Riddle and our Quiz Maker can both turn a handful of questions into something people actually finish, but we aim at different outcomes. Riddle is built to hold a visitor’s attention on your site and turn it into leads, ad impressions, and shares. We built ProProfs Quiz Maker to measure what someone knows and give you proof you can act on.
That is why the two feel so different once you look past the first draft. Riddle brings predictors, minigames, and ad slots. We provide proctoring, essay grading, certificates, and learner reports. Neither is wrong in general; the right choice depends on whether your quiz is content that earns attention or an assessment that has to hold up.
We went through both products area by area, from building a quiz to proving its results, and we are upfront about where Riddle comes out ahead, including cost at high volume. If you are short on time, the At a Glance table below gives you the whole picture on one screen.
Choose ProProfs Quiz Maker
• You need an easy-to-use quiz maker with no tech skills required
• You need graded, certified, or proctored exams, not just an engaging quiz
• You’re building employee training, compliance testing, or hiring assessments
• You want AI to grade essays and summarize reports, not just write questions
Choose Riddle
• You publish content and want quizzes, polls, predictors, and leaderboards that keep visitors on your site
• You want to earn revenue from ads and sponsored content, and capture leads and first-party data
• You expect high traffic and want flat monthly pricing with unlimited views and leads
• You don’t need grading beyond a pass mark, certificates, or LMS tracking
At a Glance
Before we get into each feature area in detail, here’s how our Quiz Maker and Riddle compare across the entire platform, from authoring and AI to security, pricing, and support. A check marks the stronger side on that row; where both are roughly equal, both get one.
| What matters | ProProfs Quiz Maker | Riddle |
|---|---|---|
| Primary job |
✓Quizzes and assessments for business, training, and education
|
✓Interactive content for publishers, brands, and sports teams: quizzes, polls, personality tests, predictors, and leaderboards
|
| Free plan |
✓Forever-free plan with unlimited quizzes and unlimited AI, up to 12 questions per quiz
|
–No free plan; a 14-day full-featured trial with no credit card
|
| Entry paid price |
✓$19.99 a month for 100 active quiz takers, billed by the month with a 15-day money-back guarantee
|
–$129 a month for Pro, or $119 a month billed yearly, with unlimited views and leads
|
| Interactive quiz formats |
✓Scored, personality, live, this-or-that, mock-test, and printable quizzes, with hotspot, matching, audio, and video questions, plus surveys through Survey Maker
|
✓35+ formats, including predictors, minigames such as crosswords and spin-to-win wheels, and listicles
|
| Question types |
✓20+ types, including audio, video, essay, and document response
|
–Images, GIFs, video, and audio in questions and answers; essay and document response not documented
|
| AI capabilities |
✓AI builds a quiz from a topic, refines any question, coaches learners on wrong answers, grades essays against your rubric, flags AI-written answers, and summarizes reports; unlimited on every plan
|
–AI drafts a quiz from a topic or article URL on a credit allowance; no AI grading, feedback, or report tools documented
|
| Question bank |
✓1,000,000+ ready-to-use questions plus a separate hiring assessment library
|
–A bank you upload by spreadsheet, with random sets by category and difficulty; no ready-made library documented
|
| Grading |
✓Auto grading plus AI essay grading against a custom rubric
|
–Custom scoring and pass marks with pass/fail results; no essay grading documented
|
| Exam security |
✓Native proctoring with screen share, webcam, and microphone, plus tab-switch blocking, IP restriction, and timed windows
|
–Timers for the whole quiz or each question, and randomized question banks; no proctoring or tab-switch blocking documented
|
| Certificates |
✓Automated, branded certificates on a passing score, with expiry dates
|
–Not documented
|
| Compliance recertification |
✓Automated retake scheduling with reminders and audit-ready reports
|
–Not documented
|
| Reporting depth |
✓Individual, group, and team reports, grade book, time per question, and AI Report Summary
|
–Funnel analytics with starts, completion rates, per-question stats, and leads, with export; no per-learner reports documented
|
| Lead capture and integrations |
✓Gate results behind a lead form, segment leads by score, and sync with Mailchimp, Salesforce, HubSpot, and more
|
✓Native lead forms with double opt-in, plus Mailchimp, ActiveCampaign, AWeber, Brevo, Google Sheets, Zapier, and webhooks
|
| Monetization |
✓Sell quizzes and courses via Stripe (0% ProProfs fee) or the ProProfs gateway (9.5%), with the E-commerce add-on at $300 a year
|
✓Display and video ads, sponsored content, and ad-server integration on Business
|
| LMS standards |
✓SCORM and Tin Can (xAPI) compliant, with LRS integration
|
–Not documented; share by link or QR code for an LMS that cannot take embed code
|
| Security and compliance |
✓GDPR and CCPA compliant; hosted on SOC 2-level AWS and IBM infrastructure with encryption in transit, daily backups, and a web application firewall
|
✓GDPR and CCPA compliant, ISO 27001 certified, with EU hosting in Germany and Luxembourg and no third-party tracking cookies
|
| Support |
✓24/7 live chat, plus phone and email, and a dedicated success manager on Business plans
|
–Real team members by chat and email on weekdays, 09:00 to 17:00 CET, with a stated 2.1 minute average response
|
| Ecosystem |
✓Free inside ProProfs Training Maker, a full LMS, with Survey Maker, WebinarNinja, and Knowledge Base in the same family
|
–A single content and engagement platform, connected to your stack by API, Zapier, and webhooks
|
Quiz and Question Authoring
Every quiz starts here, and in a first draft, the two tools are closer than you might expect. The difference shows up in what each one is designed to help you build afterward.
