Marketing Code Quiz Trivia Questions!

The Marketing Code is applicable to advertising of medicines (including S0 and S1) to all healthcare professionals and their staff including front shop assistants and receptionist.

Companies may only advertise S0 to S2 directly to the consumer ?  

Note number 7 in the Guidelines states that the gift to Health Care Professionals should not exceed an amount of ______including VAT 

Advertising and/or promotion shall not be aimed principally or exclusively at children under the age of _______________according to clause 24

The Regulation 45 of the Medicines Act (101 of 1965) supplements section 20 of this Act by specifying the minimum requirements for all advertisements

Complementary medicines are currently out of scope of the MCA  

The senior person appointed by the Company to authorise activities in Code and responsible for SOP and Code compliance programme is called the CCCO and stands for Company Code Controlling Officer (CCCO)

The Medical Scientific Liason Officer (MSL) of a company shoudl have a scientific or medical background or experience. Provide scientific and medical information to HCP and customers - appropriate and safe use of medicines and should report into Marketing and Sales

Staff employed by the HCP should be considered as HCPs for purposes of Code implementation.

Anyone who can influence the sale and/or purchase of health products should be considered a HCP for purposes of the Code

The Marketing CODE - There are 3 parts to the Code

The National Health Act requires of HCP’s to obtain informed consent prior to requesting diagnostics, or prior to providing treatment or care.

Pharmacy Act (53 of 1974) governs the training/education and practice of pharmacy including ensuring that appropriate standards are in place for pharmaceutical services within South Africa.

All advertisements for medicines - print, video or radio - must show the exact information as per the original application and do not have to be in line with the most recently approved package insert!    

With regards to advertisements for medicines - For a medicine with more than one active ingredient you may not make reference to the specific properties of one active ingredient unless it’s been approved by the Council for inclusion in the package insert.