Exam Success Guide Mac117
PRACTICE SET 1
Questions and Answers
- 1.
The following are the qualities of a media writer except
- A.
concious of the deadline
- B.
See what others dont see
- C.
bulk writing
- D.
Creative
Correct Answer
C. bulk writingExplanation
The correct answer is "bulk writing". This means that being a media writer does not necessarily require the ability to produce a large quantity of content. While it is important for media writers to be conscious of deadlines, have a unique perspective, and be creative, the quantity of writing is not a defining quality.Rate this question:
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- 2.
Which of the following belong to the print media family
- A.
RADIO
- B.
TELEVISION
- C.
MAGAZINE
- D.
CD ROM
Correct Answer
C. MAGAZINEExplanation
Under the PRINT MEDIA FAMILY, we have Book,Newspaper,Magazine etcRate this question:
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- 3.
A news story is a?
- A.
Less objective assessment of issues in the news
- B.
The official stand of a media organization concerning a typical issue
- C.
News disseminated from a newspaper
- D.
Straight, formal, objective, actual and timely account of a factual event
Correct Answer
D. Straight, formal, objective, actual and timely account of a factual eventExplanation
The correct answer is a straightforward, formal, objective, actual, and timely account of a factual event. This explanation describes a news story as a report that presents information about an event in a direct and unbiased manner, using a formal writing style and providing accurate details in a timely manner.Rate this question:
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- 4.
As a media writer your obligations to your audience includes
- A.
HONEST
- B.
DECEIT
- C.
SKILLFUL
- D.
CONSIDERATE
Correct Answer
A. HONESTExplanation
As a media writer, your obligations to your audience include being honest. This means providing accurate and truthful information without any intention to deceive. Honesty is important in maintaining the trust and credibility of the media, as well as ensuring that the audience receives reliable and unbiased content. By being honest, media writers can fulfill their responsibility to deliver accurate news and stories that inform and engage the audience effectively.Rate this question:
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- 5.
What is a highly mental exercise fundamental to journalism as a profession?
Correct Answer
writingExplanation
Writing is a highly mental exercise fundamental to journalism as a profession because it is the primary mode of communication for journalists. Through writing, journalists are able to gather and organize information, convey facts and stories, and present them to the public in a clear and engaging manner. Good writing skills are essential for journalists to effectively convey their message, maintain credibility, and engage readers. Writing allows journalists to express their thoughts, analyze complex issues, and provide objective and unbiased reporting. It is through writing that journalists are able to inform, educate, and influence public opinion.Rate this question:
- 6.
A media writer must constantly engage in ___________ to find out what people know
Correct Answer
researchExplanation
A media writer must constantly engage in research to find out what people know. Research allows the writer to gather information and data about the target audience, their preferences, interests, and knowledge. By conducting research, the writer can stay informed about current trends, topics, and opinions, which helps them create content that is relevant and engaging for their audience. Research also helps the writer to understand the needs and expectations of their audience, enabling them to tailor their writing style and approach accordingly.Rate this question:
- 7.
To make your writing readable you must observe the following except
- A.
keep sentence short
- B.
keep the truth short
- C.
Use short common words
- D.
Keep paragragh short
Correct Answer
B. keep the truth shortExplanation
The correct answer is "keep the truth short." This means that when writing, you should not try to simplify or omit important information in order to make it shorter. It is important to provide accurate and complete information to ensure clarity and understanding.Rate this question:
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- 8.
is the approach to oral writing
- A.
RIGIDITY
- B.
BRAGGING
- C.
Subjectivity
- D.
SIMPLICITY
Correct Answer
D. SIMPLICITYExplanation
Simplicity is the approach to oral writing because it focuses on using clear and concise language, avoiding complex or convoluted sentences, and presenting information in a straightforward manner. This approach allows the speaker to effectively communicate their message to the audience and ensures that the information is easily understood and retained. By using simplicity in oral writing, the speaker can engage and connect with the listeners, making the communication more effective and impactful.Rate this question:
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- 9.
While writing a story the first thing to write is the ---------------
Correct Answer
Lead, HeadlineExplanation
When writing a story, the first thing to write is the lead or headline. The lead is the opening paragraph that grabs the reader's attention and provides a summary of the story. It sets the tone and gives the reader a glimpse of what the story is about. The headline, on the other hand, is a concise and attention-grabbing title that summarizes the main point of the story. Both the lead and headline are crucial in capturing the reader's interest and giving them a preview of what to expect in the story.Rate this question:
- 10.
