Mra (Metal Roofing Alliance) Website

The MRA offers three different membership levels to contractors.

The given answer is true because it states that once logged in as an ATAS manufacturer member salesperson, under the Audience Segmentation Kit tab, you can download a 2-page informational flier that can be shared with contractors. This implies that the Audience Segmentation Kit provides valuable information about the metal roofing audience, allowing contractors to focus their marketing efforts on their target audience in a specific area. Additionally, it mentions that the MRA studied 35,000 actual metal roof purchasers to develop a profile of the most likely households to buy a metal roof, further supporting the idea that the Audience Segmentation Kit is a useful tool for contractors.

The homeowner can find a contractor in their area by either clicking on the "Find a Contractor Near your Home" tab at the top of the MRA home page or by clicking on the green "Find a Contractor Near your Home" button on the right side of the home page. Both options will lead them to the same result, enabling them to find a contractor in their area.

The explanation for the given correct answer is that under the Recruitment Resources tab, as a manufacturer member salesperson of ATAS, you have the ability to show a contractor the number of homeowner leads they would have received from the MRA. This can be done by selecting a chosen year and specifying a certain mile radius of their zip code. The information provided will reflect the leads they would have received if they were a member of the MRA at either the Silver or Gold level of membership. Therefore, the statement is true.

Once logged in as an ATAS manufacturer member salesperson, there are over 15 online courses available under the MRA Online University tab. These courses are categorized into three main areas: Metal Roofing Installer, Metal Roofing Business, and Marketing and Sales. This suggests that as a salesperson, there are various online courses available to enhance knowledge and skills in metal roofing installation, as well as in the business and marketing aspects of selling metal roofing products.

After filling out the "Find the Right Contractor" form on the MRA website, the home owner will receive a listing of all the MRA member contractors in their area. This means that the statement is true and accurately reflects the process.

The cost for a contractor to become a MRA member at the Silver Membership Level (for one location) is $1,000.

Joining as a Gold level MRA member provides a benefit to contractors, as they will receive a contractor marketing segmentation kit for free. This kit is only free for their first area, but they can purchase additional kits for $500 each. Therefore, the statement is true.

The phone number is not a required field for the homeowner to fill in on the "Find the Right Contractor" form. This means that the homeowner can choose to leave this field blank if they do not want to provide their phone number.

The correct answer is "All of the above". On the Member Manufacturer Dashboard, you can find information on the Audience Segmentation Kit, MRA Online University, and Recruitment Resources. This means that all of these options are available on the dashboard once you log into the MRA website using the ATAS salesperson username and password.

On the MRA home page, under the Metal Roofing from A to Zinc tab, selecting the "Why Metal?" tab leads to a mention of Monticello in the first sentence.

All levels of MRA membership provide the contractor with discounted rates on the entire MRA Online University training suite. This means that regardless of the type of membership, contractors will be able to access and benefit from the training suite at a reduced cost.

A cool metal roof can save 25% in energy costs compared to a dark gray asphalt shingle. This means that by choosing a cool metal roof instead of a dark gray asphalt shingle, homeowners can reduce their energy costs by 25%. Metal roofs have reflective properties that help to reduce heat absorption, keeping the building cooler and reducing the need for air conditioning. This energy efficiency can result in significant cost savings over time.

To join the MRA (Manufacturer's Representative Association), a contractor must be sponsored by a current MRA manufacturer member. This requirement ensures that contractors are endorsed by established members of the association, which helps maintain the quality and credibility of the MRA. By having a sponsor, the contractor is more likely to have the necessary qualifications and experience to be a part of the association. Therefore, the statement is true.

The statement is false because the benefit of receiving immediate e-mail notification of new consumer leads is not applicable to all three levels of MRA membership.

The "Ask the Experts Metal Roofing Forum" tab has a panel of experts who provide answers and advice. The question is asking how many experts are on the panel, including Dick Bus. The correct answer is 6, which means there are a total of 6 experts on the panel, including Dick Bus.

The given statement is false. All three levels of MRA membership do not give contractors access to consumer leads from the Find A Contractor submissions.

The MRA website was created primarily for use by a Home Owner. This suggests that the website is designed to cater to the needs and interests of individuals who own a home. It could provide information and resources related to home maintenance, improvement, and renovation, as well as tips and advice for managing and enhancing the homeowner's living space. The website might also offer services or connections to professionals in the industry who can assist homeowners with their specific needs and requirements.

The correct answer is Product Gallery (Photos). This is because the Product Gallery section of the MRA website contains photos of different metal roofing products. It is likely that this section is the most popular because people are interested in seeing visual representations of the products before making a decision. The Ask the Experts section and Find a Contractor section may also be popular, but the Product Gallery section is likely to attract more visitors due to its visual appeal.

The correct answer is 1 to 1-1/2 years. This means that on average, it takes between 1 and 1-1/2 years for the sales cycle with the MRA leads to be completed. This suggests that the process of converting these leads into sales is a lengthy one and requires patience and persistence. It also indicates that building relationships, nurturing leads, and overcoming potential obstacles may be involved in the sales cycle.