Exam Success Guide Mac117

Reviewed by Editorial Team
The ProProfs editorial team is comprised of experienced subject matter experts. They've collectively created over 10,000 quizzes and lessons, serving over 100 million users. Our team includes in-house content moderators and subject matter experts, as well as a global network of rigorously trained contributors. All adhere to our comprehensive editorial guidelines, ensuring the delivery of high-quality content.
Learn about Our Editorial Process
| By RETHEC CONCEPT
R
RETHEC CONCEPT
Community Contributor
Quizzes Created: 1 | Total Attempts: 294
| Attempts: 296
SettingsSettings
Please wait...
  • 1/100 Questions

    What is a highly mental exercise fundamental to journalism as a profession?

Please wait...
About This Quiz

This quiz, titled EXAM SUCCESS GUIDE MAC117, assesses knowledge on media writing, focusing on qualities, obligations, and practices essential for journalism.

Exam Success Guide Mac117 - Quiz

Quiz Preview

  • 2. 

    A mass media writer is obliged to be honest, _______ fair

    Explanation
    A mass media writer is obligated to be honest and accurate in their reporting. Accuracy is crucial in journalism as it ensures that the information being presented to the public is reliable and free from any misinformation or bias. By being accurate, a writer can maintain the trust of their audience and uphold the principles of responsible journalism.

    Rate this question:

  • 3. 

    The following are the qualities of a media writer except

    • concious of the deadline

    • See what others dont see

    • bulk writing

    • Creative

    Correct Answer
    A. bulk writing
    Explanation
    The correct answer is "bulk writing". This means that being a media writer does not necessarily require the ability to produce a large quantity of content. While it is important for media writers to be conscious of deadlines, have a unique perspective, and be creative, the quantity of writing is not a defining quality.

    Rate this question:

  • 4. 

    A media writer must constantly engage in  ___________ to find out what people know 

    Correct Answer
    research
    Explanation
    A media writer must constantly engage in research to find out what people know. Research allows the writer to gather information and data about the target audience, their preferences, interests, and knowledge. By conducting research, the writer can stay informed about current trends, topics, and opinions, which helps them create content that is relevant and engaging for their audience. Research also helps the writer to understand the needs and expectations of their audience, enabling them to tailor their writing style and approach accordingly.

    Rate this question:

  • 5. 

    The following are principles of good media writing except

    • Concise

    • Concrete

    • Positive

    • Deceit

    Correct Answer
    A. Deceit
    Explanation
    The principles of good media writing include being concise, concrete, and positive. Deceit, on the other hand, goes against the principles of ethical journalism and is not considered a characteristic of good media writing. It is important for media professionals to maintain honesty and transparency in their work, ensuring that the information they provide to the public is accurate and reliable.

    Rate this question:

  • 6. 

    Good writing is not good media writing

    • True

    • Not sure

    • Cant be

    • False

    Correct Answer
    A. True
    Explanation
    The statement suggests that good writing does not necessarily equate to good media writing. This implies that while someone may be skilled in general writing, they may not possess the specific skills required for effective media writing. Therefore, the answer "true" indicates that good writing and good media writing are distinct and separate skills.

    Rate this question:

  • 7. 

    The five types of advertising copy appeals are self-interest, desire, credibility, action and _________

    Correct Answer
    Attention
    Explanation
    The question is asking for the missing type of advertising copy appeal. The correct answer is "Attention." In advertising, attention is a crucial aspect as it aims to grab the audience's interest and make them notice the advertisement. By using attention-grabbing techniques such as catchy headlines, captivating visuals, or unique storytelling, advertisers can ensure that their message stands out and captures the attention of potential customers.

    Rate this question:

  • 8. 

    What is a highly mental exercise fundamental to journalism as a profession?

    Correct Answer
    writing
    Explanation
    Writing is a highly mental exercise fundamental to journalism as a profession because it is the primary means through which journalists communicate their ideas, report news, and convey information to their audience. Writing allows journalists to organize their thoughts, analyze complex issues, and present accurate and engaging stories. It enables them to craft compelling headlines, construct well-structured articles, and convey their messages effectively. Writing also helps journalists to develop their storytelling skills, maintain objectivity, and adhere to ethical standards. Overall, writing is an essential skill that journalists rely on to inform, educate, and engage their readership.

    Rate this question:

  • 9. 

     [Good writing is not necessarily good media writing] true or false?

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Good writing is not necessarily good media writing because the two forms of writing have different requirements and goals. Good writing in general focuses on clarity, coherence, and effective communication of ideas. However, media writing, such as journalism or advertising, often prioritizes brevity, catchy headlines, and engaging content to capture the attention of the audience. Therefore, while good writing skills are valuable, they may not always translate directly into effective media writing.

