Are You Ready For The Placement Season?

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| By Rohit_dilse
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Rohit_dilse
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Quizzes Created: 1 | Total Attempts: 83
| Attempts: 83
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  • 1/11 Questions

    _____________ in the BCG matrix represents the opportunities no one knows what to do with. They aren't generating much revenue right now but the potential money is there.

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About This Quiz


Hi! The placement season is on, and the companies with marketing profile are just round the corner. See whether you are well equipped with all the marketing quotient or not.
P. S: This is a fun quiz, the result does not validate/invalidate your chances of placements

Are You Ready For The Placement Season? - Quiz

Quiz Preview

  • 2. 

    The Ansoff Product-Market Growth Matrix is a marketing tool created by Igor Ansoff and first published in his article "Strategies for Diversification" in the Harvard Business Review (1957). The matrix allows marketers to consider ways to grow the business via existing and/or new products, in existing and/or new markets –there are four possible product/market combinations.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    True

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  • 3. 

    Which Company are we talking about? The company has technology tie-ups with Nippon Paint Company Ltd, Japan, for automotive coatings, Orica, Australia, for protective coatings and with Tigerwerk Lack-u, Austria, for powder coatings. ******* Auto and Industrial Coatings Limited (******* Auto), its 100 per cent subsidiary, has a tie-up with Dupont Herberts Performance Coatings (Du-Herberts), Germany, for automotive coatings.

    • Asian Paints

    • Berger Paints

    • Dulux

    • British Paints

    Correct Answer
    A. Berger Paints
    Explanation
    Berger Paints is the correct answer because the given information mentions that the company has technology tie-ups with various companies for different types of coatings. One of its subsidiaries, ******* Auto and Industrial Coatings Limited, has a tie-up with Dupont Herberts Performance Coatings for automotive coatings. Therefore, the company being referred to in the question is Berger Paints.

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  • 4. 

    PRICE SKIMMING: The price charged for products and services is set artificially low in order to gain market share. Once this is achieved, the price is increased. This approach was used by France Telecom and Sky TV.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The above description is for Penetration Pricing

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  • 5. 
    Which type of marketing is it? - ProProfs

    Which type of marketing is it?

    • Guerrilla Marketing

    • Surprise Marketing

    • New Age marketing

    • Ad ke upar Ad marketing

    • Ambush Marketing

    Correct Answer
    A. Ambush Marketing
    Explanation
    Ambush Marketing refers to a marketing strategy where a company tries to associate itself with a particular event or promotion without having an official sponsorship. This type of marketing aims to create brand awareness and gain attention by leveraging the popularity and visibility of an event. It involves tactics such as creating advertisements or promotional activities that may confuse or mislead consumers into believing that the company is an official sponsor. Ambush Marketing is considered controversial and unethical by some, as it can undermine the investments made by official sponsors.

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  • 6. 

    Select the statement which DOES NOT describe the 'Dabur'

    • Priyanka Chopra is the new brand ambassador of Dabur Amla

    • Dabur India Limited is the fourth largest FMCG Company in India with Revenues of US$1 Billion

    • Mr. Sunil Duggal took over as the Chief Executive Officer of Dabur India Limited in June 2002

    • Established by Dr. S K Burman at Mangalore

    Correct Answer
    A. Established by Dr. S K Burman at Mangalore
    Explanation
    Established by Dr. S K Burman at Kolkata

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  • 7. 

    Mark the odd one out.

    • Glucon D

    • Real Juice

    • ChyanPrash

    • Promise

    Correct Answer
    A. Glucon D
    Explanation
    Glucon D is from Heinz, rest from Dabur

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  • 8. 

    Which of the following DO NOT form a part of 7 P's of Marketing? (More than one answer)

    • Price

    • Physical Environment

    • Process

    • Popularity

    • Profit

    • People

    Correct Answer(s)
    A. Popularity
    A. Profit
    Explanation
    Popularity and profit do not form a part of the 7 P's of Marketing. The 7 P's of Marketing include product, price, place, promotion, physical evidence, process, and people. Popularity refers to the level of public recognition or acceptance of a product or brand, which is not a specific marketing element. Profit, on the other hand, is a financial outcome of marketing efforts rather than a specific marketing strategy or tactic.

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  • 9. 

    Which of the following is FALSE?

    • BTL(below the line)is focused on marketing actions that are not involved with mass media(TV, radio, etc) for example street promotions

    • Brand Extension: A company introduces a brand extension by using an established product's brand name to launch a new, slightly different item in the same product category.

    • Guerrilla marketing is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea.Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, or any unconventional marketing intended to get maximum results from minimal resources.

    • None of these

    Correct Answer
    A. Brand Extension: A company introduces a brand extension by using an established product's brand name to launch a new, slightly different item in the same product category.
    Explanation
    Its not Brand Extension, but line extension

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  • 10. 

    Are you ready to work hard for placements? (Not Graded)

    • Yes

    • No

    • Hey..I'm already placed, just took the quiz for fun

Quiz Review Timeline (Updated): Nov 17, 2023 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Nov 17, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Oct 07, 2012
    Quiz Created by
    Rohit_dilse
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