Newspapers And Magazines Quiz Questions

47 Questions | Total Attempts: 58

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Newspaper Quizzes & Trivia

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Questions and Answers
  • 1. 
    (Blank) is regulated by the FCC to ensure that there are no big monopolies 
    • A. 

      Designated Market Area

    • B. 

      TV Market Area

    • C. 

      Media Market

    • D. 

      Retail Trading Zone

  • 2. 
    Designated Market Area is an unduplicated television area to which a country is assigned on the basis of highest share of viewing
    • A. 

      True

    • B. 

      False

  • 3. 
    MSA is a census area around a central metropolitan area, as designated by the government. MSA stands for...
    • A. 

      Market Standard Area

    • B. 

      Metropolitan Selection Area

    • C. 

      Metropolitan Statistical Area

    • D. 

      Market Share Area

  • 4. 
    In media markets, people receive very different media vehicles
    • A. 

      True

    • B. 

      False

  • 5. 
    The geographic area in which the publisher believes the newspaper has its greatest strength is known as the acronym...
    • A. 

      FSI

    • B. 

      CDI

    • C. 

      TRP

    • D. 

      NDM

  • 6. 
    City zone refers to a city border bounded by house city broder
    • A. 

      True

    • B. 

      False

  • 7. 
    Retail Target Zone is a geographic area around a central city
    • A. 

      True

    • B. 

      False

  • 8. 
    FSI, or free standing inserts, are mediums of advertising inserted into newspapers and magazines
    • A. 

      True

    • B. 

      False

  • 9. 
    The period in flighting schedules when there is no advertising is referred to as a ...
    • A. 

      Break

    • B. 

      Interval

    • C. 

      Hiatus

    • D. 

      Gap

  • 10. 
    Palpitating is a flighting technique that calls for a continuous base of support augmented by intermittent burst of heavy pressure
    • A. 

      True

    • B. 

      False

  • 11. 
    Continuous schedule uses advertising methods at all times throughout the year, only varying slightly or not at all
    • A. 

      True

    • B. 

      False

  • 12. 
    Short rate, the dollar penalty an advertiser pays for not fulfilling space requirements that were contracted for at the beginning of a given period, usually one per year, is used in
    • A. 

      Print Media

    • B. 

      Broadcast Media

    • C. 

      Outdoor Media

    • D. 

      Online or Digital Media

  • 13. 
    The penalty in short rate refers to the difference in the rate between the contracted rate and the actual earned rate
    • A. 

      True

    • B. 

      False

  • 14. 
    Selective binding only goes out to news stands, not subscribers
    • A. 

      True

    • B. 

      False

  • 15. 
    (Blank) is te number of different individuals (or home) exposed to a media schedule within a given perod of time
    • A. 

      Frequency

    • B. 

      Exposure

    • C. 

      Ratings

    • D. 

      Reach

  • 16. 
    Frequency is the number of times individuals or homes are exposed to an advertising message
    • A. 

      True

    • B. 

      False

  • 17. 
    Run-of-press refers to a request to run an advertisement anywhere in the publication and is used in
    • A. 

      Magazines

    • B. 

      Newspapers

    • C. 

      Brochures

    • D. 

      None of the above

  • 18. 
    Advertising or displaying a counter card at a retail outlet is an example of...
    • A. 

      Point of Purchase Display

    • B. 

      Cross Platform Deals

    • C. 

      Up-Fton Buying

    • D. 

      Consumer Promotions

  • 19. 
    High dispersion indicates the use of many different programs/magazines
    • A. 

      True

    • B. 

      False

  • 20. 
    Outdoor showings refer to the (blank) within outdoor advertisements. The number of posters on different vehicles within transit media. 
    • A. 

      Effective Frequency

    • B. 

      Gross Rating Points

    • C. 

      Effective Reach

    • D. 

      Circulation

  • 21. 
    E-mail advertising is starting to die because it's more intrusive than people expected.
    • A. 

      True

    • B. 

      False

  • 22. 
    Search advertising is a new way of online interactive advertisements that appear on the sidebar of search engines to appeal to targets based off their key search words
    • A. 

      True

    • B. 

      False

  • 23. 
    Effective reach refers to the number of individuals or homes reached by a media schedule at a given level of frequency
    • A. 

      True

    • B. 

      False

  • 24. 
    Purchasing announcements in broadcast in many different groups is...
    • A. 

      Spot buying

    • B. 

