E- Commerce Chapters 2-4

1.

Marketing studies show that you'll lose 60 percent to 80 percent of your potential orders if your Web site is not set up to accept credit cards.

A.

True
B.

False

Correct Answer
A. True

2.

Credit cards are not the leading method of payment for online purchases.

A.

True
B.

False

Correct Answer
B. False

3.

Online merchants are not susceptible to credit-card fraud as face-to-face retailers.

A.

True
B.

False

Correct Answer
B. False

4.

E-commerce allows you to gather information from customers, while delivering a marketing-and-sales pitch through a Web site.

A.

True
B.

False

Correct Answer
A. True

5.

E-commerce is not about technology-it's about your business.

A.

True
B.

False

Correct Answer
A. True

6.

On the Internet a small business cannot compete with, and even surpass, large firms.

A.

True
B.

False

Correct Answer
B. False

7.

E-Commerce Is available anywhere, anytime.

A.

True
B.

False

Correct Answer
A. True

8.

A website does not track every order placed and cannot be used to find out what items are good sellers, what needs to be reordered and more.

A.

True
B.

False

Correct Answer
B. False

9.

E Commerce develops customer loyalty just like that of a local face to face realtor.

A.

True
B.

False

Correct Answer
A. True

Explanation
E-commerce can develop customer loyalty similar to a local face-to-face realtor because it provides convenience, personalized experiences, and reliable customer service. Online platforms allow customers to easily access products and services from anywhere, saving time and effort. E-commerce platforms can also personalize recommendations and offers based on customer preferences, creating a personalized shopping experience. Additionally, e-commerce businesses often prioritize customer satisfaction and provide reliable customer support, which helps in building trust and loyalty among customers. Therefore, it is true that e-commerce can develop customer loyalty similar to a local realtor.

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10.

To accept credit cards, you must establish a merchant account, a special bank account for handling the revenue (and fees) from credit card transactions. This is called a Merchant Account Provider.

A.

True
B.

False

Correct Answer
A. True

11.

After thoughtful discussion about the seven C's. Which of the 7 parts of the "C's" do you think should be integrated and developed mostly for an E Commerce sight?