Explore the strategic decisions behind luxury brand extensions, understand brand adjacency, and learn what makes brands like Louis Vuitton and Porsche successful in this focused quiz.
SUVs do not make money to Porsche
Porsche should exit SUV category
SUVs can be made into sports cars
Porsche managed to expand into a category that appeared very different from sports cars
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Customers think it is better quality and more desirable than other brands
Customers think it is very expensive
The brand earns higher profits than other brands
The brand is more expensive than other brands
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Many extensions bring a lot of money
She was like Coco Chanel
Free publicity helps to create a strong brand
Multiple extensions may work in the beginning but erode the brand value later
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The only choice is to go downmarket
Increasing sales is most important
Regaining star brand status means increasing quality despite the cost
Increasing prices is a must if you want to be a star brand
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Premium degree decides how profitable a brand is
Number of extensions decides how profitable a brand is
High premium degree and cohesive brand portfolio make a brand highly profitable
High quality of products means high gross margins
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The brand is licensed to other products
There are many brands that are similar
Brand sells products that are closely related to each other
It is a measure of brands premium degree
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They make the brand more popular
They increase the brand capital
They make the brand more desirable
If successful, they bring in big profits
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Brands that have the best brand managers
Brands with a long and established heritage
Brands that have a lot of money
Premium brands
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Quality issues hurt the company
Competition from BMW and Audi hurt the company
Its long history makes it a luxury brand
Mercedes should not make cheap cars
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Quiz Review Timeline (Updated): Mar 20, 2023 +
Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.
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