The thoughts and words we use filter into our unconscious mind and affect our unconscious behavior
The language we use is not that important, but we should encourage customers to use positive language
Positive words can boost energy levels
Everyone has opportunities.
Everyone is flexible.
Everyone is teachable.
Everyone has strengths.
All experiences provide opportunity for growth.
Everyone needs to be evaluated.
Everyone needs recognition.
Everyone needs accountability.
Help customers analyze and challenge their unsuccessful beliefs about themselves
Help customers take credit for their successes, even small ones
When customers do not meet their goals, accept that they probably are not able to do so
Encourage customers to keep trying