Mercadotecnia - Primer Parcial

The given answer "Segmentación de mercado" is correct because it aligns with the statement "Significa dividir el mercado en grupos más o menos homogéneos de consumidores," which translates to "It means dividing the market into more or less homogeneous groups of consumers." This indicates that the correct answer is related to market segmentation, which involves dividing the market into distinct groups based on certain characteristics or variables. The other options, "Variables de mercadotecnia" (marketing variables) and "Estudio de mercado" (market research), are not directly mentioned in the statement and are not the most appropriate choices in this context.

The correct answer is Macroentorno. The explanation is that macroentorno refers to the external forces or factors that surround a company and over which it has no control. These forces include economic, political, social, technological, and environmental factors that can impact the company's operations and strategies. The macroentorno is important for companies to understand and adapt to, as it can present both opportunities and threats to their business.

The correct answer is "Posicionamiento en el mercado". This refers to the place or position that a product holds in the minds or hearts of customers. It is about how customers perceive and differentiate a product from its competitors. It involves creating a unique image and value proposition for the product in the market, which helps to attract and retain customers.

There are six socio-economic levels in Mexico.

La Maison du Bon Marché abrió sus puertas en el año 1852.

The correct answer is Microentorno. The microenvironment refers to the factors and stakeholders that directly affect a company's ability to serve its customers. These include suppliers, competitors, customers, and intermediaries. In this case, participants close to the company, such as suppliers and customers, can have a direct impact on its ability to serve its customers effectively. The macroenvironment, on the other hand, refers to broader external factors such as economic, political, and social forces that can indirectly affect the company. Marketing, although important, is a broader concept that encompasses both the micro and macro environments.

La clase rica con ingresos de $85,000 en adelante se identifica mediante la opción A/B.

The potential market for flowers in the United States can be calculated by multiplying the population by the annual per capita consumption. In this case, the population is 260 million and the annual per capita consumption is $20. Therefore, the potential market is $20 multiplied by 260 million, which equals $5,200 million.

The given answer refers to the four temperaments: sanguine, choleric, melancholic, and phlegmatic. These four temperaments are often used to describe different personality types based on their dominant traits and behaviors. Each temperament is associated with specific characteristics and tendencies, providing insight into how individuals may react and interact in various situations.

The correct answer is Macroentorno. The macroentorno refers to the external factors that affect an organization's ability to operate in a market. These factors include economic, social, political, technological, and environmental influences. In the context of the question, the macroentorno would include the natural resources that are used as inputs in marketing activities and are affected by them. The microentorno, on the other hand, refers to the internal factors within an organization that directly affect its operations. Mercadotecnia is the Spanish term for marketing, which is the process of promoting and selling products or services.

The given answer, "Mercado potencial," is the correct option because it accurately describes the concept being defined in the statement. The statement explains that it refers to the group of consumers who have both interest and income, as well as access to a specific market offer. "Mercado potencial" translates to "potential market" in English, which aligns with this definition. The other options, "Tamaño del mercado" (market size) and "Mercado disponible" (available market), do not encompass the full meaning of the statement.

The given answer lists the requirements for effective segmentation: measurability, accessibility, substantiality, differentiability, and processability. These factors are important for a company to successfully divide its target market into distinct segments. Measurability refers to the ability to quantify and measure the characteristics of the segment. Accessibility refers to the ease of reaching and serving the segment. Substantiality means that the segment should be large and profitable enough to justify targeting. Differentiability means that the segment should have unique characteristics that set it apart from other segments. Processability refers to the ability to develop and implement marketing strategies for the segment.

The correct answer is "Mercado disponible". This term refers to the set of consumers who have both the interest and the income to access a specific market offer. It represents the portion of the market that is currently accessible and available for businesses to target and serve.

The given correct answer is "Tamaño del mercado" which translates to "Market size" in English. This term refers to the number of potential buyers that could exist for a particular market offer. It represents the total demand for a product or service in a specific market. The market size is an important factor for businesses to understand as it helps them determine the potential revenue and growth opportunities in a market. By analyzing the market size, companies can make informed decisions about their target audience, pricing strategies, and market share.

Las necesidades se clasifican según la pirámide de Maslow en necesidades físicas, sociales y del yo. La pirámide de Maslow es una teoría psicológica que establece una jerarquía de necesidades humanas, desde las más básicas y fisiológicas hasta las más complejas y de autorrealización. Las necesidades físicas incluyen cosas como alimento, agua, refugio y sueño. Las necesidades sociales se refieren a la necesidad de pertenecer y relacionarse con otros, mientras que las necesidades del yo se refieren a la necesidad de reconocimiento, logro personal y autorrealización.

El posicionamiento por atributo se conoce según su principal virtud como el tiempo que lleva de existir. Esto significa que el posicionamiento por atributo se refiere a la capacidad de una marca o producto para mantener una posición destacada en la mente de los consumidores a lo largo del tiempo. Cuanto más tiempo lleva una marca o producto existiendo y manteniendo su posición en el mercado, mayor es su capacidad de posicionamiento por atributo.

In 1909, Harry Gordon Selfridge started his grand business of five floors dedicated to shopping. He revolutionized the way people shopped and specifically targeted women as his main market.

Un mercado en mercadotecnia está compuesto por personas y organizaciones. Esto se debe a que los mercados están formados por individuos que tienen necesidades y deseos que buscan satisfacer a través de la adquisición de productos o servicios. Además, las organizaciones también forman parte del mercado, ya que son las encargadas de ofrecer esos productos o servicios para satisfacer las demandas de los consumidores. Por lo tanto, la combinación de personas y organizaciones es fundamental para la existencia y funcionamiento de un mercado en el ámbito de la mercadotecnia.