1.
(Blank) is regulated by the FCC to ensure that there are no big monopolies
A. 
B. 
C. 
D. 
2.
Designated Market Area is an unduplicated television area to which a country is assigned on the basis of highest share of viewing
3.
MSA is a census area around a central metropolitan area, as designated by the government. MSA stands for...
A. 
B. 
Metropolitan Selection Area
C. 
Metropolitan Statistical Area
D. 
4.
In media markets, people receive very different media vehicles
5.
The geographic area in which the publisher believes the newspaper has its greatest strength is known as the acronym...
A. 
B. 
C. 
D. 
6.
City zone refers to a city border bounded by house city broder
7.
Retail Target Zone is a geographic area around a central city
8.
FSI, or free standing inserts, are mediums of advertising inserted into newspapers and magazines
9.
The period in flighting schedules when there is no advertising is referred to as a ...
A. 
B. 
C. 
D. 
10.
Palpitating is a flighting technique that calls for a continuous base of support augmented by intermittent burst of heavy pressure
11.
Continuous schedule uses advertising methods at all times throughout the year, only varying slightly or not at all
12.
Short rate, the dollar penalty an advertiser pays for not fulfilling space requirements that were contracted for at the beginning of a given period, usually one per year, is used in
A. 
B. 
C. 
D. 
13.
The penalty in short rate refers to the difference in the rate between the contracted rate and the actual earned rate
14.
Selective binding only goes out to news stands, not subscribers
15.
(Blank) is te number of different individuals (or home) exposed to a media schedule within a given perod of time
A. 
B. 
C. 
D. 
16.
Frequency is the number of times individuals or homes are exposed to an advertising message
17.
Run-of-press refers to a request to run an advertisement anywhere in the publication and is used in
A. 
B. 
C. 
D. 
18.
Advertising or displaying a counter card at a retail outlet is an example of...
A. 
Point of Purchase Display
B. 
C. 
D. 
19.
High dispersion indicates the use of many different programs/magazines
20.
Outdoor showings refer to the (blank) within outdoor advertisements. The number of posters on different vehicles within transit media.
A. 
B. 
C. 
D. 
21.
E-mail advertising is starting to die because it's more intrusive than people expected.
22.
Search advertising is a new way of online interactive advertisements that appear on the sidebar of search engines to appeal to targets based off their key search words
23.
Effective reach refers to the number of individuals or homes reached by a media schedule at a given level of frequency
24.
Purchasing announcements in broadcast in many different groups is...
A. 
B. 
C. 
D. 
25.
Which of the following are advantages of cross platform deals?
A. 
B. 
Free repeat of advertisements compensate for publication errors
C. 
Gain synergy among the properties
D. 
E.