Facebook marketing is not a waste of time, Facebook marketing without specific goals certainly is. While several possible goals are listed, it is advised that you begin with how many specific goals?
    • A. 

      None, as you should let your first group of engagers drive the first goals

    • B. 

      Exactly One

    • C. 

      One or Two

    • D. 

      At least five

  • 2. 
    Facebook marketing is best suited to a business that is marketing to
    • A. 

      A general audience – anyone and everyone.

    • B. 

      A specifically targeted audience

  • 3. 
    The foundation of Facebook marketing is
    • A. 

      Relationships

    • B. 

      Keywords

    • C. 

      SEO

    • D. 

      Effort

  • 4. 
    A content calendar is a great way to plan your Facebook content activity. What is the recommended time horizon that you should have planned out?
    • A. 

      Two Weeks

    • B. 

      One Month

    • C. 

      Three Months

    • D. 

      1 year

  • 5. 
    If you have a Facebook personal profile and a Facebook business page, it’s a good idea to keep them separate and not link to one from the other.
    • A. 

      True

    • B. 

      False

  • 6. 
    Apps, web-based applications such as “Store” or “Instagram”, can really enhance your Facebook business page. You can install many apps, but the visitor will only see the top __________ displayed.
    • A. 

      Two

    • B. 

      Three

    • C. 

      Five

    • D. 

      Seven

  • 7. 
    According to Facebook friend request etiquette as discussed in the third lesson, which of the following is FALSE about making friend requests on Facebook?
    • A. 

      Send an introductory message before sending any friend request

    • B. 

      Don’t friend request more than 5 or 6 people a day

    • C. 

      Only send friend requests to people you’ve met in person

    • D. 

      If you’re not already friends with someone, Facebook’s default protocol is that any introductory message that you send will be sent to that person’s “other” folder, as opposed to that person’s inbox. However, for a fee, you can assure that the message is sent to the inbox.

  • 8. 
    Your Facebook friends will know it if you place them in a Facebook Group of yours, but they will not know if you place them on a Facebook List.
    • A. 

      True

    • B. 

      False

  • 9. 
    This functionality is available on a Facebook business page but NOT on a personal profile page. What is it?
    • A. 

      Pinning a post to the top of your timeline

    • B. 

      Scheduling a post for a later day and time

    • C. 

      Sending a message to a specified group of people

    • D. 

      Tagging a specific person or people in your post

  • 10. 
    The name of the area in Facebook that shows you the page’s Analytics, such as your most popular posts, is __________________.
    • A. 

      Facebook Analytics

    • B. 

      Facebook Trends

    • C. 

      Facebook Insights

    • D. 

      Facebook only provides this information via custom installed applications.

  • 11. 
    Which of the following is mentioned as “The Ferrari of Social Media Analytics Tools”, the most robust tool and the most expensive?
    • A. 

      Hootsuite

    • B. 

      Sprout Social

    • C. 

      Post Planner

    • D. 

      Facebook Insights

  • 12. 
    Running an “offer” on Facebook, such as “50% off this week only”, requires that you install a dedicated app on your Facebook business page to allow for this functionality.
    • A. 

      True

    • B. 

      False

  • 13. 
    A ______________ allows you to pay extra to have one of your Facebook posts appear in the newsfeeds of a targeted set of Facebook users, such as “fans of your Facebook page and their friends”.
    • A. 

      Promoted Post

    • B. 

      Sponsored Story

    • C. 

      Neither of the Above

    • D. 

      Both of the Above

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