How Challenger Brands Disrupt

6 Questions | By TBWA | Updated: Mar 21, 2022 | Attempts: 47

Questions

Settings

Create your own Quiz

Questions and Answers

1.

What 3 things define a Challenger Brand?
- A.
  
  State of health + state of wallet
- B.
  
  State of marketplace + state of mind + state of growth
- C.
  
  Range of products + range of services + range of weapons
- D.
  
  Range of conventions + range of vision
- E.
  
  Size of the leader + size of the market + size of the media spend
Correct Answer
B. State of marketplace + state of mind + state of growth
2.

How many tenets are there to being a successful Challenger brand?
- A.
  
  4
- B.
  
  12
- C.
  
  10
- D.
  
  8
- E.
  
  2
Correct Answer
D. 8
3.

What does the tenet 'Break Convention' mean?
- A.
  
  Challenge the status quo
- B.
  
  Break apart the marketing plans
- C.
  
  Throw the marketing team into disarray
- D.
  
  Finish the meeting
- E.
  
  Finish the meeting
Correct Answer
A. Challenge the status quo
4.

Which of the below are 3 of the tenets we discussed?
- A.
  
  Break convention, create change, spend aggressively
- B.
  
  Undercommit, resist change, follow the rules
- C.
  
  Build a lighthouse, assume thought leadership, become idea-centric
- D.
  
  Act boldy, never flinch, punch above your weight
- E.
  
  None of the above
Correct Answer
C. Build a lighthouse, assume thought leadership, become idea-centric
5.

Can you recall another 3 of the tenets?
- A.
  
  Corporate, communications, marketing
- B.
  
  Overcommit, brand experiences, symbolize change
- C.
  
  Be passionate, think different, just do it
- D.
  
  Empower, inspire, achieve
- E.
  
  Perseverance furthers, success is a mind game, pay it forward
Correct Answer
B. Overcommit, brand experiences, symbolize change
6.

What does the tenet 'Sacrifice' mean?
- A.
  
  Sacrifice something
- B.
  
  Focus on the big rocks
- C.
  
  Fear indifference
- D.
  
  Make only big plans
- E.
  
  All of the above
Correct Answer
E. All of the above

Quiz Review Timeline +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

Current Version
Mar 21, 2022

Quiz Edited by
ProProfs Editorial Team
Apr 25, 2013

Quiz Created by
TBWA

How Challenger Brands Disrupt

What 3 things define a Challenger Brand?

How many tenets are there to being a successful Challenger brand?

What does the tenet 'Break Convention' mean?

Which of the below are 3 of the tenets we discussed?

Can you recall another 3 of the tenets?

What does the tenet 'Sacrifice' mean?