MIS Ch 5
Final study guide
- 1.
Which of the following is true of Long Tail economics?
- A.
It seeks to sell as many of one item as possible to offset fixed costs.
- B.
It is ignored by traditional businesses but e-commerce businesses profit from it.
- C.
. E-commerce businesses that can reach the audience in the Long Tail cannot do so without the typical brick-and-mortar retail costs and expenses
- D.
It looks at sales in terms of economies of scale.
Correct Answer
B. It is ignored by traditional businesses but e-commerce businesses profit from it. -
- 2.
Which type of digital wallet maintains your e-commerce information on the seller's Web site?
- A.
Cybermediary digital wallet
- B.
. Buyer-based digital wallet
- C.
Server-side digital wallet
- D.
Thick digital wallet
Correct Answer
C. Server-side digital wallet -
- 3.
If you were a seller on the Internet and you wanted to ensure that your buyer's transaction information was correct and legitimate, what type of Web environment would you need?
- A.
Secure Electronic Transactions (SET)
- B.
Secure Sockets Layer (SSL)
- C.
Financial Electronic Data Interchange (FEDI)
- D.
Shared Fusion Connectivity (SFC)
Correct Answer
A. Secure Electronic Transactions (SET) -
- 4.
What is the percentage of potential customers who visit your site who actually buy something?
- A.
Click-through
- B.
Hit rate
- C.
Conversion rate
- D.
Virtual check out Virtual check out Virtual check out Virtual check out Virtual check out
Correct Answer
C. Conversion rate -
- 5.
What term is used to describe a small Web page containing an advertisement that appears on your screen, outside the current Web site loaded into your browser?
- A.
A. AdWare b. External ads c. Viral ads d. Pop-up ads a. AdWare b. External ads c. Viral ads d. Pop-up ads AdWare
- B.
B. External ads c. Viral ads d. Pop-up ads External ads
- C.
Viral ads
- D.
Pop-up ads
Correct Answer
D. Pop-up ads -
- 6.
Which type of e-commerce model typically requires the use of an intermediary organization to complete transactions?
- A.
G2C
- B.
B2C
- C.
C2C
- D.
C2B
Correct Answer
C. C2C -
- 7.
BMW is currently creating interactive Web sites that allow one to build and purchase their own unique car. This type of Web site creates what type of business opportunity?
- A.
Direct e-sales
- B.
I-purchasing
- C.
Consumer specialty purchasing (CSP)
- D.
Mass customization
Correct Answer
D. Mass customization -
- 8.
What mechanism is used for sending money from your checking or savings account to another person or organization?
- A.
Cyber money
- B.
Cybermediary
- C.
. Electronic check
- D.
E-Payment
Correct Answer
C. . Electronic check -
- 9.
When businesses provide enabling technologies that allow people to create, modify, and oversee the development of a product or service, it is known as ____.
- A.
Open source technology
- B.
Long Tail strategy
- C.
Crowdsourcing
- D.
Initial public offering
Correct Answer
C. Crowdsourcing -
- 10.
Which terms describes the ability of an organization to give its customers the opportunity to tailor its products or services to their specification?
- A.
E-Itemization
- B.
Mass customization
- C.
Specialization
- D.
Crowd modification
Correct Answer
B. Mass customization -
- 11.
Which of the following is an electronic marketplace that connects buyers and sellers in a given industry?
- A.
Vertical e-marketplace
- B.
Indirect marketplace
- C.
Horizontal e-marketplace
- D.
Reverse auctions marketplace
Correct Answer
A. Vertical e-marketplace -
- 12.
Which of the following is true of commoditylike business environments?
- A.
They are similar to specialty items.
- B.
The buyer power is low.
- C.
They have high barriers to entry.
- D.
They have low barriers to entry.
Correct Answer
D. They have low barriers to entry. -
- 13.
A(n) _____ is the process in which a buyer posts its interest in buying a certain quantity of items with notations concerning quality, specification, and delivery timing, and sellers compete for the business by submitting successively lower bids until there is only one seller left.
- A.
Vertical e-marketing
- B.
Request for bid (RFB)
- C.
Reverse auction
- D.
B2B E-mart
Correct Answer
C. Reverse auction -
- 14.
What is a "sticky" Web site?
- A.
A Web site that is accessed frequently because it is able to reroute potential consumers from other sites to it.
- B.
A Web site that attracts consumers and encourages them to return.
- C.
A Web site that gains popularity through e-channels.
- D.
A Web site that is located by pop-up and pop-under ads.
Correct Answer
B. A Web site that attracts consumers and encourages them to return. -
- 15.
What term is used to describe the small advertisements that appear on other Web sites?
- A.
Viral ads
- B.
Adware
- C.
Banner ads
- D.
Spyware ads
Correct Answer
C. Banner ads -
- 16.
_____ is a credit-card like device that contains an embedded chip on which digital information can be stored and updated?
- A.
E-Information
- B.