| Authoring feature | ProProfs Quiz Maker | Riddle |
|---|---|---|
| AI generation |
✓AI Quiz Builder writes a complete, ready-to-publish quiz from a topic; AI Quiz Assistant refines any question on demand
|
✓AI Quiz Maker drafts questions, answers, and results from a topic or article URL in seconds, for you to edit and brand
|
| Editing assistance |
✓AI Quiz Assistant rewrites a question, adjusts difficulty, or restructures any part on demand
|
–Not documented; generated content is edited by hand in the builder
|
| Bulk import |
✓Upload Excel or Word and AI reads questions, options, correct answers, points, and tags automatically
|
–Upload questions to a question bank by spreadsheet or CSV
|
| File-to-quiz |
✓Build from an uploaded PDF, DOCX, PPT, XLS, or image, with offline authoring supported
|
–Not documented; AI draws from a topic or a URL
|
| Branching logic |
✓Route takers to different next questions based on prior answers, for personality-quiz style outcomes
|
✓Branch the path on each answer, with custom scoring and personalized outcomes such as product recommendations
|
| Sectioned scoring and timing |
✓Each section scored and timed independently, for topic-specific competency testing
|
–Timers for the whole quiz or each question; no independently scored sections documented
|
| Interactive quiz formats |
✓Scored, personality, live, this-or-that, mock-test, and printable quizzes, with hotspot, matching, audio, and video questions, plus surveys through Survey Maker
|
✓35+ block types you can mix inside one piece of content, from trivia and polls to predictors, leaderboards, and minigames
|
| Team collaboration |
✓Unlimited instructors and admins on every paid plan, with shared folders and role permissions
|
–Business includes 5 user seats; extra seats are a monthly add-on
|
| Design and branding |
✓100+ themes with your logo and brand colors; the White Label add-on removes the “Powered by ProProfs” link
|
✓White-label branding, palettes and presets to reuse your style, and custom CSS on Business
|
Our Quiz Maker: Our AI Quiz Builder writes the first draft and our AI Quiz Assistant keeps refining it. With Excel and Word imports, file-to-quiz, branching logic, and independently scored sections, we help you turn that draft into a quiz that can actually assess someone, built by as many instructors as you need.
Riddle: A friendly no-code builder with AI drafting from a topic or URL, branching, custom scoring, and an impressive range of 35+ interactive formats you can mix in one piece. Seats are capped by plan, and the toolkit is aimed at engagement and marketing rather than assessment.
Assessments, Question Bank, and Proctoring
If you need a quiz that can be trusted as a real exam, this is the section that matters most. Riddle can run a knowledge check with a pass mark, and the gap opens at one specific point: controlling and verifying the exam itself.
