Commerce - Promoting And Selling Quiz

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Commerce - Promoting And Selling Quiz - Quiz


Commerce - Promoting and Selling topic final quiz
This is a timed quiz - you have 10 mins to complete 10 multiple choice questions. Once you have completed, put your hand up and show LA your result so we can record. Please have your Student Handbook out to todays date.


Questions and Answers
  • 1. 

    What is promotion?

    • A.

      The group of customers to whom the business intends to sell its product

    • B.

      When products that are the same or similar are made to appear different and/or better than those of their competitors

    • C.

      The methods used by a business to inform, persuade and remind consumers about its products

    • D.

      When the total market is subdivided into groups of people who share one or more common characteristics

    Correct Answer
    C. The methods used by a business to inform, persuade and remind consumers about its products
    Explanation
    Promotion refers to the methods used by a business to inform, persuade, and remind consumers about its products. This includes activities such as advertising, personal selling, sales promotion, and public relations. These methods are aimed at creating awareness, generating interest, and ultimately convincing consumers to purchase the product. Promotion is an essential component of the marketing mix and plays a crucial role in increasing brand visibility, driving sales, and building customer loyalty.

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  • 2. 

    What is NOT an example of the selling techniques of Coca-Cola are:

    • A.

      Wide range of products

    • B.

      Sponsorship

    • C.

      Product Features

    • D.

      Classified Ads

    Correct Answer
    D. Classified Ads
    Explanation
    Coca-Cola's selling techniques include a wide range of products, sponsorship, and product features. However, classified ads are not an example of their selling techniques. Classified ads typically involve short, text-based advertisements placed in newspapers or online platforms, which may not be the most effective method for promoting Coca-Cola's products to a wide audience. Instead, Coca-Cola focuses on strategies like product placement, celebrity endorsements, and creative marketing campaigns to engage consumers and increase sales.

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  • 3. 

    What is product differentiation?

    • A.

      When products that are the same or similar are made to appear different and/or better than those of their competitors

    • B.

      The methods used by a business to inform, persuade and remind consumers about its products

    • C.

      When the total market is subdivided into groups of people who share one or more common characteristics

    • D.

      The group of customers to whom the business intends to sell its product

    Correct Answer
    A. When products that are the same or similar are made to appear different and/or better than those of their competitors
    Explanation
    Product differentiation refers to the practice of making products that are essentially the same or similar to those of competitors appear different and/or better. This strategy aims to create a unique selling proposition and competitive advantage by highlighting distinctive features, benefits, or branding elements. By differentiating their products, businesses can attract customers and stand out in the market, ultimately leading to increased sales and market share.

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  • 4. 

    What does the term 'target market' refer to?

    • A.

      When products that are the same or similar are made to appear different and/or better than those of their competitors

    • B.

      The methods used by a business to inform, persuade and remind consumers about its products

    • C.

      When the total market is subdivided into groups of people who share one or more common characteristics

    • D.

      The group of customers to whom the business intends to sell its product

    Correct Answer
    D. The group of customers to whom the business intends to sell its product
    Explanation
    The term 'target market' refers to the group of customers to whom the business intends to sell its product. This means that the business identifies a specific group of individuals who are most likely to be interested in and purchase their product. By focusing their marketing efforts on this target market, businesses can tailor their strategies and messages to effectively reach and appeal to these specific customers, increasing the likelihood of sales and success.

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  • 5. 

    What are some factors that differentiate products?

    • A.

      Service, Convenience, Social and Environmental Issues, Value

    • B.

      Price, Place, Promotion, Practices, Privacy

    • C.

      Location, Service, Employee Satisfaction, Number of Employees

    • D.

      Below-the-line promotions, media, personal selling, public relations

    Correct Answer
    A. Service, Convenience, Social and Environmental Issues, Value
    Explanation
    The factors that differentiate products are service, convenience, social and environmental issues, and value. These factors set one product apart from another and make it unique. Service refers to the level of customer support and assistance provided by the company. Convenience relates to how easy and accessible the product is for the consumer. Social and environmental issues consider the impact of the product on society and the environment. Value refers to the benefits and quality offered by the product in relation to its price. These factors contribute to the overall perception and desirability of a product in the market.

