Multi-media Stradegies - Module 3 Quiz

1. True or False? Advertising's true strength is in it's ability to maximize the available market share by enticing or encouraging buyers to shop one business over another.

True

False

About This Quiz

Multi-media Stradegies - Module 3 Quiz - Quiz

Now that you have completed Module 3 of the Multi-Media StrADegies course, take this short quiz to test your comprehension of the terminology and practices covered.

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2. True or False? Educated clients make wise advertising decisions and wise ad reps educate their clients.

True

False

3. Advertising cannot get anyone to do anything they are not predisposed to do. A successful campaign then should contain which of the following?

Something to invoke action.

Ability to attract attention.

Create desire for the product or service.

All of the above.

None of the above.

4. Some clients want to establish a ROI (Return On Investment) for each advertising campaign. One of those elements needed for ROI is to determine the value of a new customer. What is the definition of the value of a new customer?

The average gross sale divided by the number of receipts.

The total amount the person spends at a business over a period of time.

The total profit after the business pays for merchandise.

It's hard to determine the value of a new customer.