    Rate this question:

  • 10. 

    The mass media have the nature of being all but?

    • Easily noticed

    • Outspoken

    • Intra-personal

    • Publicist

    Correct Answer
    A. Intra-personal
  • 11. 

    A mass media writer is obliged to be honest  _____________  and fair

    Correct Answer
    Accurate
    Explanation
    A mass media writer is obliged to be honest and fair, but in addition to that, they must also be accurate. Accuracy is crucial in journalism as it ensures that the information being presented to the audience is factual and reliable. By being accurate, the writer can maintain the trust of their readers or viewers, and uphold the principles of ethical journalism.

    Rate this question:

  • 12. 

    The best way to retain sources is to? ______

    • Is to handle them with care

    • Be direct and honest

    • Write relevant stories

    • Read accurately

    Correct Answer
    A. Be direct and honest
    Explanation
    Being direct and honest is the best way to retain sources because it establishes trust and credibility. By communicating openly and honestly with sources, they are more likely to feel valued and respected, leading to a stronger relationship. This approach also helps to ensure accurate and reliable information, as sources are more likely to provide truthful and relevant details when they feel comfortable and trust the journalist.

    Rate this question:

  • 13. 

    The general effect a piece of writing creates is known as?

    Correct Answer
    tone
    Explanation
    The general effect a piece of writing creates is known as "tone". Tone refers to the attitude or mood that the writer conveys through their choice of words, sentence structure, and overall style. It sets the overall atmosphere or feeling of the writing, whether it is serious, humorous, formal, informal, etc. The tone can greatly impact how the reader interprets and responds to the text, making it an important aspect of effective writing.

    Rate this question:

  • 14. 

    The PR writer plays the role of a-------within an organization

    Correct Answer
    reporter
    Explanation
    The PR writer plays the role of a reporter within an organization. This means that they gather information, conduct interviews, and write news stories or articles about the organization's activities. They are responsible for researching and presenting accurate and engaging information to the public, just like a reporter would. They may also be involved in conducting media relations and communicating with journalists to ensure accurate coverage of the organization's news and events.

    Rate this question:

  • 15. 

    Which presentational method is highly recomended for newspaper writing

    • major,middle,minor

    • Middle,minor,major

    • minor,major,middle

    • Minor middle major

    Correct Answer
    A. major,middle,minor
    Explanation
    The correct answer is major, middle, minor. This order is recommended for newspaper writing because it follows the inverted pyramid structure. In this structure, the most important information is presented first (major), followed by supporting details (middle), and finally, less important information (minor). This method allows readers to quickly grasp the main points of the article, even if they only read the first few paragraphs.

    Rate this question:

  • 16. 

    The newspaper that covers the entire country is called

    Correct Answer
    national newspaper
    Explanation
    A newspaper that covers the entire country is referred to as a national newspaper. This type of newspaper provides news and information on a wide range of topics from various regions and cities across the country. It aims to reach a national audience and often covers national politics, economy, culture, and other significant events happening nationwide.

    Rate this question:

  • 17. 

    The reporting that makes caricature of personality that brings about humour is called __________

    Correct Answer
    cartoon
    Explanation
    The reporting that makes caricature of personality and brings about humor is called a cartoon. Cartoons often use exaggerated and simplified drawings to illustrate and satirize individuals or situations, making them a popular form of entertainment and commentary in various media.

    Rate this question:

  • 18. 

    In online journalism, using all capital letters is known as ______

    Correct Answer
    Shouting
    Explanation
    Using all capital letters in online journalism is known as "shouting" because it is considered to be the digital equivalent of raising one's voice or emphasizing a point loudly. This practice is generally discouraged as it can be perceived as aggressive, unprofessional, and difficult to read. It is important to use capital letters sparingly and appropriately in online journalism to maintain clarity and professionalism in writing.

    Rate this question:

  • 19. 

     [A story well written in mass media that contains the 5ws and is said to be complete] true or false?

    • True

    • False

    Correct Answer
    A. True
    Explanation
    This question is asking whether a story well written in mass media that contains the 5 Ws (who, what, when, where, why) and is said to be complete is true or false. The correct answer is true because a well-written story in mass media that includes the 5 Ws and is considered complete is generally considered to be true and reliable.

    Rate this question:

  • 20. 

    The general effect a piece of writing creates is known as? _________

    Correct Answer
    tone
    Explanation
    The general effect a piece of writing creates is known as tone. Tone refers to the attitude or mood that the writer conveys through their choice of words, sentence structure, and overall style. It sets the overall atmosphere of the writing and can evoke different emotions or reactions in the reader. The tone can be formal, informal, serious, humorous, or any other quality that shapes the reader's perception of the text.

