How Challenger Brands Disrupt

6 Questions | By TBWA | Last updated: Apr 25, 2013 | Total Attempts: 37

Questions and Answers

1.

What 3 things define a Challenger Brand?
- A.
  
  State of health + state of wallet
- B.
  
  State of marketplace + state of mind + state of growth
- C.
  
  Range of products + range of services + range of weapons
- D.
  
  Range of conventions + range of vision
- E.
  
  Size of the leader + size of the market + size of the media spend
2.

How many tenets are there to being a successful Challenger brand?
- A.
  
  4
- B.
  
  12
- C.
  
  10
- D.
  
  8
- E.
  
  2
3.

What does the tenet 'Break Convention' mean?
- A.
  
  Challenge the status quo
- B.
  
  Break apart the marketing plans
- C.
  
  Throw the marketing team into disarray
- D.
  
  Finish the meeting
- E.
  
  Finish the meeting
4.

Which of the below are 3 of the tenets we discussed?
- A.
  
  Break convention, create change, spend aggressively
- B.
  
  Undercommit, resist change, follow the rules
- C.
  
  Build a lighthouse, assume thought leadership, become idea-centric
- D.
  
  Act boldy, never flinch, punch above your weight
- E.
  
  None of the above
5.

Can you recall another 3 of the tenets?
- A.
  
  Corporate, communications, marketing
- B.
  
  Overcommit, brand experiences, symbolize change
- C.
  
  Be passionate, think different, just do it
- D.
  
  Empower, inspire, achieve
- E.
  
  Perseverance furthers, success is a mind game, pay it forward
6.

What does the tenet 'Sacrifice' mean?
- A.
  
  Sacrifice something
- B.
  
  Focus on the big rocks
- C.
  
  Fear indifference
- D.
  
  Make only big plans
- E.
  
  All of the above

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