| Assessment feature | ProProfs Quiz Maker | Riddle |
|---|---|---|
| Question types |
✓20+ types: multiple choice, checkboxes, true/false, fill-in-the-blank, matching, hotspot, order list, essay, document and image submission, audio and video response
|
–Images, GIFs, video, and audio in questions, and image answer options; essay and document response not documented
|
| Question bank |
✓1,000,000+ ready-to-use questions across 100,000+ quizzes, plus a separate 100+ test hiring assessment library
|
–A bank you build and upload by spreadsheet; no ready-made library documented
|
| Random draw and shuffle |
✓Pull a set number of questions at random from a bank; shuffle question and answer order
|
✓Pull random question sets from a bank by category and difficulty
|
| Time limits |
✓Per-question or total time limits and scheduled availability windows
|
✓A timer for the whole quiz or for each question, with different timers per question
|
| Pass marks and scoring |
✓Auto grading with passing scores and instant feedback
|
✓Custom scoring, pass marks, and dynamic pass/fail results pages
|
| Proctoring |
✓Native screen share, webcam, and microphone proctoring with reviewable recordings and screenshots
|
–Not documented
|
| Tab and window control |
✓Tab-switch blocking plus copy and print disabling
|
–Not documented
|
| Access control |
✓Unique taker ID, IP-range allowlist, password-protected private quizzes, and reattempt blocking by taker or IP
|
–Embed domains must be whitelisted; no taker ID, IP allowlist, or reattempt blocking documented
|
| Save & Resume |
✓Progress auto-saves in real time so a dropped connection doesn’t lose it
|
–Not documented
|
| Certificates |
✓Automated, customizable certificates on a passing score, with expiry dates
|
–Not documented
|
Our Quiz Maker: Our full exam toolkit is native: 20+ question types including audio and video response, random draws from a 1,000,000+ question bank, proctoring with recordings you can review afterward, tab-switch blocking, IP restriction, and certificates with expiry dates, all without a third-party add-on.
Riddle: Its own guidance describes an internal knowledge check built from a pass mark, dynamic pass/fail results pages, randomized questions from a question bank, and a timer. That covers a friendly test well. What it does not document is anything that verifies the test taker or locks the exam down, such as proctoring, tab-switch blocking, or certificates.
AI Capabilities
AI now shapes how most quizzes get written, and both tools can draft one for you. The real value shows up after the first draft, in what the AI can still do once people start answering.
| AI feature | ProProfs Quiz Maker | Riddle |
|---|---|---|
| Quiz generation from a prompt |
✓AI Quiz Builder writes a complete, ready-to-publish quiz from a topic
|
✓AI Quiz Maker drafts questions, answers, and results from a topic or article URL in seconds
|
| Generation limits |
✓Unlimited AI to create quizzes on every plan, including free
|
–AI creation runs on credits that vary by plan
|
| Editing assistance |
✓AI Quiz Assistant rewrites a question, adjusts difficulty, or restructures any part on demand
|
–Not documented
|
| Per-question feedback |
✓AI Feedback Coach gives tailored feedback on wrong answers
|
–Not documented; explanations are written by hand
|
| Essay and open-response grading |
✓AI Essay Grader scores open-ended responses against a custom rubric, with comments
|
–Not documented
|
| Integrity detection |
✓AI-Generated Answer Detection flags responses that look AI-written
|
–Not documented
|
| AI on reports |
✓AI Reports and Report Summary answer natural-language questions on your data and surface the key takeaway
|
–Not documented
|
Our Quiz Maker: Our AI writes the quiz from a topic, refines any question on demand, coaches learners with feedback on wrong answers, grades essays against a custom rubric, flags AI-written responses, and summarizes your reports, all unlimited on every plan including free. To be clear, our feedback coach tailors comments on wrong answers; it is not a live AI tutor.
Riddle: The AI Quiz Maker is quick, and Riddle says it can take you from a topic or article to a published quiz in seconds, which is handy for a newsroom or a campaign calendar. The AI stops at drafting. Grading, feedback, and report analysis are not documented, and AI creation runs on plan credits.
Reporting and Analytics
Once a quiz wraps up, what you can do with the results matters as much as the questions you asked. The two tools answer different questions: how is each learner doing, and how is this content performing?
| Reporting feature | ProProfs Quiz Maker | Riddle |
|---|---|---|
| Learner reports |
✓Individual, group, and team level: scores, completion status, time per quiz and per question, pass/fail trends, and taker IP address
|
–No per-learner or group reports documented
|
| Question-level analysis |
✓Question-level difficulty to show which questions trip people up
|
✓Per-question stats showing how people answered
|
| Funnel and engagement analytics |
✓Track progress and pull reports while takers are still mid-quiz
|
✓Starts, completion rates, and leads in a built-in funnel view, plus Google Analytics, Tag Manager, Meta Pixel, and Matomo on Business
|
| Group view |
✓Grade book with total points and average score across every quiz for a group’s members
|
–Leaderboards rank players; season-wide leaderboards on Enterprise; no grade book documented
|
| Emailed results |
✓Automated notifications to takers on completion, with certificates emailed to learners
|
✓Personalized quiz results emailed to participants, plus email alerts for new leads
|
| Exports |
✓Excel, CSV, and PDF, filterable by date range or group
|
✓Export options, plus Google Sheets and a Looker Studio connector on Enterprise
|
| APIs and data access |
✓REST API for connecting quiz data to your own systems
|
✓Stats and Builder APIs and a JavaScript Data Layer on Business
|
| LMS data record |
✓SCORM and Tin Can (xAPI) compliant, recording directly into a SCORM Cloud LRS
|
–Not documented
|
Our Quiz Maker: Our reports run at individual, group, and team level, with a grade book, time per question, pass/fail trends, question difficulty, and IP tracking. You can export them to Excel, CSV, or PDF and share them with people who have no ProProfs account.
