Exam Success Guide Mac117

1. A mass media writer is obliged to be honest, _______ fair

A mass media writer is obligated to be honest and accurate in their reporting. Accuracy is crucial in journalism as it ensures that the information being presented to the public is reliable and free from any misinformation or bias. By being accurate, a writer can maintain the trust of their audience and uphold the principles of responsible journalism.

Explanation

A mass media writer is obligated to be honest and accurate in their reporting. Accuracy is crucial in journalism as it ensures that the information being presented to the public is reliable and free from any misinformation or bias. By being accurate, a writer can maintain the trust of their audience and uphold the principles of responsible journalism.

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2. What is a highly mental exercise fundamental to journalism as a profession?

Writing is a highly mental exercise fundamental to journalism as a profession because it is the primary mode of communication for journalists. Through writing, journalists are able to gather and organize information, convey facts and stories, and present them to the public in a clear and engaging manner. Good writing skills are essential for journalists to effectively convey their message, maintain credibility, and engage readers. Writing allows journalists to express their thoughts, analyze complex issues, and provide objective and unbiased reporting. It is through writing that journalists are able to inform, educate, and influence public opinion.

Explanation

Writing is a highly mental exercise fundamental to journalism as a profession because it is the primary mode of communication for journalists. Through writing, journalists are able to gather and organize information, convey facts and stories, and present them to the public in a clear and engaging manner. Good writing skills are essential for journalists to effectively convey their message, maintain credibility, and engage readers. Writing allows journalists to express their thoughts, analyze complex issues, and provide objective and unbiased reporting. It is through writing that journalists are able to inform, educate, and influence public opinion.

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3. The mass media have the nature of being all but?

Easily noticed

Outspoken

Intra-personal

Publicist

not-available-via-ai

Explanation

not-available-via-ai

4. Which presentational method is highly recomended for newspaper writing

Major,middle,minor

Middle,minor,major

Minor,major,middle

Minor middle major

The correct answer is major, middle, minor. This order is recommended for newspaper writing because it follows the inverted pyramid structure. In this structure, the most important information is presented first (major), followed by supporting details (middle), and finally, less important information (minor). This method allows readers to quickly grasp the main points of the article, even if they only read the first few paragraphs.

Explanation

The correct answer is major, middle, minor. This order is recommended for newspaper writing because it follows the inverted pyramid structure. In this structure, the most important information is presented first (major), followed by supporting details (middle), and finally, less important information (minor). This method allows readers to quickly grasp the main points of the article, even if they only read the first few paragraphs.

5. Good writing is not good media writing

True

Not sure

Cant be

False

The statement suggests that good writing does not necessarily equate to good media writing. This implies that while someone may be skilled in general writing, they may not possess the specific skills required for effective media writing. Therefore, the answer "true" indicates that good writing and good media writing are distinct and separate skills.

Explanation

The statement suggests that good writing does not necessarily equate to good media writing. This implies that while someone may be skilled in general writing, they may not possess the specific skills required for effective media writing. Therefore, the answer "true" indicates that good writing and good media writing are distinct and separate skills.

6. The following are the qualities of a media writer except

Concious of the deadline

See what others dont see

Bulk writing

Creative

The correct answer is "bulk writing". This means that being a media writer does not necessarily require the ability to produce a large quantity of content. While it is important for media writers to be conscious of deadlines, have a unique perspective, and be creative, the quantity of writing is not a defining quality.

Explanation

The correct answer is "bulk writing". This means that being a media writer does not necessarily require the ability to produce a large quantity of content. While it is important for media writers to be conscious of deadlines, have a unique perspective, and be creative, the quantity of writing is not a defining quality.

7. The general effect a piece of writing creates is known as?

The general effect a piece of writing creates is known as "tone". Tone refers to the attitude or mood that the writer conveys through their choice of words, sentence structure, and overall style. It sets the overall atmosphere or feeling of the writing, whether it is serious, humorous, formal, informal, etc. The tone can greatly impact how the reader interprets and responds to the text, making it an important aspect of effective writing.

Explanation

The general effect a piece of writing creates is known as "tone". Tone refers to the attitude or mood that the writer conveys through their choice of words, sentence structure, and overall style. It sets the overall atmosphere or feeling of the writing, whether it is serious, humorous, formal, informal, etc. The tone can greatly impact how the reader interprets and responds to the text, making it an important aspect of effective writing.

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8. The five types of advertising copy appeals are self-interest, desire, credibility, action and _________

The question is asking for the missing type of advertising copy appeal. The correct answer is "Attention." In advertising, attention is a crucial aspect as it aims to grab the audience's interest and make them notice the advertisement. By using attention-grabbing techniques such as catchy headlines, captivating visuals, or unique storytelling, advertisers can ensure that their message stands out and captures the attention of potential customers.

Explanation

The question is asking for the missing type of advertising copy appeal. The correct answer is "Attention." In advertising, attention is a crucial aspect as it aims to grab the audience's interest and make them notice the advertisement. By using attention-grabbing techniques such as catchy headlines, captivating visuals, or unique storytelling, advertisers can ensure that their message stands out and captures the attention of potential customers.

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9. [Good writing is not necessarily good media writing] true or false?

True

False

Good writing is not necessarily good media writing because the two forms of writing have different requirements and goals. Good writing in general focuses on clarity, coherence, and effective communication of ideas. However, media writing, such as journalism or advertising, often prioritizes brevity, catchy headlines, and engaging content to capture the attention of the audience. Therefore, while good writing skills are valuable, they may not always translate directly into effective media writing.

Explanation

Good writing is not necessarily good media writing because the two forms of writing have different requirements and goals. Good writing in general focuses on clarity, coherence, and effective communication of ideas. However, media writing, such as journalism or advertising, often prioritizes brevity, catchy headlines, and engaging content to capture the attention of the audience. Therefore, while good writing skills are valuable, they may not always translate directly into effective media writing.

10. The PR writer plays the role of a-------within an organization

The PR writer plays the role of a reporter within an organization. This means that they gather information, conduct interviews, and write news stories or articles about the organization's activities. They are responsible for researching and presenting accurate and engaging information to the public, just like a reporter would. They may also be involved in conducting media relations and communicating with journalists to ensure accurate coverage of the organization's news and events.

Explanation

The PR writer plays the role of a reporter within an organization. This means that they gather information, conduct interviews, and write news stories or articles about the organization's activities. They are responsible for researching and presenting accurate and engaging information to the public, just like a reporter would. They may also be involved in conducting media relations and communicating with journalists to ensure accurate coverage of the organization's news and events.

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11. The following are principles of good media writing except

Concise

Concrete

Positive

Deceit

The principles of good media writing include being concise, concrete, and positive. Deceit, on the other hand, goes against the principles of ethical journalism and is not considered a characteristic of good media writing. It is important for media professionals to maintain honesty and transparency in their work, ensuring that the information they provide to the public is accurate and reliable.

Explanation

The principles of good media writing include being concise, concrete, and positive. Deceit, on the other hand, goes against the principles of ethical journalism and is not considered a characteristic of good media writing. It is important for media professionals to maintain honesty and transparency in their work, ensuring that the information they provide to the public is accurate and reliable.

12. [A story well written in mass media that contains the 5ws and is said to be complete] true or false?

True

False

This question is asking whether a story well written in mass media that contains the 5 Ws (who, what, when, where, why) and is said to be complete is true or false. The correct answer is true because a well-written story in mass media that includes the 5 Ws and is considered complete is generally considered to be true and reliable.

Explanation

This question is asking whether a story well written in mass media that contains the 5 Ws (who, what, when, where, why) and is said to be complete is true or false. The correct answer is true because a well-written story in mass media that includes the 5 Ws and is considered complete is generally considered to be true and reliable.

13. The reporting that makes caricature of personality that brings about humour is called __________

The reporting that makes caricature of personality and brings about humor is called a cartoon. Cartoons often use exaggerated and simplified drawings to illustrate and satirize individuals or situations, making them a popular form of entertainment and commentary in various media.

Explanation

The reporting that makes caricature of personality and brings about humor is called a cartoon. Cartoons often use exaggerated and simplified drawings to illustrate and satirize individuals or situations, making them a popular form of entertainment and commentary in various media.

