Multi-media Stradegies - Module 3 Quiz
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Now that you have completed Module 3 of the Multi-Media StrADegies course, take this short quiz to test your comprehension of the terminology and practices covered.
- 1.Timing is critical in media planning. Therefore, a general rule to remember is which option?
- A.
More ads = more results and less ads = less results
- B.
More media mx = more variety of media channels only
- C.
More sales = more advertising and less sales = less advertising
- D.
None of the above.
- 2.Some clients want to establish a ROI (Return On Investment) for each advertising campaign. One of those elements needed for ROI is to determine the value of a new customer. What is the definition of the value of a new customer?
- A.
The average gross sale divided by the number of receipts.
- B.
The total amount the person spends at a business over a period of time.
- C.
The total profit after the business pays for merchandise.
- D.
It's hard to determine the value of a new customer.
- 3.Advertising cannot get anyone to do anything they are not predisposed to do. A successful campaign then should contain which of the following?
- A.
Something to invoke action.
- B.
Ability to attract attention.
- C.
Create desire for the product or service.
- D.
All of the above.
- E.
None of the above.
- 4.True or False? Advertising's true strength is in it's ability to maximize the available market share by enticing or encouraging buyers to shop one business over another.
- A.
True
- B.
False
- 5.True or False? Educated clients make wise advertising decisions and wise ad reps educate their clients.
- A.
True
- B.
False
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