Riddle: It reports on content performance very well: funnel analytics, per-question stats, lead capture, tracking-pixel support, and a stats API make it easy to see what keeps an audience engaged. It is built around a marketing audience, so a per-learner transcript, grade book, or LMS record is not what it reports.
Quiz Sharing and Distribution
Getting a quiz in front of the right audience works differently depending on whether that audience is a classroom, an LMS, an email list, or the readers of a website.
| Distribution feature | ProProfs Quiz Maker | Riddle |
|---|---|---|
| Links and QR codes |
✓Plain link, password-protected link, and QR code for phone-only access
|
✓Standalone link or QR code for social media, newsletters, print, or an LMS that cannot take embed code
|
|
✓Personalized email templates to takers, with automated notifications on completion
|
✓Personalized result emails, new-lead alerts, and double opt-in confirmation
|
|
| Website embedding |
✓Embed code, iframe, a dedicated WordPress quiz plugin, other LMS platforms, and custom HTML sites
|
✓Iframe or JavaScript embed, a WordPress plugin, and an Embed Placeholder to swap content; domains are whitelisted, 3 on Pro
|
| Classroom or learner portal |
✓Takers log in to see new, pending, and completed quizzes, with unlimited groups and subgroups and self-registration
|
–Not documented
|
| Lead generation |
✓Gate results behind a lead form, segment leads by score, and sync with Mailchimp, Salesforce, HubSpot, and more
|
✓Native lead forms placed before the results, with double opt-in and a stated 30 to 50% opt-in rate among people who interact
|
| Marketing integrations |
✓Mailchimp, Salesforce, HubSpot, and more
|
✓Mailchimp, ActiveCampaign, AWeber, Brevo, Google Sheets, Salesforce, Zapier with 5,000+ tools, and webhooks
|
| Monetization |
✓Sell quizzes and courses via Stripe (0% ProProfs fee) or the ProProfs gateway (9.5%), with coupons; the E-commerce add-on is $300 a year
|
✓Serve display and video ads, connect your ad server, and run branded sponsored content in a quiz (Business)
|
| LMS standards |
✓SCORM and Tin Can (xAPI) compliant, with LRS integration
|
–Not documented; share by link or QR code
|
Our Quiz Maker: With us, a quiz goes out by link, password-protected link, QR code, website embed, WordPress plugin, learner portal, or lead form, with unlimited groups behind the portal and marketing integrations behind the forms, and you can sell it through Stripe. It also reports into your LMS through SCORM and xAPI.
Riddle: It distributes content to an audience very well. Embeds, a WordPress plugin, links, and QR codes get it onto any page, native lead forms and double opt-in capture contacts, a long list of marketing connectors sends them onward, and ad-server support turns the traffic into revenue.
Learner Experience
How a quiz feels to take says a lot about what a tool is designed for. Both products work well on a phone, with different ideas about what the experience is for.
| Experience feature | ProProfs Quiz Maker | Riddle |
|---|---|---|
| Practice vs. secure modes |
✓Practice mode (feedback shown, flexible retakes) and Secure Exam mode (cheating prevention on) are switchable on the same quiz
|
–Per-quiz settings such as timers and pass marks, rather than named modes
|
| Game-style play |
✓Live quizzes with a real-time leaderboard, timers, a join link or QR code, and instant feedback; points, badges, and leaderboards in Training Maker
|
✓Leaderboards, timers, predictors, live answer statistics, and minigames that bring people back
|
| Personalized outcomes |
✓Branded, personalized results pages at completion
|
✓Result pages with personalized outcomes and product recommendations, plus pass/fail results
|
| Community and discussion |
✓A built-in Q&A community lets learners comment on questions and discuss; announcements notify learners of upcoming quizzes
|
–Not documented
|
| Pausing a quiz |
✓Progress auto-saves in real time so a dropped connection doesn’t lose it
|
–Not documented
|
| Accessibility |
✓70+ interface languages plus text-to-speech and speech-to-text
|
✓Embeds built to WCAG A and AA, with screen reader and keyboard support
|
| Device access |
✓Works on tablet and phone in the browser, with no confirmed native offline app
|
✓Mobile-first and responsive by default, with no extra setup
|
Our Quiz Maker: In our Quiz Maker, Practice mode and Secure Exam mode are switchable settings on the same quiz, results pages are branded and personalized, learners can talk to each other about questions in a built-in community, and a live quiz mode adds timers and a real-time leaderboard.