Good organization in writing news means that the sentence and paragraphs does not come in right order? TRUE/FALSE
- A.
NOT SURE
- B.
MAYBE
- C.
TRUE
- D.
FALSE
Correct Answer
D. FALSEExplanation
Good organization in writing news means that the sentence and paragraphs come in the right order. This ensures that the information flows logically and is easy for the reader to follow. By arranging sentences and paragraphs in a logical sequence, the writer can effectively convey the main points and support them with relevant details. Therefore, the statement "Good organization in writing news means that the sentence and paragraphs does not come in right order" is false.Rate this question:
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- 11.
The following are principles of good media writing except
- A.
Concise
- B.
Concrete
- C.
Positive
- D.
Deceit
Correct Answer
D. DeceitExplanation
The principles of good media writing include being concise, concrete, and positive. Deceit, on the other hand, goes against the principles of ethical journalism and is not considered a characteristic of good media writing. It is important for media professionals to maintain honesty and transparency in their work, ensuring that the information they provide to the public is accurate and reliable.Rate this question:
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- 12.
According to psychology, our minds are operating like our _____________
Correct Answer
EyesExplanation
Our minds are operating like our eyes because both our minds and our eyes are constantly taking in information from the world around us. Just as our eyes perceive visual stimuli and send signals to our brain for processing, our minds are constantly processing thoughts, emotions, and experiences. This analogy suggests that our minds are actively observing, interpreting, and making sense of the world in a similar way that our eyes do.Rate this question:
- 13.
Which of these are members of the broadcast media family
- A.
Radio
- B.
Book
- C.
Magazine
- D.
Antenna
Correct Answer
A. RadioExplanation
Radio is a member of the broadcast media family because it is a form of communication that uses electromagnetic waves to transmit audio signals. It is a widely used medium for broadcasting news, music, and other forms of entertainment to a large audience. Unlike books, magazines, and antennas, which are not directly involved in the transmission of audio signals, radio plays a crucial role in the dissemination of information through broadcasting.Rate this question:
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- 14.
The print media messages are permanent while the broadcast media messages are _______
Correct Answer
transientExplanation
Print media messages are permanent because once they are printed, they can be stored and accessed indefinitely. On the other hand, broadcast media messages are transient because they are aired or transmitted in real-time and cannot be easily stored or accessed after the initial broadcast. These messages are meant to be consumed immediately and are not typically available for long-term reference or retrieval.Rate this question:
- 15.
The process of organizing information and ideas is partlymechanical and ______
Correct Answer
mentalExplanation
The process of organizing information and ideas involves both mechanical and mental aspects. While the mechanical aspect refers to the physical act of arranging and structuring the information, the mental aspect involves cognitive processes such as analysis, synthesis, and critical thinking. This implies that the process requires mental effort, such as understanding the content, identifying patterns, and making connections between different pieces of information. Therefore, the answer "mental" accurately describes the cognitive component involved in organizing information and ideas.Rate this question:
- 16.
What is the benefit of the inverted pyramid style?
- A.
it facilitate reading
- B.
it promotes reading
- C.
it limits reading
- D.
Reading is fun
Correct Answer
A. it facilitate readingExplanation
The benefit of the inverted pyramid style is that it facilitates reading. This style presents the most important information at the beginning, followed by supporting details in descending order of importance. This allows readers to quickly grasp the main points of the content without having to read the entire article. By prioritizing information in this way, the inverted pyramid style ensures that readers can easily understand the key message or purpose of the text.Rate this question:
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- 17.
Good writing is not good media writing
- A.
True
- B.
Not sure
- C.
Cant be
- D.
False
Correct Answer
A. TrueExplanation
The statement suggests that good writing does not necessarily equate to good media writing. This implies that while someone may be skilled in general writing, they may not possess the specific skills required for effective media writing. Therefore, the answer "true" indicates that good writing and good media writing are distinct and separate skills.Rate this question:
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- 18.
Strong writing is based on ________ and ________
Correct Answer
observation
researchExplanation
Strong writing is based on observation and research. Observation allows the writer to gather firsthand information and details about a topic, which adds depth and authenticity to their writing. Research, on the other hand, involves gathering information from various sources such as books, articles, and online databases. It helps writers to gain a comprehensive understanding of the subject matter and ensures that their writing is accurate and well-informed. By combining observation and research, writers can create compelling and credible content that engages readers and effectively communicates their ideas.Rate this question:
- 19.