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14. The general effect a piece of writing creates is known as? _________

The general effect a piece of writing creates is known as tone. Tone refers to the attitude or mood that the writer conveys through their choice of words, sentence structure, and overall style. It sets the overall atmosphere of the writing and can evoke different emotions or reactions in the reader. The tone can be formal, informal, serious, humorous, or any other quality that shapes the reader's perception of the text.

Explanation

The general effect a piece of writing creates is known as tone. Tone refers to the attitude or mood that the writer conveys through their choice of words, sentence structure, and overall style. It sets the overall atmosphere of the writing and can evoke different emotions or reactions in the reader. The tone can be formal, informal, serious, humorous, or any other quality that shapes the reader's perception of the text.

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15. A mass media writer is obliged to be honest _____________ and fair

A mass media writer is obliged to be honest and fair, but in addition to that, they must also be accurate. Accuracy is crucial in journalism as it ensures that the information being presented to the audience is factual and reliable. By being accurate, the writer can maintain the trust of their readers or viewers, and uphold the principles of ethical journalism.

Explanation

A mass media writer is obliged to be honest and fair, but in addition to that, they must also be accurate. Accuracy is crucial in journalism as it ensures that the information being presented to the audience is factual and reliable. By being accurate, the writer can maintain the trust of their readers or viewers, and uphold the principles of ethical journalism.

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16. The best way to retain sources is to? ______

Is to handle themwith care

Be direct andhonest

Write relevantstories

Readaccurately

Being direct and honest is the best way to retain sources because it establishes trust and credibility. By communicating openly and honestly with sources, they are more likely to feel valued and respected, leading to a stronger relationship. This approach also helps to ensure accurate and reliable information, as sources are more likely to provide truthful and relevant details when they feel comfortable and trust the journalist.

Explanation

Being direct and honest is the best way to retain sources because it establishes trust and credibility. By communicating openly and honestly with sources, they are more likely to feel valued and respected, leading to a stronger relationship. This approach also helps to ensure accurate and reliable information, as sources are more likely to provide truthful and relevant details when they feel comfortable and trust the journalist.

17. What is a highly mental exercise fundamental to journalism as a profession?

Writing is a highly mental exercise fundamental to journalism as a profession because it is the primary means through which journalists communicate their ideas, report news, and convey information to their audience. Writing allows journalists to organize their thoughts, analyze complex issues, and present accurate and engaging stories. It enables them to craft compelling headlines, construct well-structured articles, and convey their messages effectively. Writing also helps journalists to develop their storytelling skills, maintain objectivity, and adhere to ethical standards. Overall, writing is an essential skill that journalists rely on to inform, educate, and engage their readership.

Explanation

Writing is a highly mental exercise fundamental to journalism as a profession because it is the primary means through which journalists communicate their ideas, report news, and convey information to their audience. Writing allows journalists to organize their thoughts, analyze complex issues, and present accurate and engaging stories. It enables them to craft compelling headlines, construct well-structured articles, and convey their messages effectively. Writing also helps journalists to develop their storytelling skills, maintain objectivity, and adhere to ethical standards. Overall, writing is an essential skill that journalists rely on to inform, educate, and engage their readership.

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18. In online journalism, the use of all capital letters is termed?

The use of all capital letters in online journalism is termed "shouting" because it is equivalent to raising one's voice or emphasizing a point loudly. Using all capital letters in written communication is seen as aggressive and can be interpreted as shouting or yelling at the reader. It is generally discouraged in online journalism as it can be perceived as unprofessional and disrespectful.

Explanation

The use of all capital letters in online journalism is termed "shouting" because it is equivalent to raising one's voice or emphasizing a point loudly. Using all capital letters in written communication is seen as aggressive and can be interpreted as shouting or yelling at the reader. It is generally discouraged in online journalism as it can be perceived as unprofessional and disrespectful.

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19. Adjective is a word which modifies a noun or _________

An adjective is a word that describes or modifies a noun or pronoun. In this case, the question is asking for the word that can be modified by an adjective. The correct answer is "pronoun" because adjectives can be used to describe or modify pronouns, just like they can modify nouns.

Explanation

An adjective is a word that describes or modifies a noun or pronoun. In this case, the question is asking for the word that can be modified by an adjective. The correct answer is "pronoun" because adjectives can be used to describe or modify pronouns, just like they can modify nouns.

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20. A media writer must constantly engage in ___________ to find out what people know

A media writer must constantly engage in research to find out what people know. Research allows the writer to gather information and data about the target audience, their preferences, interests, and knowledge. By conducting research, the writer can stay informed about current trends, topics, and opinions, which helps them create content that is relevant and engaging for their audience. Research also helps the writer to understand the needs and expectations of their audience, enabling them to tailor their writing style and approach accordingly.

Explanation

A media writer must constantly engage in research to find out what people know. Research allows the writer to gather information and data about the target audience, their preferences, interests, and knowledge. By conducting research, the writer can stay informed about current trends, topics, and opinions, which helps them create content that is relevant and engaging for their audience. Research also helps the writer to understand the needs and expectations of their audience, enabling them to tailor their writing style and approach accordingly.

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21. is the approach to oral writing

RIGIDITY

BRAGGING

Subjectivity

SIMPLICITY

Simplicity is the approach to oral writing because it focuses on using clear and concise language, avoiding complex or convoluted sentences, and presenting information in a straightforward manner. This approach allows the speaker to effectively communicate their message to the audience and ensures that the information is easily understood and retained. By using simplicity in oral writing, the speaker can engage and connect with the listeners, making the communication more effective and impactful.

Explanation

Simplicity is the approach to oral writing because it focuses on using clear and concise language, avoiding complex or convoluted sentences, and presenting information in a straightforward manner. This approach allows the speaker to effectively communicate their message to the audience and ensures that the information is easily understood and retained. By using simplicity in oral writing, the speaker can engage and connect with the listeners, making the communication more effective and impactful.

22. While writing a story the first thing to write is the ---------------

When writing a story, the first thing to write is the lead or headline. The lead is the opening paragraph that grabs the reader's attention and provides a summary of the story. It sets the tone and gives the reader a glimpse of what the story is about. The headline, on the other hand, is a concise and attention-grabbing title that summarizes the main point of the story. Both the lead and headline are crucial in capturing the reader's interest and giving them a preview of what to expect in the story.

Explanation

When writing a story, the first thing to write is the lead or headline. The lead is the opening paragraph that grabs the reader's attention and provides a summary of the story. It sets the tone and gives the reader a glimpse of what the story is about. The headline, on the other hand, is a concise and attention-grabbing title that summarizes the main point of the story. Both the lead and headline are crucial in capturing the reader's interest and giving them a preview of what to expect in the story.

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23. In online journalism, using all capital letters is known as ______

Using all capital letters in online journalism is known as "shouting" because it is considered to be the digital equivalent of raising one's voice or emphasizing a point loudly. This practice is generally discouraged as it can be perceived as aggressive, unprofessional, and difficult to read. It is important to use capital letters sparingly and appropriately in online journalism to maintain clarity and professionalism in writing.

Explanation

Using all capital letters in online journalism is known as "shouting" because it is considered to be the digital equivalent of raising one's voice or emphasizing a point loudly. This practice is generally discouraged as it can be perceived as aggressive, unprofessional, and difficult to read. It is important to use capital letters sparingly and appropriately in online journalism to maintain clarity and professionalism in writing.

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24. Which of these are members of the broadcast media family

Radio

Book

Magazine

Antenna

Radio is a member of the broadcast media family because it is a form of communication that uses electromagnetic waves to transmit audio signals. It is a widely used medium for broadcasting news, music, and other forms of entertainment to a large audience. Unlike books, magazines, and antennas, which are not directly involved in the transmission of audio signals, radio plays a crucial role in the dissemination of information through broadcasting.

Explanation

Radio is a member of the broadcast media family because it is a form of communication that uses electromagnetic waves to transmit audio signals. It is a widely used medium for broadcasting news, music, and other forms of entertainment to a large audience. Unlike books, magazines, and antennas, which are not directly involved in the transmission of audio signals, radio plays a crucial role in the dissemination of information through broadcasting.

25. The essence of aesthetics in photo journalism is to________

bring out the action

Enhance it's naturalness

Promote picture quality

Bring out the beauty

The essence of aesthetics in photojournalism is to bring out the beauty. While capturing the action and enhancing its naturalness are important aspects of photojournalism, the primary goal is to present images that are visually appealing and captivating. By focusing on the beauty of the subject or scene, the photographer can evoke emotions and engage the viewer, ultimately making a stronger impact with their photographs.