Riddle: It is designed to be fun to play. Timers, leaderboards, live answer stats, and branded result screens make a quiz feel like a game, it is accessible to WCAG A and AA, and it is mobile-first, which suits content that has to hold a casual reader’s attention.
Compliance Deadline Management
For teams that have to prove a training or certification deadline was met, this short section covers what each tool does when a certificate is about to expire.
| Compliance feature | ProProfs Quiz Maker | Riddle |
|---|---|---|
| Certificate expiry dates |
✓Certificates carry a defined expiry date
|
–Not documented
|
| Automated recertification |
✓Reassigns the same quiz for a scheduled retake before expiry, with reminder notifications
|
–Not documented
|
| Audit-ready reports |
✓Downloadable compliance reports on demand
|
–Not documented; exports cover content and lead data
|
Our Quiz Maker: With us, the same quiz reassigns for a scheduled retake before a certificate expires, with reminder notifications and downloadable audit-ready reports on demand, replacing a spreadsheet and a recurring calendar reminder.
Riddle: It is built for audience engagement rather than recurring certification, so retake scheduling, expiry tracking, and compliance reports are outside its scope. For a one-off knowledge check, its pass marks and results pages are enough.
Beyond a Quiz Tool
Both platforms offer more than a bare quiz builder. Here is how each one grows to support your team as your needs expand.
| Ecosystem | ProProfs Quiz Maker | Riddle |
|---|---|---|
| Courses and learning paths |
✓Courses, classrooms, and learning paths in ProProfs Training Maker, which includes Quiz Maker at no extra cost
|
–Not offered; Riddle is a content and engagement platform
|
| Full LMS |
✓Bundled free inside ProProfs Training Maker, a complete learning management system
|
–No LMS; share by link or QR code into the one you already use
|
| Surveys and polls |
✓Survey Maker add-on ($300 a year, 500 responses a month) for web forms and surveys
|
✓Polls, surveys, and forms are built in with the same builder, on every plan
|
| Audience and revenue tools |
✓Sell quizzes and courses through Stripe with the E-commerce add-on
|
✓Ads, sponsored content, giveaways, raffles, and sweepstakes, alongside lead and first-party data collection
|
| Wider suite |
✓Part of the Smarter Employee Learning Suite and People Development Suite alongside Training Maker, WebinarNinja, Knowledge Base, Survey Maker, and PeopleGoal
|
–A single platform that connects to your stack through APIs, Zapier, and webhooks
|
Our Quiz Maker: If your team outgrows quizzes, you can add a full LMS, courses, and classrooms without switching products, because Quiz Maker comes free inside our Training Maker. Our Survey Maker, White Label, and E-commerce add-ons extend it further, and WebinarNinja sits in the same learning suites.
Riddle: A team that wants polls, surveys, forms, quizzes, giveaways, and ad-supported content in one plan gets all of it, with no separate purchase for that marketing use case. The trade-off is that there is no learning platform behind it if your needs grow toward training.
Which Should You Choose?
Here is the simplest way to decide.
Pick ProProfs Quiz Maker if
Pick ProProfs Quiz Maker to Build Quizzes That Have to Be Graded, Certified, and Proven
If you need a simple quiz maker for employee training, compliance testing, hiring assessments, or exams that have to hold up, we built ProProfs Quiz Maker for exactly that. We let you create quizzes with AI from a topic or an uploaded file, give you a 1,000,000+ question bank, grade essays automatically against your rubric, and add native proctoring, tab-switch blocking, and certificates with expiry dates, with no third-party add-on. Our reports roll up into a grade book and an LMS record through SCORM and xAPI, retakes can be reassigned before a certificate expires, and you can reach a real person by 24/7 live chat, plus phone and email. And when you need more than quizzes, we grow with you: Quiz Maker comes free inside our Training Maker, a full LMS, alongside webinars, surveys, and a knowledge base, so you are never left with separate systems that do not talk to each other. You can start for free.
