Exam Success Guide Mac117
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A mass media writer is obliged to be honest, _______ fair
About This Quiz
This quiz, titled EXAM SUCCESS GUIDE MAC117, assesses knowledge on media writing, focusing on qualities, obligations, and practices essential for journalism.
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- 2.
A mass media writer is obliged to be honest _____________ and fair
Explanation
A mass media writer is obliged to be honest and fair, but in addition to that, they must also be accurate. Accuracy is crucial in journalism as it ensures that the information being presented to the audience is factual and reliable. By being accurate, the writer can maintain the trust of their readers or viewers, and uphold the principles of ethical journalism.Rate this question:
- 3.
The general effect a piece of writing creates is known as?
Explanation
The general effect a piece of writing creates is known as "tone". Tone refers to the attitude or mood that the writer conveys through their choice of words, sentence structure, and overall style. It sets the overall atmosphere or feeling of the writing, whether it is serious, humorous, formal, informal, etc. The tone can greatly impact how the reader interprets and responds to the text, making it an important aspect of effective writing.Rate this question:
- 4.
The newspaper that covers the entire country is called
Explanation
A newspaper that covers the entire country is referred to as a national newspaper. This type of newspaper provides news and information on a wide range of topics from various regions and cities across the country. It aims to reach a national audience and often covers national politics, economy, culture, and other significant events happening nationwide.Rate this question:
- 5.
What is a highly mental exercise fundamental to journalism as a profession?
Explanation
Writing is a highly mental exercise fundamental to journalism as a profession because it is the primary mode of communication for journalists. Through writing, journalists are able to gather and organize information, convey facts and stories, and present them to the public in a clear and engaging manner. Good writing skills are essential for journalists to effectively convey their message, maintain credibility, and engage readers. Writing allows journalists to express their thoughts, analyze complex issues, and provide objective and unbiased reporting. It is through writing that journalists are able to inform, educate, and influence public opinion.Rate this question:
- 6.
A media writer must constantly engage in ___________ to find out what people know
Explanation
A media writer must constantly engage in research to find out what people know. Research allows the writer to gather information and data about the target audience, their preferences, interests, and knowledge. By conducting research, the writer can stay informed about current trends, topics, and opinions, which helps them create content that is relevant and engaging for their audience. Research also helps the writer to understand the needs and expectations of their audience, enabling them to tailor their writing style and approach accordingly.Rate this question:
- 7.
The five types of advertising copy appeals are self-interest, desire, credibility, action and _________
Explanation
The question is asking for the missing type of advertising copy appeal. The correct answer is "Attention." In advertising, attention is a crucial aspect as it aims to grab the audience's interest and make them notice the advertisement. By using attention-grabbing techniques such as catchy headlines, captivating visuals, or unique storytelling, advertisers can ensure that their message stands out and captures the attention of potential customers.Rate this question:
- 8.
The general effect a piece of writing creates is known as? _________
Explanation
The general effect a piece of writing creates is known as tone. Tone refers to the attitude or mood that the writer conveys through their choice of words, sentence structure, and overall style. It sets the overall atmosphere of the writing and can evoke different emotions or reactions in the reader. The tone can be formal, informal, serious, humorous, or any other quality that shapes the reader's perception of the text.Rate this question:
- 9.
What is a highly mental exercise fundamental to journalism as a profession?
Explanation
Writing is a highly mental exercise fundamental to journalism as a profession because it is the primary means through which journalists communicate their ideas, report news, and convey information to their audience. Writing allows journalists to organize their thoughts, analyze complex issues, and present accurate and engaging stories. It enables them to craft compelling headlines, construct well-structured articles, and convey their messages effectively. Writing also helps journalists to develop their storytelling skills, maintain objectivity, and adhere to ethical standards. Overall, writing is an essential skill that journalists rely on to inform, educate, and engage their readership.Rate this question:
- 10.
[Good writing is not necessarily good media writing] true or false?
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True
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False
Correct Answer
A. TrueExplanation
Good writing is not necessarily good media writing because the two forms of writing have different requirements and goals. Good writing in general focuses on clarity, coherence, and effective communication of ideas. However, media writing, such as journalism or advertising, often prioritizes brevity, catchy headlines, and engaging content to capture the attention of the audience. Therefore, while good writing skills are valuable, they may not always translate directly into effective media writing.Rate this question:
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- 11.
