MIS CH 5

1. Which type of e-commerce occurs when a business sells products and services to a government entity?

B2G

B2C

G2B

B2B

2. Which of the following types of products purchased on the Internet are typically priced low because they are used more frequently?

Luxury

Speciality

Niche

Convenience

3. _____ scrambles the contents of a file so that you can't read it without having the right key to unscramble the file.

Encryption

Coder

Scrambler

Fusion

4. What term is used to describe an ad that appears after you close your current browser window?

AdWare

External ads

Viral ads

Pop-under ads

5. Which type e-commerce occurs when an individual sells products and services to a business?

C2C

B2C

B2B

C2B

6. _____ occurs when a government entity sells products and services to businesses.

B2G e-commerce

C2G e-commerce

G2B e-commerce

G2C e-commerce

7. What is the difference between a pop-up and pop-under ad?

A pop-up ad is a click-and-order ad; a pop-under ad is considered a click through ad.

A pop-up ad uses a separate window; a pop-under ad does not.

A pop-under ad is a type of spyware; a pop-up ad is not.

8. _____ is a formal business plan that maps out your customer base and your strategy for reaching them.

Customer strategy and outreach plan (CSOP)

Path-to-profitability (P2P)

Feasibility plan

E-plan

9. Which type of e-commerce occurs when a business sells products and services to a government entity?

B2C

G2B

B2B

B2G

10. _____ occurs when an individual sells products and services to a government entity.

C2G e-commerce

B2G e-commerce

G2B e-commerce

G2C e-commerce

11. EBay is a hybrid of both:

A B2G e-commerce site and a G2C e-commerce site.

A G2C e-commerce site and a C2G e-commerce site.

A B2B e-commerce site and a C2B e-commerce site.

A B2C e-commerce site and a C2C e-commerce site.

12. Which type of e-commerce occurs when a business sells products and services to customers who are primarily individuals?

B2B

B2C

G2C

C2B

13. _____ is a credit-card like device that contains an embedded chip on which digital information can be stored and updated?

E-Information

E-credit card

Smart card

Intelligent spending card (ISC)

14. What is the major difference between B2B and B2C e-commerce?

Customers interact freely in a B2B marketplace; they do not in a B2C marketplace.

Interaction between consumers and businesses are direct in the B2B market; they are indirect in the B2C market.

The B2B marketplace does not involve consumers, just business partners; the B2C marketplace involves consumers.

15. When businesses provide enabling technologies that allow people to create, modify, and oversee the development of a product or service, it is known as ____.

Open source technology

Long Tail strategy

Crowdsourcing

Initial public offering

16. Which type of e-commerce occurs when a business sells products or services to customers who are primarily other businesses?

B2C

B2G

B2B

C2B

17. If your company sold tires to the automobile industry and these sales were conducted through the Internet, what type of e-commerce model would you be using?

B2B

I-BB

E-CB

C2B

18. Which of the following types of products purchased on the Internet are typically high priced items because they are purchased infrequently and often require some sort of customization?

Convenience

Commoditylike

Specialty

Digital

19. Viral marketing is:

A marketing campaign initiated through a virus.

A type of spyware that attaches itself to some other application.

A marketing campaign that persuades consumers to encourage friends to purchase the same products or services.

A type of negative marketing plan that criticizes its competitors.

20. What is the difference between a reverse auction and mass customization?

Reverse auction is most often found in B2B whereas mass customization is often found in B2C.

Reverse auction requires a bid from consumers whereas mass customization requires a bid from suppliers.

Mass customization can sell digital products; reverse auctions sell commoditylike products.

Mass customization require a click-and-mortar environment; reverse auctions do not.

21. What is the difference between a smart card and a digital wallet?

A smart card contains both software and information; a digital wallet contains only information.

A smart card is a physical device; a digital wallet is both software and information.

A smart card is stored on the seller's computer; a digital wallet is stored on the client's computer.

22. If you created links on your personal Web site that connected your visitors to businesses with the goal that you would earn a fee for purchases made by your visitors, what type e-commerce model are you creating?

Affiliate programs

B2B

E-Advertisement

C2C

23. The _____ e-commerce model is an example of citizens paying their income tax returns online rather than through the mail.

B2G

G2C

G2B

B2B

24. _____ are materials that are used in production in a manufacturing company or are placed on the shelf for sale in a retail environment.

Indirect materials

Perishable materials

Direct materials

Converse materials

25. What term is used to describe the small advertisements that appear on other Web sites?

Viral ads

Adware

Banner ads

Spyware ads

26. BMW is currently creating interactive Web sites that allow one to build and purchase their own unique car. This type of Web site creates what type of business opportunity?

