Mkt1003 E-learning Week: Mini Quiz (Class B2)
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When producers bypass intermediaries and go directly to final buyers, or radically new types of channel intermediaries emerge to displace traditional ones, this is referred to as ___________.
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The vertical integration system
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The corporate marketing system
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Disintermediation
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The corporate merger
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A hostile takeover
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Please complete this quiz as part of participation in the lesson. Non-participation will equal to zero.
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- 2.
Which group of consumer products and services below would use exclusive distribution?
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Shopping products
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Convenience products
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Specialty products
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Industrial products
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Line extensions
Correct Answer
A. Specialty products -
- 3.
When SellEverythingUnderTheSun Co. sells through catalogs to its consumer segment, via dealers to one business segment, and via its sales force for another business segment; we say that it adopts a _________________.
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Horizontal marketing system
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Administered vertical marketing system
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Corporate vertical marketing system
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Contractual vertical marketing system
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Multichannel distribution system
Correct Answer
A. Multichannel distribution system -
- 4.
The major reason that producers benefit from using intermediaries is because they_______
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Offer greater efficiency in making goods available to target markets
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Operate less expensively
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Save a lot of work
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Are generally backlogged with orders
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Refuse to store products for longer than a couple of days
Correct Answer
A. Offer greater efficiency in making goods available to target markets -
- 5.
Distribution channel decisions often involve ______
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Short-term commitments
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Long-term commitments
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Major problems
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Financial losses
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Disagreements
Correct Answer
A. Long-term commitments -
- 6.
Franchising is a type of:
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Administered system
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Contractual system
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Global channel system
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Retail-sponsored cooperative
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Corporate system
Correct Answer
A. Contractual system -
- 7.
Schwan's Sales Enterprises of Marshall, Minnesota, markets a full line of frozen foods in 49 states and parts of Canada using door-to-door salespeople who sell from refrigerated trucks. This particular method of distribution is called:
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Direct Channel
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Indirect Channel
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Facilitated Channel
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Customer Service Channel
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Truck Jobber Channel
Correct Answer
A. Direct Channel -
- 8.
Which of the following distributors usually sell direct to consumers?
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Agents
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Brokers
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Manufacturer’s representatives
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Drop shippers
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Retailers
Correct Answer
A. Retailers -
- 9.
When marketers set their channel objectives, they need to take into account ______.
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The level of service desired by their target customers
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The level of expertise that the middlemen have
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Whether they want to be near to or far from their competitors
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(a) and (b) only
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All of the above
Correct Answer
A. All of the above -
- 10.
Two of the concerns that a producer of goods would face with a greater number of channel levels are _________ and greater channel complexity.
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Less profit
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Less control
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More potential ideas
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Higher taxes
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All of the above
Correct Answer
A. Less control -
- 11.
Merchant wholesalers are independently owned firms that the merchandise they handle.
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Take title to
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Take consignment of
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Act as agent for
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Carries out processing for
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Do not deliver
Correct Answer
A. Take title to -
Quiz Review Timeline (Updated): Mar 20, 2022 +
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Current Version
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Mar 20, 2022Quiz Edited by
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Mar 10, 2015Quiz Created by
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