Internet Tracking And Marketing Tools Quiz Questions!

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Quizzes Created: 14 | Total Attempts: 9,678
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  • 1/7 Questions

    _________ are small text files, which are put on your PC by websites or marketing firms. They provide the convenience of remembering your logon information, but are also used to track your movements across a site.

    • Clone trackers
    • Cookies
    • Aggregators
    • Ad exchangers
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About This Quiz

Explore the mechanisms of internet tracking and marketing tools through this engaging quiz! It covers topics from software tracking user input to the use of cookies and IP addresses, enhancing understanding of digital privacy and marketing strategies.

Internet Tracking And Marketing Tools Quiz Questions! - Quiz

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  • 2. 

    This sophisticated piece of software tracks what users are typing on a website.

    • Flash cookie

    • Tracker

    • Beacon

    • Third-party monitor

    Correct Answer
    A. Beacon
    Explanation
    A beacon is a small piece of code embedded in a website that tracks user activity, including what they are typing. It is a sophisticated tool used to monitor user behavior and gather data for analysis. Unlike flash cookies, trackers, or third-party monitors, a beacon specifically focuses on tracking user input on a website.

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  • 3. 

    RSS provides an efficient way for an internet user to _____________

    • Track Really Special Sites.

    • Use a "reader" to review information compiled from a number of sources based on pre-selected preferences.

    • Send information to a number of Real-Time Syndicated Sources (RSS) for posting.

    • Access peer-to-peer communication by launching this Remote Surveillance System (RSS).

    Correct Answer
    A. Use a "reader" to review information compiled from a number of sources based on pre-selected preferences.
    Explanation
    RSS provides an efficient way for an internet user to use a "reader" to review information compiled from a number of sources based on pre-selected preferences. This means that users can subscribe to their favorite websites or blogs using an RSS reader, which will then collect and display the latest content from those sources in one place. This allows users to easily stay updated on their preferred topics without having to visit each website individually.

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  • 4. 

    ____________________ provides an internet user with preferred information based on the individual's online behaviors and interests.

    • A profile

    • The NAI

    • Targeted advertising

    • A privacy policy

    Correct Answer
    A. Targeted advertising
    Explanation
    Targeted advertising refers to the practice of delivering advertisements to internet users based on their online behaviors and interests. It involves collecting data about individuals' browsing history, search queries, and other online activities to create user profiles. These profiles are then used to tailor advertisements that are more relevant and personalized to the individual's preferences. Targeted advertising aims to increase the effectiveness of advertising campaigns by reaching the right audience with the right message at the right time.

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  • 5. 

    Flash cookies serve the following purpose:

    • To remember preferences such as volume settings for video

    • To allow you to watch videos on site that use this Adobe tool

    • To track your activities online for the purpose of targeted advertising

    • All of the above

    Correct Answer
    A. All of the above
    Explanation
    Flash cookies serve the purpose of remembering preferences such as volume settings for videos, allowing users to watch videos on sites that use Adobe tools, and tracking activities online for targeted advertising. Flash cookies are used to store user data and settings related to Adobe Flash Player, and they can be used for various purposes, including customization and targeted advertising based on user behavior. Therefore, the correct answer is "all of the above."

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  • 6. 

    An IP or Internet Protocol address is an example of _______________________.

    • Non-PII

    • PII

    • A user profile

    • Both A and B

    Correct Answer
    A. Non-PII
    Explanation
    An IP or Internet Protocol address is considered non-PII (non-personally identifiable information) because it does not directly identify an individual. While an IP address can be used to track online activities and approximate a user's location, it does not provide specific personal information such as name, address, or contact details. Therefore, it is not classified as personally identifiable information (PII).

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  • 7. 

    Explain the similarities and differences between "Favorites" and "Social Bookmarking" sites. (NOTE:  This constructed response should follow the RAVE format and will be scored separately.

Quiz Review Timeline (Updated): Sep 11, 2023 +

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  • Current Version
  • Sep 11, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • May 05, 2011
    Quiz Created by
    Ppageegsd
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