Pick Riddle if
Pick Riddle if You Publish Interactive Content to Engage Audiences and Earn Revenue
If you run a publisher, brand, or sports site and want quizzes, polls, predictors, leaderboards, and minigames that keep visitors on the page, Riddle fits that shape well. Its flat pricing, from $129 a month or $119 billed yearly, includes unlimited content, views, and leads, so a viral quiz never forces an upgrade. It adds display and video ads, sponsored content, native lead forms with double opt-in, deep marketing connectors, ISO 27001 certification, EU hosting, and WCAG A and AA accessibility. It works best when you don’t need proctoring, certificates, LMS reporting, or AI grading.
One-line takeaway: Riddle is a strong way to turn visitors into an engaged, monetized audience. We would pick ProProfs Quiz Maker when what happens after the last answer has to be graded, proctored, certified, and proven.
Migrating from Riddle to ProProfs Quiz Maker
Switching over doesn’t mean starting from scratch. Most teams move from Riddle to ProProfs Quiz Maker in an afternoon, especially when they bring over existing question sets rather than rebuilding everything by hand. The goal is simply to carry your content over, then turn on the grading and security features Riddle never had.
- Step 1: Export what you have. Pull your existing Riddle questions and results, including leads and answer stats, from your account before you start rebuilding.
- Step 2: Rebuild with bulk import. Use our Excel, Word, or file-to-quiz import so you’re not retyping every question by hand.
- Step 3: Add the controls Riddle didn’t have. Turn on our native proctoring, tab-switch blocking, time limits, IP restriction, certificates, and AI essay grading for anything that now needs to be a real exam.
- Step 4: Set up your classroom or groups and reconnect your lead integrations. Recreate your audience as groups or subgroups so reports and certificates route correctly, and reconnect Mailchimp, Salesforce, or HubSpot if you still collect leads.
- Step 5: Run a pilot, then cut over. Test one quiz end-to-end, compare the report against what you used to get from Riddle, and switch fully once it matches.
The Buyer’s Guide: ProProfs Quiz Maker vs Riddle
TL;DR
- Riddle is an interactive content and engagement platform for publishers, brands, and sports teams. We built ProProfs Quiz Maker as an assessment platform for business, training, and education.
- We add native proctoring, AI essay grading, AI report summaries, certificates, SCORM and xAPI reporting, and automated recertification that Riddle does not document.
- Riddle leads on flat pricing with unlimited views and leads, 35+ interactive formats, ad and sponsored-content monetization, and marketing analytics.
- Riddle is ISO 27001 certified, hosts in the EU, and builds to WCAG A and AA. We are GDPR and CCPA compliant and run on SOC 2-level hosting infrastructure, but we do not hold our own ISO certificate today.
- Pricing models differ: we bill per active quiz taker each month, while Riddle bills a flat monthly price with unlimited views.
Which one should you actually buy?
Buy based on what happens after someone answers your last question. If the next step is a grade, a certificate, a compliance record, or a hiring decision, that is the step we built ProProfs Quiz Maker around. If the next step is a lead, an ad impression, or another page view on your site, Riddle’s content-engagement design is the better fit.
How do the pricing models actually compare?
We charge $19.99 per 100 active quiz takers per month. An active quiz taker is one unique person in a month, however many quizzes or attempts they make, and instructors are unlimited. Riddle charges a flat price per plan: Pro is $129/month ($119 billed annually), Business is $399/month ($349 billed annually), and Enterprise is $799/month ($749 billed annually), each with unlimited content, views, and leads. The only technical limit is concurrent users, at 10,000 on Pro, 20,000 on Business, and 50,000 on Enterprise.
| Monthly takers | ProProfs Quiz Maker | Riddle Pro |
|---|---|---|
| 100 |
✓$19.99 a month
|
–$129 a month ($119 billed yearly)
|
| 500 |
✓$99.95 a month
|
–$129 a month ($119 billed yearly)
|
| 1,000 |
✓$199.90 a month
|
✓$129 a month ($119 billed yearly)
|
| 5,000 |
✓$999.50 a month
|
✓$129 a month ($119 billed yearly)
|
The honest read is that the two cross over at roughly 600 to 650 active takers a month. Below that, we cost less, and we include the exam, grading, and reporting tools that Riddle does not document. Above that, Riddle is much cheaper, and the gap widens with each additional thousand takers because its price does not move with traffic. Compare plan for plan as well as price for price: Riddle Pro covers 3 embedded domains, while custom CSS, ad-server integration, tracking pixels, and the APIs start on Business, and extra seats and domains are monthly add-ons. Always recheck both vendors’ live pricing pages before budgeting, since both change these numbers.