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  • 6. 

    What is below-the-line promotions?

    • A.

      A paid, non-personal message

    • B.

      Promotional activities for which the business doesn't make use of an advertising agency

    • C.

      The activities of a sales representative directed to a customer in an attempt to make a sale

    • D.

      Forms of electronic and print communication used to reach an audience (eg. Television, Magazines, Newspapers, Radio)

    Correct Answer
    B. Promotional activities for which the business doesn't make use of an advertising agency
    Explanation
    Below-the-line promotions refer to promotional activities for which the business does not make use of an advertising agency. This means that the business conducts its own promotional activities without outsourcing it to an external agency. This can include activities such as direct mail, email marketing, social media marketing, public relations, and sales promotions. By not using an advertising agency, the business has more control over the promotional activities and can tailor them to their specific needs and target audience.

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  • 7. 

    Publicity is free

    • A.

      Yes

    • B.

      No

    • C.

      Maybe

    • D.

      I don't know

    Correct Answer
    A. Yes
    Explanation
    Publicity refers to the attention and exposure that a person, product, or organization receives through media coverage or promotional activities. The statement "Publicity is free" implies that gaining publicity does not require any monetary cost. This is often true as media coverage, social media mentions, and word-of-mouth promotion can be obtained without direct payment. However, it is important to note that while publicity itself may be free, the efforts and resources required to generate and maintain publicity may still have associated costs.

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  • 8. 

    Public relations are those activities aimed at creating and maintaining favourable relations between a business and its customers

    • A.

      Yes

    • B.

      No

    • C.

      Maybe

    • D.

      I don't know

    Correct Answer
    A. Yes
    Explanation
    The given statement is correct because public relations involve various activities that are focused on establishing and nurturing positive relationships between a business and its customers. These activities may include communication campaigns, media relations, community engagement, and reputation management, all of which aim to create a favorable image of the business and enhance its relationship with customers.

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  • 9. 

    Two major criticisms of some promotion strategies, particularly advertising, which relate to gender are:

    • A.

      Stereotypical images, overemphasis on sex to sell products

    • B.

      Stereotypical images, not using enough females in advertising

    • C.

      Overemphasis on sex to sell products, males getting paid more

    • D.

      Not enough using females in advertising, discrimination

    Correct Answer
    A. Stereotypical images, overemphasis on sex to sell products
    Explanation
    The correct answer is "Stereotypical images, overemphasis on sex to sell products." This answer accurately identifies two major criticisms of some promotion strategies, particularly advertising, that relate to gender. Stereotypical images refer to the portrayal of gender roles and characteristics in a narrow and limited way, reinforcing societal norms and expectations. Overemphasis on sex to sell products refers to the use of sexual imagery or innuendos in advertising campaigns, which can objectify and exploit individuals, particularly women, for commercial gain. Both of these criticisms highlight the need for more inclusive and responsible advertising practices.

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  • 10. 

     If promotions make false claims that are breaking the law. Legislation (laws) specifically related to promoting and selling is called:

    • A.

      Ethical Promotions Act 1974

    • B.

      Legal and Ethical Restrictions in Advertising ACT 1974

    • C.

      Trade Practices Act 1974

    • D.

      Competition and Consumer Act 1974

    Correct Answer
    C. Trade Practices Act 1974
    Explanation
    The Trade Practices Act 1974 is the correct answer because it is the legislation specifically related to promoting and selling. This act is designed to prevent false claims and unethical practices in advertising and promotion. It sets out the rules and regulations that businesses must follow to ensure fair competition and protect consumers from misleading or deceptive advertising. By enforcing this act, the government aims to promote ethical practices in the marketplace and maintain a level playing field for businesses.

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