Presentation Zen Book Chapter 6 Quiz

Slide a represents better the principle of signal-to-noise ratio because it has a clear and distinct signal that stands out from the background noise. The signal is easily identifiable and can be easily distinguished from the noise, which is minimal. On the other hand, slide b does not clearly demonstrate the concept of signal-to-noise ratio as the signal is not as prominent and is blended with the noise, making it difficult to differentiate between the two.

Using quotes in presentations can be an effective way to engage the audience and make key points more memorable. By keeping the quotes legible and short, they can easily be read and understood by the audience. However, it is important not to overuse quotes, as this can distract from the main content of the presentation. Additionally, placing the quote within a large image can help to visually emphasize the message being conveyed.

Slide b has been improved by using the signal-to-noise ratio principle. This means that unnecessary or distracting elements have been removed, allowing the important information or message to stand out and be easily understood. The slide likely has a clear and concise design, with minimal clutter and visual distractions, ensuring that the signal (important information) is strong and the noise (unnecessary elements) is reduced.

While the text on slide a is easy to read and the clip art is appropriate to the subject, it doesn't give the slide a strong visual impact or a professional look and feel.

Option b enhances the presenter’s spoken words. It gives the audience and impact and a clear point. Besides, since they are not reading, people can listen to the presenter.

2D charts and graphs are almost always better. Three-dimensional charts appear less accurate and may be difficult to understand.

When a slide is shown, the eyes are naturally drawn to the large, colorful image first, and then to the text. The presenter then, speaks and explains it orally.

The statement is true because the four principles mentioned, contrast, repetition, alignment, and proximity, are indeed known as "the big four" in design. These principles are fundamental in creating visually appealing and effective designs. Contrast helps create visual interest by using differences in color, size, or shape. Repetition adds consistency and unity to a design by repeating elements such as colors or patterns. Alignment ensures that elements are properly positioned and organized. Proximity groups related elements together to create a sense of organization and hierarchy.

It comes at the beginning, right from the start. Design is also a medium for persuasion. It is NOT just decoration like the frosting of a cupcake. It requires careful thought.

The statement suggests that the use of emotional pictures as nonessential elements depends on various factors such as circumstances, audience, and objectives. It implies that a background image can be used as long as it provides contrast. Therefore, the correct answer is true, indicating that the nonessential is not always noise, but its effectiveness depends on the specific context.

When using images of people or animals, it is important to ensure that the image directs the viewer's attention to the text. This can be achieved by having the face of the person or animal "looking" at the key elements in the slide, which helps to guide the viewer's gaze. Additionally, birds' beaks and other elements can be used as pointing fingers to further direct the viewer's attention.

Nobody can do a good presentation with slides filled with bullet points. Bullet points work well only when used
sparingly in documents to help readers summarize key points.

The four options are included in the general design principles. The first two: signal-to-noise ratio and picture superiority effect, are concepts with practical applications to slide design. The third: empty space, helps us appreciate the power of what is not included to make messages stronger. And we have the the final four principles.

The correct answer is that the logo won't help close a sale or make a point, but it will create clutter and make the presentation visuals look like a commercial. This suggests that having the logo on every slide is unnecessary and can be distracting to the audience. Additionally, the analogy of not restating our names in every sentence of a conversation implies that bombarding people with the company logo on every slide is excessive.