Pengetahuan Produk Bdp

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1. Mana saja yang termasuk barang tahan lama …….

Explanation

The correct answer is Lemari Es dan mobil. This is because both a refrigerator (lemari es) and a car (mobil) are considered durable goods. Durable goods are products that have a long lifespan and are not consumed quickly or easily. They are typically more expensive and are intended to be used for a longer period of time. In contrast, items like gula (sugar), sabun (soap), garam (salt), and minuman (beverages) are consumable goods that are used up or consumed relatively quickly. Komputer (computer) could be considered a durable good, but it is not paired with another durable good in the answer choices. Therefore, the correct answer is Lemari Es dan mobil.

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Pengetahuan Produk Bdp - Quiz

Soal Ulangan Akhir Semester Kelas XI Pengetahuan Produk

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2. Berikut ini yang termasuk barang tahan lama adalah…… kecuali

Explanation

The question asks for the item that does not belong to the category of durable goods. Durable goods are products that have a long lifespan and can be used repeatedly over a long period of time. Options a, b, c, and e are all examples of durable goods as they can be used for an extended period. However, option d, gula (sugar), is a consumable item that is typically used up and does not have a long lifespan. Therefore, option d is the correct answer.

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3. Janji yang merupakan kewajiban produsen atas produknya, kepada konsumen atau memberikan ganti rugi, merupakan pengertian ….

Explanation

Jaminan (garansi) refers to the obligation of a producer to provide compensation or replacement for their product if it does not meet the expected standards or if it fails to function as promised. This ensures that consumers are protected and have some form of assurance when purchasing a product.

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4. Janji yang merupakan kewajiban produsen atas produknya kepada konsumen akan memberikan ganti rugi, merupakan

Explanation

The correct answer is "jaminan." Janji yang merupakan kewajiban produsen atas produknya kepada konsumen akan memberikan ganti rugi menunjukkan bahwa produsen memberikan jaminan kepada konsumen bahwa jika produknya mengalami kerusakan atau tidak berfungsi dengan baik, produsen akan memberikan ganti rugi atau menggantinya dengan produk yang baru.

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5. Yang termasuk bahan baku jenis pertanian adalah sebagai berikut ……

Explanation

Benih adalah salah satu bahan baku jenis pertanian karena benih merupakan bahan dasar untuk menanam tanaman. Benih adalah hasil reproduksi tanaman yang digunakan untuk menumbuhkan tanaman baru. Dalam pertanian, benih digunakan untuk menanam tanaman pangan seperti padi, jagung, kedelai, dan sebagainya. Benih juga digunakan untuk menanam tanaman hias dan tanaman obat-obatan. Oleh karena itu, benih termasuk dalam bahan baku jenis pertanian.

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6. Yang termasuk bahan baku kekayaan alam adalah ……

Explanation

Rotan termasuk bahan baku kekayaan alam karena rotan adalah sejenis tumbuhan yang tumbuh secara alami di alam. Rotan digunakan untuk membuat berbagai macam produk seperti mebel, kerajinan tangan, dan anyaman. Karena rotan berasal dari alam dan harus dipanen, diproses, dan diolah sebelum dapat digunakan, maka rotan dapat dikategorikan sebagai bahan baku kekayaan alam.

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7. Produk  yang ditawarkan  meliputi barang fisik, berikut ini contoh produk fisik kecuali......

Explanation

The question asks for an example of a physical product, and all the options provided are physical products except for "restoran" which refers to a restaurant, which is a service rather than a physical product.

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8. Unsur-unsur produk yang dianggap penting oleh konsumen dan menjadi dasar pengambilan keputusan, adalah …….

Explanation

The elements that are considered important by consumers and serve as the basis for decision-making are brand, packaging, guarantee, and service.

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9. Unsur unsur produk yang dianggap penting oleh konsumen dan menjadi dasar pengambilan keputusan yaitu ……

Explanation

The correct answer is merk, kemasan, garansi/jaminan, pelayanan. These elements are considered important by consumers and are the basis for decision-making when purchasing a product. The brand represents the reputation and trustworthiness of the product. The packaging plays a role in attracting consumers and conveying information about the product. The warranty/guarantee provides assurance to consumers about the quality and reliability of the product. The service provided by the company also contributes to the overall satisfaction of the consumer.

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10. Dalam proses pengembangan produk terdapat beberapa tahap pokok dibawah ini, kecuali….

Explanation

The correct answer is e. "Forced relationship." In the process of product development, the stages include the emergence of ideas, screening ideas, business analysis, and commercialization. However, "forced relationship" is not a stage in the product development process.

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11. Yang termasuk Heterogeneus shopphing good adalah. . . .

Explanation

The correct answer is "pakaian" because clothing is a type of consumer good that is typically purchased in various styles, sizes, and materials. It is considered heterogeneous shopping good because consumers have different preferences and requirements when it comes to clothing, such as style, color, and fit. Additionally, clothing can vary in terms of price, brand, and quality, providing consumers with a wide range of options to choose from.

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12. Berikut  ini tujuan menggunakan kemasan yg berarti sebagai pelindung isi yaitu . . .   

Explanation

The purpose of using packaging that provides protection is to ensure that the contents inside are kept safe and secure. Packaging acts as a barrier against external factors such as moisture, dirt, and physical damage, thereby preventing any harm or deterioration to the product. This helps in maintaining the quality and integrity of the contents, ensuring that they reach the consumer in the desired condition. Additionally, packaging also plays a role in preventing tampering or unauthorized access to the product, further enhancing its protection.

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13. Segala sesuatu yang dapat ditawarkan produsen untuk diperhatikan,  diminta, dicari, dibeli, digunakan, atau dikonsumsi pasar sebagai pemenuhan kebutuhan atau keinginan pasar disebut

Explanation

The given correct answer is "produk". The explanation for this answer is that "produk" refers to anything that a producer can offer to the market to be noticed, requested, sought after, purchased, used, or consumed as a means of fulfilling market needs or desires. In other words, "produk" encompasses all the goods or services that are available in the market for consumers to meet their needs or satisfy their wants.

