Social Values- Beliefs And Attitudes In Media Representation

21 Questions | Total Attempts: 68

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Social Values- Beliefs And Attitudes In Media Representation

In this Outcome/QUIZ your required to demeonstarte knowledge on the dominant or individual values which are supported or challenge societies beliefs in more than one media text. We studied this year Keeping Up with The Kardashian's, (2007)ZOOlander (2006) and a print advertisement "Gold" perfume (2008) featuring Kim Kardashian. The key is knowing the values exhibited in the text and how media REPRESENATIONS use symbolic and technical codes like a language (the semiotic language) to communicate these beliefs and attitudes to an Audience. The audience extracts meaning from these codes through symbology and the context through which we view them as well as the production period.


Questions and Answers
  • 1. 
    Dominant social values are the views which the majority of citizens with in a culture or society see as being acceptable or important.
    • A. 

      True

    • B. 

      False

  • 2. 
    Individual (substanive) values are the beliefs and attitudes which a large number of people see as important within a society or culture.
    • A. 

      True

    • B. 

      False

  • 3. 
    The production period of The Graduate is 2012
    • A. 

      True

    • B. 

      False

  • 4. 
    Derek Zoolander's character representation placed much importance on
    • A. 

      Being popular and the belief you need to be popular to be unsuccessful.

    • B. 

      The belief that hair style brings about a personalised image.

    • C. 

      Looking after others.

    • D. 

      Being really, really good looking and that this belief would bring success, fame and fortune.

  • 5. 
    The importance of a consumerist society is represented through Derek who sees fashion in particular as
    • A. 

      Important and a way of being both beautiful but also gaining popularity and success.

    • B. 

      As not important t all.

    • C. 

      He is self abosrbed for most of the text and he sees material goods as being more important than the relationships which is a comment by the text produces about western society at present.

    • D. 

      Answer option 4

  • 6. 
    Media representations are constructed form symbolic and technical codes which form a language which the audience takes a reading from. On the advertisement the phrase " Transcend the ordinary" is loaded language. What is the value/s it means sub-textually?
    • A. 

      The belief is a dominant one in western society that you the consumer can solve your problems buy buyimg th eproduct, a sent called Gold.

    • B. 

      The amount of Kim Kardashian's clevage attracks an audience. The Golden evening gown and background fabrics infer and represent exclusivity. Therefore the audience reads this advertisement is that its important to consume and you too can become well known and well off by "transcending" your social class or be considered as important.

    • C. 

      The grooming of Kim is seen as important by herself

    • D. 

      The belief that physical beauty isn't really that important.

  • 7. 
    Some of the behaviour and attitudes in Keeping up with the Kardashian's seems self-indullgent and ethically and morally inappropriate.
    • A. 

      True

    • B. 

      False

  • 8. 
    Both texts have representations of the "Family". The dominant value of society with regard to the family unit would be
    • A. 

      The members should not respect each other and generally not value one another.

    • B. 

      That each member should participate and this was reflected in both Zoolander and the Kardashia's

    • C. 

      Not consider either family as being typical.

    • D. 

      That the dominant societal attitude is that a family value should be one of mutural respect towards each other and parents should enforce standards of acceptable behaviour amongst children. At points in each text this notion was disputed and challenged by the representations. (Bruce for an example)

  • 9. 
    Kim represents a person and celebrity who has an attitude of self entitlement and who exhibits narcisstic tendencies.   ( Narcissism is a term that originated with Narcissus in Greek mythology who fell in love with his own image reflected in a pool of water.) This is represented in Zoolander too when Derek peers into a puddle and asks who am I?Do you think that these character representation place to much importance on the attitude that they are important and beauty is important attribute and ingreadient in becoming popular and successful.  
    • A. 

      True

    • B. 

      False

  • 10. 
    Becasue Zoolander is a Satirical Comedy which actually comments on many beliefs and attitudes in regard to celebrity fame and fortune. The text  makes comical comment upon the cult of celerity which has become commercialised and invasive within society. It could be said that Dereks look represents...
    • A. 

      A way of drawing attention and it does mean that much.

    • B. 

      A way of telling the audience about the importance of image and popularity.

    • C. 

      The importance that society places upon physical beauty which has resulted in look having mythical powers. Here the code of the costume represents he's a prisoner to the importance placed on image/fashion and consumerism with the prisoner motif adorning his shirt and headband being the symbolic signifier.

    • D. 

      Answer option 4

  • 11. 
    Absoultue values are beliefs and attitudes which are always considered important and subject to little change.
    • A. 

      True

    • B. 

      False

  • 12. 
    Relative values are fixed and change little due to the people involved.
    • A. 

      True

    • B. 

      False

  • 13. 
    Mugatu's character could be symbolic of the power and rise of the corporations. The gigantic "M" signifies (signals) this to the audience adorning a massive skyscraper. He embodies
    • A. 

      The belief that fashion is important and the belief that Derek should work for him.

    • B. 

      That all corporations can be caring and supportive to those around them.

    • C. 

      The value of hard work pays off.

    • D. 

