Social Values- Beliefs And Attitudes In Media Representation

For example the belief about what acceptable behaviour might be or the importance of a loving and caring supportive family would be dominant absolute beliefs with in most cultures.

The production period 2006 has shaped both texts. In Zoolander themes of exploitation of labour forces to produce cheap material good for western societies has been commented on. The "look" BLUE STEAL or MAGNUM could be symbolic and represenative of the importance n the media in particular that society places on celebrity culture particularly targeted at teens. Look at the explosion of tatoos.

Yes, values are fluid and relate often to the society in which people reside. The dominat values are the beliefs and attitudes which the majority of people within that culture see as important or acceptable. Its a principle, standard or quality considered worthwhile.

Yes, at times and to gain an audience the viewer is lured into the sensationalised world of the Kardashians. An example is when the younger daughters Kylie and Kenndel simulate a stripping performance which challenged the dominant societal value of acceptable behaviour for minors.

The correct answer explains that the advertisement uses symbolic and technical codes to construct a message. The amount of Kim Kardashian's cleavage and the choice of a golden evening gown and background fabrics suggest exclusivity and attract the audience's attention. The audience interprets this as a message that consuming the product can lead to becoming well known and well off, thus "transcending" their social class and being considered important. This aligns with the dominant belief in western society that consumerism can solve problems and elevate one's status. The grooming of Kim is also seen as important, reinforcing the idea that physical beauty is significant.

In the production period the producers and writers of the text Zoolander have see how western society has exploited third world countries through low wages when produce fashionable labels. The value of fairness and honesty has been challenged through the text. Also the importance of image and beauty and the belief that this will make people happy and is to been seen as importance. Another influence has been that society has been preoccupied with body image in the production period. A boom in health and fitness along with society seeing physical beauty as being an important attribute has lead to this being represented through Blue Steel and Magnum. The fact he is a male is in its self a paradox and comments squarely on the production period and the rise of people like Paris Hilton and Kim Kardashian who are famous for being famous. In K.up with the K.'s the sisters support the belief that images, clothes, beauty are important. This is perhaps not the dominant belief in our culture and yet has immerged as being considered by many as being valued or the aspirational.

The correct answer suggests that the dominant societal attitude towards the family unit is that there should be mutual respect among family members and parents should enforce standards of acceptable behavior among children. This value is reflected in both texts, Zoolander and the Kardashians. However, this notion is challenged and disputed by certain representations in each text, such as Bruce.

The correct answer is that the code of the costume represents that he is a prisoner to the importance placed on image/fashion and consumerism. The prisoner motif on his shirt and headband symbolizes this. This suggests that society places a high importance on physical beauty, to the extent that it has mythical powers. This interpretation aligns with the satirical commentary on the cult of celebrity and the commercialization of fame and fortune in the film Zoolander.

Yes this is a belief which can be represented and encoded in the images of celebrity. Zoolander particularly challenges this notion by suggesting popularity, looks and material goods such as fashion have to much importance placed upon them within the production period/context. Derek's constant reference to being ridiculously, ridiculously good or naming one of his famous "looks" is a comment by the produces that western celebrity culture has these characteristics and that these attitudes in society have emerged as being seen by some as important.

The production period was 2001 which sees the importance of society placing on popularity/body image, celebrity life, culture and consumerism which have all shaped the text. The traditional mass media like Magazines, TV and radio fuelled the discourse and attitudes towards the celebrity discourse. The rise of the internet,social media and REALITY TV as entertainment has seen unknown people in society become house-hold names and famous for for cetain periods of time. The has lead to the emerging belief and attitude that celebrity culture is important with in western society.

The correct answer suggests that Derek is self-absorbed and values material goods over relationships, which reflects the text's commentary on Western society's focus on consumerism.

Think about what he represents, a large and powerful CEO who believe wealth and fashion should come through maximising profit through the exploitation of others ie Mylasian workers and low wages which goes against workers/human rights. So the DOMINANT/ABOSLUTE values of fairness and equality are challenged by this character and the produces in the production period of the 2000's are clearly expressing a belief towards capitalism and globalisation.

These values are less fixed and subject to change due to societal contexts. Hence they are relative beliefs subject to the society at the time.

Derek Zoolander's character representation placed much importance on being really, really good looking and believed that this would bring him success, fame, and fortune. This is evident in his obsession with his appearance and his belief that being attractive is the key to achieving his goals.

Individual (substantive) values are values which less (a minority) of people believe in within a culture. For example a loving and caring supportive family is seen as both desirable and important as opposed by the Zoolander family for the majority of the text whose father's belief was to disown his son because of his occupation. His belief and attitude was that a male should be physically strong and being a "metro sexual" wasn't manly. Perhaps this isn't a dominant view of society but at present still widely accepted as an attitude.

She generally represented a voice of wisdom and did represent the value of fairness and honesty. She supported these DOMINANT ABSOLUTE societal values.

Bruce in the Kardashian's is often disregarded in the episode K.UP with the Kardashian's and undermind by the females. The dominant value of respect for the traditional family patriarch has been challenged. In Zoolander Derek's father challenges this notion of equality and respect because of Derek's femminity. Society still for the most part believes men should conform to certain societal standards. The value of equality was questioned by former PM Gilard and how many people are in leadership positions. This can't be denied as the figures support it...