10 Questions On The Media Habits Of Millennials - Take Our Media Genius Quiz

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| By Garywinters1
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Quizzes Created: 1 | Total Attempts: 356
| Attempts: 356
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  • 1/10 Questions

    What percentage of Millennials spend NO time on Social Networking in an average day?

    • 21%
    • 31%
    • 41%
    • 51%
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About This Quiz

How well do you know the media habits of the nation's Millennials?
Take our Media Genius Quiz using Scarborough Research 2013 R2

Consumer Behavior Quizzes & Trivia

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  • 2. 

    Which of the items below were the most shopped for online by Millennials in the past 12 months?

    • Books

    • Movie Tickets

    • Clothes or accessories

    • Music

    Correct Answer
    A. Clothes or accessories
    Explanation
    Clothes 50% Books 42% Movie tickets 26% Music 23%

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  • 3. 

    Millennials are most likely to live in a household with a/an:

    • HDTV

    • DVR

    • Tablet

    • EReader

    Correct Answer
    A. HDTV
    Explanation
    HDTV 75% DVR 44% Tablet 43% eReader 17%

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  • 4. 

    According to Millennials surveyed, which of the following TV program types do they most typically watch?

    • Daytime talk shows

    • Reality dating

    • Music videos

    • Documentaries

    Correct Answer
    A. Documentaries
    Explanation
    Documentaries 36.3% Music videos 23.0% Daytime talk shows 12.0% Reailty dating 11.7

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  • 5. 

    What percentage of Millennials live in a household with video games?

    • 31%

    • 51%

    • 71%

    • 91%

    Correct Answer
    A. 51%
    Explanation
    The correct answer is 51%. This means that more than half of Millennials live in a household with video games. This suggests that video games are a popular form of entertainment among this demographic, and that they are likely to have access to gaming consoles or devices in their homes.

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  • 6. 

    What percentage of Millennials typically watch the Local Evening News?

    • 23%

    • 33%

    • 43%

    • 53%

    Correct Answer
    A. 33%
    Explanation
    33% of Millennials typically watch the Local Evening News. This suggests that a significant portion of this demographic is still interested in consuming news through traditional media channels, despite the rise of digital platforms. It also indicates that the Local Evening News remains a relevant source of information for a considerable number of Millennials.

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  • 7. 

    What percentage of Millennials have no cable or satellite TV service?

    • 9%

    • 16%

    • 21%

    • 26%

    Correct Answer
    A. 26%
    Explanation
    26% of Millennials have no cable or satellite TV service. This means that a significant portion of this demographic has opted for alternative methods of consuming media, such as streaming services or online platforms. This trend could be attributed to various factors, including the rise of digital content, the convenience of on-demand viewing, and the cost-effectiveness of streaming options compared to traditional cable or satellite subscriptions.

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  • 8. 

    What of the following Cable Networks did Millennials watch most in the past week?

    • FX

    • Comedy Central

    • Discovery Channel

    • CNN

    Correct Answer
    A. Discovery Channel
    Explanation
    Discovery 26% Comedy Central 24% FX 21% CNN 15%

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  • 9. 

    What percentage of Millennials read a newspaper in print or online in the past week?

    • 63%

    • 53%

    • 43%

    • 33%

    • Direct Mail

    • Other

    Correct Answer
    A. 63%
    Explanation
    According to the given answer, 63% of Millennials read a newspaper in print or online in the past week. This means that a significant majority of Millennials engage with newspapers, either in traditional print format or through online platforms. This suggests that newspapers still hold relevance and appeal to a large portion of the Millennial population, despite the rise of digital media.

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  • 10. 

    What Internet sites/Apps did more Millennials visit/use in the past 30 days?

    • Pandora

    • Craigslist

    • Twitter

    • Wikipedia

    Correct Answer
    A. Craigslist
    Explanation
    Craigslist 34.5% Wikipedia 33.9% Pandora 33.8% Twitter 20.3%

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  • Current Version
  • Mar 20, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Feb 20, 2014
    Quiz Created by
    Garywinters1
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