E- Commerce Chapters 2-4

11 Questions | Total Attempts: 328

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Commerce Quizzes & Trivia

This is to test your understanding of the readings assigned for homework. Some questions reflect classroom discussions.


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Questions and Answers
  • 1. 
    Marketing studies show that you'll lose 60 percent to 80 percent of your potential orders if your Web site is not set up to accept credit cards.
    • A. 

      True

    • B. 

      False

  • 2. 
    Credit cards are not the leading method of payment for online purchases.
    • A. 

      True

    • B. 

      False

  • 3. 
    Online merchants are not susceptible to credit-card fraud as face-to-face retailers.
    • A. 

      True

    • B. 

      False

  • 4. 
    E-commerce allows you to gather information from customers, while delivering a marketing-and-sales pitch through a Web site.
    • A. 

      True

    • B. 

      False

  • 5. 
    E-commerce is not about technology-it's about your business.
    • A. 

      True

    • B. 

      False

  • 6. 
    On the Internet a small business cannot compete with, and even surpass, large firms.
    • A. 

      True

    • B. 

      False

  • 7. 
    E-Commerce Is available anywhere, anytime.
    • A. 

      True

    • B. 

      False

  • 8. 
    A website does not track every order placed and cannot be used to find out what items are good sellers, what needs to be reordered and more.
    • A. 

      True

    • B. 

      False

  • 9. 
    E Commerce develops customer loyalty just like that of a local face to face realtor.
    • A. 

      True

    • B. 

      False

  • 10. 
    To accept credit cards, you must establish a merchant account, a special bank account for handling the revenue (and fees) from credit card transactions. This is called a Merchant Account Provider.
    • A. 

      True

    • B. 

      False

  • 11. 
    After thoughtful discussion about the seven C's. Which of the 7 parts of the "C's" do you think should be integrated and developed mostly for an E Commerce sight?