Multi-media Stradegies - Module 3 Quiz
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True or False? Advertising's true strength is in it's ability to maximize the available market share by enticing or encouraging buyers to shop one business over another.
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True
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False
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Now that you have completed Module 3 of the Multi-Media StrADegies course, take this short quiz to test your comprehension of the terminology and practices covered.
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- 2.
True or False? Educated clients make wise advertising decisions and wise ad reps educate their clients.
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True
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False
Correct Answer
A. True -
- 3.
Advertising cannot get anyone to do anything they are not predisposed to do. A successful campaign then should contain which of the following?
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Something to invoke action.
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Ability to attract attention.
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Create desire for the product or service.
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All of the above.
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None of the above.
Correct Answer
A. All of the above. -
- 4.
Some clients want to establish a ROI (Return On Investment) for each advertising campaign. One of those elements needed for ROI is to determine the value of a new customer. What is the definition of the value of a new customer?
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The average gross sale divided by the number of receipts.
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The total amount the person spends at a business over a period of time.
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The total profit after the business pays for merchandise.
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It's hard to determine the value of a new customer.
Correct Answer
A. The total amount the person spends at a business over a period of time. -
- 5.
Timing is critical in media planning. Therefore, a general rule to remember is which option?
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More ads = more results and less ads = less results
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More media mx = more variety of media channels only
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More sales = more advertising and less sales = less advertising
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None of the above.
Correct Answer
A. More sales = more advertising and less sales = less advertising -
Quiz Review Timeline (Updated): Mar 21, 2022 +
Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.
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Current Version
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Mar 21, 2022Quiz Edited by
ProProfs Editorial Team -
May 01, 2015Quiz Created by
Catherine Halcomb
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