Mkt1003 E-learning Week: Mini Quiz (Class B2)

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1. When producers bypass intermediaries and go directly to final buyers, or radically new types of channel intermediaries emerge to displace traditional ones, this is referred to as ___________.
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Mkt1003 E-learning Week: Mini Quiz (Class B2) - Quiz

Please complete this quiz as part of participation in the lesson. Non-participation will equal to zero.

2.
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2. Which group of consumer products and services below would use exclusive distribution?
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3. When SellEverythingUnderTheSun  Co. sells through catalogs to its consumer segment, via dealers to one business segment, and via its sales force for another business segment; we say that it adopts a _________________.
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4. The major reason that producers benefit from using intermediaries is because they_______ 
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5. Distribution channel decisions often involve ______ 
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6. Franchising is a type of: 
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7. Schwan's Sales  Enterprises of Marshall, Minnesota, markets  a full line of frozen  foods  in 49 states and  parts  of  Canada   using  door-to-door salespeople  who  sell  from  refrigerated  trucks.   This particular method of distribution is called:
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8. Which of the following distributors usually sell direct to consumers?
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9. When  marketers   set   their   channel   objectives,   they   need to   take   into  account ______.
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10. Two of the concerns that a producer of goods would face with a greater number of channel levels are _________ and greater channel complexity.
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11. Merchant  wholesalers  are  independently  owned  firms  that                the  merchandise they handle.
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When producers bypass intermediaries and go directly to final buyers,...
Which group of consumer products and services below would use...
When SellEverythingUnderTheSun  Co. sells through catalogs to its...
The major reason that producers benefit from using intermediaries is...
Distribution channel decisions often involve ______ 
Franchising is a type of: 
Schwan's Sales  Enterprises of Marshall, Minnesota, markets...
Which of the following distributors usually sell direct to consumers?
When  marketers   set   their ...
Two of the concerns that a producer of goods would face with a greater...
Merchant  wholesalers  are  independently  owned...
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