Edwards, Lineberry Chp. 7

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  • 1/10 Questions

    Who is most likely to receive media coverage?

    • Congress
    • The House of Representatives
    • The Senate
    • The president
    • The Supreme Court
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Journalism Quizzes & Trivia
About This Quiz

Explore the dynamics of American media with the 'Edwards, Lineberry Chp. 7' quiz. Assess your understanding of investigative journalism, media coverage, and the political implications of media strategies. This quiz enhances knowledge crucial for students of political science and journalism.


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  • 2. 

    Which of the following is a consequence of investigative journalism?

    • More stringent requirements for becoming a journalist

    • Increased news coverage of scandals

    • A better informed citizenry

    • The increased reliance of television news

    • A more in-depth understanding of political issues by typical Americans

    Correct Answer
    A. Increased news coverage of scandals
    Explanation
    Investigative journalism often leads to increased news coverage of scandals. Investigative journalists are known for their in-depth research and reporting, which often uncovers hidden information and exposes corruption or wrongdoing. When these scandals are brought to light, news outlets tend to give them more coverage, as they are considered newsworthy and of public interest. This increased coverage helps to inform the public about important issues and hold those responsible accountable.

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  • 3. 

    A journalist who regularly reports on predictions about interest rates would probably be on which of the following beats?

    • White House

    • Senate Appropriations committee

    • Department of the Interior

    • Congress

    • Federal Reserve Board

    Correct Answer
    A. Federal Reserve Board
    Explanation
    A journalist who regularly reports on predictions about interest rates would probably be on the Federal Reserve Board beat. The Federal Reserve Board is responsible for setting monetary policy in the United States, including decisions about interest rates. Therefore, a journalist covering this beat would have access to information and experts who can provide insights and predictions about interest rate changes.

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  • 4. 

    What is one foreseeable political consequence of narrow-casting?

    • The print media will appeal to a greater percentage of the public

    • Politicians will have more freedom to act according to their own agenda because they will be ble to avoid the public eye

    • Jounalists will be forced to concentrate more on political issues then on politicians

    • The gap between the political elite and the politically uninformed majority will increase

    • The public will become more informed about politics

    Correct Answer
    A. The gap between the political elite and the politically uninformed majority will increase
    Explanation
    Narrow-casting refers to the practice of targeting specific audiences with tailored messages. The answer suggests that as narrow-casting becomes more prevalent, the gap between the political elite and the politically uninformed majority will increase. This is because narrow-casting allows politicians to avoid the public eye and cater their messages to specific groups, potentially leaving the uninformed majority with limited access to diverse political perspectives. As a result, the political elite may have more influence and power, while the majority remains less informed and engaged in political matters.

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  • 5. 

    Most news coverage is perhaps best described as

    • Superlative

    • Thorough

    • Metacognitive

    • Superficial

    • Complex

    Correct Answer
    A. Superficial
    Explanation
    The correct answer is "superficial." This means that most news coverage lacks depth or thoroughness. It suggests that news articles often provide only a surface-level understanding of the topic, without delving into the complexities or providing in-depth analysis.

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  • 6. 

    What is the primary objective of the American media?

    • Enriching democracy

    • Informing the public

    • Accurately depicting public policy debates

    • Providing a means for the government to communicate with the people

    • Making a profit

    Correct Answer
    A. Making a profit
    Explanation
    The primary objective of the American media is to make a profit. This means that their main focus is on generating revenue and maximizing financial gains through various means such as advertising, subscriptions, and partnerships. While informing the public and accurately depicting public policy debates are important aspects of media, their ultimate goal is to ensure profitability and financial success.

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  • 7. 

    Which of the following statements about journalists is accurate?

    • Journalists consider themselves more liberal than does the general public

    • Journalists have a liberal bias in their coverage of politics

    • Journalists have a conservative bias in their coverage of politics

    • Journalists have a Democratic bias in their coverage of politics

    • Journalists have a Republican bias in their coverage of politics

    Correct Answer
    A. Journalists consider themselves more liberal than does the general public
    Explanation
    The given answer states that journalists consider themselves more liberal than the general public. This implies that journalists tend to have left-leaning political views compared to the average population. This could be due to various factors such as the profession attracting individuals with liberal ideologies or the influence of media organizations that may have a liberal bias. However, it is important to note that this statement does not imply that journalists' coverage of politics is necessarily biased towards liberalism.

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  • 8. 

    Which of the following statements are true about the media's agenda-setting effect?I.  the agenda-setting effect influences the criteria by which citizens evaluate political leadersII.  the agenda-setting effect is particularly strong among uninformed citizensIII. the agenda-setting effect is the media's direct impact on how American voteIV. the agenda-setting effect rewards investigative journalism

    • I and II only

    • III and IV only

    • I, II, and III only

    • I, III, and IV only

    • II, III and IV only

    Correct Answer
    A. I, II, and III only
    Explanation
    The agenda-setting effect refers to the media's ability to influence what issues are considered important by the public. Statement I is true because the agenda-setting effect can shape the criteria that citizens use to evaluate political leaders. Statement II is true because uninformed citizens are more susceptible to the media's agenda-setting effect. However, statement III is not true as the agenda-setting effect does not directly determine how Americans vote. Therefore, the correct answer is I and II only.

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  • 9. 

    If a political candidate wanted to deliver his or her message to the most politically informed Americans in the electorate, through which medium would he or she be most likely to reach them?

    • Television

    • Radio

    • Mass mailings

    • Newspapers

    • Internet

    Correct Answer
    A. Newspapers
    Explanation
    Newspapers would be the most likely medium for a political candidate to reach the most politically informed Americans in the electorate. Newspapers are traditionally seen as a reliable source of news and information, attracting readers who are more engaged and politically informed. Unlike television or radio, newspapers offer more in-depth and detailed coverage of political issues, allowing candidates to deliver their message effectively to an audience that is actively seeking political information. While the internet has gained popularity in recent years, newspapers still hold a significant influence among politically engaged individuals.

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  • 10. 

    Which of the following statements about sound bites is accurate?

    • The news media have had to narrow their scope of coverage because they have only a limited amount of material to broadcast

    • The news media have tended to report longer and longer sound bites because they decrease the amount of time they must spend researching and reporting stories

    • The complexity of most sound bites is not fully understood by the general public

    • The media's tendency to focus on sound bites allows politicians to avoid an in-depth discussion of issues

    • Politicians avoid using sound bites because it makes them sound trite

    Correct Answer
    A. The media's tendency to focus on sound bites allows politicians to avoid an in-depth discussion of issues
    Explanation
    The statement that the media's tendency to focus on sound bites allows politicians to avoid an in-depth discussion of issues is accurate. Sound bites are short, catchy statements that are easily quotable and can be used to convey a specific message or soundbite to the public. By focusing on sound bites, the media may prioritize sensationalism and brevity over in-depth analysis, which can lead to a lack of substantive discussion on important issues. This allows politicians to avoid providing detailed explanations or engaging in comprehensive debates, potentially limiting the public's understanding of complex topics.

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  • Current Version
  • Mar 14, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Jul 21, 2010
    Quiz Created by
    Kyancy
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