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14. Produk yang ditawarkan tersebut meliputi  jasa seperti berikut ini kecuali

Explanation

The given options are all different types of services that are being offered. The options include software, restaurant, accommodation, transportation, and education. The correct answer is "software" because it is the only option that does not fall under the category of services. Software refers to computer programs or applications, which are not considered services but rather products.

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15. Yang termasuk barang staples adalah ……

Explanation

Sabun mandi termasuk dalam kategori barang staples karena merupakan kebutuhan pokok yang digunakan secara rutin oleh banyak orang dalam menjaga kebersihan dan kesehatan. Barang staples adalah barang-barang yang dibutuhkan secara terus-menerus dan tidak tergantung pada musim atau tren. Payung, jas hujan, coklat, dan majalah bukanlah barang staples karena tidak digunakan secara rutin dan tergantung pada kebutuhan pribadi atau situasional.

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16. Yang termasuk tahap-tahap proses pengembangan produk-produk baru, adalah…

Explanation

The correct answer is "Pemunculan ide, penyaringan, pengembangan produk, pengujian produk komersialisasi". This answer accurately describes the stages of the new product development process. The first stage is the emergence of ideas, where potential ideas for new products are generated. The second stage is screening, where these ideas are evaluated and filtered to select the most promising ones. The third stage is product development, where the selected ideas are further developed into tangible products. The fourth stage is product testing, where the developed products are tested for quality, functionality, and market acceptance. The final stage is commercialization, where the tested and refined products are launched into the market for sale.

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17. Nama yang dapat dihubungkan/diasosiasikan dengan satu atau lebih item dalam lini produk yang digunakan untuk mengidentifikasi sumber atau karakter item tersebut disebut......

Explanation

A brand is a name that is associated with one or more items in a product line, used to identify the source or character of the item. It helps distinguish one product from another and builds recognition and reputation for the company.

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18.     Produk memiliki 5 tingkatan/level kecuali

Explanation

The given options are different levels or components of a product. The product class refers to the category or type of product, while the other options (core benefit product, generic product, expected product, and augmented product) represent different levels or aspects of a specific product within that class. Therefore, the correct answer is "Product class" because it is not one of the levels or components of a product, but rather the category or type of product.

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19. Dibawah ini yang bukan termasuk persyaratan merk adalah …..

Explanation

The given answer, "Bisa mengendalikan pasar" (Can control the market), is not a requirement for a brand. The requirements for a brand mentioned in the options are: describing the quality of the product, adapting to new products, not containing negative values, and depicting the quality of the product. However, controlling the market is not a necessary requirement for a brand.

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20.
  1. Manakah yang termasuk pengertian dari produk

Explanation

The correct answer, e, states that a product is anything that a producer can offer to be noticed, requested, searched for, purchased, used, or consumed by a market in order to fulfill their needs or desires. This definition encompasses all possible offerings that a producer can provide to the market, highlighting the importance of meeting the needs and desires of the target market.

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21. Manakah yang termasuk pengertian dari Augmented product

Explanation

The correct answer is "berbagai atribut produk yang dilengkapi atau ditambahi berbagai manfaat dan layanan, sehingga dapat memberikan tambahan kepuasan dan bisa dibedakan dengan produk pesaing." This is the definition of augmented product, which refers to a product that is enhanced or supplemented with various benefits and services in order to provide additional satisfaction and differentiate it from competitors' products.

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22. Manfaat yg sebenarnya dibutuhkan dan akan dikonsumsi oleh pelanggan dari setiap produk , merupakan salah satu tingkatan produk………..

Explanation

The correct answer is "produk utama atau inti." The explanation for this answer is that the main or core product refers to the primary benefit or solution that customers seek when purchasing a product. It is the fundamental reason why customers buy the product. The main product addresses the essential needs and requirements of customers and is the central offering of the product.

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23. Konsep produk total meliputi berikut ini, Kecuali…… 

Explanation

The concept of total product includes various elements such as packaging, the actual product, brand, and services. However, the concept does not directly include customers or clients. While customers are an essential part of the overall product experience, they are not considered as an element of the product itself. Therefore, option b, "Pelanggan" (customers), is the exception in this context.

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24. Kebutuhan inti/dasar yang membentuk  product family disebut

Explanation

The correct answer is "Need family". This refers to the core or fundamental requirements that shape a product family. It represents the essential needs or demands that the products within a family are designed to fulfill.

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25. Ditinjau dari aspek daya tahannya, terdapat dua macam barang, yaitu:

Explanation

The correct answer is "Durable Goods dan Nondurable Goods" because the question is asking for the two types of goods based on their durability. Durable goods are products that have a long lifespan and can be used repeatedly, such as appliances or vehicles. Nondurable goods, on the other hand, are products that are consumed or used up quickly, such as food or toiletries. Therefore, the answer accurately identifies the two categories of goods based on their durability.

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26. Manakah yang termasuk pengertian dari core benefit

Explanation

The core benefit refers to the actual benefits that customers need and consume from every product. It represents the fundamental value that customers seek when purchasing a product. This answer accurately describes the concept of core benefit by highlighting its focus on the real needs and consumption of customers.

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27. Yang termasuk contoh Basic Commodities yang terdapat pada supermarket  adalah….

Explanation

Basic commodities refer to essential food items that are commonly found in supermarkets. Examples of basic commodities include rice, sugar, flour, glutinous rice, and peanuts. These items are staple foods that are regularly consumed by people and are considered essential for everyday cooking and meals.

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28. Upaya teknis yang mengubah suatu konsep menjadi produk nyata (working  produk) yaitu….

Explanation

The correct answer is a. Pengembangan produk. Pengembangan produk refers to the technical efforts that transform a concept into a tangible product. It involves activities such as designing, prototyping, testing, and refining the product until it is ready for production and market launch. This process ensures that the product meets the desired specifications and fulfills customer needs.

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29.  Terdapat 4 kegiatan dalam pengujian pasar/ produk. Dibawah ini kecuali…..

Explanation

The correct answer is c. Pengujian Alpha. Pengujian Alpha tidak termasuk dalam kegiatan pengujian pasar/produk. Pengujian Alpha adalah jenis pengujian yang dilakukan oleh pengembang perangkat lunak untuk menguji keandalan dan kinerja perangkat lunak sebelum dirilis kepada pengguna. Sedangkan kegiatan pengujian pasar/produk lebih fokus pada pengujian pasar dan preferensi pengguna terhadap produk yang sudah dirilis.