Quiz, exam, or engagement content: which category am I actually in?
A quiz that needs to be graded, certified, or tied to someone’s employment record is an exam, and we think it belongs on ProProfs Quiz Maker. A quiz meant to keep readers on a page, capture an email, or earn ad revenue is engagement content, and it belongs on Riddle. Mixing up the two categories is a common reason a team ends up frustrated with either product.
How do the AI tools actually differ day-to-day?
Both AIs write a first draft well, and Riddle’s is quick, turning a topic or article URL into a quiz in seconds. Ours keeps working after that: it refines any question, grades essays against a rubric, coaches a taker on a wrong answer, flags AI-written responses, and summarizes a report the moment you open it, unlimited on every plan. Riddle’s AI creation runs on plan credits, and grading, feedback, and reporting are not documented.
What should I know about security before I commit?
We are GDPR- and CCPA-compliant and run on AWS and IBM infrastructure that is SOC 2-level, with encryption in transit, daily backups, a web application firewall, DDoS mitigation, and continuous security scans. That SOC 2-level posture belongs to our hosting providers, not to us, and we do not currently have our own ISO 27001 certificate or a HIPAA business associate agreement. For buyers with specific legal requirements, we offer a negotiated Enterprise Security license that covers data ownership and includes a recovery data vault; this is a contract option rather than a certificate.
Riddle is GDPR- and CCPA-compliant, ISO 27001-certified, stores data in the EU (Germany and Luxembourg), and sets no third-party tracking cookies; tracking tools such as Google Analytics or Meta Pixel run only if you add them. It also builds and embeds WCAG A and AA accessibility criteria. Neither of us publicly documents a HIPAA business associate agreement on the pages we reviewed. If your procurement team requires an audited ISO 27001 certificate specifically, Riddle has a clear advantage, and you should confirm the current status directly with each vendor.
What does reporting actually look like once the session is over?
We produce individual, group, and team reports; a gradebook for every quiz a group has taken; and question-level difficulty, all exportable to Excel, CSV, or PDF and shareable with people who have no ProProfs account. Riddle gives you funnel analytics, per-question stats, leads, and exports, with tracking pixels on Business and a Looker Studio connector on Enterprise. If you need to prove a training program’s outcomes over months, the learner-level view and LRS record are what you need.
What kind of support will I actually get?
We offer 24/7 live chat with a response under two minutes, phone support Monday to Friday, 8AM to 6PM EST, at (855) 776-7763, and email support with a one-business-day response guarantee, plus a dedicated success manager and personalized onboarding on Business plans and 1,000+ self-serve help articles and video guides. Riddle provides personal support from real team members by chat and email, with a stated 2.1-minute average response, on weekdays from 09:00 to 17:00 CET, and it does not list phone support. If you need someone at an odd hour before a deadline, that’s the gap you feel.
Frequently Asked Questions
What is the best Riddle alternative for training and certification?
We think ProProfs Quiz Maker is the closer fit if training or certification is your goal, since we add native proctoring, AI essay grading, certificates, and automated recertification that Riddle does not document. If your need is engagement content for a website, with ads and leaderboards, Riddle is still a strong option.
Is there a free Riddle alternative with more question types?
Our forever-free plan lets you create unlimited quizzes with unlimited AI, up to 12 questions per quiz, across 20+ question types, including audio and video responses. Riddle has no free plan; every plan starts with a 14-day full-featured trial that needs no credit card.
Who are the other Riddle competitors worth knowing about?
For marketing and lead-generation quizzes, Typeform, Outgrow, Interact, and involve.me come up most often. For exams and assessments, ClassMarker and TestGorilla are common comparisons. We sit closest to the assessment group while also offering lead-gen quizzes and personality quizzes.
Can I use ProProfs Quiz Maker for lead generation the way I use Riddle?
Yes, for the core job. We let you gate results behind a lead form, segment leads by score, and sync with Mailchimp, Salesforce, HubSpot, and more. Riddle goes further for publishers, with ad-server support, sponsored content, predictors, and funnel analytics with tracking-pixel support, so if those are central to your plan, Riddle is the closer fit for that specific job.
Can ProProfs Quiz Maker serve ads and sponsored content like Riddle?