The following are the qualities of a media writer except
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concious of the deadline
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See what others dont see
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bulk writing
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Creative
Correct Answer
A. bulk writingExplanation
The correct answer is "bulk writing". This means that being a media writer does not necessarily require the ability to produce a large quantity of content. While it is important for media writers to be conscious of deadlines, have a unique perspective, and be creative, the quantity of writing is not a defining quality.Rate this question:
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- 12.
While writing a story the first thing to write is the ---------------
Correct Answer
Lead, HeadlineExplanation
When writing a story, the first thing to write is the lead or headline. The lead is the opening paragraph that grabs the reader's attention and provides a summary of the story. It sets the tone and gives the reader a glimpse of what the story is about. The headline, on the other hand, is a concise and attention-grabbing title that summarizes the main point of the story. Both the lead and headline are crucial in capturing the reader's interest and giving them a preview of what to expect in the story.Rate this question:
- 13.
The following are principles of good media writing except
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Concise
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Concrete
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Positive
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Deceit
Correct Answer
A. DeceitExplanation
The principles of good media writing include being concise, concrete, and positive. Deceit, on the other hand, goes against the principles of ethical journalism and is not considered a characteristic of good media writing. It is important for media professionals to maintain honesty and transparency in their work, ensuring that the information they provide to the public is accurate and reliable.Rate this question:
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- 14.
According to psychology, our minds are operating like our _____________
Correct Answer
EyesExplanation
Our minds are operating like our eyes because both our minds and our eyes are constantly taking in information from the world around us. Just as our eyes perceive visual stimuli and send signals to our brain for processing, our minds are constantly processing thoughts, emotions, and experiences. This analogy suggests that our minds are actively observing, interpreting, and making sense of the world in a similar way that our eyes do.Rate this question:
- 15.
Good writing is not good media writing
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True
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Not sure
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Cant be
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False
Correct Answer
A. TrueExplanation
The statement suggests that good writing does not necessarily equate to good media writing. This implies that while someone may be skilled in general writing, they may not possess the specific skills required for effective media writing. Therefore, the answer "true" indicates that good writing and good media writing are distinct and separate skills.Rate this question:
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- 16.
The reporting that makes caricature of personality that brings about humour is called __________
Correct Answer
cartoonExplanation
The reporting that makes caricature of personality and brings about humor is called a cartoon. Cartoons often use exaggerated and simplified drawings to illustrate and satirize individuals or situations, making them a popular form of entertainment and commentary in various media.Rate this question:
- 17.
Broadcast commercials are written as _________ While writing the Ad copy
Correct Answer
ScriptsExplanation
Broadcast commercials are written as scripts while writing the Ad copy. This means that when creating an advertisement for television or radio, the content is planned and written in the form of a script. This script includes the dialogue, actions, and other instructions for the actors or presenters involved in the commercial. Writing commercials as scripts allows for better organization and communication of the desired message, ensuring that all elements of the advertisement are well-coordinated and effectively conveyed to the audience.Rate this question:
- 18.
The mass media have the nature of being all but?
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Easily noticed
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Outspoken
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Intra-personal
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Publicist
Correct Answer
A. Intra-personal -
- 19.
_________ is the central approach of writing for the air?
Correct Answer
SimplicityExplanation
The central approach of writing for the air is simplicity. This means that when writing for the air, it is important to use clear and concise language that is easy for the audience to understand. This is because when information is delivered through audio, it can be more difficult for the listener to process and retain complex or lengthy information. Therefore, simplicity is key in order to effectively communicate messages through the airwaves.Rate this question:
- 20.
Adjective is a word which modifies a noun or _________
Correct Answer
pronounExplanation
An adjective is a word that describes or modifies a noun or pronoun. In this case, the question is asking for the word that can be modified by an adjective. The correct answer is "pronoun" because adjectives can be used to describe or modify pronouns, just like they can modify nouns.Rate this question:
- 21.