E-credit card
- C.
Smart card
- D.
Intelligent spending card (ISC)
Correct Answer
C. Smart card -
- 17.
What is the difference between a reverse auction and mass customization?
- A.
Reverse auction is most often found in B2B whereas mass customization is often found in B2C.
- B.
Reverse auction requires a bid from consumers whereas mass customization requires a bid from suppliers.
- C.
Mass customization can sell digital products; reverse auctions sell commoditylike products.
- D.
Mass customization require a click-and-mortar environment; reverse auctions do not.
Correct Answer
A. Reverse auction is most often found in B2B whereas mass customization is often found in B2C. -
- 18.
Which of the following is an electronic marketplace that connects buyers and sellers across many industries, primarily for MRO materials?
- A.
Vertical e-marketplace
- B.
Reverse auctions marketplace
- C.
Horizontal e-marketplace
- D.
Direct marketplace
Correct Answer
C. Horizontal e-marketplace -
- 19.
Which transmission method ensures that transactions traveling over the Internet are legitimate as well as secure?
- A.
Shared Fusion Connectivity (SFC)
- B.
Financial Electronic Data Interchange (FEDI)
- C.
Secure Electronic Transactions (SET)
- D.
Secure Sockets Layer (SSL)
Correct Answer
C. Secure Electronic Transactions (SET) -
- 20.
Which scrambling technique provides you with two keys: one key that everyone in an organization can have to scramble the contents of a file and another key for the intended recipient to unscramble the file?
- A.
Public coder/decoder
- B.
Public key encryption (PKE)
- C.
Shared fusion key (SFE)
- D.
Community scrambler security device (CSSD)
Correct Answer
B. Public key encryption (PKE) -
- 21.
_____ occurs when an individual sells products and services to a government entity.
- A.
C2G e-commerce
- B.
B2G e-commerce
- C.
G2B e-commerce
- D.
G2C e-commerce
Correct Answer
A. C2G e-commerce -
- 22.
Which type e-commerce occurs when an individual sells products and services to a business?
- A.
C2C
- B.
B2C
- C.
B2B
- D.
C2B
Correct Answer
D. C2B -
- 23.
_____ occurs when a government entity sells products and services to businesses.
- A.
B2G e-commerce
- B.
C2G e-commerce
- C.
G2B e-commerce
- D.
G2C e-commerce
Correct Answer
C. G2B e-commerce -
- 24.
What term depicts a virtual marketplace in which all businesses buy from and sell products and services to each other, and share information?
- A.
B2B e-marketplace
- B.
Open-source Market
- C.
E-Markets (EM)
- D.
Virtual Markets (VM)
Correct Answer
A. B2B e-marketplace -
- 25.
What is the difference between a pop-up and pop-under ad?
- A.
A pop-up ad appears when you open a Web site; you do not see a pop-under ad until you close your current browser window.
- B.
A pop-up ad is a click-and-order ad; a pop-under ad is considered a click through ad.
- C.
A pop-up ad uses a separate window; a pop-under ad does not.
- D.
A pop-under ad is a type of spyware; a pop-up ad is not.
Correct Answer
A. A pop-up ad appears when you open a Web site; you do not see a pop-under ad until you close your current browser window. -
- 26.
Which type of technology allows you to wirelessly connect to and use centrally located information and/or application software?
- A.
Networking applications
- B.
Mobile computing
- C.
Operations management tools
- D.
Open source applications
Correct Answer
B. Mobile computing -
- 27.
When you purchase your books for this course from an online source such as Amazon.com, you are participating in which type of e-commerce?
- A.
C2B
- B.
B2C
- C.
E-CB
- D.
I-BC
Correct Answer
B. B2C -
- 28.
_____ is the set of marketing tools that your organization will use to pursue its marketing objectives in reaching and attracting potential customers.
- A.
Marketing potential
- B.
Marketing strategies
- C.
Marketing mix
- D.
Marketing target
Correct Answer
C. Marketing mix -
- 29.
Which of the following types of products purchased on the Internet are typically priced low because they are used more frequently?
- A.
Luxury
- B.
Speciality
- C.
Niche
- D.
Convenience
Correct Answer
D. Convenience -
- 30.
The _____ e-commerce model is an example of citizens paying their income tax returns online rather than through the mail.
- A.
B2G
- B.
G2C
- C.
G2B
- D.
B2B
Correct Answer
B. G2C -
- 31.
_____ are materials that are used in production in a manufacturing company or are placed on the shelf for sale in a retail environment.
- A.
Indirect materials
- B.
Perishable materials
- C.
Direct materials
- D.
Converse materials
Correct Answer
C. Direct materials -
- 32.
What term is used to describe an ad that appears after you close your current browser window?
- A.
AdWare
- B.
External ads
- C.
Viral ads
- D.
Pop-under ads
Correct Answer
D. Pop-under ads -
- 33.
Which type of e-commerce occurs when a business sells products or services to customers who are primarily other businesses?
