Internet Tracking And Marketing Tools Quiz Questions!

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| By Ppageegsd

Ppageegsd

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Quizzes Created: 14 | Total Attempts: 8,733

Questions: 7 | Attempts: 75 | Updated: Sep 11, 2023

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1.

This sophisticated piece of software tracks what users are typing on a website.
- A.
  
  Flash cookie
- B.
  
  Tracker
- C.
  
  Beacon
- D.
  
  Third-party monitor
Correct Answer
C. Beacon

Explanation
A beacon is a small piece of code embedded in a website that tracks user activity, including what they are typing. It is a sophisticated tool used to monitor user behavior and gather data for analysis. Unlike flash cookies, trackers, or third-party monitors, a beacon specifically focuses on tracking user input on a website.

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2.

An IP or Internet Protocol address is an example of _______________________.
- A.
  
  Non-PII
- B.
  
  PII
- C.
  
  A user profile
- D.
  
  Both A and B
Correct Answer
A. Non-PII

Explanation
An IP or Internet Protocol address is considered non-PII (non-personally identifiable information) because it does not directly identify an individual. While an IP address can be used to track online activities and approximate a user's location, it does not provide specific personal information such as name, address, or contact details. Therefore, it is not classified as personally identifiable information (PII).

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3.

Flash cookies serve the following purpose:
- A.
  
  To remember preferences such as volume settings for video
- B.
  
  To allow you to watch videos on site that use this Adobe tool
- C.
  
  To track your activities online for the purpose of targeted advertising
- D.
  
  All of the above
Correct Answer
D. All of the above

Explanation
Flash cookies serve the purpose of remembering preferences such as volume settings for videos, allowing users to watch videos on sites that use Adobe tools, and tracking activities online for targeted advertising. Flash cookies are used to store user data and settings related to Adobe Flash Player, and they can be used for various purposes, including customization and targeted advertising based on user behavior. Therefore, the correct answer is "all of the above."

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4.

RSS provides an efficient way for an internet user to _____________
- A.
  
  Track Really Special Sites.
- B.
  
  Use a "reader" to review information compiled from a number of sources based on pre-selected preferences.
- C.
  
  Send information to a number of Real-Time Syndicated Sources (RSS) for posting.
- D.
  
  Access peer-to-peer communication by launching this Remote Surveillance System (RSS).
Correct Answer
B. Use a "reader" to review information compiled from a number of sources based on pre-selected preferences.

Explanation
RSS provides an efficient way for an internet user to use a "reader" to review information compiled from a number of sources based on pre-selected preferences. This means that users can subscribe to their favorite websites or blogs using an RSS reader, which will then collect and display the latest content from those sources in one place. This allows users to easily stay updated on their preferred topics without having to visit each website individually.

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5.

Explain the similarities and differences between "Favorites" and "Social Bookmarking" sites. (NOTE: This constructed response should follow the RAVE format and will be scored separately.
6.

_________ are small text files, which are put on your PC by websites or marketing firms. They provide the convenience of remembering your logon information, but are also used to track your movements across a site.
- A.
  
  Clone trackers
- B.
  
  Cookies
- C.
  
  Aggregators
- D.
  
  Ad exchangers
Correct Answer
B. Cookies

Explanation
Cookies are small text files that are placed on your PC by websites or marketing firms. They serve the purpose of remembering your logon information and are also utilized to track your movements across a site.

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7.

____________________ provides an internet user with preferred information based on the individual's online behaviors and interests.
- A.
  
  A profile
- B.
  
  The NAI
- C.
  
  Targeted advertising
- D.
  
  A privacy policy
Correct Answer
C. Targeted advertising

Explanation
Targeted advertising refers to the practice of delivering advertisements to internet users based on their online behaviors and interests. It involves collecting data about individuals' browsing history, search queries, and other online activities to create user profiles. These profiles are then used to tailor advertisements that are more relevant and personalized to the individual's preferences. Targeted advertising aims to increase the effectiveness of advertising campaigns by reaching the right audience with the right message at the right time.

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Internet Tracking And Marketing Tools Quiz Questions!

This sophisticated piece of software tracks what users are typing on a website.

An IP or Internet Protocol address is an example of _______________________.

Flash cookies serve the following purpose:

RSS provides an efficient way for an internet user to _____________

Explain the similarities and differences between "Favorites" and "Social Bookmarking" sites. (NOTE: This constructed response should follow the RAVE format and will be scored separately.

_________ are small text files, which are put on your PC by websites or marketing firms. They provide the convenience of remembering your logon information, but are also used to track your movements across a site.

____________________ provides an internet user with preferred information based on the individual's online behaviors and interests.