Are you ready for the placement season?

1. _____________ in the BCG matrix represents the opportunities no one knows what to do with. They aren't generating much revenue right now but the potential money is there.

The correct answer is "Question Mark" in the BCG matrix. This category represents opportunities that have high growth potential but are not currently generating significant revenue. These opportunities are uncertain and require further analysis to determine the best strategy for capitalizing on their potential.

Explanation

The correct answer is "Question Mark" in the BCG matrix. This category represents opportunities that have high growth potential but are not currently generating significant revenue. These opportunities are uncertain and require further analysis to determine the best strategy for capitalizing on their potential.

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2. The Ansoff Product-Market Growth Matrix is a marketing tool created by Igor Ansoff and first published in his article "Strategies for Diversification" in the Harvard Business Review (1957). The matrix allows marketers to consider ways to grow the business via existing and/or new products, in existing and/or new markets –there are four possible product/market combinations.

True

False

True

Explanation

True

3. Which Company are we talking about? The company has technology tie-ups with Nippon Paint Company Ltd, Japan, for automotive coatings, Orica, Australia, for protective coatings and with Tigerwerk Lack-u, Austria, for powder coatings. ******* Auto and Industrial Coatings Limited (******* Auto), its 100 per cent subsidiary, has a tie-up with Dupont Herberts Performance Coatings (Du-Herberts), Germany, for automotive coatings.

Asian Paints

Berger Paints

Dulux

British Paints

Berger Paints is the correct answer because the given information mentions that the company has technology tie-ups with various companies for different types of coatings. One of its subsidiaries, ******* Auto and Industrial Coatings Limited, has a tie-up with Dupont Herberts Performance Coatings for automotive coatings. Therefore, the company being referred to in the question is Berger Paints.

Explanation

Berger Paints is the correct answer because the given information mentions that the company has technology tie-ups with various companies for different types of coatings. One of its subsidiaries, ******* Auto and Industrial Coatings Limited, has a tie-up with Dupont Herberts Performance Coatings for automotive coatings. Therefore, the company being referred to in the question is Berger Paints.

4. PRICE SKIMMING: The price charged for products and services is set artificially low in order to gain market share. Once this is achieved, the price is increased. This approach was used by France Telecom and Sky TV.

True

False

The above description is for Penetration Pricing

Explanation

The above description is for Penetration Pricing

5. Which type of marketing is it?

Guerrilla Marketing

Surprise Marketing

New Age marketing

Ad ke upar Ad marketing

Ambush Marketing

Ambush Marketing refers to a marketing strategy where a company tries to associate itself with a particular event or promotion without having an official sponsorship. This type of marketing aims to create brand awareness and gain attention by leveraging the popularity and visibility of an event. It involves tactics such as creating advertisements or promotional activities that may confuse or mislead consumers into believing that the company is an official sponsor. Ambush Marketing is considered controversial and unethical by some, as it can undermine the investments made by official sponsors.

Explanation

Ambush Marketing refers to a marketing strategy where a company tries to associate itself with a particular event or promotion without having an official sponsorship. This type of marketing aims to create brand awareness and gain attention by leveraging the popularity and visibility of an event. It involves tactics such as creating advertisements or promotional activities that may confuse or mislead consumers into believing that the company is an official sponsor. Ambush Marketing is considered controversial and unethical by some, as it can undermine the investments made by official sponsors.

6. Select the statement which DOES NOT describe the 'Dabur'

Priyanka Chopra is the new brand ambassador of Dabur Amla

Dabur India Limited is the fourth largest FMCG Company in India with Revenues of US$1 Billion

Mr. Sunil Duggal took over as the Chief Executive Officer of Dabur India Limited in June 2002

Established by Dr. S K Burman at Mangalore

Established by Dr. S K Burman at Kolkata

Explanation

Established by Dr. S K Burman at Kolkata

7. Mark the odd one out.

Glucon D

Real Juice

ChyanPrash

Promise

Glucon D is from Heinz, rest from Dabur

Explanation

Glucon D is from Heinz, rest from Dabur

8. Which of the following DO NOT form a part of 7 P's of Marketing? (More than one answer)

Price

Physical Environment

Process

Popularity

Profit

People

Popularity and profit do not form a part of the 7 P's of Marketing. The 7 P's of Marketing include product, price, place, promotion, physical evidence, process, and people. Popularity refers to the level of public recognition or acceptance of a product or brand, which is not a specific marketing element. Profit, on the other hand, is a financial outcome of marketing efforts rather than a specific marketing strategy or tactic.

Explanation

Popularity and profit do not form a part of the 7 P's of Marketing. The 7 P's of Marketing include product, price, place, promotion, physical evidence, process, and people. Popularity refers to the level of public recognition or acceptance of a product or brand, which is not a specific marketing element. Profit, on the other hand, is a financial outcome of marketing efforts rather than a specific marketing strategy or tactic.

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9. Which of the following is FALSE?

BTL(below the line)is focused on marketing actions that are not involved with mass media(TV, radio, etc) for example street promotions