      Target buying

    • C. 

      Media buying

    • D. 

      Scatter buying

  • 25. 
    • A. 

      Gaining cost concessions

    • B. 

      Free repeat of advertisements compensate for publication errors

    • C. 

      Gain synergy among the properties

    • D. 

      A & C only

    • E. 

      All of the above

  • 26. 
    Exposure, a person's physical contact with an advertising message, can be visual and/or audio
    • A. 

      True

    • B. 

      False

  • 27. 
    • A. 

      Use a household panel in discrete designated marketing areas (DMAs)

    • B. 

      Measure impact of advertising and actual product sales movement of the test brand

    • C. 

      Respondents use a want to scan their groceries and drug purchases

    • D. 

      All of the above are true

  • 28. 
    Ratings are the precentage of individuals (or home) exposed to a particular TV or radio program
    • A. 

      True

    • B. 

      False

  • 29. 
    Makegoods refer to broadcast media only.
    • A. 

      True

    • B. 

      False

  • 30. 
    Average frequency divides GRPs by the reach
    • A. 

      True

    • B. 

      False

  • 31. 
    The fact that years ago we watched either NBC or CBS and now have thousands of options, is known as...
    • A. 

      Audience dispersing

    • B. 

      Selective options

    • C. 

      Audience fragmentation

    • D. 

      None of the above

  • 32. 
    CPM refers to cost per million
    • A. 

      True

    • B. 

      False

  • 33. 
    Circulation refers to...
    • A. 

      The number of print media copies sold or distributed by a publication

    • B. 

      The number of homes owning a set within a stations's broadcast coverage area

    • C. 

      The number of people passing an outdoor advertisement who have an opportunity to view it

    • D. 

      All the above are terms of circulation

  • 34. 
    ABC is an organization formed by media, advertisrs, and advertising agencies to audit the circulation statements of its member magazines and newspapers. ABC stands for...
    • A. 

      Audit Bureau Commision

    • B. 

      Advertising Bureau Commision

    • C. 

      Advertising Bureau Circulation

    • D. 

      Audit Bureau Circulation

  • 35. 
    WOM stands for Word of Mouth, a type of viral marketing
    • A. 

      True

    • B. 

      False

  • 36. 
    • A. 

      Refers to the integration or coordination of all different market communication

    • B. 

      Is when people learn about the brand then try brand for product to become a repeat user

    • C. 

      It comprises design, media choices, and communicates sales points

    • D. 

      A and C only

    • E. 

      All the above are true

  • 37. 
    Integrated Market Communications (IMC) is important because we all like consistency in our life
    • A. 

      True

    • B. 

      False

  • 38. 
    Sales promotions have a negative connotation as they make products appear cheap and inexpensive, and could ultimately cost the reputation of the brand. 
    • A. 

      True

    • B. 

      False

  • 39. 
    Trade promotions are targeted towards the consumer
    • A. 

      True

    • B. 

      False

  • 40. 
    Advertising "wear out" means the spot has a few more runs in it's life span
    • A. 

      True

    • B. 

      False

  • 41. 
    • A. 

      Identify personality characteristics and attitudes that affect a person's lifestyle and purchasing behavior

    • B. 

      Within the primary target market, can break down further into groups

    • C. 

      There are no influences or opinion leaders, just segmented categories within the target

    • D. 

      What they know about your product affects what medium you can use

  • 42. 
    In SWOT analysis, Strengths and Weaknesses are external. Opportunities and Threats are internal. 
    • A. 

      True

    • B. 

      False

  • 43. 
    Regarding dot gain, newspapers are high and magazines are low
    • A. 

      True

    • B. 

      False

  • 44. 
    A company should maximize reach in their media plan if...
    • A. 

      They're introducing a new product

    • B. 

      There is little established competition in the market

    • C. 

      It's a high involvement product

    • D. 

      If the goods and services are higher priced

    • E. 

      All the above

  • 45. 
    A brand should maximize frequency in their media plan in all of the following situations EXCEPT
    • A. 

      The brand is well established or well known

    • B. 

      High involvement purchase decision

    • C. 

      Lower market share

    • D. 

      Complex advertising message

  • 46. 
    IMC breadth and depth includes every relationship from product to consumer, from consumer to research.
    • A. 

      True

    • B. 

      False

  • 47. 
    Social media ethics refers to deleting posts on blogs or not following through with suggestions people make. 
    • A. 

      True

    • B. 

      False