Not natively. We help you monetize by selling quizzes and courses through Stripe or the ProProfs gateway, with the E-commerce add-on, rather than by serving display and video ads. If ad revenue from quiz traffic is your goal, Riddle’s Business plan is built for it.
Which is more affordable at scale?
Riddle, once volume climbs. We bill $19.99 per 100 active quiz takers per month, so your cost scales with the number of unique people who take a quiz. Riddle charges a flat $129 a month for Pro ($119 billed yearly) with unlimited views, responses, and leads, so the cost does not rise with traffic. The two cross over at roughly 600 to 650 takers a month; below that, we cost less. What you get inside each plan differs, so compare features on the plan you would actually buy, and recheck both vendors’ pricing pages before budgeting.
Is ProProfs Quiz Maker secure enough for certification exams?
We include native proctoring with screen sharing, webcam and microphone, tab-switching blocking, IP restrictions, and timed windows, without needing a third-party add-on. We are GDPR- and CCPA-compliant and hosted on AWS and IBM infrastructure that is at SOC 2 level, though that posture belongs to our hosting providers rather than to us, so confirm your specific compliance requirement before committing.
Can I move my Riddle questions into ProProfs Quiz Maker?
Yes, without retyping. Put your question text in an Excel or Word file, upload it, and our AI will automatically read the questions, answer choices, correct answers, points, and tags. You can also build a new quiz from an uploaded PDF, DOCX, PPT, XLS, or image.
Straight Answers About Riddle
The pointed questions buyers ask are answered with facts. Where Riddle is the better choice, we say so.
Does Riddle offer proctoring or exam lockdown?
Not that we found. Riddle’s tools for test conditions are a timer for the whole quiz or each question, pass marks, and random question sets drawn from a question bank, and they only work on domains you whitelist. There is no documented proctoring, tab-switching blocking, or IP restriction. We include native proctoring, tab-switch blocking, copy and print disabling, and IP restriction.
Can Riddle grade essays or issue certificates?
Not that we found. Riddle scores answers with custom points and pass marks and shows dynamic pass/fail results pages, but no essay grading, AI grading, or certificates are documented. We grade essays with AI against a custom rubric and issue branded certificates with expiry dates.
Does Riddle publish to an LMS with SCORM or xAPI?
Not that we found. Riddle suggests sharing a quiz by link or QR code for an LMS that cannot take embed code, and it has no documented SCORM or xAPI output. We are SCORM and Tin Can (xAPI) compliant, with LRS integration.
Is Riddle’s trial enough to evaluate it?
Yes. Every plan starts with a 14-day trial with all features unlocked and no credit card, and there is a 30-day money-back guarantee after you subscribe. There is no free plan, though. Our forever-free plan lets you create unlimited quizzes with unlimited AI, at up to 12 questions per quiz.
Can I pay for Riddle month-to-month?
Yes. Plans renew for the period you choose, monthly or yearly, with no long-term contracts, and yearly billing lowers the price: Pro is $129/month or $119/month when billed yearly. We bill per active quiz taker each month and offer a 15-day money-back guarantee.
Does Riddle offer an API and integrations?
Yes. Business includes the Stats and Builder APIs and a JavaScript Data Layer, and connectors cover Mailchimp, ActiveCampaign, AWeber, Brevo, Google Sheets, Salesforce, Zapier, and webhooks. We offer a REST API, single sign-on, and SAML, and we are SCORM and Tin Can (xAPI) compliant with LRS integration.
What does Riddle genuinely do better?
Four things, clearly. It costs far less at volume, with a flat price and unlimited views, responses, and leads, so a viral quiz never triggers an upgrade, and it is cheaper than we are above roughly 600-650 takers per month. It offers 35+ interactive formats, including predictors and minigames such as crosswords and spin-to-win wheels, and it can serve display and video ads and sponsored content, which we do not. It has stronger marketing data tools, with funnel analytics, tracking-pixel support, double opt-in, and deep CRM connectors. And it holds an ISO 27001 certificate, hosts in the EU, and builds and embeds to WCAG A and AA, where we do not currently hold our own ISO certificate. If any of these are hard requirements, Riddle is the stronger pick.
Ready to Upgrade Your Quiz Experience?
See our Quiz Maker in a free demo, then use it to create secure, proctored quizzes, automate grading with AI, and track learner performance easily.
Let ProProfs AI Build a Quiz
We'd love your feedback!
What did you like & how can we make it even better?
Thanks for your feedback!
Ask Your Question
Have a question? Get expert help to make your decision easier.