- A.
B2C
- B.
B2G
- C.
B2B
- D.
C2B
Correct Answer
C. B2B -
- 34.
Affiliate programs are good examples of which type of e-commerce?
- A.
C2B
- B.
G2C
- C.
B2B
- D.
B2C
Correct Answer
A. C2B -
- 35.
_____ is a formal business plan that maps out your customer base and your strategy for reaching them.
- A.
Customer strategy and outreach plan (CSOP)
- B.
Path-to-profitability (P2P)
- C.
Feasibility plan
- D.
E-plan
Correct Answer
B. Path-to-profitability (P2P) -
- 36.
Which type of digital wallet maintains your e-commerce information on your computer?
- A.
Consumer-based wallet
- B.
Client-side digital wallet
- C.
Server-side digital wallet
- D.
Smart card
Correct Answer
B. Client-side digital wallet -
- 37.
The primary reason most dot-com businesses from the late 1990s are no longer in existence today is because they didn't:
- A.
Develop IT systems capable of processing millions of transactions quickly.
- B.
Disperse risk amongst a group of investors.
- C.
Develop a path-to-profitability (P2P) plan.
- D.
Build a company that is Internet and brick-and-mortar based.
Correct Answer
C. Develop a path-to-profitability (P2P) plan. -
- 38.
If your company sold tires to the automobile industry and these sales were conducted through the Internet, what type of e-commerce model would you be using?
- A.
B2B
- B.
I-BB
- C.
E-CB
- D.
C2B
Correct Answer
A. B2B -
- 39.
Which of the following is an example of commodity like merchandise?
- A.
Computers
- B.
Toothpaste
- C.
Cell phones
- D.
Automobiles
Correct Answer
B. Toothpaste -
- 40.
Which type of e-commerce occurs when a business sells products and services to a government entity?
- A.
B2C
- B.
G2B
- C.
B2B
- D.
B2G
Correct Answer
D. B2G -
- 41.
Which type of e-commerce occurs when a business sells products and services to a government entity?
- A.
B2G
- B.
B2C
- C.
G2B
- D.
B2B
Correct Answer
A. B2G -
- 42.
An affiliate program is:
- A.
A business relationship between sellers and suppliers that support e-commerce.
- B.
An ad-on product or service that is purchased through the originating seller.
- C.
A marketing campaign directed at persuading consumers to get others to purchase the same product or service.
- D.
An arrangement made between two e-commerce sites that directs viewers from one site to the other site.
Correct Answer
D. An arrangement made between two e-commerce sites that directs viewers from one site to the other site. -
- 43.
_____ is a B2B service that offers information-sharing intermediary services between organizations based on various standards regarding the format of the information and how it will be sent and received.
- A.
Electronic data interchange (EDI)
- B.
Global eXchange services (GXS)
- C.
Value-added network (VAN)
- D.
E-Business Financial Exchange (EBFE)
Correct Answer
C. Value-added network (VAN) -
- 44.
_____ scrambles the contents of a file so that you can't read it without having the right key to unscramble the file.
- A.
Encryption
- B.
Coder
- C.
Scrambler
- D.
Fusion
Correct Answer
A. Encryption -
- 45.
What is the difference between a smart card and a digital wallet?
- A.
A smart card contains both software and information; a digital wallet contains only information.
- B.
A smart card is a physical device; a digital wallet is both software and information.
- C.
A smart card is stored on the seller's computer; a digital wallet is stored on the client's computer.
- D.
A digital wallet contains a smart card; a smart card is part of the digital wallet along with other personal consumer information.
Correct Answer
B. A smart card is a physical device; a digital wallet is both software and information. -
- 46.
Maintenance, repair, and operations (MRO) materials are also called ____.
- A.
Indirect materials
- B.
Non-perishable
- C.
Additional services
- D.
Support resources
Correct Answer
A. Indirect materials -
- 47.
What term describes electronic commerce that can be conducted over a wireless device?
- A.
E-trade
- B.
M-commerce
- C.
Wireless business
- D.
Virtual commerce
Correct Answer
B. M-commerce -
- 48.
_____ refers to the combining of purchase requests from multiple buyers into a single large order, which justifies a discount from the business.
- A.
Mass customization
- B.
E-business alliance
- C.
Demand aggregation
- D.
Small business coalition (SBC)
Correct Answer
C. Demand aggregation -
- 49.
What financial tool contains both security software and information about the user's payment and delivery preferences?
- A.
Cybermediary
- B.
Smart cards
- C.
E-Payments
- D.
Digital wallets
Correct Answer
D. Digital wallets -
- 50.
What type of Internet-based company makes it easy for one person to pay another person or organization over the Internet?
- A.
Financial cybermediary
- B.
Electronic bill and payment business
- C.
E-provider
- D.
I-banks
Correct Answer
A. Financial cybermediary -
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Mar 17, 2022Quiz Edited by
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