The Big Fat Ddl Quiz 2019

1. What was the most searched for UK news event in 2018?

The Royal Wedding

The Royal Baby

GDPR

Brexit

The Royal Wedding was the most searched for UK news event in 2018. This is likely because it was a highly anticipated and widely covered event, capturing the attention of people both in the UK and around the world. The wedding of Prince Harry and Meghan Markle was a major cultural event, attracting significant media coverage and public interest. As a result, it is not surprising that it generated a high volume of searches and online engagement.

Explanation

The Royal Wedding was the most searched for UK news event in 2018. This is likely because it was a highly anticipated and widely covered event, capturing the attention of people both in the UK and around the world. The wedding of Prince Harry and Meghan Markle was a major cultural event, attracting significant media coverage and public interest. As a result, it is not surprising that it generated a high volume of searches and online engagement.

2. In how many markets can clients use CCS/M1 Panel?

45

65

85

105

Clients can use CCS/M1 Panel in 65 markets.

Explanation

Clients can use CCS/M1 Panel in 65 markets.

3. Who is our longest running Dentsu UK client?

Santander

Debenhams

IKEA

Kelloggs

Santander is our longest running Dentsu UK client.

Explanation

Santander is our longest running Dentsu UK client.

4. How many people work for Dentsu across the globe?

25,000

30,000

35,000

40,000

Dentsu employs 35,000 people globally.

Explanation

Dentsu employs 35,000 people globally.

5. What was the most popular "brand for me" according to the CCS/M1 Panel in 2018?

Samsung

Cadbury

McDonald's

Marks & Spencer

According to the CCS/M1 Panel in 2018, Cadbury was the most popular "brand for me".

Explanation

According to the CCS/M1 Panel in 2018, Cadbury was the most popular "brand for me".

6. Which of the following tends to be the strongest driver of media ROI?

Creative

Market/Category Size

Investment

Media Laydown

Market/Category Size tends to be the strongest driver of media ROI. This is because the size of the market or category directly affects the potential reach and impact of media campaigns. A larger market or category size means there are more potential consumers to target, increasing the chances of generating a higher return on investment. Additionally, a larger market size often indicates higher demand and competition, which can lead to increased effectiveness and efficiency in media campaigns. Therefore, understanding and targeting the right market or category size is crucial for maximizing media ROI.

Explanation

Market/Category Size tends to be the strongest driver of media ROI. This is because the size of the market or category directly affects the potential reach and impact of media campaigns. A larger market or category size means there are more potential consumers to target, increasing the chances of generating a higher return on investment. Additionally, a larger market size often indicates higher demand and competition, which can lead to increased effectiveness and efficiency in media campaigns. Therefore, understanding and targeting the right market or category size is crucial for maximizing media ROI.

7. So far this year what's been the most popular Twitter hashtag in the UK?

#loveisland

#peoplesvote

#brexit

#nowplaying

The correct answer is #brexit. This hashtag refers to the ongoing political process of the United Kingdom leaving the European Union. It has been a highly debated and widely discussed topic in the UK, making it the most popular Twitter hashtag so far this year.

Explanation

The correct answer is #brexit. This hashtag refers to the ongoing political process of the United Kingdom leaving the European Union. It has been a highly debated and widely discussed topic in the UK, making it the most popular Twitter hashtag so far this year.

8. In total how much did Dentsu UK clients spend on advertising in 2018?

£1.1 bln

£3.7 bln

£2.3 bln

£500 mln

Dentsu UK clients spent a total of £1.1 billion on advertising in 2018.

Explanation

Dentsu UK clients spent a total of £1.1 billion on advertising in 2018.

9. What percentage of British people claim to use their phone whilst watching TV?

53%

61%

64%

68%

The correct answer is 64%. This means that 64% of British people claim to use their phone while watching TV. This suggests that a significant portion of the population engages in multitasking by using their phones while consuming television content. This behavior could be attributed to various factors such as the rise of second-screen experiences, the desire to stay connected, or the need for entertainment during commercial breaks.

Explanation

The correct answer is 64%. This means that 64% of British people claim to use their phone while watching TV. This suggests that a significant portion of the population engages in multitasking by using their phones while consuming television content. This behavior could be attributed to various factors such as the rise of second-screen experiences, the desire to stay connected, or the need for entertainment during commercial breaks.

10. What percentage of online comments in the UK were negative towards Trump's recent visit?

25%

50%

75%

100%

The correct answer is 25%. This suggests that a relatively small proportion of online comments in the UK were negative towards Trump's recent visit. It indicates that a majority of online comments may have been neutral or positive in nature.

Explanation

The correct answer is 25%. This suggests that a relatively small proportion of online comments in the UK were negative towards Trump's recent visit. It indicates that a majority of online comments may have been neutral or positive in nature.