Explanation

The essence of aesthetics in photojournalism is to bring out the beauty. While capturing the action and enhancing its naturalness are important aspects of photojournalism, the primary goal is to present images that are visually appealing and captivating. By focusing on the beauty of the subject or scene, the photographer can evoke emotions and engage the viewer, ultimately making a stronger impact with their photographs.

26. According to camp in 1998, revising is the process of? _____

The correct answer for this question is "seeing again." According to the camp in 1998, revising is the process of seeing something again. This implies that revising involves looking at something with fresh eyes or reviewing it in order to gain a new perspective or understanding. It suggests that revising is not just about going over something quickly, but rather taking the time to truly see and comprehend it.

Explanation

The correct answer for this question is "seeing again." According to the camp in 1998, revising is the process of seeing something again. This implies that revising involves looking at something with fresh eyes or reviewing it in order to gain a new perspective or understanding. It suggests that revising is not just about going over something quickly, but rather taking the time to truly see and comprehend it.

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27. Broadcast commercials are written as _________ While writing the Ad copy

Broadcast commercials are written as scripts while writing the Ad copy. This means that when creating an advertisement for television or radio, the content is planned and written in the form of a script. This script includes the dialogue, actions, and other instructions for the actors or presenters involved in the commercial. Writing commercials as scripts allows for better organization and communication of the desired message, ensuring that all elements of the advertisement are well-coordinated and effectively conveyed to the audience.

Explanation

Broadcast commercials are written as scripts while writing the Ad copy. This means that when creating an advertisement for television or radio, the content is planned and written in the form of a script. This script includes the dialogue, actions, and other instructions for the actors or presenters involved in the commercial. Writing commercials as scripts allows for better organization and communication of the desired message, ensuring that all elements of the advertisement are well-coordinated and effectively conveyed to the audience.

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28. A timely and typical reporting that presented in a relax atmosphere is known as a ___

A feature article refers to a type of journalistic writing that provides in-depth information on a particular topic in a more relaxed and engaging manner. It is characterized by its timely nature and the ability to present information in a way that captivates the readers. This type of article goes beyond the basic facts and aims to entertain, inform, and engage the audience with its storytelling approach.

Explanation

A feature article refers to a type of journalistic writing that provides in-depth information on a particular topic in a more relaxed and engaging manner. It is characterized by its timely nature and the ability to present information in a way that captivates the readers. This type of article goes beyond the basic facts and aims to entertain, inform, and engage the audience with its storytelling approach.

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29. An experienced radio writer _________ as he writes it

The correct answer is "hears". This implies that an experienced radio writer is able to mentally hear the dialogue or sound effects as they are writing it. This suggests that they have a strong imagination and can visualize how the script will sound when it is performed on the radio.

Explanation

The correct answer is "hears". This implies that an experienced radio writer is able to mentally hear the dialogue or sound effects as they are writing it. This suggests that they have a strong imagination and can visualize how the script will sound when it is performed on the radio.

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30. __________ is the timely account of federal events

The phrase "timely account of federal events" suggests that the answer should be something that provides up-to-date information about the happenings in the federal government. News stories fit this description as they are typically written and published in a timely manner to inform the public about current events. News stories often cover a wide range of topics, including federal events, making them an appropriate choice for this question.

Explanation

The phrase "timely account of federal events" suggests that the answer should be something that provides up-to-date information about the happenings in the federal government. News stories fit this description as they are typically written and published in a timely manner to inform the public about current events. News stories often cover a wide range of topics, including federal events, making them an appropriate choice for this question.

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31. Writing with pictures is called _________

Writing with pictures is commonly referred to as photo journalism. This term describes the practice of telling news stories through photographs, combining visual elements with written narratives to convey information and evoke emotions. Photo journalists capture moments and events through their camera lenses, using images to communicate stories and document real-life situations. This form of journalism allows for a powerful and impactful way of storytelling, as pictures have the ability to convey a message instantly and transcend language barriers.

Explanation

Writing with pictures is commonly referred to as photo journalism. This term describes the practice of telling news stories through photographs, combining visual elements with written narratives to convey information and evoke emotions. Photo journalists capture moments and events through their camera lenses, using images to communicate stories and document real-life situations. This form of journalism allows for a powerful and impactful way of storytelling, as pictures have the ability to convey a message instantly and transcend language barriers.

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32. According to psychology, our minds are operating like our _____________

Our minds are operating like our eyes because both our minds and our eyes are constantly taking in information from the world around us. Just as our eyes perceive visual stimuli and send signals to our brain for processing, our minds are constantly processing thoughts, emotions, and experiences. This analogy suggests that our minds are actively observing, interpreting, and making sense of the world in a similar way that our eyes do.

Explanation

Our minds are operating like our eyes because both our minds and our eyes are constantly taking in information from the world around us. Just as our eyes perceive visual stimuli and send signals to our brain for processing, our minds are constantly processing thoughts, emotions, and experiences. This analogy suggests that our minds are actively observing, interpreting, and making sense of the world in a similar way that our eyes do.

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33. Commercial messages and editorials are similar because they are both _________

Commercial messages and editorials are similar because they both aim to persuade the audience. Commercial messages are designed to promote a product or service and convince the audience to make a purchase. Similarly, editorials are written to express a particular opinion or viewpoint and persuade readers to agree with it. Both forms of communication use persuasive techniques such as appealing to emotions, presenting logical arguments, and providing evidence to support their claims.

Explanation

Commercial messages and editorials are similar because they both aim to persuade the audience. Commercial messages are designed to promote a product or service and convince the audience to make a purchase. Similarly, editorials are written to express a particular opinion or viewpoint and persuade readers to agree with it. Both forms of communication use persuasive techniques such as appealing to emotions, presenting logical arguments, and providing evidence to support their claims.

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34. The newspaper that covers the entire country is called

A newspaper that covers the entire country is referred to as a national newspaper. This type of newspaper provides news and information on a wide range of topics from various regions and cities across the country. It aims to reach a national audience and often covers national politics, economy, culture, and other significant events happening nationwide.

Explanation

A newspaper that covers the entire country is referred to as a national newspaper. This type of newspaper provides news and information on a wide range of topics from various regions and cities across the country. It aims to reach a national audience and often covers national politics, economy, culture, and other significant events happening nationwide.

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35. What is the benefit of the inverted pyramid style?

It facilitate reading

It promotes reading

It limits reading

Reading is fun

The benefit of the inverted pyramid style is that it facilitates reading. This style presents the most important information at the beginning, followed by supporting details in descending order of importance. This allows readers to quickly grasp the main points of the content without having to read the entire article. By prioritizing information in this way, the inverted pyramid style ensures that readers can easily understand the key message or purpose of the text.

Explanation

The benefit of the inverted pyramid style is that it facilitates reading. This style presents the most important information at the beginning, followed by supporting details in descending order of importance. This allows readers to quickly grasp the main points of the content without having to read the entire article. By prioritizing information in this way, the inverted pyramid style ensures that readers can easily understand the key message or purpose of the text.

36. Institutional advertising is sometimes called

Institutional advertising is sometimes referred to as "image" because it focuses on promoting and shaping the overall perception and reputation of an organization or institution. This type of advertising aims to create a positive and favorable image in the minds of the target audience, rather than directly selling a specific product or service. By highlighting the values, mission, and achievements of the institution, image advertising aims to build trust, credibility, and a strong brand identity.

Explanation

Institutional advertising is sometimes referred to as "image" because it focuses on promoting and shaping the overall perception and reputation of an organization or institution. This type of advertising aims to create a positive and favorable image in the minds of the target audience, rather than directly selling a specific product or service. By highlighting the values, mission, and achievements of the institution, image advertising aims to build trust, credibility, and a strong brand identity.

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37. Which of the following belong to the print media family

RADIO

TELEVISION

MAGAZINE

CD ROM

Under the PRINT MEDIA FAMILY, we have Book,Newspaper,Magazine etc

Explanation

Under the PRINT MEDIA FAMILY, we have Book,Newspaper,Magazine etc

38. A news story is a?

Less objectiveassessment ofissues in thenews

The officialstand of amediaorganizationconcerning atypical issue

Newsdisseminatedfrom anewspaper

Straight,formal,objective,actual andtimely accountof a factualevent

The correct answer is a straightforward, formal, objective, actual, and timely account of a factual event. This explanation describes a news story as a report that presents information about an event in a direct and unbiased manner, using a formal writing style and providing accurate details in a timely manner.