The best way to retain sources is to? ______
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Is to handle them with care
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Be direct and honest
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Write relevant stories
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Read accurately
Correct Answer
A. Be direct and honestExplanation
Being direct and honest is the best way to retain sources because it establishes trust and credibility. By communicating openly and honestly with sources, they are more likely to feel valued and respected, leading to a stronger relationship. This approach also helps to ensure accurate and reliable information, as sources are more likely to provide truthful and relevant details when they feel comfortable and trust the journalist.Rate this question:
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- 22.
In online journalism, the use of all capital letters is termed?
Correct Answer
ShoutingExplanation
The use of all capital letters in online journalism is termed "shouting" because it is equivalent to raising one's voice or emphasizing a point loudly. Using all capital letters in written communication is seen as aggressive and can be interpreted as shouting or yelling at the reader. It is generally discouraged in online journalism as it can be perceived as unprofessional and disrespectful.Rate this question:
- 23.
The PR writer plays the role of a-------within an organization
Correct Answer
reporterExplanation
The PR writer plays the role of a reporter within an organization. This means that they gather information, conduct interviews, and write news stories or articles about the organization's activities. They are responsible for researching and presenting accurate and engaging information to the public, just like a reporter would. They may also be involved in conducting media relations and communicating with journalists to ensure accurate coverage of the organization's news and events.Rate this question:
- 24.
Which presentational method is highly recomended for newspaper writing
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major,middle,minor
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Middle,minor,major
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minor,major,middle
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Minor middle major
Correct Answer
A. major,middle,minorExplanation
The correct answer is major, middle, minor. This order is recommended for newspaper writing because it follows the inverted pyramid structure. In this structure, the most important information is presented first (major), followed by supporting details (middle), and finally, less important information (minor). This method allows readers to quickly grasp the main points of the article, even if they only read the first few paragraphs.Rate this question:
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- 25.
A dog that catches a thing should attract news report because of its
Correct Answer
human interestExplanation
A dog that catches a thing should attract news report because of its human interest. This means that the dog's ability to catch something is intriguing and captivating to people. It showcases the unique and extraordinary skills of the dog, which appeals to human curiosity and fascination. People are often interested in stories that involve animals doing remarkable things, and a dog catching something is an example of such a story. The news report would likely highlight this human interest aspect to engage and captivate the audience.Rate this question:
- 26.
The process of organizing information and ideas is partlymechanical and ______
Correct Answer
mentalExplanation
The process of organizing information and ideas involves both mechanical and mental aspects. While the mechanical aspect refers to the physical act of arranging and structuring the information, the mental aspect involves cognitive processes such as analysis, synthesis, and critical thinking. This implies that the process requires mental effort, such as understanding the content, identifying patterns, and making connections between different pieces of information. Therefore, the answer "mental" accurately describes the cognitive component involved in organizing information and ideas.Rate this question:
- 27.
__________ is the timely account of federal events
Correct Answer
news storiesExplanation
The phrase "timely account of federal events" suggests that the answer should be something that provides up-to-date information about the happenings in the federal government. News stories fit this description as they are typically written and published in a timely manner to inform the public about current events. News stories often cover a wide range of topics, including federal events, making them an appropriate choice for this question.Rate this question:
- 28.
An experienced radio writer _________ as he writes it
Correct Answer
hearsExplanation
The correct answer is "hears". This implies that an experienced radio writer is able to mentally hear the dialogue or sound effects as they are writing it. This suggests that they have a strong imagination and can visualize how the script will sound when it is performed on the radio.Rate this question:
- 29.
In online journalism, using all capital letters is known as ______
Correct Answer
ShoutingExplanation
Using all capital letters in online journalism is known as "shouting" because it is considered to be the digital equivalent of raising one's voice or emphasizing a point loudly. This practice is generally discouraged as it can be perceived as aggressive, unprofessional, and difficult to read. It is important to use capital letters sparingly and appropriately in online journalism to maintain clarity and professionalism in writing.Rate this question:
- 30.
[A story well written in mass media that contains the 5ws and is said to be complete] true or false?
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True
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False
Correct Answer
A. TrueExplanation
This question is asking whether a story well written in mass media that contains the 5 Ws (who, what, when, where, why) and is said to be complete is true or false. The correct answer is true because a well-written story in mass media that includes the 5 Ws and is considered complete is generally considered to be true and reliable.Rate this question:
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- 31.