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30. Dibawah ini yg bukan termasuk persyaratan yg harus diperhatikan agar suatu merk dapat mencerminkan makna-makna yg ingin disampaikan ialah . . ..

Explanation

The given answer states that a brand does not have to be unique in order to reflect the intended meanings. This means that it is not necessary for a brand to be one-of-a-kind or distinct from other brands in order to convey its intended message. Instead, a brand can still effectively communicate its desired meanings even if it shares similarities with other brands.

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31.     Hirarki produk juga meliputi hal ini

Explanation

The correct answer is "Need family, produk family, kelas produk, lini produk, tipe produk, merek dan item". This answer lists the hierarchy of products in the correct order, starting with the need family, followed by the produk family, kelas produk, lini produk, tipe produk, merek, and item. This sequence represents the different levels or categories of products, with each level being more specific than the previous one.

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32. Suatu unit khusus dalam suatu merek atau lini produk yang dapat dibedakan berdasarkan ukuran, harga, penampilan, atau atribut lainnya disebut ......

Explanation

The term "item" refers to a specific unit within a brand or product line that can be differentiated based on size, price, appearance, or other attributes. It is a general term that can encompass various types of products or offerings within a brand or product line.

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33. Di bawah ini bukan termasuk 6 makna yg bias disampaikan melalui suatu merk yaitu…. .

Explanation

The given options are all possible meanings that can be conveyed through a brand. However, "Lingkungan" (environment) does not fit into this category as it does not directly relate to the attributes, culture, benefits, or personality of a brand.

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34. Label yg mengidentifikasi penilaian kualitas produk dengan suatu huruf, angka atau kata disebut.. . .

Explanation

Grade label is the correct answer because it refers to a label that identifies the quality of a product using a letter, number, or word. This type of label is commonly used to indicate the grade or level of quality of a product, allowing consumers to easily understand and compare the quality of different products.

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35. Label yg memberikan informasi objektif mengenai penggunaan, kontruksi atau pembuatan dan kinerja produk adalah. . . .       

Explanation

A descriptive label provides objective information about the usage, construction or manufacturing, and performance of a product. It is designed to give clear and specific details about the product's features, specifications, and benefits, enabling consumers to make informed decisions. Unlike other labels such as brand labels or grande labels, which focus more on promoting the brand or creating a luxurious image, a descriptive label aims to provide factual information to assist consumers in understanding the product better.

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36. Barang-barang yang dalam proses pemilihannya dibandingkan oleh konsumen diantara berbagai alternatif yang tersedia.Hal tersebut adalah pengertian dari…….goods

Explanation

The term "shopping" refers to the process in which consumers compare various alternatives before making a final decision on which goods to purchase. It involves evaluating different options, considering factors such as price, quality, and features, and selecting the most suitable product. In this context, "shopping" accurately describes the act of comparing and choosing goods during the decision-making process.

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37. Yang merupakan klasifikasi barang industri, adalah ……

Explanation

The correct answer is Materials and part, Capital items, Supplies and service. This answer refers to the classification of industrial goods. Industrial goods can be classified into three main categories: materials and parts, capital items, and supplies and services. Materials and parts refer to the raw materials and components used in the production process. Capital items are long-lasting goods such as machinery and equipment. Supplies and services include items like maintenance and repair services, as well as office supplies.

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38. Manakah yang termasuk pengertian dari core benefit product

Explanation

The core benefit product refers to the actual benefits that customers need and consume from a product. It goes beyond the basic functions of the product and focuses on the real value that it provides to the customers. This answer accurately captures the essence of the core benefit product by highlighting the importance of meeting the actual needs and consumption of customers.

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39. Manakah yang termasuk pengertian dari generic product

Explanation

The correct answer (a) explains that a generic product refers to a basic product that is able to fulfill the most fundamental function of a product, which is to function as intended. It refers to the minimal design of a product that allows it to perform its basic function. This definition emphasizes the essential functionality of a product, without considering any additional features or enhancements.

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40. Dibawah ini yang bukan merupakan atribut produk adalah …

Explanation

The correct answer is "Warna" because "Warna" refers to the color of the product, which is not an attribute of the product itself. Attributes of a product typically include the brand (Merk), packaging (Kemasan), warranty (Jaminan), and service (Pelayanan).

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41. 1. Supplies         2. Specialty  3. Materials and parts  4. Capitas items 5. Supplies and Services                                   Yang termasuk kelompok barang Industri adalah …

Explanation

The correct answer is 3, 4, and 5. These options include "Materials and parts," "Capitas items," and "Supplies and Services," which are all categories of industrial goods. These goods are used in the production process or are necessary for the operation of a business in the industrial sector.

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42. Yang termasuk contoh dari impulse goods adalah sebagai berikut, kecuali ……

Explanation

Impulse goods are products that are purchased on impulse, without much thought or planning. They are often small, inexpensive items that are easily accessible and provide instant gratification. Examples of impulse goods include candy, chocolate, magazines, and umbrellas. However, soap is not typically considered an impulse good as it is a necessity and is often purchased as part of a regular shopping routine.

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43. Manakah yang termasuk pengertian dari augmented product

Explanation

The correct answer is e. This option describes augmented product as a product that is equipped with various attributes, benefits, and services, which can provide additional satisfaction and differentiate it from competitors' products. This definition aligns with the concept of augmented product, which refers to the additional features and benefits that go beyond the core functionality of a product and enhance its value proposition in the eyes of the customers.

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44. Berikut ini yg merupakan pengertian dari Impulse Goods adalah ……

Explanation

Impulse Goods are items that are purchased without prior planning or intention. These are products that consumers buy on a whim, without thinking about it beforehand. Impulse buying often occurs when consumers see something they desire or feel a sudden urge to purchase, leading them to make unplanned purchases. These goods are typically low-priced items that are easily accessible and frequently displayed near checkout counters in stores to encourage impulsive buying behavior.

