- Multi-screen Quiz! -
A fun quiz to test your knowledge of the Multi-Screen initiative!
Questions and Answers
- 1.
Why are we asking you to use new positioning statements like Multi-screen, Online, Television, Video, Digital and Interactive?
- A.
We like to confuse you
- B.
They represent our full suite of products
- C.
They are more relevant
- D.
We like to mix it up
Correct Answer
B. They represent our full suite of productsExplanation
The reason we are asking you to use new positioning statements like Multi-screen, Online, Television, Video, Digital, and Interactive is because they represent our full suite of products. This suggests that these statements encompass all the different types of products we offer and using them will provide a comprehensive overview of our offerings to customers.Rate this question:
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- 2.
What is a suggested replacement for the term cable?
- A.
Core
- B.
Advanced Media
- C.
Television
- D.
Online
Correct Answer
C. TelevisionExplanation
Television is a suggested replacement for the term cable because it refers to the medium through which television programs are broadcasted and received. Cable is a specific type of television transmission that uses cables to deliver the signal, but television encompasses a broader range of transmission methods including satellite, internet streaming, and over-the-air broadcasts. Therefore, using the term television instead of cable allows for a more inclusive and accurate description of the various ways in which television content can be accessed.Rate this question:
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- 3.
What is a suggested replacement for the term Mixpo?
- A.
IBV
- B.
In Banner Video
- C.
Static Ad
Correct Answer
B. In Banner VideoExplanation
The suggested replacement for the term Mixpo is "In Banner Video." This means that instead of using the term Mixpo, the term "In Banner Video" can be used as a replacement.Rate this question:
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- 4.
What is a suggested replacement for the term mail center?
- A.
160X600
- B.
Sign in Page
- C.
Xfinity Connect
- D.
Email Center
Correct Answer
C. Xfinity ConnectExplanation
The suggested replacement for the term "mail center" is "Xfinity Connect." This implies that Xfinity Connect is a platform or service that offers email-related features and functions, serving as a modern alternative to a traditional mail center.Rate this question:
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- 5.
What is a suggested replacement for the term Dual Screen?
- A.
Multi-screen
- B.
Two Screen
- C.
One Screen
- D.
Lots of Screens
Correct Answer
A. Multi-screenExplanation
The term "Multi-screen" is a suggested replacement for the term "Dual Screen" because it accurately reflects the concept of having multiple screens or displays. "Two Screen" and "One Screen" do not convey the idea of multiple screens, while "Lots of Screens" is too informal and vague. "Multi-screen" is a concise and clear alternative that effectively describes the use of multiple screens.Rate this question:
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- 6.
Which of these are suggested "Words Not To Use"? (Multiple answers may be selected)
- A.
Internet
- B.
Bundled
- C.
Advanced Technologies
- D.
Two Screen
Correct Answer(s)
A. Internet
B. Bundled
C. Advanced Technologies
D. Two ScreenExplanation
The suggested "Words Not To Use" are Internet, Bundled, Advanced Technologies, and Two Screen. These words may be considered inappropriate or outdated in certain contexts or industries. They may be replaced with more specific or modern terms to enhance clarity and professionalism in communication.Rate this question:
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- 7.
What should we do to limit confusion for our clients?
- A.
Use acronyms
- B.
Use full words
- C.
Don't tell them anything
Correct Answer
B. Use full wordsExplanation
To limit confusion for our clients, it is important to use full words. Using acronyms may lead to misunderstandings if the clients are not familiar with them. By using complete words, we ensure clear communication and avoid any potential confusion or misinterpretation. Not telling them anything would only worsen the situation and hinder effective communication.Rate this question:
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- 8.
What term is used for multiple devices through which the same video, audio, and/or data content or advertising can be viewed? (For example, television sets, computers, tablets, and smartphones.)
- A.
Digital
- B.
Interactive
- C.
Platform
- D.
Multi-screen
Correct Answer
D. Multi-screenExplanation
Multi-screen is the correct answer because it refers to the use of multiple devices, such as television sets, computers, tablets, and smartphones, to view the same video, audio, and/or data content or advertising. This term highlights the ability to access and consume content across different screens simultaneously, allowing for a more seamless and convenient viewing experience.Rate this question:
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- 9.
True or False: Digital is a visual multimedia source that combines a sequence of images to form a moving picture.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
The statement is false because digital refers to anything that is stored or transmitted in a numerical format, while a moving picture is typically referred to as a video. Therefore, digital is not specifically related to forming moving pictures but can encompass various forms of media such as text, images, audio, and video.Rate this question:
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- 10.
True or False: Television is an entertainment and informational medium which transmits video images with corresponding audio to a screen.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Television is indeed an entertainment and informational medium that transmits video images with corresponding audio to a screen. It is a widely used form of media that provides various types of content, including news, movies, documentaries, and TV shows. The combination of visuals and audio enhances the viewer's experience and allows for effective communication of information and entertainment.Rate this question:
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- 11.
Name one advanced media acronym that we should not use.
Correct Answer
VOD
IBV
iTV
Pre-Roll - 12.
Why is Comcast Spotlight focusing on the Multi-screen Initiative? (Multiple answers may be selected)
- A.
As our business gets more complex we need to keep it simple for our customers
- B.
It sounds better
- C.
Our consumers are using multiple screens
- D.
To stay ahead of the competition
Correct Answer(s)
A. As our business gets more complex we need to keep it simple for our customers
C. Our consumers are using multiple screens
D. To stay ahead of the competitionExplanation
Comcast Spotlight is focusing on the Multi-screen Initiative because their business is becoming more complex and they want to simplify it for their customers. Additionally, they have noticed that their consumers are using multiple screens, so they want to cater to this behavior. Lastly, they want to stay ahead of the competition by embracing the trend of multi-screen usage.Rate this question:
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Quiz Review Timeline +
Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.
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Current Version
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Mar 22, 2023Quiz Edited by
ProProfs Editorial Team -
Jul 19, 2012Quiz Created by
ComcastSpotlight