The Big Fat Ddl Quiz 2019

10 Questions | Attempts: 124
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The Big Fat Ddl Quiz 2019 - Quiz


Questions and Answers
  • 1. 
    What was the most searched for UK news event in 2018?
    • A. 

      The Royal Wedding

    • B. 

      The Royal Baby

    • C. 

      GDPR

    • D. 

      Brexit

  • 2. 
    In how many markets can clients use CCS/M1 Panel?
    • A. 

      45

    • B. 

      65

    • C. 

      85

    • D. 

      105

  • 3. 
    So far this year what's been the most popular Twitter hashtag in the UK?
    • A. 

      #loveisland

    • B. 

      #peoplesvote

    • C. 

      #brexit

    • D. 

      #nowplaying

  • 4. 
    In total how much did Dentsu UK clients spend on advertising in 2018?
    • A. 

      £1.1 bln

    • B. 

      £3.7 bln

    • C. 

      £2.3 bln

    • D. 

      £500 mln

  • 5. 
    What percentage of British people claim to use their phone whilst watching TV?
    • A. 

      53%

    • B. 

      61%

    • C. 

      64%

    • D. 

      68%

  • 6. 
    Who is our longest running  Dentsu UK client?
    • A. 

      Santander

    • B. 

      Debenhams

    • C. 

      IKEA

    • D. 

      Kelloggs

  • 7. 
    How many people  work for Dentsu across the globe?
    • A. 

      25,000

    • B. 

      30,000

    • C. 

      35,000

    • D. 

      40,000

  • 8. 
    Which of the following tends to be the strongest driver of media ROI?
    • A. 

      Creative

    • B. 

      Market/Category Size

    • C. 

      Investment

    • D. 

      Media Laydown

  • 9. 
    What was the most popular "brand for me" according to the CCS/M1 Panel in 2018?
    • A. 

      Samsung

    • B. 

      Cadbury

    • C. 

      McDonald's

    • D. 

      Marks & Spencer

  • 10. 
    What percentage of online comments in the UK were negative towards Trump's recent visit?
    • A. 

      25%

    • B. 

      50%

    • C. 

      75%

    • D. 

      100%

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