How Challenger Brands Disrupt

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  • 1/6 Questions

    What does the tenet 'Break Convention' mean?

    • Challenge the status quo
    • Break apart the marketing plans
    • Throw the marketing team into disarray
    • Finish the meeting
    • Finish the meeting
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How Challenger Brands Disrupt - Quiz

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  • 2. 

    How many tenets are there to being a successful Challenger brand?

    • 4

    • 12

    • 10

    • 8

    • 2

    Correct Answer
    A. 8
  • 3. 

    What 3 things define a Challenger Brand?

    • State of health + state of wallet

    • State of marketplace + state of mind + state of growth

    • Range of products + range of services + range of weapons

    • Range of conventions + range of vision

    • Size of the leader + size of the market + size of the media spend

    Correct Answer
    A. State of marketplace + state of mind + state of growth
  • 4. 

    Which of the  below are 3 of the tenets we discussed?

    • Break convention, create change, spend aggressively

    • Undercommit, resist change, follow the rules

    • Build a lighthouse, assume thought leadership, become idea-centric

    • Act boldy, never flinch, punch above your weight

    • None of the above

    Correct Answer
    A. Build a lighthouse, assume thought leadership, become idea-centric
  • 5. 

    Can you recall another 3 of the tenets?

    • Corporate, communications, marketing

    • Overcommit, brand experiences, symbolize change

    • Be passionate, think different, just do it

    • Empower, inspire, achieve

    • Perseverance furthers, success is a mind game, pay it forward

    Correct Answer
    A. Overcommit, brand experiences, symbolize change
  • 6. 

    What does the tenet 'Sacrifice' mean?

    • Sacrifice something

    • Focus on the big rocks

    • Fear indifference

    • Make only big plans

    • All of the above

    Correct Answer
    A. All of the above

Quiz Review Timeline (Updated): Mar 21, 2022 +

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  • Current Version
  • Mar 21, 2022
    Quiz Edited by
    ProProfs Editorial Team
  • Apr 25, 2013
    Quiz Created by
    TBWA
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