A mass media writer is obliged to be honest, _______ fair
Correct Answer
accurateExplanation
A mass media writer is obligated to be honest and accurate in their reporting. Accuracy is crucial in journalism as it ensures that the information being presented to the public is reliable and free from any misinformation or bias. By being accurate, a writer can maintain the trust of their audience and uphold the principles of responsible journalism.Rate this question:
- 20.
__________ is the timely account of federal events
Correct Answer
news storiesExplanation
The phrase "timely account of federal events" suggests that the answer should be something that provides up-to-date information about the happenings in the federal government. News stories fit this description as they are typically written and published in a timely manner to inform the public about current events. News stories often cover a wide range of topics, including federal events, making them an appropriate choice for this question.Rate this question:
- 21.
_______is the less objective assessment of issues
Correct Answer
news analysisExplanation
News analysis is the less objective assessment of issues because it involves the interpretation and evaluation of news events, taking into account the opinions and perspectives of the analysts. Unlike news reporting, which aims to present facts and information in a neutral and unbiased manner, news analysis often involves subjective judgments, personal opinions, and the influence of the analyst's own beliefs and biases. It goes beyond the presentation of facts and delves into the deeper meaning and implications of the news, making it a less objective form of assessment.Rate this question:
- 22.
The reporting that makes caricature of personality that brings about humour is called __________
Correct Answer
cartoonExplanation
The reporting that makes caricature of personality and brings about humor is called a cartoon. Cartoons often use exaggerated and simplified drawings to illustrate and satirize individuals or situations, making them a popular form of entertainment and commentary in various media.Rate this question:
- 23.
The official stand of a media organization on a typical issue is the __________
Correct Answer
Editorial, CommentaryExplanation
The official stand of a media organization on a typical issue is expressed through its editorial and commentary. Editorials are written by the editorial board of the organization and represent the official opinion of the media outlet. They provide analysis, interpretation, and recommendations on important issues. Commentaries, on the other hand, are opinion pieces written by individual journalists or experts affiliated with the organization. While they may not necessarily reflect the official stance of the media organization, they still contribute to shaping public opinion and provide additional perspectives on the issue at hand.Rate this question:
- 24.
The materials that must be paid for before it is aired are ________
Correct Answer
commercialsExplanation
Commercials are advertisements that are aired on television or radio. They are produced by companies or individuals who want to promote their products or services. Before these commercials are aired, the cost of production and airtime needs to be paid for. Therefore, the materials that must be paid for before they are aired are commercials.Rate this question:
- 25.
Audience participatory programs on the television are ___________
Correct Answer
phone in programExplanation
Audience participatory programs on television are commonly referred to as "phone in programs". These programs allow viewers to engage with the show by calling in and sharing their opinions, asking questions, or participating in interactive activities. The term "phone in program" accurately describes this type of television show where audience members can actively participate by using their phones to communicate with the program.Rate this question:
- 26.
A timely and typical reporting that presented in a relax atmosphere is known as a ___
Correct Answer
feature articleExplanation
A feature article refers to a type of journalistic writing that provides in-depth information on a particular topic in a more relaxed and engaging manner. It is characterized by its timely nature and the ability to present information in a way that captivates the readers. This type of article goes beyond the basic facts and aims to entertain, inform, and engage the audience with its storytelling approach.Rate this question:
- 27.
An experienced radio writer _________ as he writes it
Correct Answer
hearsExplanation
The correct answer is "hears". This implies that an experienced radio writer is able to mentally hear the dialogue or sound effects as they are writing it. This suggests that they have a strong imagination and can visualize how the script will sound when it is performed on the radio.Rate this question:
- 28.
In online journalism, using all capital letters is known as ______
Correct Answer
ShoutingExplanation
Using all capital letters in online journalism is known as "shouting" because it is considered to be the digital equivalent of raising one's voice or emphasizing a point loudly. This practice is generally discouraged as it can be perceived as aggressive, unprofessional, and difficult to read. It is important to use capital letters sparingly and appropriately in online journalism to maintain clarity and professionalism in writing.Rate this question:
- 29.
Writing with pictures is called _________
Correct Answer
Photo journalismExplanation
Writing with pictures is commonly referred to as photo journalism. This term describes the practice of telling news stories through photographs, combining visual elements with written narratives to convey information and evoke emotions. Photo journalists capture moments and events through their camera lenses, using images to communicate stories and document real-life situations. This form of journalism allows for a powerful and impactful way of storytelling, as pictures have the ability to convey a message instantly and transcend language barriers.Rate this question:
- 30.
