Mra (Metal Roofing Alliance) Website

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1. How many different membership levels are offered to the contractors to become a member of the MRA?

Explanation

The MRA offers three different membership levels to contractors.

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Mra (Metal Roofing Alliance) Website - Quiz


Questions regarding the MRA website and what can be found on it.

2. Once logged in as an ATAS manufacturer member salesperson, under the Audience Segmentation Kit tab, you can download a 2-page informational flier that can be shared with contractors.  The MRA studied 35,000 actual metal roof purchasers to develop a profile of the most likely households to buy a metal roof.  The Audience Segmentation Kit for contractors gives them an unprecedented level of understanding about the metal roofing audience and will help them focus their metal roofing marketing efforts to their target audience in a given area.

Explanation

The given answer is true because it states that once logged in as an ATAS manufacturer member salesperson, under the Audience Segmentation Kit tab, you can download a 2-page informational flier that can be shared with contractors. This implies that the Audience Segmentation Kit provides valuable information about the metal roofing audience, allowing contractors to focus their marketing efforts on their target audience in a specific area. Additionally, it mentions that the MRA studied 35,000 actual metal roof purchasers to develop a profile of the most likely households to buy a metal roof, further supporting the idea that the Audience Segmentation Kit is a useful tool for contractors.

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3. To enable the homeowner to find a contractor in their area, they can:

Explanation

The homeowner can find a contractor in their area by either clicking on the "Find a Contractor Near your Home" tab at the top of the MRA home page or by clicking on the green "Find a Contractor Near your Home" button on the right side of the home page. Both options will lead them to the same result, enabling them to find a contractor in their area.

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4. Under the Recruitment Resources tab (as you are logged in as a manufacturer member salesperson of ATAS), you can show a contractor how many home owner leads he would have received from the MRA, in a chosen year, within a certain mile radius of his zip code (after filling in the form), had he been an MRA member at either the Silver or Gold level of membership. 

Explanation

The explanation for the given correct answer is that under the Recruitment Resources tab, as a manufacturer member salesperson of ATAS, you have the ability to show a contractor the number of homeowner leads they would have received from the MRA. This can be done by selecting a chosen year and specifying a certain mile radius of their zip code. The information provided will reflect the leads they would have received if they were a member of the MRA at either the Silver or Gold level of membership. Therefore, the statement is true.

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5. Once logged in as an ATAS manufacturer member salesperson, under the MRA Online University tab, there are over 15 online courses available, broken down into those focused on: Metal Roofing Installer, Metal Roofing Business and Marketing and Sales.

Explanation

Once logged in as an ATAS manufacturer member salesperson, there are over 15 online courses available under the MRA Online University tab. These courses are categorized into three main areas: Metal Roofing Installer, Metal Roofing Business, and Marketing and Sales. This suggests that as a salesperson, there are various online courses available to enhance knowledge and skills in metal roofing installation, as well as in the business and marketing aspects of selling metal roofing products.

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6. After a home owner fills out the "Find the Right Contractor" form on the MRA website, the home owner will receive a listing of all the MRA member contractors in their area.

Explanation

After filling out the "Find the Right Contractor" form on the MRA website, the home owner will receive a listing of all the MRA member contractors in their area. This means that the statement is true and accurately reflects the process.

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7. What is the cost to a contractor to become a MRA member at the Silver Membership Level (for one location)?

Explanation

The cost for a contractor to become a MRA member at the Silver Membership Level (for one location) is $1,000.

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8. A contractor benefit of joining as a Gold level MRA member is that a contractor will receive, for free, a contractor marketing segmentation kit (free for their first area only, $500 for each additional kit).

Explanation

Joining as a Gold level MRA member provides a benefit to contractors, as they will receive a contractor marketing segmentation kit for free. This kit is only free for their first area, but they can purchase additional kits for $500 each. Therefore, the statement is true.

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9. On the on-line "Find the Right Contractor" form, which of these is NOT a required field for the home owner to fill in.

Explanation

The phone number is not a required field for the homeowner to fill in on the "Find the Right Contractor" form. This means that the homeowner can choose to leave this field blank if they do not want to provide their phone number.

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10. On the Member Manufacturer Dashboard (once you log into the MRA website using the ATAS salesperson user name and password), you can find information on:

Explanation

The correct answer is "All of the above". On the Member Manufacturer Dashboard, you can find information on the Audience Segmentation Kit, MRA Online University, and Recruitment Resources. This means that all of these options are available on the dashboard once you log into the MRA website using the ATAS salesperson username and password.

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11. On the MRA home page of their website, under the Metal Roofing from A to Zinc tab, if you select the "Why Metal?" tab, which famous presidential home is mentioned in the first sentence?

