1.
The MRA website was created primarily for use by a:
Correct Answer
B. Home Owner
Explanation
The MRA website was created primarily for use by a Home Owner. This suggests that the website is designed to cater to the needs and interests of individuals who own a home. It could provide information and resources related to home maintenance, improvement, and renovation, as well as tips and advice for managing and enhancing the homeowner's living space. The website might also offer services or connections to professionals in the industry who can assist homeowners with their specific needs and requirements.
2.
To enable the homeowner to find a contractor in their area, they can:
Correct Answer
C. Either the tab at the top or the green button on the side will work
Explanation
The homeowner can find a contractor in their area by either clicking on the "Find a Contractor Near your Home" tab at the top of the MRA home page or by clicking on the green "Find a Contractor Near your Home" button on the right side of the home page. Both options will lead them to the same result, enabling them to find a contractor in their area.
3.
Alli told us that the most popular (most visited) portion of the MRA website is:
Correct Answer
C. Product Gallery (pHotos)
Explanation
The correct answer is Product Gallery (Photos). This is because the Product Gallery section of the MRA website contains photos of different metal roofing products. It is likely that this section is the most popular because people are interested in seeing visual representations of the products before making a decision. The Ask the Experts section and Find a Contractor section may also be popular, but the Product Gallery section is likely to attract more visitors due to its visual appeal.
4.
On the on-line "Find the Right Contractor" form, which of these is NOT a required field for the home owner to fill in.
Correct Answer
C. pHone Number
Explanation
The phone number is not a required field for the homeowner to fill in on the "Find the Right Contractor" form. This means that the homeowner can choose to leave this field blank if they do not want to provide their phone number.
5.
Under the "Ask the Experts Metal Roofing Forum" tab, how many "Experts" are on the panel, including Dick Bus?
Correct Answer
B. 6
Explanation
The "Ask the Experts Metal Roofing Forum" tab has a panel of experts who provide answers and advice. The question is asking how many experts are on the panel, including Dick Bus. The correct answer is 6, which means there are a total of 6 experts on the panel, including Dick Bus.
6.
How many different membership levels are offered to the contractors to become a member of the MRA?
Correct Answer
B. 3
Explanation
The MRA offers three different membership levels to contractors.
7.
What is the cost to a contractor to become a MRA member at the Silver Membership Level (for one location)?
Correct Answer
C. $1,000
Explanation
The cost for a contractor to become a MRA member at the Silver Membership Level (for one location) is $1,000.
8.
All three levels of MRA membership give contractors acces to consumer leads from the Find A Contractor submissions.
Correct Answer
B. False
Explanation
The given statement is false. All three levels of MRA membership do not give contractors access to consumer leads from the Find A Contractor submissions.
9.
A contractor must be sponsored by a current MRA manufacturer member to be able to join the MRA.
Correct Answer
A. True
Explanation
To join the MRA (Manufacturer's Representative Association), a contractor must be sponsored by a current MRA manufacturer member. This requirement ensures that contractors are endorsed by established members of the association, which helps maintain the quality and credibility of the MRA. By having a sponsor, the contractor is more likely to have the necessary qualifications and experience to be a part of the association. Therefore, the statement is true.
10.
A contractor benefit of joining as a Gold level MRA member is that a contractor will receive, for free, a contractor marketing segmentation kit (free for their first area only, $500 for each additional kit).
Correct Answer
A. True
Explanation
Joining as a Gold level MRA member provides a benefit to contractors, as they will receive a contractor marketing segmentation kit for free. This kit is only free for their first area, but they can purchase additional kits for $500 each. Therefore, the statement is true.
11.
A benefit of all three levels of MRA membership is that the contractor will receive immediate e-mail notification of new consumer leads.
Correct Answer
B. False
Explanation
The statement is false because the benefit of receiving immediate e-mail notification of new consumer leads is not applicable to all three levels of MRA membership.
12.
All levels of MRA membership allow the contractor discounted rates on the complete MRA Online University training suite.
Correct Answer
A. True
Explanation
All levels of MRA membership provide the contractor with discounted rates on the entire MRA Online University training suite. This means that regardless of the type of membership, contractors will be able to access and benefit from the training suite at a reduced cost.
13.
On the Member Manufacturer Dashboard (once you log into the MRA website using the ATAS salesperson user name and password), you can find information on:
Correct Answer
D. All of the above
Explanation
The correct answer is "All of the above". On the Member Manufacturer Dashboard, you can find information on the Audience Segmentation Kit, MRA Online University, and Recruitment Resources. This means that all of these options are available on the dashboard once you log into the MRA website using the ATAS salesperson username and password.