________ is the traditional form of packaging for the print media
Correct Answer
Inverted pyramid - 31.
The inverted pyramid presentation style simply means
- A.
What took place in the paragraph
- B.
how it happened in the story
- C.
Crowding information in first paragraph
- D.
Where did the event happen
Correct Answer
C. Crowding information in first paragraphExplanation
The inverted pyramid presentation style refers to the practice of placing the most important information at the beginning of a news article or story, followed by less important details. This allows readers to quickly grasp the main points of the story without having to read the entire article. By crowding information in the first paragraph, the writer ensures that readers get the essential facts upfront, making it easier for them to decide whether they want to continue reading or not. This style is commonly used in journalism to prioritize information and engage readers efficiently.Rate this question:
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- 32.
The five types of advertising copy appeals are self-interest, desire, credibility, action and _________
Correct Answer
AttentionExplanation
The question is asking for the missing type of advertising copy appeal. The correct answer is "Attention." In advertising, attention is a crucial aspect as it aims to grab the audience's interest and make them notice the advertisement. By using attention-grabbing techniques such as catchy headlines, captivating visuals, or unique storytelling, advertisers can ensure that their message stands out and captures the attention of potential customers.Rate this question:
- 33.
________ represents the amount of space you can fill with words?
Correct Answer
Copy block - 34.
Broadcast commercials are written as _________ While writing the Ad copy
Correct Answer
ScriptsExplanation
Broadcast commercials are written as scripts while writing the Ad copy. This means that when creating an advertisement for television or radio, the content is planned and written in the form of a script. This script includes the dialogue, actions, and other instructions for the actors or presenters involved in the commercial. Writing commercials as scripts allows for better organization and communication of the desired message, ensuring that all elements of the advertisement are well-coordinated and effectively conveyed to the audience.Rate this question:
- 35.
The Nigerian advertising regulatory body APCON stands for ___________
Correct Answer
Advertising Practitioners Council of NigeriaExplanation
APCON is the acronym for Advertising Practitioners Council of Nigeria. This regulatory body in Nigeria is responsible for regulating and controlling the practice of advertising in the country. They ensure that advertising agencies and practitioners adhere to ethical standards and guidelines, and they also promote professionalism and excellence in the advertising industry. The correct answer, therefore, is Advertising Practitioners Council of Nigeria.Rate this question:
- 36.
Publicity publications designed to call attention for products and services are
Correct Answer
BrochureExplanation
A brochure is a type of publicity publication that is designed to call attention to products and services. It is a printed piece of promotional material that provides information about a company, its offerings, and its benefits. Brochures are typically used to showcase products, highlight features, and persuade potential customers to make a purchase or engage with the advertised services. They are often distributed at trade shows, events, or through direct mail campaigns to reach a wider audience and generate interest in the products or services being promoted.Rate this question:
- 37.
[A story well written in mass media that contains the 5ws and is said to be complete] true or false?
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
This question is asking whether a story well written in mass media that contains the 5 Ws (who, what, when, where, why) and is said to be complete is true or false. The correct answer is true because a well-written story in mass media that includes the 5 Ws and is considered complete is generally considered to be true and reliable.Rate this question:
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- 38.
The process of examining a story to find errors to be corrected is known as?
Correct Answer
ProofreadingExplanation
Proofreading is the process of carefully examining a written text, such as a story, to identify and correct any errors in grammar, spelling, punctuation, or formatting. It involves reviewing the text word by word and line by line to ensure accuracy and clarity. Proofreading is essential to ensure that the final version of the story is error-free and ready for publication or distribution.Rate this question:
- 39.
_______ is important for anyone who is involved in media writing because of the sensitive nature of media presentations?
- A.
Writing skill
- B.
Editing skill
- C.
Reading skill
- D.
Speaking skill
Correct Answer
B. Editing skillExplanation
Editing skill is important for anyone who is involved in media writing because of the sensitive nature of media presentations. Media writing requires careful attention to detail, accuracy, and clarity. Editors play a crucial role in ensuring that the content is free from errors, inconsistencies, and any misleading information. They are responsible for refining the language, structure, and overall quality of the written material. By possessing strong editing skills, media professionals can effectively communicate their message, maintain credibility, and uphold ethical standards in their work.Rate this question:
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- 40.
The general effect a piece of writing creates is known as? _________
Correct Answer
toneExplanation
The general effect a piece of writing creates is known as tone. Tone refers to the attitude or mood that the writer conveys through their choice of words, sentence structure, and overall style. It sets the overall atmosphere of the writing and can evoke different emotions or reactions in the reader. The tone can be formal, informal, serious, humorous, or any other quality that shapes the reader's perception of the text.Rate this question:
- 41.
