Mkt1003 E-learning Week: Mini Quiz (Class B2)
Please complete this quiz as part of participation in the lesson. Non-participation will equal to zero.
- 1.When SellEverythingUnderTheSun Co. sells through catalogs to its consumer segment, via dealers to one business segment, and via its sales force for another business segment; we say that it adopts a _________________.
- A.
Horizontal marketing system
- B.
Administered vertical marketing system
- C.
Corporate vertical marketing system
- D.
Contractual vertical marketing system
- E.
Multichannel distribution system
- 2.Distribution channel decisions often involve ______
- A.
Short-term commitments
- B.
Long-term commitments
- C.
Major problems
- D.
Financial losses
- E.
Disagreements
- 3.Which group of consumer products and services below would use exclusive distribution?
- A.
Shopping products
- B.
Convenience products
- C.
Specialty products
- D.
Industrial products
- E.
Line extensions
- 4.The major reason that producers benefit from using intermediaries is because they_______
- A.
Offer greater efficiency in making goods available to target markets
- B.
Operate less expensively
- C.
Save a lot of work
- D.
Are generally backlogged with orders
- E.
Refuse to store products for longer than a couple of days
- 5.Schwan's Sales Enterprises of Marshall, Minnesota, markets a full line of frozen foods in 49 states and parts of Canada using door-to-door salespeople who sell from refrigerated trucks. This particular method of distribution is called:
- A.
Direct Channel
- B.
Indirect Channel
- C.
Facilitated Channel
- D.
Customer Service Channel
- E.
Truck Jobber Channel
- 6.Franchising is a type of:
- A.
Administered system
- B.
Contractual system
- C.
Global channel system
- D.
Retail-sponsored cooperative
- E.
Corporate system
- 7.When producers bypass intermediaries and go directly to final buyers, or radically new types of channel intermediaries emerge to displace traditional ones, this is referred to as ___________.
- A.
The vertical integration system
- B.
The corporate marketing system
- C.
Disintermediation
- D.
The corporate merger
- E.
A hostile takeover
- 8.When marketers set their channel objectives, they need to take into account ______.
- A.
The level of service desired by their target customers
- B.
The level of expertise that the middlemen have
- C.
Whether they want to be near to or far from their competitors
- D.
(a) and (b) only
- E.
All of the above
- 9.Which of the following distributors usually sell direct to consumers?
- A.
Agents
- B.
Brokers
- C.
Manufacturer’s representatives
- D.
Drop shippers
- E.
Retailers
- 10.Two of the concerns that a producer of goods would face with a greater number of channel levels are _________ and greater channel complexity.
- A.
Less profit
- B.
Less control
- C.
More potential ideas
- D.
Higher taxes
- E.
All of the above
- 11.Merchant wholesalers are independently owned firms that the merchandise they handle.
- A.
Take title to
- B.
Take consignment of
- C.
Act as agent for
- D.
Carries out processing for
- E.
Do not deliver
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