Music Business Procedure And Knowledge Quiz #2

74 Questions | Total Attempts: 440

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Business Management Quizzes & Trivia

Questions and Answers
  • 1. 
    This identifies the wants and needs of the consumer/customer:
    • A. 

      Branding

    • B. 

      Marketing

    • C. 

      Market Share

    • D. 

      Monetization

  • 2. 
    This is a means of a distinguishing the goods and services of one business from that of their competitors:
    • A. 

      Branding

    • B. 

      Marketing

    • C. 

      Market Share

    • D. 

      Monetization

  • 3. 
    ___________ is a company's percentage share of total sales within a given market. 
  • 4. 
    _____ holds 32% of the current market share.
    • A. 

      Sony

    • B. 

      Warner Music

    • C. 

      EMI

    • D. 

      Universal

  • 5. 
    ____ holds 20% of the current market share.
    • A. 

      Sony

    • B. 

      Universal

    • C. 

      Warner Music

    • D. 

      EMI

  • 6. 
    ____ holds 26% of the current market share.
  • 7. 
    ____ holds 10% of the current market share.
  • 8. 
    Independent Record Labels hold __% of the current market share. 
    • A. 

      10

    • B. 

      12

    • C. 

      5

    • D. 

      16

  • 9. 
    _________ are the study of population segments to identify consumer-buying habits. 
  • 10. 
    _________ are the methods and activities employed to establish and promote a favorable relationship with the public. 
  • 11. 
    ________ is media exposure or information disseminated through various media outlets to attract public notice. 
    • A. 

      Publicity

    • B. 

      Public Relations (or PR)

    • C. 

      Monetization

    • D. 

      Demographic

  • 12. 
    The process of converting goods or services into money is known as __________.
  • 13. 
    The service owned by the Nielson Company that collects and compiles sales data on albums and singles (including CDs, LPs, and digital downloads) is called...
  • 14. 
    RIAA stands for  ___________.
  • 15. 
    The group that represents American record companies, awards gold and platinum status to songs and albums, and is infamous for filing lawsuits against copyright infringing music downloaders is known as the _____
    • A. 

      RIAA

    • B. 

      NARAS

    • C. 

      A&R

    • D. 

      CIA

  • 16. 
    NARAS stands for _____________.
  • 17. 
    ________ is the group that puts on the Grammy Awards.
  • 18. 
    Music sales and/or distribution based around the internet is known as...
  • 19. 
    Distributing CDs or records would be considered digital distribution/sales.
    • A. 

      True

    • B. 

      False

  • 20. 
    Putting music up for download on iTunes or streaming files on Pandora is considered digital distribution/sales.
    • A. 

      True

    • B. 

      False

  • 21. 
    A _______ is any guest that plays on a recording who is not an artist contracted to the record company. 
  • 22. 
    Side artists are contracted to the record company.
    • A. 

      True

    • B. 

      False

  • 23. 
    ______________ are individuals that book shows/tours for the artist and earn their money by taking a percentage from the artists live performance income. 
  • 24. 
    Booking agents earn their money by taking a percentage from the artists live performance income.
    • A. 

      True

    • B. 

      False

  • 25. 
    _______ is money paid to an artist for sales of their music.
    • A. 

      Royalty

    • B. 

      License

    • C. 

      Digital Distribution

    • D. 

      Recoupment

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