Internet Tracking And Marketing Tools Quiz Questions!

1. _________ are small text files, which are put on your PC by websites or marketing firms. They provide the convenience of remembering your logon information, but are also used to track your movements across a site.

Clone trackers

Cookies

Aggregators

Ad exchangers

Cookies are small text files that are placed on your PC by websites or marketing firms. They serve the purpose of remembering your logon information and are also utilized to track your movements across a site.

Explanation

Cookies are small text files that are placed on your PC by websites or marketing firms. They serve the purpose of remembering your logon information and are also utilized to track your movements across a site.

2. This sophisticated piece of software tracks what users are typing on a website.

Flash cookie

Tracker

Beacon

Third-party monitor

A beacon is a small piece of code embedded in a website that tracks user activity, including what they are typing. It is a sophisticated tool used to monitor user behavior and gather data for analysis. Unlike flash cookies, trackers, or third-party monitors, a beacon specifically focuses on tracking user input on a website.

Explanation

A beacon is a small piece of code embedded in a website that tracks user activity, including what they are typing. It is a sophisticated tool used to monitor user behavior and gather data for analysis. Unlike flash cookies, trackers, or third-party monitors, a beacon specifically focuses on tracking user input on a website.

3. RSS provides an efficient way for an internet user to _____________

Track Really Special Sites.

Use a "reader" to review information compiled from a number of sources based on pre-selected preferences.

Send information to a number of Real-Time Syndicated Sources (RSS) for posting.

Access peer-to-peer communication by launching this Remote Surveillance System (RSS).

RSS provides an efficient way for an internet user to use a "reader" to review information compiled from a number of sources based on pre-selected preferences. This means that users can subscribe to their favorite websites or blogs using an RSS reader, which will then collect and display the latest content from those sources in one place. This allows users to easily stay updated on their preferred topics without having to visit each website individually.

Explanation

RSS provides an efficient way for an internet user to use a "reader" to review information compiled from a number of sources based on pre-selected preferences. This means that users can subscribe to their favorite websites or blogs using an RSS reader, which will then collect and display the latest content from those sources in one place. This allows users to easily stay updated on their preferred topics without having to visit each website individually.

4. ____________________ provides an internet user with preferred information based on the individual's online behaviors and interests.

A profile

The NAI

Targeted advertising

A privacy policy

Targeted advertising refers to the practice of delivering advertisements to internet users based on their online behaviors and interests. It involves collecting data about individuals' browsing history, search queries, and other online activities to create user profiles. These profiles are then used to tailor advertisements that are more relevant and personalized to the individual's preferences. Targeted advertising aims to increase the effectiveness of advertising campaigns by reaching the right audience with the right message at the right time.

Explanation

Targeted advertising refers to the practice of delivering advertisements to internet users based on their online behaviors and interests. It involves collecting data about individuals' browsing history, search queries, and other online activities to create user profiles. These profiles are then used to tailor advertisements that are more relevant and personalized to the individual's preferences. Targeted advertising aims to increase the effectiveness of advertising campaigns by reaching the right audience with the right message at the right time.

5. Flash cookies serve the following purpose:

To remember preferences such as volume settings for video

To allow you to watch videos on site that use this Adobe tool

To track your activities online for the purpose of targeted advertising

All of the above

Flash cookies serve the purpose of remembering preferences such as volume settings for videos, allowing users to watch videos on sites that use Adobe tools, and tracking activities online for targeted advertising. Flash cookies are used to store user data and settings related to Adobe Flash Player, and they can be used for various purposes, including customization and targeted advertising based on user behavior. Therefore, the correct answer is "all of the above."

Explanation

Flash cookies serve the purpose of remembering preferences such as volume settings for videos, allowing users to watch videos on sites that use Adobe tools, and tracking activities online for targeted advertising. Flash cookies are used to store user data and settings related to Adobe Flash Player, and they can be used for various purposes, including customization and targeted advertising based on user behavior. Therefore, the correct answer is "all of the above."

6. An IP or Internet Protocol address is an example of _______________________.

Non-PII

PII

A user profile

Both A and B

An IP or Internet Protocol address is considered non-PII (non-personally identifiable information) because it does not directly identify an individual. While an IP address can be used to track online activities and approximate a user's location, it does not provide specific personal information such as name, address, or contact details. Therefore, it is not classified as personally identifiable information (PII).

Explanation

An IP or Internet Protocol address is considered non-PII (non-personally identifiable information) because it does not directly identify an individual. While an IP address can be used to track online activities and approximate a user's location, it does not provide specific personal information such as name, address, or contact details. Therefore, it is not classified as personally identifiable information (PII).