Commerce - Promoting And Selling Quiz

10 Questions | Total Attempts: 1348

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Commerce - Promoting And Selling Quiz - Quiz

Commerce - Promoting and Selling topic final quizThis is a timed quiz - you have 10 mins to complete 10 multiple choice questions. Once you have completed, put your hand up and show LA your result so we can record. Please have your Student Handbook out to todays date.


Questions and Answers
  • 1. 
    What is promotion?
    • A. 

      The group of customers to whom the business intends to sell its product

    • B. 

      When products that are the same or similar are made to appear different and/or better than those of their competitors

    • C. 

      The methods used by a business to inform, persuade and remind consumers about its products

    • D. 

      When the total market is subdivided into groups of people who share one or more common characteristics

  • 2. 
    What is NOT an example of the selling techniques of Coca-Cola are:
    • A. 

      Wide range of products

    • B. 

      Sponsorship

    • C. 

      Product Features

    • D. 

      Classified Ads

  • 3. 
    What is product differentiation?
    • A. 

      When products that are the same or similar are made to appear different and/or better than those of their competitors

    • B. 

      The methods used by a business to inform, persuade and remind consumers about its products

    • C. 

      When the total market is subdivided into groups of people who share one or more common characteristics

    • D. 

      The group of customers to whom the business intends to sell its product

  • 4. 
    What does the term 'target market' refer to?
    • A. 

      When products that are the same or similar are made to appear different and/or better than those of their competitors

    • B. 

      The methods used by a business to inform, persuade and remind consumers about its products

    • C. 

      When the total market is subdivided into groups of people who share one or more common characteristics

    • D. 

      The group of customers to whom the business intends to sell its product

  • 5. 
    What are some factors that differentiate products?
    • A. 

      Service, Convenience, Social and Environmental Issues, Value

    • B. 

      Price, Place, Promotion, Practices, Privacy

    • C. 

      Location, Service, Employee Satisfaction, Number of Employees

    • D. 

      Below-the-line promotions, media, personal selling, public relations

  • 6. 
    What is below-the-line promotions?
    • A. 

      A paid, non-personal message

    • B. 

      Promotional activities for which the business doesn't make use of an advertising agency

    • C. 

      The activities of a sales representative directed to a customer in an attempt to make a sale

    • D. 

      Forms of electronic and print communication used to reach an audience (eg. Television, Magazines, Newspapers, Radio)

  • 7. 
    Publicity is free
    • A. 

      Yes

    • B. 

      No

    • C. 

      Maybe

    • D. 

      I don't know

  • 8. 
    Public relations are those activities aimed at creating and maintaining favourable relations between a business and its customers
    • A. 

      Yes

    • B. 

      No

    • C. 

      Maybe

    • D. 

      I don't know

  • 9. 
    Two major criticisms of some promotion strategies, particularly advertising, which relate to gender are:
    • A. 

      Stereotypical images, overemphasis on sex to sell products

    • B. 

      Stereotypical images, not using enough females in advertising

    • C. 

      Overemphasis on sex to sell products, males getting paid more

    • D. 

      Not enough using females in advertising, discrimination

  • 10. 
     If promotions make false claims that are breaking the law. Legislation (laws) specifically related to promoting and selling is called:
    • A. 

      Ethical Promotions Act 1974

    • B. 

      Legal and Ethical Restrictions in Advertising ACT 1974

    • C. 

      Trade Practices Act 1974

    • D. 

      Competition and Consumer Act 1974

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