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45. Manakah yang termasuk pengertian dari expected product

Explanation

The expected product refers to the formal product that is offered with various attributes and conditions that are considered normal and acceptable for purchase. This means that the product meets the basic requirements and expectations of customers and is deemed suitable for consumption. It includes all the features and benefits that are commonly associated with the product and are expected by the customers.

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46. Menurut Nielsen(1992: dalam GJ verra 2002) menyebutkan 4 langkah dalam menentukan batasan kategori barang sebagai berikut, kecuali……

Explanation

The given options describe the four steps in determining the boundaries of product categories. These steps include the establishment of categories, the establishment of subcategories, consideration of the usefulness approach between categories or subcategories, and consideration of consumption intensity trends. The option "d. pertimbangan identifikasi barang" does not fit into the steps mentioned and is therefore the exception.

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47. Manakah yang termasuk pengertian dari product potensial

Explanation

The correct answer is c. This option explains that product potential refers to all the possible additions and changes that can be developed for a product in the future. It implies that a product has the potential to be improved or expanded upon to meet the changing needs and preferences of customers. This definition aligns with the concept of product innovation and development.

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48. Klasifikasi produk bisa dilakukan atas berbagai macam sudut pandang. Berdasarkan berwujud tidaknya, produk dapat diklasifikasikan ke dalam dua kelompok utama, yaitu:

Explanation

The correct answer is "barang dan jasa" because the passage mentions that products can be classified based on their tangibility, and "barang dan jasa" translates to "goods and services" which covers both tangible products (barang) and intangible services (jasa).

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49. Metode yang membutuhkan 30-40 pembeli yang qualified di pusat pertokoan merupakan metode…….

Explanation

Simulated test marketing is a method that requires a group of 30-40 qualified buyers in a shopping center. This method involves creating a simulated environment where the buyers can interact with the product or service being tested. It allows the company to gather feedback and evaluate the potential success of the product before launching it in the market. This method helps in minimizing risks and costs associated with a full-scale market launch.

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50. Dalam proses pengembangan produk baru , perusahaan memiliki system untuk mengelola program pengembangan produk baru; yang bukan termasuk progam pengembangan produk baru ialah……..

Explanation

The given question is asking about the program that is not included in the process of developing a new product. The options provided are various stages of the product development process. "Produksi massal" refers to mass production, which is not a part of the product development program. It is the stage that comes after the development process is completed, where the product is manufactured on a large scale for distribution in the market.

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51. Manakah peryataan yang benar dibawah in

Explanation

The correct answer is "Produk pelengkap → kepuasan." This is because "produk pelengkap" refers to complementary products that enhance the main product and provide additional satisfaction or convenience to the customers. The term "kepuasan" means satisfaction, indicating that the complementary products are meant to fulfill the customers' needs and enhance their overall experience with the main product.

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52. Sekumpulan produk di dalam produk family yang dianggap memiliki hubungan fungsional tertentu disebut

Explanation

A group of products within a product family that are considered to have a specific functional relationship is referred to as a product class. This term is used to categorize and differentiate products based on their shared functionality or purpose. It helps consumers and marketers understand the similarities and differences between different products within a larger product family.

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53. Berikut ini pengertian mengenai produk adalah benar kecuali

Explanation

The correct answer is "segala sesuatu yang dapat dibeli produsen untuk diperhatikan, diminta, dicari, dibeli, digunakan, atau dikonsumsi pasar sebagai pemenuhan kebutuhan atau keinginan pasar yang bersangkutan." This option is incorrect because it is not a definition of a product. It describes the actions and behaviors of the market towards a product, rather than defining what a product is.

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54.      Menurut Nielsen(1992: dalam GJ verra 2002) menyebutkan 4 langkah dalam menentukan batasan kategori barang sebagai berikut, kecuali……

Explanation

The given question asks for an exception among the four steps mentioned by Nielsen (1992) in determining the boundaries of product categories. The correct answer, "pertimbangan identifikasi barang" (consideration of product identification), does not fit with the other steps mentioned, which include "penetapan kategori" (determination of categories), "penetapan sub kategori" (determination of sub-categories), and "pertimbangan kecenderungan intensitas konsumsi" (consideration of consumption intensity trends). Therefore, the correct answer is the step that does not belong to the process of determining the boundaries of product categories.

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55. 1. Memberikan penilaian yang lebih rinci mengenai peluang sukses produk baru      2. Mengidentifikasi penyesuaian-penyesuaian akhir yang dibutuhkan untuk produk      3. Menetapkan elemen-elemen penting dalam program pemasaran yang akan digunakan untuk memperkenalkan produk. Pernyataan-pernyataan diatas merupakan tujuan dari…..

Explanation

The given statements indicate the objectives of conducting market/product testing. These objectives include providing a more detailed assessment of the success potential of a new product, identifying necessary adjustments for the product, and determining the key elements of the marketing program for introducing the product. Therefore, the correct answer is e. Pengujian pasar/produk (market/product testing).

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56. Barang fisik meliputi berikut ini,Kecuali……

Explanation

Physical goods refer to tangible items that can be seen and touched. Options a, b, c, and d are all examples of physical goods as they are all tangible items. However, option e, penginapan, refers to accommodation or lodging, which is not a physical good but rather a service. Therefore, option e is the correct answer as it does not fall under the category of physical goods.

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57. Nama merk yg diberikan kembali produk atau dicantumkan pada kemasan ialah….

Explanation

The correct answer is "Brand label". A brand label refers to the name of a brand that is given to a product or printed on its packaging. It helps to identify and distinguish the product from others in the market. The brand label plays a crucial role in marketing and creating brand recognition and loyalty among consumers.

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58.  Kebutuhan inti / dasar yang membentuk produk famili adalah pengertian dari hirarki produk……

Explanation

not-available-via-ai

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59. Manakah yang termasuk pengertian dari produk potensial……

Explanation

The correct answer is "segala macam tambahan dan perubahan yang mungkin dikembangkan untuk suatu produk di masa mendatang." This answer refers to potential products, which are additional features or modifications that can be developed for a product in the future. It implies that a product has the potential to be improved or enhanced with new features or changes over time.

