Mra (Metal Roofing Alliance) Website
20 Questions
| Total Attempts: 59
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Questions regarding the MRA website and what can be found on it.
Questions and Answers
- 1.The MRA website was created primarily for use by a:
- A.
Contractor
- B.
Home Owner
- C.
Architect
- D.
Distributor
- 2.To enable the homeowner to find a contractor in their area, they can:
- A.
Click on the "Find a Contractor Near your Home" tab at the top of the MRA home page
- B.
Click on the green "Find a Contractor Near your Home" button on the right side of the home page
- C.
Either the tab at the top or the green button on the side will work
- 3.Alli told us that the most popular (most visited) portion of the MRA website is:
- A.
Ask the Experts (Metal Roofing Forum)
- B.
Find a Contractor (Near your Home)
- C.
Product Gallery (Photos)
- D.
Metal Roofing (from A to Zinc)
- 4.On the on-line "Find the Right Contractor" form, which of these is NOT a required field for the home owner to fill in.
- A.
First and Last Name
- B.
State
- C.
Phone Number
- D.
E-mail Address
- 5.Under the "Ask the Experts Metal Roofing Forum" tab, how many "Experts" are on the panel, including Dick Bus?
- A.
7
- B.
6
- C.
5
- D.
4
- 6.How many different membership levels are offered to the contractors to become a member of the MRA?
- A.
2
- B.
3
- C.
4
- D.
5
- 7.What is the cost to a contractor to become a MRA member at the Silver Membership Level (for one location)?
- A.
$400
- B.
$500
- C.
$1,000
- D.
$2,500
- 8.All three levels of MRA membership give contractors acces to consumer leads from the Find A Contractor submissions.
- A.
True
- B.
False
- 9.A contractor must be sponsored by a current MRA manufacturer member to be able to join the MRA.
- A.
True
- B.
False
- 10.A contractor benefit of joining as a Gold level MRA member is that a contractor will receive, for free, a contractor marketing segmentation kit (free for their first area only, $500 for each additional kit).
- A.
True
- B.
False
- 11.A benefit of all three levels of MRA membership is that the contractor will receive immediate e-mail notification of new consumer leads.
- A.
True
- B.
False
- 12.All levels of MRA membership allow the contractor discounted rates on the complete MRA Online University training suite.
- A.
True
- B.
False
- 13.On the Member Manufacturer Dashboard (once you log into the MRA website using the ATAS salesperson user name and password), you can find information on:
- A.
Audience Segmentation Kit
- B.
MRA Online University
- C.
Recruitment Resources
- D.
All of the above
- 14.Under the Recruitment Resources tab (as you are logged in as a manufacturer member salesperson of ATAS), you can show a contractor how many home owner leads he would have received from the MRA, in a chosen year, within a certain mile radius of his zip code (after filling in the form), had he been an MRA member at either the Silver or Gold level of membership.
- A.
True
- B.
False
- 15.Alli told us that the typical "sales cycle" with the MRA leads, is on average:
- A.
3 to 6 months
- B.
6 to 12 months
- C.
1 to 1-1/2 years
- D.
2+ years
- 16.Once logged in as an ATAS manufacturer member salesperson, under the MRA Online University tab, there are over 15 online courses available, broken down into those focused on: Metal Roofing Installer, Metal Roofing Business and Marketing and Sales.
- A.
True
- B.
False
- 17.Once logged in as an ATAS manufacturer member salesperson, under the Audience Segmentation Kit tab, you can download a 2-page informational flier that can be shared with contractors. The MRA studied 35,000 actual metal roof purchasers to develop a profile of the most likely households to buy a metal roof. The Audience Segmentation Kit for contractors gives them an unprecedented level of understanding about the metal roofing audience and will help them focus their metal roofing marketing efforts to their target audience in a given area.
- A.
True
- B.
False
- 18.On the MRA home page of their website, under the Metal Roofing from A to Zinc tab, if you select the "Why Metal?" tab, which famous presidential home is mentioned in the first sentence?
- A.
Mount Vernon
- B.
Montpelier
- C.
Monticello
- D.
Ash Lawn-Highland
- 19.On the MRA home page of their website, under the Metal Roofing from A to Zinc tab, if you select the "Energy Efficiency?" tab, there is the following statement: "A cool metal roof can save _______ in energy costs compared to a dark gray asphalt shingle."
- A.
10%
- B.
15%
- C.
20%
- D.
25%
- 20.After a home owner fills out the "Find the Right Contractor" form on the MRA website, the home owner will receive a listing of all the MRA member contractors in their area.
- A.
True
- B.
False
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