Newspapers And Magazines Quiz Questions
- 1.(Blank) is regulated by the FCC to ensure that there are no big monopolies
- A.
Designated Market Area
- B.
TV Market Area
- C.
Media Market
- D.
Retail Trading Zone
- 2.Designated Market Area is an unduplicated television area to which a country is assigned on the basis of highest share of viewing
- A.
True
- B.
False
- 3.MSA is a census area around a central metropolitan area, as designated by the government. MSA stands for...
- A.
Market Standard Area
- B.
Metropolitan Selection Area
- C.
Metropolitan Statistical Area
- D.
Market Share Area
- 4.In media markets, people receive very different media vehicles
- A.
True
- B.
False
- 5.The geographic area in which the publisher believes the newspaper has its greatest strength is known as the acronym...
- A.
FSI
- B.
CDI
- C.
TRP
- D.
NDM
- 6.City zone refers to a city border bounded by house city broder
- A.
True
- B.
False
- 7.Retail Target Zone is a geographic area around a central city
- A.
True
- B.
False
- 8.FSI, or free standing inserts, are mediums of advertising inserted into newspapers and magazines
- A.
True
- B.
False
- 9.The period in flighting schedules when there is no advertising is referred to as a ...
- A.
Break
- B.
Interval
- C.
Hiatus
- D.
Gap
- 10.Palpitating is a flighting technique that calls for a continuous base of support augmented by intermittent burst of heavy pressure
- A.
True
- B.
False
- 11.Continuous schedule uses advertising methods at all times throughout the year, only varying slightly or not at all
- A.
True
- B.
False
- 12.Short rate, the dollar penalty an advertiser pays for not fulfilling space requirements that were contracted for at the beginning of a given period, usually one per year, is used in
- A.
Print Media
- B.
Broadcast Media
- C.
Outdoor Media
- D.
Online or Digital Media
- 13.The penalty in short rate refers to the difference in the rate between the contracted rate and the actual earned rate
- A.
True
- B.
False
- 14.Selective binding only goes out to news stands, not subscribers
- A.
True
- B.
False
- 15.(Blank) is te number of different individuals (or home) exposed to a media schedule within a given perod of time
- A.
Frequency
- B.
Exposure
- C.
Ratings
- D.
Reach
- 16.Frequency is the number of times individuals or homes are exposed to an advertising message
- A.
True
- B.
False
- 17.Run-of-press refers to a request to run an advertisement anywhere in the publication and is used in
- A.
Magazines
- B.
Newspapers
- C.
Brochures
- D.
None of the above
- 18.Advertising or displaying a counter card at a retail outlet is an example of...
- A.
Point of Purchase Display
- B.
Cross Platform Deals
- C.
Up-Fton Buying
- D.
Consumer Promotions
- 19.High dispersion indicates the use of many different programs/magazines
- A.
True
- B.
False
- 20.Outdoor showings refer to the (blank) within outdoor advertisements. The number of posters on different vehicles within transit media.
- A.
Effective Frequency
- B.
Gross Rating Points
- C.
Effective Reach
- D.
Circulation
- 21.E-mail advertising is starting to die because it's more intrusive than people expected.
- A.
True
- B.
False
- 22.Search advertising is a new way of online interactive advertisements that appear on the sidebar of search engines to appeal to targets based off their key search words
- A.
True
- B.
False
- 23.Effective reach refers to the number of individuals or homes reached by a media schedule at a given level of frequency
- A.
True
- B.
False
- 24.Purchasing announcements in broadcast in many different groups is...
- A.
Spot buying
- B.
Target buying
- C.
Media buying
- D.
Scatter buying
- 25.Which of the following are advantages of cross platform deals?
- A.
Gaining cost concessions
- B.
Free repeat of advertisements compensate for publication errors
- C.
Gain synergy among the properties
- D.
A & C only
- E.
All of the above
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