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60. 1. Fungsinya sama 2. Fungsinya tidak sama 3. Dijual kepada kelompok konsumen yang sama 4. Dipasarkan melalui saluran distribusi yang sama 5. Dipasarkan melalui saluran distribusi yang berbeda 6. Harganya berada dalam skala yang sama Pada faktor-faktor diatas yang termasuk 4 faktor produk line adalah…….

Explanation

The correct answer is 1,3,4 and 6. This is because factors 1, 3, 4, and 6 are all related to the product line. Factor 1 states that the function is the same, which means that the products in the line serve the same purpose. Factor 3 states that they are sold to the same consumer group, indicating that the products in the line target the same market segment. Factor 4 states that they are marketed through the same distribution channel, suggesting that the products in the line are distributed in a similar way. Finally, factor 6 states that the price is within the same range, indicating that the products in the line are priced similarly.

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61. Capital items dbagi menjadi dua kelompok yaitu  instalasi dan accessory equipmen, Yang termasuk instalasi bangunan adalah …..

Explanation

The correct answer is "Pabrik" because it falls under the category of installation in capital items. A factory is a fixed asset that is permanently attached to the building and cannot be easily moved.

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62. Suatu unit khusus dalam suatu merek atau lini produk yang dapat dibedakan berdasarkan ukuran, harga penampilan, atau atribut lainnya biasanya disebut pula stockkeeping unit atau varian produk. Disebut..

Explanation

The given question asks for the term used to refer to a specific unit within a brand or product line that can be differentiated based on size, price, appearance, or other attributes. The term used for this is "item."

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63. Berikut ini merupakan pembagian devisi yang terdapat pada supermarket. Alat kantor & sekolah termasuk pada group….       a. House hold

Explanation

The correct answer is b. Stationery. This is because stationery items such as pens, pencils, notebooks, and other office and school supplies are typically categorized under the "Stationery" division in a supermarket.

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64. Manakah yang termasuk pengertian dari produk generik

Explanation

The correct answer states that a generic product is a basic product that can fulfill the most basic function of the product (minimal product design to function). This means that a generic product is a simple, no-frills version of a product that meets the essential needs and functions without any additional features or benefits. It is the basic version of a product that is necessary for it to perform its intended function.

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65. Berdasarkan siapa konsumennya dan untuk apa produk tersebut dikonsumsi produk  dapat dibedakan menjadi ....

Explanation

The correct answer is consumer's goods and industrial's goods. This is because products can be categorized based on who the consumers are and the purpose for which the product is consumed. Consumer's goods are products that are bought by individuals for personal use, such as clothing or food. Industrial's goods, on the other hand, are products that are purchased by businesses for production or operational purposes, such as machinery or raw materials.

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66.      Sekumpulan produk di dalam produk family yang dianggap memiliki hubungan fungsional tertentu disebut.....

Explanation

A group of products within a product family that are considered to have a specific functional relationship is referred to as "kelas produk" or product class. This term is used to categorize products based on their similarities and shared characteristics, allowing for better organization and understanding of different product offerings within a product family.

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67. Sekumpulan produk di dalam kelas produk yang berhubungan erat seperti mempunyai fungsi sama, dijual pada konsumen yang sama, dipasarkan melalui saluran distribusi sama, dan harga yang sama disebut...

Explanation

The correct answer is "lini produk". This term refers to a group of products that are closely related in terms of their function, target consumers, distribution channels, and pricing. It implies that these products are part of a specific product line or category within a larger product family.

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68. Dibawah ini yang bukan termasuk klasifikasi layanan pelengkap (supplementary services) adalah……..

Explanation

Labelling does not fall under the classification of supplementary services because it is not a service that complements or enhances the main product or service being provided. Labelling is typically a part of the product packaging process and is not directly related to providing additional assistance or support to the customer. On the other hand, services like information, consultation, order taking, and care taking are all examples of supplementary services as they provide additional value and support to the customers in their interaction with the main product or service.

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69. 1. Staples        2. Shopping Goods        3. Homogeneous Shopping Goods        4. Impulse Goods        5. Emergency Goods Yang termasuk Convenience Goods adalah …….

Explanation

The correct answer is 1,4 & 5. Staples are products that are regularly purchased, such as groceries or household items, which are considered convenience goods. Impulse goods are products that are purchased on a whim, without much thought or planning, such as snacks or magazines. Emergency goods are products that are purchased in urgent situations, such as medical supplies or emergency food. Therefore, options 1,4 & 5 include products that fall under the category of convenience goods.

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70.  Pengujian produk untuk mengukur & meningkatkan kinerja, keandalan, rancangan, dan biaya operasi produk adalah

Explanation

Pengujian Alpha adalah jenis pengujian produk yang dilakukan sebelum produk tersebut dirilis ke pasar. Tujuan dari pengujian ini adalah untuk mengukur dan meningkatkan kinerja, keandalan, rancangan, dan biaya operasi produk sebelum produk tersebut diproduksi secara massal. Pengujian Alpha melibatkan penggunaan produk oleh tim internal atau pengembang untuk mengidentifikasi masalah atau kekurangan dalam produk dan melakukan perbaikan sebelum produk tersebut siap untuk dipasarkan kepada konsumen.

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71. Konsumen pada mulanya mencoba suatu produk secara gratis dan ditawarkan kembali dengan harga yang sedikit diturunkan merupakan metode.....

Explanation

The given answer, "sales wave research," suggests that the method described in the question involves offering a product for free initially and then selling it at a slightly reduced price. This method is commonly used in sales wave research, where companies test the market response to a product by offering it for free and then gradually introducing it at a lower price to gauge consumer interest and demand.

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72. Item-item dalam suatu lini produk yang memiliki bentuk tertentu dari sekian banyak kemungkinan bentuk produk disebut....

Explanation

The given correct answer is "product type". In this context, "product type" refers to a specific category or classification of products within a product line. It distinguishes different variations or versions of a product based on their specific features, characteristics, or attributes. It helps consumers and businesses to easily identify and differentiate between different types of products within a product line.