    Rate this question:

  • 21. 

     is the approach to oral writing

    • RIGIDITY

    • BRAGGING

    • Subjectivity

    • SIMPLICITY

    Correct Answer
    A. SIMPLICITY
    Explanation
    Simplicity is the approach to oral writing because it focuses on using clear and concise language, avoiding complex or convoluted sentences, and presenting information in a straightforward manner. This approach allows the speaker to effectively communicate their message to the audience and ensures that the information is easily understood and retained. By using simplicity in oral writing, the speaker can engage and connect with the listeners, making the communication more effective and impactful.

    Rate this question:

  • 22. 

    While writing a story the first thing to write is the ---------------

    Correct Answer
    Lead, Headline
    Explanation
    When writing a story, the first thing to write is the lead or headline. The lead is the opening paragraph that grabs the reader's attention and provides a summary of the story. It sets the tone and gives the reader a glimpse of what the story is about. The headline, on the other hand, is a concise and attention-grabbing title that summarizes the main point of the story. Both the lead and headline are crucial in capturing the reader's interest and giving them a preview of what to expect in the story.

    Rate this question:

  • 23. 

    According to psychology, our minds are operating like our _____________

    Correct Answer
    Eyes
    Explanation
    Our minds are operating like our eyes because both our minds and our eyes are constantly taking in information from the world around us. Just as our eyes perceive visual stimuli and send signals to our brain for processing, our minds are constantly processing thoughts, emotions, and experiences. This analogy suggests that our minds are actively observing, interpreting, and making sense of the world in a similar way that our eyes do.

    Rate this question:

  • 24. 

    Which of these are members of the broadcast media family

    • Radio

    • Book

    • Magazine

    • Antenna

    Correct Answer
    A. Radio
    Explanation
    Radio is a member of the broadcast media family because it is a form of communication that uses electromagnetic waves to transmit audio signals. It is a widely used medium for broadcasting news, music, and other forms of entertainment to a large audience. Unlike books, magazines, and antennas, which are not directly involved in the transmission of audio signals, radio plays a crucial role in the dissemination of information through broadcasting.

    Rate this question:

  • 25. 

    The process of organizing information and ideas is partlymechanical and ______

    Correct Answer
    mental
    Explanation
    The process of organizing information and ideas involves both mechanical and mental aspects. While the mechanical aspect refers to the physical act of arranging and structuring the information, the mental aspect involves cognitive processes such as analysis, synthesis, and critical thinking. This implies that the process requires mental effort, such as understanding the content, identifying patterns, and making connections between different pieces of information. Therefore, the answer "mental" accurately describes the cognitive component involved in organizing information and ideas.

    Rate this question:

  • 26. 

    __________ is the timely account of federal events

    Correct Answer
    news stories
    Explanation
    The phrase "timely account of federal events" suggests that the answer should be something that provides up-to-date information about the happenings in the federal government. News stories fit this description as they are typically written and published in a timely manner to inform the public about current events. News stories often cover a wide range of topics, including federal events, making them an appropriate choice for this question.

    Rate this question:

  • 27. 

    An experienced radio writer _________ as he writes it

    Correct Answer
    hears
    Explanation
    The correct answer is "hears". This implies that an experienced radio writer is able to mentally hear the dialogue or sound effects as they are writing it. This suggests that they have a strong imagination and can visualize how the script will sound when it is performed on the radio.

    Rate this question:

  • 28. 

    Broadcast commercials are written as _________ While writing the Ad copy

    Correct Answer
    Scripts
    Explanation
    Broadcast commercials are written as scripts while writing the Ad copy. This means that when creating an advertisement for television or radio, the content is planned and written in the form of a script. This script includes the dialogue, actions, and other instructions for the actors or presenters involved in the commercial. Writing commercials as scripts allows for better organization and communication of the desired message, ensuring that all elements of the advertisement are well-coordinated and effectively conveyed to the audience.

    Rate this question:

  • 29. 

    The process of examining a story to find errors to be corrected is known as?

    Correct Answer
    Proofreading
    Explanation
    Proofreading is the process of carefully examining a written text, such as a story, to identify and correct any errors in grammar, spelling, punctuation, or formatting. It involves reviewing the text word by word and line by line to ensure accuracy and clarity. Proofreading is essential to ensure that the final version of the story is error-free and ready for publication or distribution.

    Rate this question:

  • 30. 