The process of examining a story to find errors to be corrected is known as?
Correct Answer
ProofreadingExplanation
Proofreading is the process of carefully examining a written text, such as a story, to identify and correct any errors in grammar, spelling, punctuation, or formatting. It involves reviewing the text word by word and line by line to ensure accuracy and clarity. Proofreading is essential to ensure that the final version of the story is error-free and ready for publication or distribution.Rate this question:
- 32.
Commercial messages and editorials are similar because they are both _________
Correct Answer
PersuasiveExplanation
Commercial messages and editorials are similar because they both aim to persuade the audience. Commercial messages are designed to promote a product or service and convince the audience to make a purchase. Similarly, editorials are written to express a particular opinion or viewpoint and persuade readers to agree with it. Both forms of communication use persuasive techniques such as appealing to emotions, presenting logical arguments, and providing evidence to support their claims.Rate this question:
- 33.
In order for good media writing to be good writing it has to be?
Correct Answer
functionalExplanation
Functional writing refers to writing that serves a specific purpose or function. In the context of media writing, it means that the writing should effectively communicate the intended message to the audience. Good media writing should be functional in the sense that it should be clear, concise, and engaging, capturing the attention of the readers or viewers. It should also be well-structured and organized, making it easy for the audience to understand and follow. In summary, functional media writing ensures that the message is effectively delivered and understood by the audience.Rate this question:
- 34.
According to camp in 1998, revising is the process of? _____
Correct Answer
seeing againExplanation
The correct answer for this question is "seeing again." According to the camp in 1998, revising is the process of seeing something again. This implies that revising involves looking at something with fresh eyes or reviewing it in order to gain a new perspective or understanding. It suggests that revising is not just about going over something quickly, but rather taking the time to truly see and comprehend it.Rate this question:
- 35.
To make your writing readable you must observe the following except
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keep sentence short
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keep the truth short
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Use short common words
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Keep paragragh short
Correct Answer
A. keep the truth shortExplanation
The correct answer is "keep the truth short." This means that when writing, you should not try to simplify or omit important information in order to make it shorter. It is important to provide accurate and complete information to ensure clarity and understanding.Rate this question:
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- 36.
is the approach to oral writing
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RIGIDITY
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BRAGGING
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Subjectivity
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SIMPLICITY
Correct Answer
A. SIMPLICITYExplanation
Simplicity is the approach to oral writing because it focuses on using clear and concise language, avoiding complex or convoluted sentences, and presenting information in a straightforward manner. This approach allows the speaker to effectively communicate their message to the audience and ensures that the information is easily understood and retained. By using simplicity in oral writing, the speaker can engage and connect with the listeners, making the communication more effective and impactful.Rate this question:
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- 37.
Which of these are members of the broadcast media family
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Radio
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Book
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Magazine
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Antenna
Correct Answer
A. RadioExplanation
Radio is a member of the broadcast media family because it is a form of communication that uses electromagnetic waves to transmit audio signals. It is a widely used medium for broadcasting news, music, and other forms of entertainment to a large audience. Unlike books, magazines, and antennas, which are not directly involved in the transmission of audio signals, radio plays a crucial role in the dissemination of information through broadcasting.Rate this question:
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- 38.
What is the benefit of the inverted pyramid style?
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it facilitate reading
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it promotes reading
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it limits reading
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Reading is fun
Correct Answer
A. it facilitate readingExplanation
The benefit of the inverted pyramid style is that it facilitates reading. This style presents the most important information at the beginning, followed by supporting details in descending order of importance. This allows readers to quickly grasp the main points of the content without having to read the entire article. By prioritizing information in this way, the inverted pyramid style ensures that readers can easily understand the key message or purpose of the text.Rate this question:
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- 39.
A timely and typical reporting that presented in a relax atmosphere is known as a ___
Correct Answer
feature articleExplanation
A feature article refers to a type of journalistic writing that provides in-depth information on a particular topic in a more relaxed and engaging manner. It is characterized by its timely nature and the ability to present information in a way that captivates the readers. This type of article goes beyond the basic facts and aims to entertain, inform, and engage the audience with its storytelling approach.Rate this question:
- 40.