Explanation

The correct answer is a straightforward, formal, objective, actual, and timely account of a factual event. This explanation describes a news story as a report that presents information about an event in a direct and unbiased manner, using a formal writing style and providing accurate details in a timely manner.

39. In order for good media writing to be good writing it has to be?

Functional writing refers to writing that serves a specific purpose or function. In the context of media writing, it means that the writing should effectively communicate the intended message to the audience. Good media writing should be functional in the sense that it should be clear, concise, and engaging, capturing the attention of the readers or viewers. It should also be well-structured and organized, making it easy for the audience to understand and follow. In summary, functional media writing ensures that the message is effectively delivered and understood by the audience.

Explanation

Functional writing refers to writing that serves a specific purpose or function. In the context of media writing, it means that the writing should effectively communicate the intended message to the audience. Good media writing should be functional in the sense that it should be clear, concise, and engaging, capturing the attention of the readers or viewers. It should also be well-structured and organized, making it easy for the audience to understand and follow. In summary, functional media writing ensures that the message is effectively delivered and understood by the audience.

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40. Currency of news items means

The term "currency" in the context of news items refers to the concept of immediacy. It signifies how up-to-date and current the news is, indicating that it is recent and relevant. Currency in news items is important as it ensures that the information provided is timely and reflects the most recent developments or events. This helps to keep the audience informed about the latest news and enables them to stay updated with the rapidly changing world.

Explanation

The term "currency" in the context of news items refers to the concept of immediacy. It signifies how up-to-date and current the news is, indicating that it is recent and relevant. Currency in news items is important as it ensures that the information provided is timely and reflects the most recent developments or events. This helps to keep the audience informed about the latest news and enables them to stay updated with the rapidly changing world.

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41. As a media writer your obligations to your audience includes

HONEST

DECEIT

SKILLFUL

CONSIDERATE

As a media writer, your obligations to your audience include being honest. This means providing accurate and truthful information without any intention to deceive. Honesty is important in maintaining the trust and credibility of the media, as well as ensuring that the audience receives reliable and unbiased content. By being honest, media writers can fulfill their responsibility to deliver accurate news and stories that inform and engage the audience effectively.

Explanation

As a media writer, your obligations to your audience include being honest. This means providing accurate and truthful information without any intention to deceive. Honesty is important in maintaining the trust and credibility of the media, as well as ensuring that the audience receives reliable and unbiased content. By being honest, media writers can fulfill their responsibility to deliver accurate news and stories that inform and engage the audience effectively.

42. To make your writing readable you must observe the following except

Keep sentence short

Keep the truth short

Use short common words

Keep paragragh short

The correct answer is "keep the truth short." This means that when writing, you should not try to simplify or omit important information in order to make it shorter. It is important to provide accurate and complete information to ensure clarity and understanding.

Explanation

The correct answer is "keep the truth short." This means that when writing, you should not try to simplify or omit important information in order to make it shorter. It is important to provide accurate and complete information to ensure clarity and understanding.

43. Good organization in writing news means that the sentence and paragraphs does not come in right order? TRUE/FALSE

NOT SURE

MAYBE

TRUE

FALSE

Good organization in writing news means that the sentence and paragraphs come in the right order. This ensures that the information flows logically and is easy for the reader to follow. By arranging sentences and paragraphs in a logical sequence, the writer can effectively convey the main points and support them with relevant details. Therefore, the statement "Good organization in writing news means that the sentence and paragraphs does not come in right order" is false.

Explanation

Good organization in writing news means that the sentence and paragraphs come in the right order. This ensures that the information flows logically and is easy for the reader to follow. By arranging sentences and paragraphs in a logical sequence, the writer can effectively convey the main points and support them with relevant details. Therefore, the statement "Good organization in writing news means that the sentence and paragraphs does not come in right order" is false.

44. The process of organizing information and ideas is partlymechanical and ______

The process of organizing information and ideas involves both mechanical and mental aspects. While the mechanical aspect refers to the physical act of arranging and structuring the information, the mental aspect involves cognitive processes such as analysis, synthesis, and critical thinking. This implies that the process requires mental effort, such as understanding the content, identifying patterns, and making connections between different pieces of information. Therefore, the answer "mental" accurately describes the cognitive component involved in organizing information and ideas.

Explanation

The process of organizing information and ideas involves both mechanical and mental aspects. While the mechanical aspect refers to the physical act of arranging and structuring the information, the mental aspect involves cognitive processes such as analysis, synthesis, and critical thinking. This implies that the process requires mental effort, such as understanding the content, identifying patterns, and making connections between different pieces of information. Therefore, the answer "mental" accurately describes the cognitive component involved in organizing information and ideas.

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45. _________ is the central approach of writing for the air?

The central approach of writing for the air is simplicity. This means that when writing for the air, it is important to use clear and concise language that is easy for the audience to understand. This is because when information is delivered through audio, it can be more difficult for the listener to process and retain complex or lengthy information. Therefore, simplicity is key in order to effectively communicate messages through the airwaves.

Explanation

The central approach of writing for the air is simplicity. This means that when writing for the air, it is important to use clear and concise language that is easy for the audience to understand. This is because when information is delivered through audio, it can be more difficult for the listener to process and retain complex or lengthy information. Therefore, simplicity is key in order to effectively communicate messages through the airwaves.

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47. A dog that catches a thing should attract news report because of its

A dog that catches a thing should attract news report because of its human interest. This means that the dog's ability to catch something is intriguing and captivating to people. It showcases the unique and extraordinary skills of the dog, which appeals to human curiosity and fascination. People are often interested in stories that involve animals doing remarkable things, and a dog catching something is an example of such a story. The news report would likely highlight this human interest aspect to engage and captivate the audience.

Explanation

A dog that catches a thing should attract news report because of its human interest. This means that the dog's ability to catch something is intriguing and captivating to people. It showcases the unique and extraordinary skills of the dog, which appeals to human curiosity and fascination. People are often interested in stories that involve animals doing remarkable things, and a dog catching something is an example of such a story. The news report would likely highlight this human interest aspect to engage and captivate the audience.

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48. The materials that must be paid for before it is aired are ________

Commercials are advertisements that are aired on television or radio. They are produced by companies or individuals who want to promote their products or services. Before these commercials are aired, the cost of production and airtime needs to be paid for. Therefore, the materials that must be paid for before they are aired are commercials.

Explanation

Commercials are advertisements that are aired on television or radio. They are produced by companies or individuals who want to promote their products or services. Before these commercials are aired, the cost of production and airtime needs to be paid for. Therefore, the materials that must be paid for before they are aired are commercials.

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49. The publication that is usually produced at intervals is

A magazine is a publication that is typically produced at regular intervals, such as weekly, monthly, or quarterly. It contains a collection of articles, stories, images, and other content on various topics of interest. Unlike books or newspapers, magazines are not published daily or in a continuous format. They are often printed on glossy paper and have a more visually appealing layout. Magazines cater to specific audiences and cover a wide range of subjects, including fashion, lifestyle, news, entertainment, and more.

Explanation

A magazine is a publication that is typically produced at regular intervals, such as weekly, monthly, or quarterly. It contains a collection of articles, stories, images, and other content on various topics of interest. Unlike books or newspapers, magazines are not published daily or in a continuous format. They are often printed on glossy paper and have a more visually appealing layout. Magazines cater to specific audiences and cover a wide range of subjects, including fashion, lifestyle, news, entertainment, and more.

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50. Information graphics perform the follwing functions except

They help break gray matter

They contribute to effective page planning

They are used as make up components

They are used for brisk business

The given answer states that information graphics are not used for brisk business. This means that information graphics do not directly contribute to generating sales or increasing profit in a business context. While information graphics can be used for various purposes such as breaking down complex information, enhancing page layouts, and being used as design elements, their primary function is not related to generating business quickly.

Explanation

The given answer states that information graphics are not used for brisk business. This means that information graphics do not directly contribute to generating sales or increasing profit in a business context. While information graphics can be used for various purposes such as breaking down complex information, enhancing page layouts, and being used as design elements, their primary function is not related to generating business quickly.

51. Words with vague referents are said to be?

Words with vague referents are said to be abstract. Abstract words refer to concepts or ideas that are not tangible or concrete. They often describe qualities, emotions, or states of being that cannot be directly observed or measured. These words can be subjective and open to interpretation, as their meaning may vary depending on the individual's perspective or understanding. Examples of abstract words include love, happiness, justice, and freedom.