    Adjective is  a word which modifies a noun or _________

    Correct Answer
    pronoun
    Explanation
    An adjective is a word that describes or modifies a noun or pronoun. In this case, the question is asking for the word that can be modified by an adjective. The correct answer is "pronoun" because adjectives can be used to describe or modify pronouns, just like they can modify nouns.

    Rate this question:

  • 31. 

    In online journalism, the use of all capital letters is termed?

    Correct Answer
    Shouting
    Explanation
    The use of all capital letters in online journalism is termed "shouting" because it is equivalent to raising one's voice or emphasizing a point loudly. Using all capital letters in written communication is seen as aggressive and can be interpreted as shouting or yelling at the reader. It is generally discouraged in online journalism as it can be perceived as unprofessional and disrespectful.

    Rate this question:

  • 32. 

    A news story is a?

    • Less objective assessment of issues in the news

    • The official stand of a media organization concerning a typical issue

    • News disseminated from a newspaper

    • Straight, formal, objective, actual and timely account of a factual event

    Correct Answer
    A. Straight, formal, objective, actual and timely account of a factual event
    Explanation
    The correct answer is a straightforward, formal, objective, actual, and timely account of a factual event. This explanation describes a news story as a report that presents information about an event in a direct and unbiased manner, using a formal writing style and providing accurate details in a timely manner.

    Rate this question:

  • 33. 

    To make your writing readable you must observe the following except  

    • keep sentence short

    • keep the truth short

    • Use short common words

    • Keep paragragh short

    Correct Answer
    A. keep the truth short
    Explanation
    The correct answer is "keep the truth short." This means that when writing, you should not try to simplify or omit important information in order to make it shorter. It is important to provide accurate and complete information to ensure clarity and understanding.

    Rate this question:

  • 34. 

    What is the benefit of the inverted pyramid style?

    • it facilitate reading

    • it promotes reading

    • it limits reading

    • Reading is fun

    Correct Answer
    A. it facilitate reading
    Explanation
    The benefit of the inverted pyramid style is that it facilitates reading. This style presents the most important information at the beginning, followed by supporting details in descending order of importance. This allows readers to quickly grasp the main points of the content without having to read the entire article. By prioritizing information in this way, the inverted pyramid style ensures that readers can easily understand the key message or purpose of the text.

    Rate this question:

  • 35. 

    A timely and typical reporting that presented in a relax atmosphere is known as a ___

    Correct Answer
    feature article
    Explanation
    A feature article refers to a type of journalistic writing that provides in-depth information on a particular topic in a more relaxed and engaging manner. It is characterized by its timely nature and the ability to present information in a way that captivates the readers. This type of article goes beyond the basic facts and aims to entertain, inform, and engage the audience with its storytelling approach.

    Rate this question:

  • 36. 

    _________ is the central approach of writing for the air?

    Correct Answer
    Simplicity
    Explanation
    The central approach of writing for the air is simplicity. This means that when writing for the air, it is important to use clear and concise language that is easy for the audience to understand. This is because when information is delivered through audio, it can be more difficult for the listener to process and retain complex or lengthy information. Therefore, simplicity is key in order to effectively communicate messages through the airwaves.

    Rate this question:

  • 37. 

    Information graphics perform the follwing functions except

    Correct Answer
    inverted pyramid format
    Explanation
    The inverted pyramid format is not a function performed by information graphics. The inverted pyramid format is a style of writing where the most important information is presented first, followed by supporting details. Information graphics, on the other hand, are visual representations of data or information that help to convey complex concepts or patterns in a clear and concise manner. They can be used to illustrate trends, compare data, or explain processes, but they do not specifically adhere to the inverted pyramid format.

    Rate this question:

  • 38. 

    A dog that catches a thing should attract news report because of its

    Correct Answer
    human interest
    Explanation
    A dog that catches a thing should attract news report because of its human interest. This means that the dog's ability to catch something is intriguing and captivating to people. It showcases the unique and extraordinary skills of the dog, which appeals to human curiosity and fascination. People are often interested in stories that involve animals doing remarkable things, and a dog catching something is an example of such a story. The news report would likely highlight this human interest aspect to engage and captivate the audience.

    Rate this question:

  • 39. 

    _______is the less objective assessment of issues

    Correct Answer
    news analysis
    Explanation
    News analysis is the less objective assessment of issues because it involves the interpretation and evaluation of news events, taking into account the opinions and perspectives of the analysts. Unlike news reporting, which aims to present facts and information in a neutral and unbiased manner, news analysis often involves subjective judgments, personal opinions, and the influence of the analyst's own beliefs and biases. It goes beyond the presentation of facts and delves into the deeper meaning and implications of the news, making it a less objective form of assessment.