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73.  Klasifikasi barang konsumen berdasarkan pada kebiasaan konsumen berbelanja adalah sebagai berikut

Explanation

The correct answer is "Consumer’s goods, Convenience goods, Shopping goods, Specialty goods, Unsought goods." This classification is based on the consumer's shopping behavior and preferences. Consumer goods refer to products purchased by individuals for personal use. Convenience goods are products that are purchased frequently and with minimal effort, such as everyday necessities. Shopping goods are products that consumers compare and evaluate before making a purchase, such as clothing or electronics. Specialty goods are unique or high-end products that consumers specifically seek out. Unsought goods are products that consumers may not actively seek or be aware of, such as funeral services or insurance.

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74. Produk formal yang ditawarkan dengan berbagai atribut dan kondisinya secara normal (layak) diharapkan dan disepakati untuk di beli merupakan pengertian dari…….

Explanation

The term "produk harapan" refers to the main or core product that is offered with various attributes and conditions that are considered normal or acceptable for purchase. This means that the product meets the expectations and requirements of the customers.

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75. Unsought Goods di bagi menjadi dua jenis, yaitu …….

Explanation

The correct answer is "Regularly Unsought Goods & New Unsought Goods". This is because the question asks for the two types of Unsought Goods, and the answer provides the correct categories: Regularly Unsought Goods and New Unsought Goods.

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76. Sekumpulan produk di dalam kelas produk yang berhubungan erat disebut....

Explanation

A product line refers to a group or set of related products that are offered by a company. These products are closely related and cater to a similar market or customer base. The term "product line" is commonly used in marketing and product management to describe the range of products that a company offers within a specific category or industry. It helps the company to diversify its offerings and meet the varying needs and preferences of its customers.

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77. Klasifikasi produk dapat dilakukan dari berbagai macam sudut pandang. Berdasarkan siapa konsumen dan untuk apa produk tersebut dikonsumsi produk dapat dibedakan menjadi

Explanation

The given correct answer states that product classification can be done from various perspectives, including based on who the consumer is and for what purpose the product is consumed. It further specifies that products can be differentiated into consumer goods and industrial goods. This explanation highlights the two main categories of products based on their target consumers, which are consumer goods for personal use and industrial goods for use in businesses or industries.

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78. 1. Keunggulan ekonomis bagi konsumen      2. Familiaritas bagi perusahaan      3. Situasi persaingan      4. Superioritas / kualitas produk dalam hal fitur , manfaat , keunikan , corak /model. Pernyataan –pernyataan diatas merupakan….

Explanation

The given statements highlight factors that contribute to the success of a new product. These factors include economic advantages for consumers, familiarity for the company, competitive situation, and the superiority or quality of the product in terms of features, benefits, uniqueness, and design. Therefore, the correct answer is e. Faktor penunjang kesuksesan produk baru (Factors supporting the success of a new product).

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79. Mendapatkan gambaran sekomprehensif mungkin tentang dampak financial yang dapat diperoleh dari memperkenalkan suatu produk baru, merupakan tujuan dari …

Explanation

The goal of conducting a business analysis is to obtain a comprehensive understanding of the financial impact that can be derived from introducing a new product. This involves assessing various factors such as market demand, competition, pricing, costs, and potential revenue. By conducting a thorough analysis, businesses can make informed decisions about the viability and profitability of the new product, helping them to allocate resources effectively and minimize financial risks.

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80. Berikut  ini tujuan menggunakan kemasan yg berarti memberikan kemudahan dalam menggunakan yaitu. . .

Explanation

The correct answer is "Protection". The purpose of using packaging is to provide protection to the product. Packaging helps to prevent damage, contamination, and spoilage during transportation, handling, and storage. It ensures that the product reaches the consumer in good condition and maintains its quality. Packaging also protects the product from external factors such as light, moisture, and air, which can potentially degrade the product. Additionally, packaging can also include safety features such as child-resistant closures or tamper-evident seals to ensure the safety of the consumer.

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81. Apakah yang dimaksud dengan image dalam tujuan penggunaan kemasan……….

Explanation

Image dalam tujuan penggunaan kemasan merujuk pada penggunaan kemasan sebagai identitas produk. Ini berarti bahwa kemasan digunakan untuk mencerminkan merek atau produk tertentu dan membantu dalam mengidentifikasi produk tersebut di pasaran. Kemasan yang dirancang dengan baik dapat membantu membangun citra merek yang kuat dan membedakan produk dari pesaing.

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82. Pernyataan-pernyataan dibawah ini adalah factor-faktor yang mendukung dilakukan uji pasar kecuali …

Explanation

The statement "Produk bakal memilki siklus hidup yang singkat" (The product will have a short life cycle) is not a factor that supports conducting a market test. In fact, a short life cycle can indicate that the product may not have enough time to gain traction in the market before it becomes obsolete. Therefore, this statement does not support the need for a market test.

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83. Yang bukan termasuk klasifikasi produk retailing menurut Nielsen 1992 dalam GJ verra 2002 \

Explanation

The correct answer is "penetapan manfaat barang" because it is not a classification of retail products according to Nielsen 1992 in GJ Verra 2002. The other options listed are methods or considerations for categorizing retail products.

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84. Sebuah merk bisa memiliki posisi sangat kuat dan menjadi modal apabila mereka tersebut memenuhi  empat faktor utama dibawah ini, kecuali. . .

Explanation

Brand equity is not a factor that can contribute to a strong brand position. Brand equity refers to the value and perception that consumers have towards a brand, which can be influenced by factors such as brand awareness, strong brand association, perceived quality, and brand loyalty. Therefore, brand equity cannot be considered as an exception in this case.

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85. Berikut ini yang tidak termasuk 4 variabel dalam pengujian produk konsumen, perusahaan berusaha mengestimasi empat variabel adalah ….

Explanation

The question is asking which of the following variables is not included in consumer product testing. The variables mentioned are "Percobaan produk" (product testing), "Frekuensi penjualan" (sales frequency), "Pengulangan pembelian utama" (primary purchase repetition), "Adopsi produk" (product adoption), and "Frekuensi pembelian" (purchase frequency). The correct answer is "Frekuensi penjualan" because it refers to the frequency of sales, which is a measure of how often a product is sold, rather than a variable used in consumer product testing.

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86. Pada proses penyaringan ide ada 3 kegiatan yang dapat dilakukan, yaitu…..