Direct e-sales

I-purchasing

Consumer specialty purchasing (CSP)

Mass customization

27. Google allows publishers at all levels of web traffic to place contextual ads in blog posts. Hence, Google is a(n) _____ program.

Affiliate

Wiki

Conversion

Pop-under

28. A(n) _____ is the process in which a buyer posts its interest in buying a certain quantity of items with notations concerning quality, specification, and delivery timing, and sellers compete for the business by submitting successively lower bids until there is only one seller left.

Vertical e-marketing

Request for bid (RFB)

Reverse auction

B2B E-mart

29. The primary reason most dot-com businesses from the late 1990s are no longer in existence today is because they didn't:

Develop IT systems capable of processing millions of transactions quickly.

Disperse risk amongst a group of investors.

Develop a path-to-profitability (P2P) plan.

Build a company that is Internet and brick-and-mortar based.

30. Which of the following is a count of the number of people who visit one site, click on an ad, and are then taken to the site of the advertiser?

Conversion rate

Click-through

Marketing hits

Marketing

31. What term describes electronic commerce that can be conducted over a wireless device?

E-trade

M-commerce

Wireless business

Virtual commerce

32. Which scrambling technique provides you with two keys: one key that everyone in an organization can have to scramble the contents of a file and another key for the intended recipient to unscramble the file?

Public coder/decoder

Public key encryption (PKE)

Shared fusion key (SFE)

Community scrambler security device (CSSD)

33. _____ is accelerated and enhanced by the Internet and the technology that supports it.

IPO

E-commerce

Merchandising

M-commerce

34. _____ is the set of marketing tools that your organization will use to pursue its marketing objectives in reaching and attracting potential customers.

Marketing potential

Marketing strategies

Marketing mix

Marketing target

35. Which type of business environment is used within the B2B e-commerce model for the payment of purchases?

VAN

GXS

PKE

Financial EDI

36. What mechanism is used for sending money from your checking or savings account to another person or organization?

Cyber money

Cybermediary

. Electronic check

E-Payment

37. Which terms describes the ability of an organization to give its customers the opportunity to tailor its products or services to their specification?

E-Itemization

Mass customization

Specialization

Crowd modification

38. In the world of e-commerce, your business should be able to distinguish between which of the following?

Mobile computing and traditional bulky communication devices

Web based computing and database management

Alternative operating environments such as Mac OS and Windows

End consumers and other businesses

39. Which of the following is true of commoditylike business environments?

They are similar to specialty items.

The buyer power is low.

They have high barriers to entry.

They have low barriers to entry.

40. What is a "sticky" Web site?

A Web site that is accessed frequently because it is able to reroute potential consumers from other sites to it.

A Web site that attracts consumers and encourages them to return.

A Web site that gains popularity through e-channels.

A Web site that is located by pop-up and pop-under ads.

41. Which type of technology allows you to wirelessly connect to and use centrally located information and/or application software?

Networking applications

Mobile computing

Operations management tools

Open source applications

42. Which type of business environment supports computer-to-computer transfer of transaction information in a standard business document and format?

Value-added network (VAN)

Global eXchange services (GXS)

Electronic data interchange (EDI)

E-Business Financial Exchange (EBFE)

43. _____ refers to the combining of purchase requests from multiple buyers into a single large order, which justifies a discount from the business.

Mass customization

E-business alliance

Demand aggregation

Small business coalition (SBC)

44. Which type of digital wallet maintains your e-commerce information on the seller's Web site?

Cybermediary digital wallet

. Buyer-based digital wallet

Server-side digital wallet

Thick digital wallet

45. Which transmission method ensures that transactions traveling over the Internet are legitimate as well as secure?

Shared Fusion Connectivity (SFC)

Financial Electronic Data Interchange (FEDI)

Secure Electronic Transactions (SET)

Secure Sockets Layer (SSL)

46. If you were to purchase a song from iTunes with your cell phone, what type of technology would you be using?

M-commerce

Broadband

CDMA

Web 2.0

47. Which computer tool creates a secure and private connection between a Web client's computer and a Web server's computer, so that files sent from one to another are kept confidential?

Shared Fusion Connectivity (SFC)

Secure Sockets Layer (SSL)

Secure Electronic Transaction (SEL)

Public Coder detection (PCD)

48. Which of the following is an example of commodity like merchandise?

Computers

Toothpaste

Cell phones

Automobiles

49. What is the percentage of potential customers who visit your site who actually buy something?

Click-through

Hit rate

Conversion rate

Virtual check out Virtual check out Virtual check out Virtual check outVirtual check out

50. Maintenance, repair, and operations (MRO) materials are also called ____.

Indirect materials

Non-perishable

Additional services

Support resources

51. When you purchase your books for this course from an online source such as Amazon.com, you are participating in which type of e-commerce?

