Multi-media Stradegies - Module 3 Quiz

5 Questions | Total Attempts: 1265

SettingsSettingsSettings
Please wait...
Multi-media Stradegies - Module 3 Quiz

Now that you have completed Module 3 of the Multi-Media StrADegies course, take this short quiz to test your comprehension of the terminology and practices covered.


Questions and Answers
  • 1. 
    Timing is critical in media planning. Therefore, a general rule to remember is which option?
    • A. 

      More ads = more results and less ads = less results

    • B. 

      More media mx = more variety of media channels only

    • C. 

      More sales = more advertising and less sales = less advertising

    • D. 

      None of the above.

  • 2. 
    Some clients want to establish a ROI (Return On Investment) for each advertising campaign. One of those elements needed for ROI is to determine the value of a new customer. What is the definition of the value of a new customer?
    • A. 

      The average gross sale divided by the number of receipts.

    • B. 

      The total amount the person spends at a business over a period of time.

    • C. 

      The total profit after the business pays for merchandise.

    • D. 

      It's hard to determine the value of a new customer.

  • 3. 
    Advertising cannot get anyone to do anything they are not predisposed to do. A successful campaign then should contain which of the following?
    • A. 

      Something to invoke action.

    • B. 

      Ability to attract attention.

    • C. 

      Create desire for the product or service.

    • D. 

      All of the above.

    • E. 

      None of the above.

  • 4. 
    True or False? Advertising's true strength is in it's ability to maximize the available market share by enticing or encouraging buyers to shop one business over another.
    • A. 

      True

    • B. 

      False

  • 5. 
    True or False? Educated clients make wise advertising decisions and wise ad reps educate their clients.
    • A. 

      True

    • B. 

      False