Consumer Decisions

13 Questions | By Donelson | Updated: Mar 20, 2022 | Attempts: 156

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Consumer Decision Test

Questions and Answers

1.

A major difference between the generic, store, and brand names affecting cost to the consumer is:
- A.
  
  Cost of shipping from the manufacturer to the selling store
- B.
  
  Advertising
- C.
  
  Artwork on the label
- D.
  
  Cost of coupons and promotional specials offered in stores
Correct Answer
B. Advertising
2.

Advertisers use all but one of the following to create a desire to buy, which one is it?
- A.
  
  Using emotions that focus on sadness, depression, and loss
- B.
  
  Showing how consumers can save money
- C.
  
  Making promises of a better life
- D.
  
  Solving consumer problems
Correct Answer
A. Using emotions that focus on sadness, depression, and loss
3.

Clothing purchases may have hidden costs that would include:
- A.
  
  Seasonal colors
- B.
  
  Fees for dry cleaning
- C.
  
  Poor quality construction, fabric or decorations
- D.
  
  Changing sizes due to growth
Correct Answer
C. Poor quality construction, fabric or decorations
4.

It is a good financial decision to always pay cash for clothing because:
- A.
  
  Taxes are less
- B.
  
  You are more likely to stick to your spending plan
- C.
  
  Credit fees are higher when purchasing consumable products
- D.
  
  You are more likely to get a discount or special sale price
Correct Answer
B. You are more likely to stick to your spending plan
5.

Rob bought two pair of jeans: one pair cost $200 and was worn 20 times, while the other pair was purchased for $60 and was worn four times. Which is the better buy?
- A.
  
  $60 jeans
- B.
  
  $200 jeans
- C.
  
  Neither because the cost per wear is the same for both jeans
- D.
  
  Not enough information
Correct Answer
B. $200 jeans
6.

The best way to determine the price difference between items is to calculate the cost per serving. To calculate cost per serving you will:
- A.
  
  Multiply the number of cans in a case by the number of servings
- B.
  
  Add the number of servings in a container and divide by the price
- C.
  
  Subtract the number of ounces from the price of the item
- D.
  
  Divide the price by the number of servings in the container
Correct Answer
D. Divide the price by the number of servings in the container
7.

The first step in setting up a purchasing criteria for comparison shopping is to know:
- A.
  
  Exactly what you want
- B.
  
  What the market place has to offer
- C.
  
  What quality you desire
- D.
  
  What price you expect to pay
Correct Answer
B. What the market place has to offer
8.

What is the cost per can on a 12 pack of soda purchased for $4.99?
- A.
  
  $0.42
- B.
  
  $4.00
- C.
  
  $4.99
- D.
  
  Not enough information
Correct Answer
A. $0.42
9.

What is the cost per slice for a medium pizza with 8 slices purchased for $6.00?
- A.
  
  $0.75
- B.
  
  $4.00
- C.
  
  $6.00
- D.
  
  Not enough information
Correct Answer
A. $0.75
10.

Which of the following statements is true about store brands?
- A.
  
  The brand is mass produced, marketed nationwide, and can be found at a variety of stores
- B.
  
  The brand is produced and marketed by the store's selected manufacturing companies
- C.
  
  The brand tends to be more expensive
- D.
  
  The design of the brand's package is black and white and this brand is not advertised
Correct Answer
B. The brand is produced and marketed by the store's selected manufacturing companies
11.

Which statement describes impulse buying? A customer purchases:
- A.
  
  Major item he/she has been researching for two months
- B.
  
  An item without fully considering his/her spending plan
- C.
  
  His/her household's weekly groceries
- D.
  
  After evaluating its impact on his/her spending plan
Correct Answer
B. An item without fully considering his/her spending plan
12.

Which statement is false concerning the results of comparison shopping?
- A.
  
  Assists the consumer to purchase the same product or service for less money
- B.
  
  Money goods and services for the same money
- C.
  
  A higher quality product for the same money
- D.
  
  Products that sacrifice quality for price
Correct Answer
D. Products that sacrifice quality for price
13.

Which statement is false for making wise purchase?
- A.
  
  Never pay cash
- B.
  
  Buy at the right time of year
- C.
  
  Do not purchase items based upon a name brand
- D.
  
  Recognize the high price of convenience
Correct Answer
A. Never pay cash

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Current Version
Mar 20, 2022

Quiz Edited by
ProProfs Editorial Team
Nov 16, 2010

Quiz Created by
Donelson

Consumer Decisions

A major difference between the generic, store, and brand names affecting cost to the consumer is:

Advertisers use all but one of the following to create a desire to buy, which one is it?

Clothing purchases may have hidden costs that would include:

It is a good financial decision to always pay cash for clothing because:

Rob bought two pair of jeans: one pair cost $200 and was worn 20 times, while the other pair was purchased for $60 and was worn four times. Which is the better buy?

The best way to determine the price difference between items is to calculate the cost per serving. To calculate cost per serving you will:

The first step in setting up a purchasing criteria for comparison shopping is to know:

What is the cost per can on a 12 pack of soda purchased for $4.99?

What is the cost per slice for a medium pizza with 8 slices purchased for $6.00?

Which of the following statements is true about store brands?

Which statement describes impulse buying? A customer purchases:

Which statement is false concerning the results of comparison shopping?

Which statement is false for making wise purchase?