C2B

B2C

E-CB

I-BC

52. An affiliate program is:

A business relationship between sellers and suppliers that support e-commerce.

An ad-on product or service that is purchased through the originating seller.

A marketing campaign directed at persuading consumers to get others to purchase the same product or service.

An arrangement made between two e-commerce sites that directs viewers from one site to the other site.

53. Which of the following is an electronic marketplace that connects buyers and sellers in a given industry?

Vertical e-marketplace

Indirect marketplace

Horizontal e-marketplace

Reverse auctions marketplace

54. If you were a seller on the Internet and you wanted to ensure that your buyer's transaction information was correct and legitimate, what type of Web environment would you need?

Secure Electronic Transactions (SET)

Secure Sockets Layer (SSL)

Financial Electronic Data Interchange (FEDI)

Shared Fusion Connectivity (SFC)

55. What term is used to describe a small Web page containing an advertisement that appears on your screen, outside the current Web site loaded into your browser?

A. AdWare b. External ads c. Viral ads d. Pop-up adsa. AdWare b. External ads c. Viral ads d. Pop-up adsAdWare

B. External ads c. Viral ads d. Pop-up adsExternal ads

Viral ads

Pop-up ads

56. What is the difference between horizontal e-marketplaces and vertical e-marketplaces?

Vertical e-marketplaces support commerce between multiple industries; horizontal e-marketplaces support commerce between businesses from the same industries

Vertical e-marketplaces support commerce between businesses from the same industry; horizontal e-marketplaces support commerce between businesses from different industries

Horizontal e-marketplaces support commerce between businesses and consumers; vertical e-marketplaces support commerce between business and business

Horizontal e-marketplaces support commerce between business and business; vertical e-marketplaces support commerce between consumer and business

57. What financial tool contains both security software and information about the user's payment and delivery preferences?

Cybermediary

Smart cards

E-Payments

Digital wallets

58. What term depicts a virtual marketplace in which all businesses buy from and sell products and services to each other, and share information?

B2B e-marketplace

Open-source Market

E-Markets (EM)

Virtual Markets (VM)

59. Which type of e-commerce model typically requires the use of an intermediary organization to complete transactions?

G2C

B2C

C2C

C2B

60. Which type of digital wallet maintains your e-commerce information on your computer?

Consumer-based wallet

Client-side digital wallet

Server-side digital wallet

Smart card

61. Which of the following is an electronic marketplace that connects buyers and sellers across many industries, primarily for MRO materials?

Vertical e-marketplace

Reverse auctions marketplace

Horizontal e-marketplace

Direct marketplace

62. What type of Internet-based company makes it easy for one person to pay another person or organization over the Internet?

Financial cybermediary

Electronic bill and payment business

E-provider

I-banks

63. Which of the following is true of Long Tail economics?

It seeks to sell as many of one item as possible to offset fixed costs.

It is ignored by traditional businesses but e-commerce businesses profit from it.

It looks at sales in terms of economies of scale.

64. _____ is a B2B service that offers information-sharing intermediary services between organizations based on various standards regarding the format of the information and how it will be sent and received.

Electronic data interchange (EDI)

Global eXchange services (GXS)

Value-added network (VAN)

E-Business Financial Exchange (EBFE)

65. What system sends bills over the Internet and provides an easy-to-use mechanism to pay for them?

Cybermediary

Electronic check

E-Payment

EBPP

66. Affiliate programs are good examples of which type of e-commerce?

C2B

G2C

B2B

B2C

MIS Ch 5

1. Which type of e-commerce occurs when a business sells products and services to a government entity?

2.

What first name or nickname would you like us to use?

2. Which of the following types of products purchased on the Internet are typically priced low because they are used more frequently?

3. _____ scrambles the contents of a file so that you can't read it without having the right key to unscramble the file.

4. What term is used to describe an ad that appears after you close your current browser window?

5. Which type e-commerce occurs when an individual sells products and services to a business?

6. _____ occurs when a government entity sells products and services to businesses.

7. What is the difference between a pop-up and pop-under ad?

8. _____ is a formal business plan that maps out your customer base and your strategy for reaching them.

9. Which type of e-commerce occurs when a business sells products and services to a government entity?

10. _____ occurs when an individual sells products and services to a government entity.

11. EBay is a hybrid of both:

12. Which type of e-commerce occurs when a business sells products and services to customers who are primarily individuals?

13. _____ is a credit-card like device that contains an embedded chip on which digital information can be stored and updated?