Explanation

Words with vague referents are said to be abstract. Abstract words refer to concepts or ideas that are not tangible or concrete. They often describe qualities, emotions, or states of being that cannot be directly observed or measured. These words can be subjective and open to interpretation, as their meaning may vary depending on the individual's perspective or understanding. Examples of abstract words include love, happiness, justice, and freedom.

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52. What form of writing is based on the information gathered through observation and research?

Strong writing is a form of writing that is based on the information gathered through observation and research. This type of writing involves using evidence and data to support arguments or claims. It requires the writer to critically analyze and interpret the information they have gathered in order to present a well-supported and persuasive piece of writing. Strong writing often involves clear and concise language, logical organization, and effective communication of ideas.

Explanation

Strong writing is a form of writing that is based on the information gathered through observation and research. This type of writing involves using evidence and data to support arguments or claims. It requires the writer to critically analyze and interpret the information they have gathered in order to present a well-supported and persuasive piece of writing. Strong writing often involves clear and concise language, logical organization, and effective communication of ideas.

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53. The process of examining a story to find errors to be corrected is known as?

Proofreading is the process of carefully examining a written text, such as a story, to identify and correct any errors in grammar, spelling, punctuation, or formatting. It involves reviewing the text word by word and line by line to ensure accuracy and clarity. Proofreading is essential to ensure that the final version of the story is error-free and ready for publication or distribution.

Explanation

Proofreading is the process of carefully examining a written text, such as a story, to identify and correct any errors in grammar, spelling, punctuation, or formatting. It involves reviewing the text word by word and line by line to ensure accuracy and clarity. Proofreading is essential to ensure that the final version of the story is error-free and ready for publication or distribution.

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54. While packaging information for the mass media, there is a need first for?

Body

Fact

Heda

Lead

In the context of packaging information for the mass media, the term "lead" refers to the introductory sentence or paragraph that captures the essence of the story and entices the reader or viewer to continue reading or watching. It provides a concise summary of the main points and grabs the audience's attention. The lead is crucial because it determines whether the audience will engage with the rest of the information being presented.

Explanation

In the context of packaging information for the mass media, the term "lead" refers to the introductory sentence or paragraph that captures the essence of the story and entices the reader or viewer to continue reading or watching. It provides a concise summary of the main points and grabs the audience's attention. The lead is crucial because it determines whether the audience will engage with the rest of the information being presented.

55. Mastering the art of lead comes with constant _______

To master the art of lead, constant writing is necessary. Writing regularly helps in honing one's skills, improving creativity, and developing a strong command over language. It allows individuals to experiment with different writing styles, explore new ideas, and refine their techniques. Through consistent writing practice, one can learn to effectively communicate their thoughts and ideas, engage readers, and maintain a compelling narrative flow. Therefore, to become a master in lead generation, one must dedicate themselves to continuous writing.

Explanation

To master the art of lead, constant writing is necessary. Writing regularly helps in honing one's skills, improving creativity, and developing a strong command over language. It allows individuals to experiment with different writing styles, explore new ideas, and refine their techniques. Through consistent writing practice, one can learn to effectively communicate their thoughts and ideas, engage readers, and maintain a compelling narrative flow. Therefore, to become a master in lead generation, one must dedicate themselves to continuous writing.

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57. _______is the less objective assessment of issues

News analysis is the less objective assessment of issues because it involves the interpretation and evaluation of news events, taking into account the opinions and perspectives of the analysts. Unlike news reporting, which aims to present facts and information in a neutral and unbiased manner, news analysis often involves subjective judgments, personal opinions, and the influence of the analyst's own beliefs and biases. It goes beyond the presentation of facts and delves into the deeper meaning and implications of the news, making it a less objective form of assessment.

Explanation

News analysis is the less objective assessment of issues because it involves the interpretation and evaluation of news events, taking into account the opinions and perspectives of the analysts. Unlike news reporting, which aims to present facts and information in a neutral and unbiased manner, news analysis often involves subjective judgments, personal opinions, and the influence of the analyst's own beliefs and biases. It goes beyond the presentation of facts and delves into the deeper meaning and implications of the news, making it a less objective form of assessment.

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58. The print media messages are permanent while the broadcast media messages are _______

Print media messages are permanent because once they are printed, they can be stored and accessed indefinitely. On the other hand, broadcast media messages are transient because they are aired or transmitted in real-time and cannot be easily stored or accessed after the initial broadcast. These messages are meant to be consumed immediately and are not typically available for long-term reference or retrieval.

Explanation

Print media messages are permanent because once they are printed, they can be stored and accessed indefinitely. On the other hand, broadcast media messages are transient because they are aired or transmitted in real-time and cannot be easily stored or accessed after the initial broadcast. These messages are meant to be consumed immediately and are not typically available for long-term reference or retrieval.

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59. Efficient reading involves understanding how language operates in ___________

Efficient reading involves understanding how language operates in communication. This means that when reading, it is important to not only comprehend the words on the page but also understand the intended message and how it is being conveyed. By recognizing the nuances of language and how it is used to communicate ideas, readers can better interpret and analyze written text, leading to more effective and efficient reading comprehension.

Explanation

Efficient reading involves understanding how language operates in communication. This means that when reading, it is important to not only comprehend the words on the page but also understand the intended message and how it is being conveyed. By recognizing the nuances of language and how it is used to communicate ideas, readers can better interpret and analyze written text, leading to more effective and efficient reading comprehension.

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60. Major considerations for media writers include?

Writing withintent, message,reliability

Context,fairness, truth

Writing withcare, clarityand style

None of theabove

Media writers need to write with care, clarity, and style in order to effectively communicate their message to the audience. Careful writing ensures that the content is accurate and free from errors. Clarity ensures that the message is easily understood by the readers or viewers. Style adds an element of creativity and engagement to the writing, making it more interesting and appealing to the audience. These considerations are crucial for media writers to maintain their credibility and effectively convey their intended message.

Explanation

Media writers need to write with care, clarity, and style in order to effectively communicate their message to the audience. Careful writing ensures that the content is accurate and free from errors. Clarity ensures that the message is easily understood by the readers or viewers. Style adds an element of creativity and engagement to the writing, making it more interesting and appealing to the audience. These considerations are crucial for media writers to maintain their credibility and effectively convey their intended message.

61. The core purpose of the mass media as an institution is dissemination of information and ____

The core purpose of the mass media as an institution is dissemination of information and writing. This means that one of the main functions of the mass media is to communicate and share information through the written word. Writing allows for the creation of news articles, reports, opinion pieces, and other forms of media content that can be easily distributed and consumed by a wide audience. Through writing, the mass media can effectively convey information, educate the public, and shape public opinion.

Explanation

The core purpose of the mass media as an institution is dissemination of information and writing. This means that one of the main functions of the mass media is to communicate and share information through the written word. Writing allows for the creation of news articles, reports, opinion pieces, and other forms of media content that can be easily distributed and consumed by a wide audience. Through writing, the mass media can effectively convey information, educate the public, and shape public opinion.

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62. Letters to the Editor is

Audienceparticipatorypresentation bythe print media

Letter writtenby the editor

An aspect ofreporting thatcomes inartwork

A subjectiveopinion of anindividualwriter

The correct answer is "Audience participatory presentation by the print media." This means that Letters to the Editor is a form of media where the audience actively participates by writing letters to express their opinions or concerns. It is a way for the print media to engage with their readers and provide a platform for public discourse.

Explanation

The correct answer is "Audience participatory presentation by the print media." This means that Letters to the Editor is a form of media where the audience actively participates by writing letters to express their opinions or concerns. It is a way for the print media to engage with their readers and provide a platform for public discourse.

63. What helps explain a word that might be unfamiliar to your audience?_____

Message

Perspective

Context

Style

Context helps explain a word that might be unfamiliar to your audience. When a word is used within a specific context, it provides clues and information that can help the audience understand its meaning. Context includes the surrounding words, sentences, or paragraphs that give insight into the word's usage and intended meaning. By understanding the context in which the word is used, the audience can make connections and infer the word's definition.

Explanation

Context helps explain a word that might be unfamiliar to your audience. When a word is used within a specific context, it provides clues and information that can help the audience understand its meaning. Context includes the surrounding words, sentences, or paragraphs that give insight into the word's usage and intended meaning. By understanding the context in which the word is used, the audience can make connections and infer the word's definition.