Explanation

The correct answer is "studi potensi pasar, pengujian konsep & model scoring." In the process of idea screening, these three activities are typically performed. Studi potensi pasar, or market potential study, helps to evaluate the potential market demand for the idea. Pengujian konsep, or concept testing, involves gathering feedback and opinions from potential customers to assess the viability of the idea. Model scoring refers to the use of a scoring system or criteria to evaluate and compare different ideas based on their potential success. These three activities are crucial in determining the feasibility and potential of an idea before further development.

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87. Prosedur riset pemasaran yang dirancang untuk memberikan gambaran yang cepat & murah mengenai pangsa pasar yang dapat diharapkan dari produk baru adalah….

Explanation

The correct answer is "Pengujian preferensi & kepuasan" because this research procedure is designed to quickly and inexpensively provide an overview of the market share that can be expected from a new product. By conducting preference and satisfaction tests, the company can gather feedback from potential customers to understand their preferences and satisfaction levels with the product. This information can help the company gauge the potential market demand for the new product and make informed decisions regarding its launch and marketing strategies.

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88. Berikut ini yang bukan termasuk tujuan merk adalah …

Explanation

Tujuan merk adalah untuk membangun identitas, mempromosikan produk atau layanan, membina citra positif, dan mengendalikan pasar. Menarik minat konsumen adalah salah satu tujuan utama dari merk. Dengan menarik minat konsumen, merk dapat meningkatkan penjualan dan menciptakan loyalitas pelanggan. Oleh karena itu, jawaban yang menyatakan "Untuk menarik minat konsumen" tidak termasuk sebagai tujuan merk.

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89. Pasangkan level produk berikut dengan kebutuhan utama sebuah produk!
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90. Dibawah ini yang termasuk pengertian dimensi Durability menurut David Garvin ialah …

Explanation

According to David Garvin, the dimension of Durability refers to the reflection of the economic life of a product, measured by its durability or lifespan. This means that Durability is a measure of how long a product can last or be used before it becomes unusable or needs to be replaced. It is an important aspect to consider when evaluating the quality and value of a product.

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91. Kegagalan yg menimbulkan kerugian , dimana penjual tidak dapat menutupi biaya variable dan biaya tetap adalah…..

Explanation

The correct answer is "kegagalan produk yang absolute". This means that the failure of the product is complete and results in losses that the seller cannot cover, including both variable and fixed costs.

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92. Manakah yang termasuk pengertian dari expected product

Explanation

Expected product refers to a formal product that is offered with various attributes and conditions that are considered normal and acceptable to be given to customers. This means that the product meets the standard expectations of customers in terms of its features, quality, and conditions of use. It implies that the product is reliable and fulfills the basic requirements of customers.

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93. Item-Item produk dalam lini produk yang memiliki bentuk tertentu dari sekian banyak kemungkinan bentuk produk.

Explanation

The correct answer is "Merek/brand". This is because a brand represents a specific product or set of products that have a distinct identity and reputation in the market. It helps consumers differentiate between different products and creates a sense of trust and loyalty. In the context of the given information, the item-item products within a product line can be categorized and identified by their respective brands.

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94. Seluruh kelas produk yang dapat memuaskan suatu kebutuhan inti/dasar dengan tingkat efektivitas yang memadai

Explanation

The term "Produk family" refers to a group or collection of products that can satisfy a core or fundamental need with an adequate level of effectiveness. This means that the products within the family are designed to meet a specific need or purpose and are effective in doing so. The term "Kelas produk" refers to the classification or categorization of products based on their characteristics or features. Therefore, "Produk family" is the correct answer as it best describes a group of products that can effectively satisfy a core need.

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95. Manakah  dari hal-hal berikut yang merupakan tujuh tingkatan produk

Explanation

The correct answer includes the seven levels of a product: need family, product family, product class, product line, product type, brand, and item. Each level represents a different aspect of the product, starting from the broadest category (need family) to the most specific (item). These levels help companies categorize and differentiate their products, allowing them to meet the diverse needs and preferences of consumers.

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96. Digunakan untuk menetapkan eliemen-elemen yang akan dirancang dalam   rencana pemasaran dan untuk membuat ramalan penjualan awal produk baru.adalah kegunaan dari…..

Explanation

The correct answer is a. Pengujian teknis. Pengujian teknis digunakan untuk menetapkan elemen-elemen yang akan dirancang dalam rencana pemasaran dan untuk membuat ramalan penjualan awal produk baru.

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97. Pasangkan contoh dari 5 level produk tersebut
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98. Pasangkan tujuh hirarki produk dengan contohnya berikut ini
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99.      Seluruh kelas produk yang dapat memuaskan suatu kebutuhan inti/dasardengan tingkat efektivitas yang memadai disebut...

Explanation

The correct answer is "Need family" because it refers to a group of products that satisfy a core/basic need with adequate effectiveness. This term is commonly used in marketing to categorize products based on the specific needs they fulfill.

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100. Kegagalan yg menimbulkan kerugian, dimana penjual tidak dapat menutupi biaya variable adalah…..

Explanation

The correct answer is "kegagalan produk yang bersifat parsial". This answer suggests that the failure of the product is only partial, meaning that it does not completely result in a loss for the seller. This implies that the seller is still able to cover some of the variable costs associated with the product, mitigating the overall financial impact of the failure.