14. What is the major difference between B2B and B2C e-commerce?

15. When businesses provide enabling technologies that allow people to create, modify, and oversee the development of a product or service, it is known as ____.

16. Which type of e-commerce occurs when a business sells products or services to customers who are primarily other businesses?

17. If your company sold tires to the automobile industry and these sales were conducted through the Internet, what type of e-commerce model would you be using?

18. Which of the following types of products purchased on the Internet are typically high priced items because they are purchased infrequently and often require some sort of customization?

19. Viral marketing is:

20. What is the difference between a reverse auction and mass customization?

21. What is the difference between a smart card and a digital wallet?

22. If you created links on your personal Web site that connected your visitors to businesses with the goal that you would earn a fee for purchases made by your visitors, what type e-commerce model are you creating?

23. The _____ e-commerce model is an example of citizens paying their income tax returns online rather than through the mail.

24. _____ are materials that are used in production in a manufacturing company or are placed on the shelf for sale in a retail environment.

25. What term is used to describe the small advertisements that appear on other Web sites?

26. BMW is currently creating interactive Web sites that allow one to build and purchase their own unique car. This type of Web site creates what type of business opportunity?

27. Google allows publishers at all levels of web traffic to place contextual ads in blog posts. Hence, Google is a(n) _____ program.

28. A(n) _____ is the process in which a buyer posts its interest in buying a certain quantity of items with notations concerning quality, specification, and delivery timing, and sellers compete for the business by submitting successively lower bids until there is only one seller left.

29. The primary reason most dot-com businesses from the late 1990s are no longer in existence today is because they didn't:

30. Which of the following is a count of the number of people who visit one site, click on an ad, and are then taken to the site of the advertiser?

31. What term describes electronic commerce that can be conducted over a wireless device?

32. Which scrambling technique provides you with two keys: one key that everyone in an organization can have to scramble the contents of a file and another key for the intended recipient to unscramble the file?

33. _____ is accelerated and enhanced by the Internet and the technology that supports it.

34. _____ is the set of marketing tools that your organization will use to pursue its marketing objectives in reaching and attracting potential customers.

35. Which type of business environment is used within the B2B e-commerce model for the payment of purchases?

36. What mechanism is used for sending money from your checking or savings account to another person or organization?

37. Which terms describes the ability of an organization to give its customers the opportunity to tailor its products or services to their specification?

38. In the world of e-commerce, your business should be able to distinguish between which of the following?

39. Which of the following is true of commoditylike business environments?

40. What is a "sticky" Web site?

41. Which type of technology allows you to wirelessly connect to and use centrally located information and/or application software?

42. Which type of business environment supports computer-to-computer transfer of transaction information in a standard business document and format?

43. _____ refers to the combining of purchase requests from multiple buyers into a single large order, which justifies a discount from the business.

44. Which type of digital wallet maintains your e-commerce information on the seller's Web site?

45. Which transmission method ensures that transactions traveling over the Internet are legitimate as well as secure?

46. If you were to purchase a song from iTunes with your cell phone, what type of technology would you be using?

47. Which computer tool creates a secure and private connection between a Web client's computer and a Web server's computer, so that files sent from one to another are kept confidential?

48. Which of the following is an example of commodity like merchandise?

49. What is the percentage of potential customers who visit your site who actually buy something?

50. Maintenance, repair, and operations (MRO) materials are also called ____.

51. When you purchase your books for this course from an online source such as Amazon.com, you are participating in which type of e-commerce?

52. An affiliate program is:

53. Which of the following is an electronic marketplace that connects buyers and sellers in a given industry?

54. If you were a seller on the Internet and you wanted to ensure that your buyer's transaction information was correct and legitimate, what type of Web environment would you need?

55. What term is used to describe a small Web page containing an advertisement that appears on your screen, outside the current Web site loaded into your browser?

56. What is the difference between horizontal e-marketplaces and vertical e-marketplaces?

57. What financial tool contains both security software and information about the user's payment and delivery preferences?

58. What term depicts a virtual marketplace in which all businesses buy from and sell products and services to each other, and share information?

59. Which type of e-commerce model typically requires the use of an intermediary organization to complete transactions?

60. Which type of digital wallet maintains your e-commerce information on your computer?

61. Which of the following is an electronic marketplace that connects buyers and sellers across many industries, primarily for MRO materials?

62. What type of Internet-based company makes it easy for one person to pay another person or organization over the Internet?

63. Which of the following is true of Long Tail economics?

64. _____ is a B2B service that offers information-sharing intermediary services between organizations based on various standards regarding the format of the information and how it will be sent and received.

65. What system sends bills over the Internet and provides an easy-to-use mechanism to pay for them?

66. Affiliate programs are good examples of which type of e-commerce?