14.
Under the Recruitment Resources tab (as you are logged in as a manufacturer member salesperson of ATAS), you can show a contractor how many home owner leads he would have received from the MRA, in a chosen year, within a certain mile radius of his zip code (after filling in the form), had he been an MRA member at either the Silver or Gold level of membership.
Correct Answer
A. True
Explanation
The explanation for the given correct answer is that under the Recruitment Resources tab, as a manufacturer member salesperson of ATAS, you have the ability to show a contractor the number of homeowner leads they would have received from the MRA. This can be done by selecting a chosen year and specifying a certain mile radius of their zip code. The information provided will reflect the leads they would have received if they were a member of the MRA at either the Silver or Gold level of membership. Therefore, the statement is true.
15.
Alli told us that the typical "sales cycle" with the MRA leads, is on average:
Correct Answer
C. 1 to 1-1/2 years
Explanation
The correct answer is 1 to 1-1/2 years. This means that on average, it takes between 1 and 1-1/2 years for the sales cycle with the MRA leads to be completed. This suggests that the process of converting these leads into sales is a lengthy one and requires patience and persistence. It also indicates that building relationships, nurturing leads, and overcoming potential obstacles may be involved in the sales cycle.
16.
Once logged in as an ATAS manufacturer member salesperson, under the MRA Online University tab, there are over 15 online courses available, broken down into those focused on: Metal Roofing Installer, Metal Roofing Business and Marketing and Sales.
Correct Answer
A. True
Explanation
Once logged in as an ATAS manufacturer member salesperson, there are over 15 online courses available under the MRA Online University tab. These courses are categorized into three main areas: Metal Roofing Installer, Metal Roofing Business, and Marketing and Sales. This suggests that as a salesperson, there are various online courses available to enhance knowledge and skills in metal roofing installation, as well as in the business and marketing aspects of selling metal roofing products.
17.
Once logged in as an ATAS manufacturer member salesperson, under the Audience Segmentation Kit tab, you can download a 2-page informational flier that can be shared with contractors. The MRA studied 35,000 actual metal roof purchasers to develop a profile of the most likely households to buy a metal roof. The Audience Segmentation Kit for contractors gives them an unprecedented level of understanding about the metal roofing audience and will help them focus their metal roofing marketing efforts to their target audience in a given area.
Correct Answer
A. True
Explanation
The given answer is true because it states that once logged in as an ATAS manufacturer member salesperson, under the Audience Segmentation Kit tab, you can download a 2-page informational flier that can be shared with contractors. This implies that the Audience Segmentation Kit provides valuable information about the metal roofing audience, allowing contractors to focus their marketing efforts on their target audience in a specific area. Additionally, it mentions that the MRA studied 35,000 actual metal roof purchasers to develop a profile of the most likely households to buy a metal roof, further supporting the idea that the Audience Segmentation Kit is a useful tool for contractors.
18.
On the MRA home page of their website, under the Metal Roofing from A to Zinc tab, if you select the "Why Metal?" tab, which famous presidential home is mentioned in the first sentence?
Correct Answer
C. Monticello
Explanation
On the MRA home page, under the Metal Roofing from A to Zinc tab, selecting the "Why Metal?" tab leads to a mention of Monticello in the first sentence.
19.
On the MRA home page of their website, under the Metal Roofing from A to Zinc tab, if you select the "Energy Efficiency?" tab, there is the following statement: "A cool metal roof can save _______ in energy costs compared to a dark gray asphalt shingle."
Correct Answer
D. 25%
Explanation
A cool metal roof can save 25% in energy costs compared to a dark gray asphalt shingle. This means that by choosing a cool metal roof instead of a dark gray asphalt shingle, homeowners can reduce their energy costs by 25%. Metal roofs have reflective properties that help to reduce heat absorption, keeping the building cooler and reducing the need for air conditioning. This energy efficiency can result in significant cost savings over time.
20.
After a home owner fills out the "Find the Right Contractor" form on the MRA website, the home owner will receive a listing of all the MRA member contractors in their area.
Correct Answer
A. True
Explanation
After filling out the "Find the Right Contractor" form on the MRA website, the home owner will receive a listing of all the MRA member contractors in their area. This means that the statement is true and accurately reflects the process.