What Type Of Guide Are You?

I am aware of the factors that have an impact on the customer experience (e.g. story, authenticity, contrast,..)

I use social media actively (Facebook, Twitter, Instagram,...) in my guided tours

I co-create my guided tours with locals, my network of experts, and with my group to make the experience truly unique

I see myself as a 'cultural messenger' of the destination and a bridge-builder between the visitors' cultures and the destination's culture

I am very attentive to the group atmosphere as to group dynamics

I use elements from different fields in my guided tours (art, theatre, culture)

I use specific methods to get to know customer expectations and tourism trends in the planning of my guided tours

I ensure the profitability of my guided tours

I have lived in foreign countries, and I speak more than one language fluently. Languages are crucial to me.

I take different cultural backgrounds into consideration. Before meeting the group, I clarify the group's cultural backgrounds, behavioural habits and customs, to prepare for a positive guided tour

My guided tours always stimulate people to share their experiences on Instagram or other social media channels

I actively share good guiding practices and best cases with my colleagues

I raise awareness on environmental issues during my guided tours

My guided tours support local identity and image

I take religious and historical factors into consideration when putting together my guided tours

I take environmental factors into consideration when organising guided tours

I create and improve my guided tours by using different communication and presentation skills

My guided tours support local economy

My organisation keeps an eye on the intercultural competences of its guides

I encourage my group to try new and potentially emotional experiences during the guided tour