64. Readable writing can be used in conflict resolution and _________

Readable writing can be used in conflict resolution and management. This means that clear and easily understandable writing can help in effectively resolving conflicts and managing various aspects of a situation or organization. It implies that good writing skills are valuable in both conflict resolution processes and overall management practices.

Explanation

Readable writing can be used in conflict resolution and management. This means that clear and easily understandable writing can help in effectively resolving conflicts and managing various aspects of a situation or organization. It implies that good writing skills are valuable in both conflict resolution processes and overall management practices.

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65. _________are the standard tool for most Public Relations Professionals

Media kits are the standard tool for most Public Relations Professionals. Media kits are a collection of promotional materials that provide information about a company, organization, or event to members of the media. These kits typically include press releases, fact sheets, biographies, high-resolution images, and any other relevant materials that journalists may need to write a story or report on the subject. Media kits are essential for PR professionals as they help in effectively communicating key messages and generating media coverage for their clients or organizations.

Explanation

Media kits are the standard tool for most Public Relations Professionals. Media kits are a collection of promotional materials that provide information about a company, organization, or event to members of the media. These kits typically include press releases, fact sheets, biographies, high-resolution images, and any other relevant materials that journalists may need to write a story or report on the subject. Media kits are essential for PR professionals as they help in effectively communicating key messages and generating media coverage for their clients or organizations.

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66. The writing style of a public Relations personnel is ________ and sentimental

The correct answer is "emotional" because public relations personnel often need to connect with the emotions of their audience in order to effectively communicate their message. They use language and strategies that appeal to people's emotions and create a sense of empathy or resonance. By being emotional in their writing style, they can evoke feelings and create a strong impact on the readers or listeners, ultimately influencing their perception and response to the message being conveyed.

Explanation

The correct answer is "emotional" because public relations personnel often need to connect with the emotions of their audience in order to effectively communicate their message. They use language and strategies that appeal to people's emotions and create a sense of empathy or resonance. By being emotional in their writing style, they can evoke feelings and create a strong impact on the readers or listeners, ultimately influencing their perception and response to the message being conveyed.

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67. The inverted pyramid presentation style simply means

What took place in the paragraph

How it happened in the story

Crowding information in first paragraph

Where did the event happen

The inverted pyramid presentation style refers to the practice of placing the most important information at the beginning of a news article or story, followed by less important details. This allows readers to quickly grasp the main points of the story without having to read the entire article. By crowding information in the first paragraph, the writer ensures that readers get the essential facts upfront, making it easier for them to decide whether they want to continue reading or not. This style is commonly used in journalism to prioritize information and engage readers efficiently.

Explanation

The inverted pyramid presentation style refers to the practice of placing the most important information at the beginning of a news article or story, followed by less important details. This allows readers to quickly grasp the main points of the story without having to read the entire article. By crowding information in the first paragraph, the writer ensures that readers get the essential facts upfront, making it easier for them to decide whether they want to continue reading or not. This style is commonly used in journalism to prioritize information and engage readers efficiently.

68. Audience participatory programs on the television are ___________

Audience participatory programs on television are commonly referred to as "phone in programs". These programs allow viewers to engage with the show by calling in and sharing their opinions, asking questions, or participating in interactive activities. The term "phone in program" accurately describes this type of television show where audience members can actively participate by using their phones to communicate with the program.

Explanation

Audience participatory programs on television are commonly referred to as "phone in programs". These programs allow viewers to engage with the show by calling in and sharing their opinions, asking questions, or participating in interactive activities. The term "phone in program" accurately describes this type of television show where audience members can actively participate by using their phones to communicate with the program.

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69. Publicity publications designed to call attention for products and services are

A brochure is a type of publicity publication that is designed to call attention to products and services. It is a printed piece of promotional material that provides information about a company, its offerings, and its benefits. Brochures are typically used to showcase products, highlight features, and persuade potential customers to make a purchase or engage with the advertised services. They are often distributed at trade shows, events, or through direct mail campaigns to reach a wider audience and generate interest in the products or services being promoted.

Explanation

A brochure is a type of publicity publication that is designed to call attention to products and services. It is a printed piece of promotional material that provides information about a company, its offerings, and its benefits. Brochures are typically used to showcase products, highlight features, and persuade potential customers to make a purchase or engage with the advertised services. They are often distributed at trade shows, events, or through direct mail campaigns to reach a wider audience and generate interest in the products or services being promoted.

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70. The print media is _______ in nature

The term "ubiquitous" refers to something that is present or found everywhere. In the context of the given question, it suggests that print media is widely available and can be found in various forms and locations. This implies that print media is not limited to a specific area or audience, but rather it is widespread and accessible to many people.

Explanation

The term "ubiquitous" refers to something that is present or found everywhere. In the context of the given question, it suggests that print media is widely available and can be found in various forms and locations. This implies that print media is not limited to a specific area or audience, but rather it is widespread and accessible to many people.

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72. Developing a sense of empathy will help you bypass the trap of

Sentencing

Misinforming

Stereotyping

Sympathizing

Developing a sense of empathy allows individuals to understand and share the feelings of others, which helps them avoid falling into the trap of stereotyping. Stereotyping involves making generalizations and assumptions about a group of people based on limited information or preconceived notions. By empathizing with others, individuals are more likely to recognize the uniqueness and individuality of each person, rather than categorizing them based on stereotypes. This allows for more accurate and fair judgments, promoting understanding and inclusivity.

Explanation

Developing a sense of empathy allows individuals to understand and share the feelings of others, which helps them avoid falling into the trap of stereotyping. Stereotyping involves making generalizations and assumptions about a group of people based on limited information or preconceived notions. By empathizing with others, individuals are more likely to recognize the uniqueness and individuality of each person, rather than categorizing them based on stereotypes. This allows for more accurate and fair judgments, promoting understanding and inclusivity.

73. Information graphics perform the follwing functions except

The inverted pyramid format is not a function performed by information graphics. The inverted pyramid format is a style of writing where the most important information is presented first, followed by supporting details. Information graphics, on the other hand, are visual representations of data or information that help to convey complex concepts or patterns in a clear and concise manner. They can be used to illustrate trends, compare data, or explain processes, but they do not specifically adhere to the inverted pyramid format.

Explanation

The inverted pyramid format is not a function performed by information graphics. The inverted pyramid format is a style of writing where the most important information is presented first, followed by supporting details. Information graphics, on the other hand, are visual representations of data or information that help to convey complex concepts or patterns in a clear and concise manner. They can be used to illustrate trends, compare data, or explain processes, but they do not specifically adhere to the inverted pyramid format.

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74. The journalism profession has a symbolic relationship with _________

The journalism profession has a symbolic relationship with language because language is the primary tool used by journalists to convey information, tell stories, and communicate with their audience. Journalists rely on language to gather and report facts, interview sources, write articles, and present news in a clear and concise manner. Language allows journalists to effectively communicate their ideas, opinions, and perspectives, shaping public discourse and influencing public opinion. It is through language that journalists can inform, educate, and engage their readers, listeners, or viewers, making it an essential element of the journalism profession.

Explanation

The journalism profession has a symbolic relationship with language because language is the primary tool used by journalists to convey information, tell stories, and communicate with their audience. Journalists rely on language to gather and report facts, interview sources, write articles, and present news in a clear and concise manner. Language allows journalists to effectively communicate their ideas, opinions, and perspectives, shaping public discourse and influencing public opinion. It is through language that journalists can inform, educate, and engage their readers, listeners, or viewers, making it an essential element of the journalism profession.

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75. Blake and Haroldsen refer to mass media as?

Social vicesthrough whichmasscommunicationtakes place

Societal vicesthrough whichmasscommunicationtakes place

Mass vicesthrough whichmasscommunicationtakes place

Technical vicesthrough whichmasscommunicationtakes place

not-available-via-ai

Explanation

not-available-via-ai

76. Reading out loud your words while you write, helps to?

Reading out loud while writing helps to simplify your writing because it allows you to hear the flow and clarity of your words. By vocalizing your thoughts, you can identify any awkward or confusing sentences, grammatical errors, or repetitive phrases. This process helps you to catch mistakes and make necessary revisions, resulting in clearer and more concise writing. Additionally, reading aloud helps to improve the overall readability of your work, making it easier for others to understand and follow your ideas.

