Keep a look out for it in the press
Ask to sign off on it before it goes live
Choose one of the three favourite options
Be at the meetings to help decide copy, colors, style
Tell your team what the idea is, what they need to do, how they do it and by when
Tell your team the idea, then let them implement it.
Discuss your idea with the team to see if it can work and ask them to improve on the idea before proceeding.
Carry out lots of market research, buy all relevant reports, look a market conditions, analyse what the competition is doing etc.
Go with your gut feel and start straight away. You are 100% sure you know what the market needs now and in the future.
Float the idea with the team to improve on it before moving ahead.
R&D / Research
Call your VP marketing to find out which PR agency is handling the launch and get an overview of the activity.
Plan a PR stunt yourself that will put you in the middle of the coverage.
Tell your marketing department what they need to do
Give a short presentation to explain progress and results as well as plans. You would also expect a report to be given to you at the end of the meeting.
Meet them over coffee and just talk through what’s going on with no presentations or reports.
Only talk if they have something to add. In fact, only a very few people should be in the meeting. Only the really important people.
High risk taker
Medium risk taker
Low risk taker
I make all big decisions alone
I expect my management team to be involved with decisions
I am a slave to the shareholders. They make all decisions
They are praised and consulted with and they decide the way forward
They are forced to do what you tell them to do. I tell them, they do it. No arguments.