    Rate this question:

  • 40. 

    The materials that must be paid for before it is aired are ________

    Correct Answer
    commercials
    Explanation
    Commercials are advertisements that are aired on television or radio. They are produced by companies or individuals who want to promote their products or services. Before these commercials are aired, the cost of production and airtime needs to be paid for. Therefore, the materials that must be paid for before they are aired are commercials.

    Rate this question:

  • 41. 

    Writing with pictures is called _________

    Correct Answer
    Photo journalism
    Explanation
    Writing with pictures is commonly referred to as photo journalism. This term describes the practice of telling news stories through photographs, combining visual elements with written narratives to convey information and evoke emotions. Photo journalists capture moments and events through their camera lenses, using images to communicate stories and document real-life situations. This form of journalism allows for a powerful and impactful way of storytelling, as pictures have the ability to convey a message instantly and transcend language barriers.

    Rate this question:

  • 42. 

    ________  is the traditional form of packaging for the print media

    Correct Answer
    Inverted pyramid
  • 43. 

    Publicity publications designed to call attention for products and services are 

    Correct Answer
    Brochure
    Explanation
    A brochure is a type of publicity publication that is designed to call attention to products and services. It is a printed piece of promotional material that provides information about a company, its offerings, and its benefits. Brochures are typically used to showcase products, highlight features, and persuade potential customers to make a purchase or engage with the advertised services. They are often distributed at trade shows, events, or through direct mail campaigns to reach a wider audience and generate interest in the products or services being promoted.

    Rate this question:

  • 44. 

    The print media is  _______ in nature

    Correct Answer
    ubiquitous
    Explanation
    The term "ubiquitous" refers to something that is present or found everywhere. In the context of the given question, it suggests that print media is widely available and can be found in various forms and locations. This implies that print media is not limited to a specific area or audience, but rather it is widespread and accessible to many people.

    Rate this question:

  • 45. 

    Letters to the Editor is

    • Audience participatory presentation by the print media

    • Letter written by the editor

    • An aspect of reporting that comes in artwork

    • A subjective opinion of an individual writer

    Correct Answer
    A. Audience participatory presentation by the print media
    Explanation
    The correct answer is "Audience participatory presentation by the print media." This means that Letters to the Editor is a form of media where the audience actively participates by writing letters to express their opinions or concerns. It is a way for the print media to engage with their readers and provide a platform for public discourse.

    Rate this question:

  • 46. 

    Commercial messages and editorials are similar because they are both _________

    Correct Answer
    Persuasive
    Explanation
    Commercial messages and editorials are similar because they both aim to persuade the audience. Commercial messages are designed to promote a product or service and convince the audience to make a purchase. Similarly, editorials are written to express a particular opinion or viewpoint and persuade readers to agree with it. Both forms of communication use persuasive techniques such as appealing to emotions, presenting logical arguments, and providing evidence to support their claims.

    Rate this question:

  • 47. 

    According to camp in 1998, revising is the process of? _____

    Correct Answer
    seeing again
    Explanation
    The correct answer for this question is "seeing again." According to the camp in 1998, revising is the process of seeing something again. This implies that revising involves looking at something with fresh eyes or reviewing it in order to gain a new perspective or understanding. It suggests that revising is not just about going over something quickly, but rather taking the time to truly see and comprehend it.

    Rate this question:

  • 48. 

    The essence of aesthetics in photo journalism is to________

    • bring out the action

    • Enhance it's naturalness

    • Promote picture quality

    • Bring out the beauty

    Correct Answer
    A. Bring out the beauty
    Explanation
    The essence of aesthetics in photojournalism is to bring out the beauty. While capturing the action and enhancing its naturalness are important aspects of photojournalism, the primary goal is to present images that are visually appealing and captivating. By focusing on the beauty of the subject or scene, the photographer can evoke emotions and engage the viewer, ultimately making a stronger impact with their photographs.

    Rate this question:

  • 49. 

    Currency of news items means

    Correct Answer
    immediacy
    Explanation
    The term "currency" in the context of news items refers to the concept of immediacy. It signifies how up-to-date and current the news is, indicating that it is recent and relevant. Currency in news items is important as it ensures that the information provided is timely and reflects the most recent developments or events. This helps to keep the audience informed about the latest news and enables them to stay updated with the rapidly changing world.

    Rate this question:

Quiz Review Timeline (Updated): Mar 14, 2023 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Mar 14, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Feb 23, 2018
    Quiz Created by
    RETHEC CONCEPT
Back to Top Back to top
Advertisement
×

Wait!
Here's an interesting quiz for you.

We have other quizzes matching your interest.