Explanation

Reading out loud while writing helps to simplify your writing because it allows you to hear the flow and clarity of your words. By vocalizing your thoughts, you can identify any awkward or confusing sentences, grammatical errors, or repetitive phrases. This process helps you to catch mistakes and make necessary revisions, resulting in clearer and more concise writing. Additionally, reading aloud helps to improve the overall readability of your work, making it easier for others to understand and follow your ideas.

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77. The part of the news story technique that warm up the audience is the

The headline of a news story is designed to catch the attention of the audience and provide a brief summary of the main topic or event being reported. It often uses compelling language or a catchy phrase to engage readers or viewers. By presenting a captivating headline, the news story aims to generate interest and intrigue, effectively warming up the audience and encouraging them to continue reading or watching the rest of the article or segment.

Explanation

The headline of a news story is designed to catch the attention of the audience and provide a brief summary of the main topic or event being reported. It often uses compelling language or a catchy phrase to engage readers or viewers. By presenting a captivating headline, the news story aims to generate interest and intrigue, effectively warming up the audience and encouraging them to continue reading or watching the rest of the article or segment.

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79. As at the same time a writer gathers facts, he must also get hold of?

AuthenticMaterials

Targetaudience

Verbalillustrations

Writinginstruments

Verbal illustrations are necessary for a writer because they help to convey information or ideas in a visual and engaging way. They can provide examples, anecdotes, or descriptions that enhance the reader's understanding and make the writing more interesting. Verbal illustrations can also help to create a connection between the writer and the audience, making the writing more relatable and impactful. Therefore, it is important for a writer to gather verbal illustrations along with facts in order to effectively communicate their message.

Explanation

Verbal illustrations are necessary for a writer because they help to convey information or ideas in a visual and engaging way. They can provide examples, anecdotes, or descriptions that enhance the reader's understanding and make the writing more interesting. Verbal illustrations can also help to create a connection between the writer and the audience, making the writing more relatable and impactful. Therefore, it is important for a writer to gather verbal illustrations along with facts in order to effectively communicate their message.

80. The art of readable writing is biogenic and_______

The given correct answer is "Socio-genic". This suggests that the art of readable writing is influenced by social factors. It implies that the ability to write in a way that is easily understandable and engaging is not solely determined by individual talent or genetics, but also by the social environment in which the writer exists. This could include factors such as cultural norms, education, and social interactions that shape the writer's style and approach to writing.

Explanation

The given correct answer is "Socio-genic". This suggests that the art of readable writing is influenced by social factors. It implies that the ability to write in a way that is easily understandable and engaging is not solely determined by individual talent or genetics, but also by the social environment in which the writer exists. This could include factors such as cultural norms, education, and social interactions that shape the writer's style and approach to writing.

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81. The following are types of leads except

Bullet lead

Cartridge

Quotation

Staccatto

The given options consist of different types of leads, including bullet lead, cartridge, quotation, and staccatto. However, the question asks for the type of lead that is not included in the list. Therefore, the correct answer is "bullet lead" as it is the only option that is not a type of lead.

Explanation

The given options consist of different types of leads, including bullet lead, cartridge, quotation, and staccatto. However, the question asks for the type of lead that is not included in the list. Therefore, the correct answer is "bullet lead" as it is the only option that is not a type of lead.

82. One of the characteristics of the broadcast media is that it is geographically bound

True

False

The statement "One of the characteristics of the broadcast media is that it is geographically bound" is incorrect. Broadcast media, such as television and radio, have the ability to reach a wide audience across different geographical locations. Unlike print media, which may have distribution limitations, broadcast media can transmit content to a large number of viewers or listeners regardless of their location. Therefore, the correct answer is False.

Explanation

The statement "One of the characteristics of the broadcast media is that it is geographically bound" is incorrect. Broadcast media, such as television and radio, have the ability to reach a wide audience across different geographical locations. Unlike print media, which may have distribution limitations, broadcast media can transmit content to a large number of viewers or listeners regardless of their location. Therefore, the correct answer is False.

83. _______ is important for anyone who is involved in media writing because of the sensitive nature of media presentations?

Writing skill

Editing skill

Reading skill

Speaking skill

Editing skill is important for anyone who is involved in media writing because of the sensitive nature of media presentations. Media writing requires careful attention to detail, accuracy, and clarity. Editors play a crucial role in ensuring that the content is free from errors, inconsistencies, and any misleading information. They are responsible for refining the language, structure, and overall quality of the written material. By possessing strong editing skills, media professionals can effectively communicate their message, maintain credibility, and uphold ethical standards in their work.

Explanation

Editing skill is important for anyone who is involved in media writing because of the sensitive nature of media presentations. Media writing requires careful attention to detail, accuracy, and clarity. Editors play a crucial role in ensuring that the content is free from errors, inconsistencies, and any misleading information. They are responsible for refining the language, structure, and overall quality of the written material. By possessing strong editing skills, media professionals can effectively communicate their message, maintain credibility, and uphold ethical standards in their work.

84. Strong writing is based on _____ and _____

Strong writing is based on observation and research. Observation allows the writer to gather firsthand information and details about a topic, which adds depth and authenticity to their writing. Research, on the other hand, involves gathering information from various sources such as books, articles, and online databases. It helps writers to gain a comprehensive understanding of the subject matter and ensures that their writing is accurate and well-informed. By combining observation and research, writers can create compelling and credible content that engages readers and effectively communicates their ideas.

Explanation

Strong writing is based on observation and research. Observation allows the writer to gather firsthand information and details about a topic, which adds depth and authenticity to their writing. Research, on the other hand, involves gathering information from various sources such as books, articles, and online databases. It helps writers to gain a comprehensive understanding of the subject matter and ensures that their writing is accurate and well-informed. By combining observation and research, writers can create compelling and credible content that engages readers and effectively communicates their ideas.

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85. _________ is aimed at establishing and sustaining mutual relationship between an organization or a person and its publics.

Public relations is a strategic communication process that focuses on building and maintaining positive relationships between an organization or individual and their target audience or publics. It involves managing the spread of information, shaping public perception, and influencing opinions through various communication channels. Public relations aims to establish trust, credibility, and understanding, ultimately enhancing the reputation and image of the organization or person.

Explanation

Public relations is a strategic communication process that focuses on building and maintaining positive relationships between an organization or individual and their target audience or publics. It involves managing the spread of information, shaping public perception, and influencing opinions through various communication channels. Public relations aims to establish trust, credibility, and understanding, ultimately enhancing the reputation and image of the organization or person.

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86. The body of a media write up is arranged in such a way to achieve the following except?

Unity

Chronological

Precision

Variation

The body of a media write-up is arranged in a way to achieve unity, chronological order, and variation. Precision, on the other hand, is not a primary goal when structuring the body of a media write-up. While precision in language and information is important, it is not specifically related to the arrangement of the content within the body of the write-up.

Explanation

The body of a media write-up is arranged in a way to achieve unity, chronological order, and variation. Precision, on the other hand, is not a primary goal when structuring the body of a media write-up. While precision in language and information is important, it is not specifically related to the arrangement of the content within the body of the write-up.

87. News commentary is synanymous to the---media

Traditional

Print

All of the above

Broadcast

News commentary is synonymous with broadcast media because it refers to the analysis and interpretation of news events through television or radio programs. Broadcast media, such as news channels and radio stations, provide a platform for journalists, experts, and commentators to discuss and analyze current events. This form of media allows for real-time reporting, live interviews, and immediate dissemination of news to a wide audience. Therefore, the correct answer is broadcast.

Explanation

News commentary is synonymous with broadcast media because it refers to the analysis and interpretation of news events through television or radio programs. Broadcast media, such as news channels and radio stations, provide a platform for journalists, experts, and commentators to discuss and analyze current events. This form of media allows for real-time reporting, live interviews, and immediate dissemination of news to a wide audience. Therefore, the correct answer is broadcast.

88. The following are principles of good media writing except?

Clarity

Natural

Positive

Concrete

The principles of good media writing include being natural, positive, and concrete. However, clarity is not a principle of good media writing. Clarity refers to the ability of the message to be easily understood by the audience. In media writing, it is important to convey information in a clear and concise manner to ensure that the audience can comprehend the message without confusion.

Explanation

The principles of good media writing include being natural, positive, and concrete. However, clarity is not a principle of good media writing. Clarity refers to the ability of the message to be easily understood by the audience. In media writing, it is important to convey information in a clear and concise manner to ensure that the audience can comprehend the message without confusion.