Writing with pictures is called _________
Correct Answer
Photo journalismExplanation
Writing with pictures is commonly referred to as photo journalism. This term describes the practice of telling news stories through photographs, combining visual elements with written narratives to convey information and evoke emotions. Photo journalists capture moments and events through their camera lenses, using images to communicate stories and document real-life situations. This form of journalism allows for a powerful and impactful way of storytelling, as pictures have the ability to convey a message instantly and transcend language barriers.Rate this question:
- 41.
________ is the traditional form of packaging for the print media
Correct Answer
Inverted pyramid - 42.
The print media is _______ in nature
Correct Answer
ubiquitousExplanation
The term "ubiquitous" refers to something that is present or found everywhere. In the context of the given question, it suggests that print media is widely available and can be found in various forms and locations. This implies that print media is not limited to a specific area or audience, but rather it is widespread and accessible to many people.Rate this question:
- 43.
Words with vague referents are said to be?
Correct Answer
AbstractExplanation
Words with vague referents are said to be abstract. Abstract words refer to concepts or ideas that are not tangible or concrete. They often describe qualities, emotions, or states of being that cannot be directly observed or measured. These words can be subjective and open to interpretation, as their meaning may vary depending on the individual's perspective or understanding. Examples of abstract words include love, happiness, justice, and freedom.Rate this question:
- 44.
What form of writing is based on the information gathered through observation and research?
Correct Answer
strong writingExplanation
Strong writing is a form of writing that is based on the information gathered through observation and research. This type of writing involves using evidence and data to support arguments or claims. It requires the writer to critically analyze and interpret the information they have gathered in order to present a well-supported and persuasive piece of writing. Strong writing often involves clear and concise language, logical organization, and effective communication of ideas.Rate this question:
- 45.
A news story is a?
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Less objective assessment of issues in the news
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The official stand of a media organization concerning a typical issue
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News disseminated from a newspaper
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Straight, formal, objective, actual and timely account of a factual event
Correct Answer
A. Straight, formal, objective, actual and timely account of a factual eventExplanation
The correct answer is a straightforward, formal, objective, actual, and timely account of a factual event. This explanation describes a news story as a report that presents information about an event in a direct and unbiased manner, using a formal writing style and providing accurate details in a timely manner.Rate this question:
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- 46.
The materials that must be paid for before it is aired are ________
Correct Answer
commercialsExplanation
Commercials are advertisements that are aired on television or radio. They are produced by companies or individuals who want to promote their products or services. Before these commercials are aired, the cost of production and airtime needs to be paid for. Therefore, the materials that must be paid for before they are aired are commercials.Rate this question:
- 47.
Information graphics perform the follwing functions except
Correct Answer
inverted pyramid formatExplanation
The inverted pyramid format is not a function performed by information graphics. The inverted pyramid format is a style of writing where the most important information is presented first, followed by supporting details. Information graphics, on the other hand, are visual representations of data or information that help to convey complex concepts or patterns in a clear and concise manner. They can be used to illustrate trends, compare data, or explain processes, but they do not specifically adhere to the inverted pyramid format.Rate this question:
- 48.
_______is the less objective assessment of issues
Correct Answer
news analysisExplanation
News analysis is the less objective assessment of issues because it involves the interpretation and evaluation of news events, taking into account the opinions and perspectives of the analysts. Unlike news reporting, which aims to present facts and information in a neutral and unbiased manner, news analysis often involves subjective judgments, personal opinions, and the influence of the analyst's own beliefs and biases. It goes beyond the presentation of facts and delves into the deeper meaning and implications of the news, making it a less objective form of assessment.Rate this question:
- 49.
Audience participatory programs on the television are ___________
Correct Answer
phone in programExplanation
Audience participatory programs on television are commonly referred to as "phone in programs". These programs allow viewers to engage with the show by calling in and sharing their opinions, asking questions, or participating in interactive activities. The term "phone in program" accurately describes this type of television show where audience members can actively participate by using their phones to communicate with the program.Rate this question:
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Mar 14, 2023Quiz Edited by
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Feb 23, 2018Quiz Created by
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