How Challenger Brands Disrupt

6 Questions | Total Attempts: 37

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Brand Quizzes & Trivia

Questions and Answers
  • 1. 
    What 3 things define a Challenger Brand?
    • A. 

      State of health + state of wallet

    • B. 

      State of marketplace + state of mind + state of growth

    • C. 

      Range of products + range of services + range of weapons

    • D. 

      Range of conventions + range of vision

    • E. 

      Size of the leader + size of the market + size of the media spend

  • 2. 
    How many tenets are there to being a successful Challenger brand?
    • A. 

      4

    • B. 

      12

    • C. 

      10

    • D. 

      8

    • E. 

      2

  • 3. 
    What does the tenet 'Break Convention' mean?
    • A. 

      Challenge the status quo

    • B. 

      Break apart the marketing plans

    • C. 

      Throw the marketing team into disarray

    • D. 

      Finish the meeting

    • E. 

      Finish the meeting

  • 4. 
    Which of theĀ  below are 3 of the tenets we discussed?
    • A. 

      Break convention, create change, spend aggressively

    • B. 

      Undercommit, resist change, follow the rules

    • C. 

      Build a lighthouse, assume thought leadership, become idea-centric

    • D. 

      Act boldy, never flinch, punch above your weight

    • E. 

      None of the above

  • 5. 
    Can you recall another 3 of the tenets?
    • A. 

      Corporate, communications, marketing

    • B. 

      Overcommit, brand experiences, symbolize change

    • C. 

      Be passionate, think different, just do it

    • D. 

      Empower, inspire, achieve

    • E. 

      Perseverance furthers, success is a mind game, pay it forward

  • 6. 
    What does the tenet 'Sacrifice' mean?
    • A. 

      Sacrifice something

    • B. 

      Focus on the big rocks

    • C. 

      Fear indifference

    • D. 

      Make only big plans

    • E. 

      All of the above

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