89. To capture the attention and persuade a consumer to think or to buy a product is the obligation of? _______

An advert

An advertmanager

A journalist

An advertisingwriter

An advertising writer is responsible for creating compelling and persuasive content in advertisements to capture the attention of consumers and persuade them to think about or purchase a product. They use their writing skills to craft engaging messages that effectively communicate the benefits and features of the product, ultimately influencing consumer behavior.

Explanation

An advertising writer is responsible for creating compelling and persuasive content in advertisements to capture the attention of consumers and persuade them to think about or purchase a product. They use their writing skills to craft engaging messages that effectively communicate the benefits and features of the product, ultimately influencing consumer behavior.

90. A typical TV viewer has difficulties in translating the picture and words into a general understanding of the topic, hearing the words and _____________

The given answer, "Seeing the picture," completes the sentence by suggesting that a typical TV viewer may have difficulties in translating the picture and words into a general understanding of the topic, but they are able to hear the words and see the picture. This implies that seeing the picture helps the viewer in understanding the topic better.

Explanation

The given answer, "Seeing the picture," completes the sentence by suggesting that a typical TV viewer may have difficulties in translating the picture and words into a general understanding of the topic, but they are able to hear the words and see the picture. This implies that seeing the picture helps the viewer in understanding the topic better.

Submit

91. What is the best guarantee a reader has on the reliability of information?

Credibility ofthe writer

Credibility ofthe newspaper

Quality of themessage

None of the above

The best guarantee a reader has on the reliability of information is the credibility of the newspaper. A newspaper's credibility is based on its reputation for accuracy, fact-checking, and unbiased reporting. If a newspaper has a history of providing reliable and trustworthy information, readers can have confidence in the accuracy of the information they publish.

Explanation

The best guarantee a reader has on the reliability of information is the credibility of the newspaper. A newspaper's credibility is based on its reputation for accuracy, fact-checking, and unbiased reporting. If a newspaper has a history of providing reliable and trustworthy information, readers can have confidence in the accuracy of the information they publish.

92. The practice of crowding as much information as possible in the first paragraph is called?

First paragraphformat

Indentedpresentationformat

Invertedpyramidpresentationformat

None of theabove

The correct answer is "First paragraph format." This refers to the practice of including as much information as possible in the first paragraph of a piece of writing. This format is often used in news articles to provide the most important details upfront and grab the reader's attention. By placing key information in the first paragraph, readers can quickly understand the main points of the article without having to read the entire piece.

Explanation

The correct answer is "First paragraph format." This refers to the practice of including as much information as possible in the first paragraph of a piece of writing. This format is often used in news articles to provide the most important details upfront and grab the reader's attention. By placing key information in the first paragraph, readers can quickly understand the main points of the article without having to read the entire piece.

93. _________ have to do with the meaning the readers are likely to associate with various words used in a story?

Connotations are the associations or emotional connections that readers make with certain words used in a story. These associations may be positive, negative, or neutral, and can greatly impact the overall meaning and tone of the story. By understanding the connotations of words, readers can better interpret the intended message and emotions conveyed by the author.

Explanation

Connotations are the associations or emotional connections that readers make with certain words used in a story. These associations may be positive, negative, or neutral, and can greatly impact the overall meaning and tone of the story. By understanding the connotations of words, readers can better interpret the intended message and emotions conveyed by the author.

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94. A source from which information on data are obtained first for a particular need is known as? _____

Secondarysource

Auxillary

Primary

Primary sourcer

A primary source refers to the original source of data or information that is collected directly from the first-hand experience or observation. It is the initial and most reliable source of information for a specific need. In contrast, a secondary source is derived from primary sources and provides an interpretation or analysis of the original data. Therefore, the correct answer is "primary sourcer" as it accurately describes the initial source of data for a particular need.

Explanation

A primary source refers to the original source of data or information that is collected directly from the first-hand experience or observation. It is the initial and most reliable source of information for a specific need. In contrast, a secondary source is derived from primary sources and provides an interpretation or analysis of the original data. Therefore, the correct answer is "primary sourcer" as it accurately describes the initial source of data for a particular need.

95. The period marks the __________

The period marks the end of the sentence. It is a punctuation mark used to indicate the completion of a thought or statement. When a period is placed at the end of a group of words, it signifies that the sentence has reached its conclusion and there is no further information to follow.

Explanation

The period marks the end of the sentence. It is a punctuation mark used to indicate the completion of a thought or statement. When a period is placed at the end of a group of words, it signifies that the sentence has reached its conclusion and there is no further information to follow.

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96. The official stand of a media organization on a typical issue is the __________

The official stand of a media organization on a typical issue is expressed through its editorial and commentary. Editorials are written by the editorial board of the organization and represent the official opinion of the media outlet. They provide analysis, interpretation, and recommendations on important issues. Commentaries, on the other hand, are opinion pieces written by individual journalists or experts affiliated with the organization. While they may not necessarily reflect the official stance of the media organization, they still contribute to shaping public opinion and provide additional perspectives on the issue at hand.

Explanation

The official stand of a media organization on a typical issue is expressed through its editorial and commentary. Editorials are written by the editorial board of the organization and represent the official opinion of the media outlet. They provide analysis, interpretation, and recommendations on important issues. Commentaries, on the other hand, are opinion pieces written by individual journalists or experts affiliated with the organization. While they may not necessarily reflect the official stance of the media organization, they still contribute to shaping public opinion and provide additional perspectives on the issue at hand.

Submit

97. Media writers have a duty to inform the public but first they need to? ______________

Media writers have a duty to inform the public, which means they have the responsibility to provide accurate and reliable information. In order to fulfill this duty, they need to first inform themselves by conducting thorough research, fact-checking, and gathering all the necessary information before writing or reporting on a particular topic. This ensures that they have a comprehensive understanding of the subject matter and can present it in an unbiased and informative manner to the public.

Explanation

Media writers have a duty to inform the public, which means they have the responsibility to provide accurate and reliable information. In order to fulfill this duty, they need to first inform themselves by conducting thorough research, fact-checking, and gathering all the necessary information before writing or reporting on a particular topic. This ensures that they have a comprehensive understanding of the subject matter and can present it in an unbiased and informative manner to the public.

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98. A generic statement with the specific facts following is called? _________

A generic statement with specific facts following is called a generalized warm up. This term refers to a statement that provides a broad introduction or overview before delving into specific details or examples. It helps to set the context and prepare the audience for the specific information that will follow.

Explanation

A generic statement with specific facts following is called a generalized warm up. This term refers to a statement that provides a broad introduction or overview before delving into specific details or examples. It helps to set the context and prepare the audience for the specific information that will follow.

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99. The Nigerian advertising regulatory body APCON stands for ___________

APCON is the acronym for Advertising Practitioners Council of Nigeria. This regulatory body in Nigeria is responsible for regulating and controlling the practice of advertising in the country. They ensure that advertising agencies and practitioners adhere to ethical standards and guidelines, and they also promote professionalism and excellence in the advertising industry. The correct answer, therefore, is Advertising Practitioners Council of Nigeria.

Explanation

APCON is the acronym for Advertising Practitioners Council of Nigeria. This regulatory body in Nigeria is responsible for regulating and controlling the practice of advertising in the country. They ensure that advertising agencies and practitioners adhere to ethical standards and guidelines, and they also promote professionalism and excellence in the advertising industry. The correct answer, therefore, is Advertising Practitioners Council of Nigeria.

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100. The best way to retain sources is to?

Being direct and honest is the best way to retain sources because it establishes trust and credibility. When individuals are straightforward and truthful, it fosters open communication and a positive relationship with their sources. This approach encourages sources to feel comfortable sharing information and reduces the likelihood of misunderstandings or conflicts. By being direct and honest, individuals demonstrate respect for their sources and their work, which ultimately strengthens the bond between them and increases the likelihood of continued collaboration.

Explanation

Being direct and honest is the best way to retain sources because it establishes trust and credibility. When individuals are straightforward and truthful, it fosters open communication and a positive relationship with their sources. This approach encourages sources to feel comfortable sharing information and reduces the likelihood of misunderstandings or conflicts. By being direct and honest, individuals demonstrate respect for their sources and their work, which ultimately strengthens the bond between them and increases the likelihood of continued collaboration.

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