While packaging information for the mass media, there is a need first for?
- A.
Body
- B.
Fact
- C.
Heda
- D.
Lead
Correct Answer
D. LeadExplanation
In the context of packaging information for the mass media, the term "lead" refers to the introductory sentence or paragraph that captures the essence of the story and entices the reader or viewer to continue reading or watching. It provides a concise summary of the main points and grabs the audience's attention. The lead is crucial because it determines whether the audience will engage with the rest of the information being presented.Rate this question:
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- 42.
The body of a media write up is arranged in such a way to achieve the following except?
- A.
Unity
- B.
Chronological
- C.
Precision
- D.
Variation
Correct Answer
C. PrecisionExplanation
The body of a media write-up is arranged in a way to achieve unity, chronological order, and variation. Precision, on the other hand, is not a primary goal when structuring the body of a media write-up. While precision in language and information is important, it is not specifically related to the arrangement of the content within the body of the write-up.Rate this question:
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- 43.
What is a highly mental exercise fundamental to journalism as a profession?
Correct Answer
writingExplanation
Writing is a highly mental exercise fundamental to journalism as a profession because it is the primary means through which journalists communicate their ideas, report news, and convey information to their audience. Writing allows journalists to organize their thoughts, analyze complex issues, and present accurate and engaging stories. It enables them to craft compelling headlines, construct well-structured articles, and convey their messages effectively. Writing also helps journalists to develop their storytelling skills, maintain objectivity, and adhere to ethical standards. Overall, writing is an essential skill that journalists rely on to inform, educate, and engage their readership.Rate this question:
- 44.
Semmantics in communication means:
Correct Answer
disturtion - 45.
As at the same time a writer gathers facts, he must also get hold of?
- A.
Authentic Materials
- B.
Target audience
- C.
Verbal illustrations
- D.
Writing instruments
Correct Answer
C. Verbal illustrationsExplanation
Verbal illustrations are necessary for a writer because they help to convey information or ideas in a visual and engaging way. They can provide examples, anecdotes, or descriptions that enhance the reader's understanding and make the writing more interesting. Verbal illustrations can also help to create a connection between the writer and the audience, making the writing more relatable and impactful. Therefore, it is important for a writer to gather verbal illustrations along with facts in order to effectively communicate their message.Rate this question:
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- 46.
What is the best guarantee a reader has on the reliability of information?
- A.
Credibility of the writer
- B.
Credibility of the newspaper
- C.
Quality of the message
- D.
None of the above
Correct Answer
B. Credibility of the newspaperExplanation
The best guarantee a reader has on the reliability of information is the credibility of the newspaper. A newspaper's credibility is based on its reputation for accuracy, fact-checking, and unbiased reporting. If a newspaper has a history of providing reliable and trustworthy information, readers can have confidence in the accuracy of the information they publish.Rate this question:
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- 47.
[Good writing is not necessarily good media writing] true or false?
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Good writing is not necessarily good media writing because the two forms of writing have different requirements and goals. Good writing in general focuses on clarity, coherence, and effective communication of ideas. However, media writing, such as journalism or advertising, often prioritizes brevity, catchy headlines, and engaging content to capture the attention of the audience. Therefore, while good writing skills are valuable, they may not always translate directly into effective media writing.Rate this question:
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- 48.
The period marks the __________
Correct Answer
end of the setenceExplanation
The period marks the end of the sentence. It is a punctuation mark used to indicate the completion of a thought or statement. When a period is placed at the end of a group of words, it signifies that the sentence has reached its conclusion and there is no further information to follow.Rate this question:
- 49.
The print media is _______ in nature
Correct Answer
ubiquitousExplanation
The term "ubiquitous" refers to something that is present or found everywhere. In the context of the given question, it suggests that print media is widely available and can be found in various forms and locations. This implies that print media is not limited to a specific area or audience, but rather it is widespread and accessible to many people.Rate this question:
- 50.
One of the characteristics of the broadcast media is that it is geographically bound
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
The statement "One of the characteristics of the broadcast media is that it is geographically bound" is incorrect. Broadcast media, such as television and radio, have the ability to reach a wide audience across different geographical locations. Unlike print media, which may have distribution limitations, broadcast media can transmit content to a large number of viewers or listeners regardless of their location. Therefore, the correct answer is False.Rate this question:
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