      Values of greed and control. The text suggests that these heads of such organisation are evil and see money and exploitation of workers as acceptable.

  • 14. 
    Matilda's representation is best describe as 
    • A. 

      Helped Derek to achieve his goals.

    • B. 

      A character who is motivated to help others and value to be admired.

    • C. 

      A person who exhibits Absolue values honesty and fairness.

    • D. 

      A reporter who participated in sex and drug taking which most people would fund not acceptable.

  • 15. 
    The text Zoolander simularly explores the themes of celebrity and the importance that society seems to place upon physical beauty and material good like fashion. Where Kim appears to support these beliefs,  in Zoolander, these are lampooned and mocked through the use of satire. Therefore the text challenges the notion of these beliefs ever present in the production period. 
    • A. 

      True

    • B. 

      False

  • 16. 
    A key to this outcome is what in the production period of a particular text influenced / shaped or lead produces of the text to   included in themes, storylines  or subject matter. 
    • A. 

      Zoolander was shaped heavily by the fashion industry.

    • B. 

      Zoolander was shaped heavily by the fashion industry, ideas of equality in terms of fair wages, the over importance on consumerism as represented by the fashion industry and the importance of family.

    • C. 

      Zoolander was shaped heavily by the fashion industry, historical films and settings.

    • D. 

      The importance of family, friends and competition.

  • 17. 
    What is a male and what is it to be a man? What characteristics means you are a man (masculinity). Is it a deep voice, being strong and  ascertive? Perhaps society believes this to be the case but this was not the case in the film which challenged these notions (or was it?)
    • A. 

      True

    • B. 

      False

  • 18. 
    READINGS & UNDERSTANDING - THE PRODUCTION PERIOD/CONTEXT and notions and issues which have informed/SAHPED the texts: Think of the attitudes or things with in the society which have INFLUENCED AND SHAPED its content thus conveying the values.1. The 20th century saw a proliferation of enabling law across the world, which helped to drive economic booms in many countries before and after World War I. Starting in the 1980s, many countries with large state-owned corporations moved toward privatization, the selling of publicly owned (or 'nationalised') services and enterprises to corporations. Deregulation (reducing the regulation of corporate activity) often accompanied privatization as part of a laissez-faire policy.2.  A celebrity is a person, who has a prominent profile and commands some degree of public fascination and influence in day-to-day media. The term is often synonymous with wealth (commonly denoted as a person with fame and fortune), implied with great popular appeal, prominence in a particular field, and is easily recognized by the general public.Various careers within the fields of sports and entertainment are commonly associated with celebrity status. These fields have produced prominent figures within these two industries.While people may gain celebrity status as a result of a successful career in a particular field (primarily in the areas pertaining towards sports and entertainment), in other cases, people become celebrities due to media attention for their extravagant lifestyle or wealth (as in the case of a socialite); for their connection to a famous person.3.  Body image refers to a person's feelings of the aesthetics and sexual attractiveness of their own body. The phrase body image was first coined by the Austrian neurologist and psychoanalyst Paul Schilder in his book The Image and Appearance of the Human Body (1935). Human society has at all times placed great value on beauty of the human body, but a person's perception of their own body may not correspond to society's standards.The concept of body image is used in numerous disciplines, including psychology, medicine, psychiatry, psychoanalysis, philosophy and cultural and feminist studies. The term is also often used in the media.A person's body image is thought to be, in part, a product of their personal experiences, personality, and various social and cultural forces. A person's sense of their own physical appearance, usually in relation to others or in relation to some cultural "ideal," can shape their body image. A person's perception of their appearance can be different from how others actually perceive them.A 2007 report by the American Psychological Association found that a culture-wide sexualization of girls (and women) was contributing to increased female anxiety associated with body image. Similar findings associated with body image were found by an Australian government Senate Standing Committee report on the sexualization of children in the media. However, other scholars have expressed concern that these claims are not based on solid data.Throughout history it has been extremely difficult for people to live up to the standards of society and what they believe the ideal body is. There are many factors that lead to a person’s body image, some of these include: family dynamics, biological predispositions (e.g., depression and anxiety), and cultural expectations (e.g., media and politics). People are constantly told and shown the cosmetic appeal of weight loss and are warned about the risks of obesity; this is something that can lead to a change in a person’s body image.4. In the 21st centuryBeginning in the 1990s, the most frequent reason given for attending college had changed to making a lot of money, outranking reasons such as becoming an authority in a field or helping others in difficulty.  This correlates with the rise of materialism, specifically the technological aspect: the increasing prevalence of compact disc players, digital media, personal computers, and cellular telephones. Madeline Levine criticized what she saw as a large change in American culture – “a shift away from values of community, spirituality, and integrity, and toward competition, materialism and disconnection.”Businesses have realized that wealthy consumers are the most attractive targets of marketing. The upper class's tastes, lifestyles, and preferences trickle down to become the standard for all consumers. The not so wealthy consumers can “purchase something new that will speak of their place in the tradition of affluence”.A consumer can have the instant gratification of purchasing an expensive item to improve social status.5. The Family6. Representation of Youth and Gender