The Big Fat Ddl Quiz 2019
10 Questions
| Attempts: 124
Questions and Answers
- 1.What was the most searched for UK news event in 2018?
- A.
The Royal Wedding
- B.
The Royal Baby
- C.
GDPR
- D.
Brexit
- 2.
In how many markets can clients use CCS/M1 Panel?- A.
45
- B.
65
- C.
85
- D.
105
- 3.So far this year what's been the most popular Twitter hashtag in the UK?
- A.
#loveisland
- B.
#peoplesvote
- C.
#brexit
- D.
#nowplaying
- 4.
In total how much did Dentsu UK clients spend on advertising in 2018?
- A.
£1.1 bln
- B.
£3.7 bln
- C.
£2.3 bln
- D.
£500 mln
- 5.
What percentage of British people claim to use their phone whilst watching TV?
- A.
53%
- B.
61%
- C.
64%
- D.
68%
- 6.Who is our longest running Dentsu UK client?
- A.
Santander
- B.
Debenhams
- C.
IKEA
- D.
Kelloggs
- 7.
How many people work for Dentsu across the globe?
- A.
25,000
- B.
30,000
- C.
35,000
- D.
40,000
- 8.
Which of the following tends to be the strongest driver of media ROI?
- A.
Creative
- B.
Market/Category Size
- C.
Investment
- D.
Media Laydown
- 9.What was the most popular "brand for me" according to the CCS/M1 Panel in 2018?
- A.
Samsung
- B.
Cadbury
- C.
McDonald's
- D.
Marks & Spencer
- 10.
What percentage of online comments in the UK were negative towards Trump's recent visit?
- A.
25%
- B.
50%
- C.
75%
- D.
100%
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