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Mana saja yang termasuk barang tahan lama …….
Berikut ini yang termasuk barang tahan lama adalah……...
Janji yang merupakan kewajiban produsen atas produknya, kepada...
Janji yang merupakan kewajiban produsen atas produknya kepada konsumen...
Yang termasuk bahan baku jenis pertanian adalah sebagai berikut...
Yang termasuk bahan baku kekayaan alam adalah ……
Produk  yang ditawarkan  meliputi barang fisik, berikut ini...
Unsur-unsur produk yang dianggap penting oleh konsumen dan menjadi...
Unsur unsur produk yang dianggap penting oleh konsumen dan menjadi...
Dalam proses pengembangan produk terdapat beberapa tahap pokok dibawah...
Yang termasuk Heterogeneus shopphing good adalah. . . .
Berikut  ini tujuan menggunakan kemasan yg berarti sebagai...
Segala sesuatu yang dapat ditawarkan produsen untuk...
Produk yang ditawarkan tersebut meliputi  jasa seperti berikut...
Yang termasuk barang staples adalah ……
Yang termasuk tahap-tahap proses pengembangan produk-produk baru,...
Nama yang dapat dihubungkan/diasosiasikan dengan satu atau lebih item...
    Produk memiliki 5 tingkatan/level kecuali
Dibawah ini yang bukan termasuk persyaratan merk adalah …..
Manakah yang termasuk pengertian dari produk
Manakah yang termasuk pengertian dari Augmented product
Manfaat yg sebenarnya dibutuhkan dan akan dikonsumsi oleh pelanggan...
Konsep produk total meliputi berikut ini,...
Kebutuhan inti/dasar yang membentuk  product family disebut
Ditinjau dari aspek daya tahannya, terdapat dua macam barang, yaitu:
Manakah yang termasuk pengertian dari core benefit
Yang termasuk contoh Basic Commodities yang terdapat pada supermarket...
Upaya teknis yang mengubah suatu konsep menjadi produk nyata...
 Terdapat 4 kegiatan dalam pengujian pasar/ produk. Dibawah ini...
Dibawah ini yg bukan termasuk persyaratan yg harus diperhatikan agar...
    Hirarki produk juga meliputi hal ini
Suatu unit khusus dalam suatu merek atau lini produk yang dapat...
Di bawah ini bukan termasuk 6 makna yg bias disampaikan melalui suatu...
Label yg mengidentifikasi penilaian kualitas produk dengan suatu...
Label yg memberikan informasi objektif mengenai penggunaan, kontruksi...
Barang-barang yang dalam proses pemilihannya dibandingkan oleh...
Yang merupakan klasifikasi barang industri, adalah ……
Manakah yang termasuk pengertian dari core benefit product
Manakah yang termasuk pengertian dari generic product
Dibawah ini yang bukan merupakan atribut produk adalah …
1. Supplies         2....
Yang termasuk contoh dari impulse goods adalah sebagai berikut,...
Manakah yang termasuk pengertian dari augmented product
Berikut ini yg merupakan pengertian dari Impulse Goods adalah...
Manakah yang termasuk pengertian dari expected product
Menurut Nielsen(1992: dalam GJ verra 2002) menyebutkan 4 langkah dalam...
Manakah yang termasuk pengertian dari product potensial
Klasifikasi produk bisa dilakukan atas berbagai macam sudut pandang....
Metode yang membutuhkan 30-40 pembeli yang qualified di pusat...
Dalam proses pengembangan produk baru , perusahaan memiliki system...
Manakah peryataan yang benar dibawah in
Sekumpulan produk di dalam produk family yang dianggap memiliki...
Berikut ini pengertian mengenai produk adalah benar kecuali
     Menurut Nielsen(1992: dalam GJ verra 2002)...
1. Memberikan penilaian yang lebih rinci mengenai peluang sukses...
Barang fisik meliputi berikut ini,Kecuali……
Nama merk yg diberikan kembali produk atau dicantumkan pada kemasan...
 Kebutuhan inti / dasar yang membentuk produk famili adalah...
Manakah yang termasuk pengertian dari produk potensial……
1. Fungsinya sama ...
Capital items dbagi menjadi dua kelompok yaitu  instalasi dan...
Suatu unit khusus dalam suatu merek atau lini produk yang dapat...
Berikut ini merupakan pembagian devisi yang terdapat pada supermarket....
Manakah yang termasuk pengertian dari produk generik
Berdasarkan siapa konsumennya dan untuk apa produk tersebut dikonsumsi...
     Sekumpulan produk di dalam produk family yang...
Sekumpulan produk di dalam kelas produk yang berhubungan erat seperti...
Dibawah ini yang bukan termasuk klasifikasi layanan pelengkap...
1. Staples ...
 Pengujian produk untuk mengukur & meningkatkan kinerja,...
Konsumen pada mulanya mencoba suatu produk secara gratis dan...
Item-item dalam suatu lini produk yang memiliki bentuk tertentu dari...
 Klasifikasi barang konsumen berdasarkan pada kebiasaan konsumen...
Produk formal yang ditawarkan dengan berbagai atribut dan kondisinya...
Unsought Goods di bagi menjadi dua jenis, yaitu …….
Sekumpulan produk di dalam kelas produk yang berhubungan erat...
Klasifikasi produk dapat dilakukan dari berbagai macam sudut pandang....
1. Keunggulan ekonomis bagi konsumen ...
Mendapatkan gambaran sekomprehensif mungkin tentang dampak financial...
Berikut  ini tujuan menggunakan kemasan yg berarti memberikan...
Apakah yang dimaksud dengan image dalam tujuan penggunaan...
Pernyataan-pernyataan dibawah ini adalah factor-faktor yang mendukung...
Yang bukan termasuk klasifikasi produk retailing menurut Nielsen 1992...
Sebuah merk bisa memiliki posisi sangat kuat dan menjadi modal apabila...
Berikut ini yang tidak termasuk 4 variabel dalam pengujian produk...
Pada proses penyaringan ide ada 3 kegiatan yang dapat dilakukan,...
Prosedur riset pemasaran yang dirancang untuk memberikan gambaran yang...
Berikut ini yang bukan termasuk tujuan merk adalah …
Pasangkan level produk berikut dengan kebutuhan utama sebuah produk!
Dibawah ini yang termasuk pengertian dimensi Durability menurut David...
Kegagalan yg menimbulkan kerugian , dimana penjual tidak dapat...
Manakah yang termasuk pengertian dari expected product
Item-Item produk dalam lini produk yang memiliki bentuk tertentu dari...
Seluruh kelas produk yang dapat memuaskan suatu kebutuhan inti/dasar...
Manakah  dari hal-hal berikut yang merupakan tujuh tingkatan...
Digunakan untuk menetapkan eliemen-elemen yang akan dirancang...
Pasangkan contoh dari 5 level produk tersebut
Pasangkan tujuh hirarki produk dengan contohnya berikut ini
     Seluruh kelas produk yang dapat memuaskan...
Kegagalan yg menimbulkan kerugian, dimana penjual tidak dapat menutupi...
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