Explanation

On the MRA home page, under the Metal Roofing from A to Zinc tab, selecting the "Why Metal?" tab leads to a mention of Monticello in the first sentence.

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12. All levels of MRA membership allow the contractor discounted rates on the complete MRA Online University training suite.

Explanation

All levels of MRA membership provide the contractor with discounted rates on the entire MRA Online University training suite. This means that regardless of the type of membership, contractors will be able to access and benefit from the training suite at a reduced cost.

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13. On the MRA home page of their website, under the Metal Roofing from A to Zinc tab, if you select the "Energy Efficiency?" tab, there is the following statement:  "A cool metal roof can save _______ in energy costs compared to a dark gray asphalt shingle."

Explanation

A cool metal roof can save 25% in energy costs compared to a dark gray asphalt shingle. This means that by choosing a cool metal roof instead of a dark gray asphalt shingle, homeowners can reduce their energy costs by 25%. Metal roofs have reflective properties that help to reduce heat absorption, keeping the building cooler and reducing the need for air conditioning. This energy efficiency can result in significant cost savings over time.

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14. A contractor must be sponsored by a current MRA manufacturer member to be able to join the MRA.

Explanation

To join the MRA (Manufacturer's Representative Association), a contractor must be sponsored by a current MRA manufacturer member. This requirement ensures that contractors are endorsed by established members of the association, which helps maintain the quality and credibility of the MRA. By having a sponsor, the contractor is more likely to have the necessary qualifications and experience to be a part of the association. Therefore, the statement is true.

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15. A benefit of all three levels of MRA membership is that the contractor will receive immediate e-mail notification of new consumer leads.

Explanation

The statement is false because the benefit of receiving immediate e-mail notification of new consumer leads is not applicable to all three levels of MRA membership.

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16. Under the "Ask the Experts Metal Roofing Forum" tab, how many "Experts" are on the panel, including Dick Bus?

Explanation

The "Ask the Experts Metal Roofing Forum" tab has a panel of experts who provide answers and advice. The question is asking how many experts are on the panel, including Dick Bus. The correct answer is 6, which means there are a total of 6 experts on the panel, including Dick Bus.

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17. All three levels of MRA membership give contractors acces to consumer leads from the Find A Contractor submissions.

Explanation

The given statement is false. All three levels of MRA membership do not give contractors access to consumer leads from the Find A Contractor submissions.

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18. The MRA website was created primarily for use by a:

Explanation

The MRA website was created primarily for use by a Home Owner. This suggests that the website is designed to cater to the needs and interests of individuals who own a home. It could provide information and resources related to home maintenance, improvement, and renovation, as well as tips and advice for managing and enhancing the homeowner's living space. The website might also offer services or connections to professionals in the industry who can assist homeowners with their specific needs and requirements.

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19. Alli told us that the most popular (most visited) portion of the MRA website is:

Explanation

The correct answer is Product Gallery (Photos). This is because the Product Gallery section of the MRA website contains photos of different metal roofing products. It is likely that this section is the most popular because people are interested in seeing visual representations of the products before making a decision. The Ask the Experts section and Find a Contractor section may also be popular, but the Product Gallery section is likely to attract more visitors due to its visual appeal.

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20. Alli told us that the typical "sales cycle" with the MRA leads, is on average:

Explanation

The correct answer is 1 to 1-1/2 years. This means that on average, it takes between 1 and 1-1/2 years for the sales cycle with the MRA leads to be completed. This suggests that the process of converting these leads into sales is a lengthy one and requires patience and persistence. It also indicates that building relationships, nurturing leads, and overcoming potential obstacles may be involved in the sales cycle.

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How many different membership levels are offered to the contractors to...
Once logged in as an ATAS manufacturer member salesperson, under the...
To enable the homeowner to find a contractor in their area, they can:
Under the Recruitment Resources tab (as you are logged in as a...
Once logged in as an ATAS manufacturer member salesperson, under the...
After a home owner fills out the "Find the Right Contractor"...
What is the cost to a contractor to become a MRA member at the Silver...
A contractor benefit of joining as a Gold level MRA member is that a...
On the on-line "Find the Right Contractor" form, which of...
On the Member Manufacturer Dashboard (once you log into the MRA...
On the MRA home page of their website, under the Metal Roofing from A...
All levels of MRA membership allow the contractor discounted rates on...
On the MRA home page of their website, under the Metal Roofing from A...
A contractor must be sponsored by a current MRA manufacturer member to...
A benefit of all three levels of MRA membership is that the...
Under the "Ask the Experts Metal Roofing Forum" tab, how...
All three levels of MRA membership give contractors acces to consumer...
The MRA website was created primarily for use by a:
Alli told us that the most popular (most visited) portion of the MRA...
Alli told us that the typical "sales cycle" with the MRA...
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