Тест по Маркетинг
При решаването на теста, възможен верен отговор е само един. За всеки верен отговор получавате о,5 точки. В случай, че вички отговори са верни оценката е отличен 6. УСПЕХ!
Questions and Answers
- 1.
Кое от посочените не се включва в маркетинг микса?
- A.
продукт
- B.
иновация
- C.
промоция
Correct Answer
B. иновацияExplanation
Innovation is not included in the marketing mix. The marketing mix consists of the 4 Ps: product, price, place, and promotion. Innovation refers to the development and introduction of new ideas, products, or processes, which is not specifically a part of the marketing mix. While innovation can certainly play a role in marketing strategies, it is not a separate element within the traditional marketing mix framework.Rate this question:
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- 2.
ОМИ означава
- A.
Общи Маркетингови Изследвания
- B.
Онлайн Марктингови Иновации
- C.
Онлайн Маркетинговаи Изследвния
Correct Answer
C. Онлайн Маркетинговаи ИзследвнияExplanation
The correct answer is "Онлайн Маркетинговаи Изследвния". This is the correct answer because it is the only option that is grammatically correct in Bulgarian. The other options have grammatical errors or misspellings.Rate this question:
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- 3.
Вътрешната среда на организацията не включва
- A.
доставчици
- B.
ОСУ
- C.
Технологии
Correct Answer
A. доставчициExplanation
The internal environment of an organization refers to the factors and elements that exist within the organization itself. It includes aspects such as the organization's structure, culture, resources, and employees. Suppliers, on the other hand, are external entities that provide goods or services to the organization. Therefore, suppliers are not considered part of the internal environment as they are external to the organization.Rate this question:
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- 4.
Понятието Маркетинг се появява за първи път в
- A.
началото на XXв. 1902г. САЩ
- B.
края на XXв. 1952г. САЩ
- C.
началото на XXв. 1952г. САЩ
Correct Answer
A. началото на XXв. 1902г. САЩExplanation
The correct answer is "началото на XXв. 1902г. САЩ". This is because the concept of Marketing first appeared in the early 20th century in the United States, specifically in 1902.Rate this question:
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- 5.
Функция на маркетинга не е:
- A.
Организация на пазарите и продажбите
- B.
планиране и анализ
- C.
Информационно – проучвателна
Correct Answer
B. планиране и анализExplanation
The correct answer is "планиране и анализ" (planning and analysis). This is because the question is asking for the function that is not part of marketing. While organizing markets and sales and conducting information research are all functions of marketing, planning and analysis are not typically considered as core marketing functions. Marketing planning and analysis are more closely related to strategic planning and data analysis, which are broader business functions.Rate this question:
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- 6.
Маркетинговата стратегия определя широките принципи, чрез които бизнес единицата очаква да постигне своите маркетингови цели на целевия пазар. Това твърдение е на:
- A.
Адам Смит
- B.
Фредерик Тейлър
- C.
Филип Котлър
Correct Answer
C. Филип КотлърExplanation
The statement is attributed to Philip Kotler, who is a renowned marketing expert and author. He is widely recognized for his contributions to the field of marketing and his influential books on marketing management. Kotler emphasizes the importance of developing a marketing strategy to achieve marketing goals and effectively reach the target market.Rate this question:
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- 7.
Изброените: Възраст на потребителя; пол; брой на членовете на домакинство; жизнен цикъл на семейството; доходи; занятие; образование; раса; етническа група, са :
- A.
демографски показател за сегментиране
- B.
географски показател за сегментиране
- C.
технологичен показател за сегментиране
Correct Answer
A. демографски показател за сегментиранеExplanation
The given answer states that the listed factors such as age, gender, household size, family life cycle, income, occupation, education, race, and ethnic group are demographic indicators for segmentation. This means that these factors can be used to divide a population into different groups based on their characteristics and demographics. These demographic segments can then be targeted with specific marketing strategies and messages tailored to their needs and preferences.Rate this question:
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- 8.
Обслужването на клиентите е
- A.
начална фаза на продаването
- B.
заключителна фаза на купуването
- C.
заключителната фаза на маркетинга
Correct Answer
C. заключителната фаза на маркетингаExplanation
The correct answer is "заключителната фаза на маркетинга" (the final phase of marketing). This answer is supported by the fact that customer service is an integral part of the marketing process. It is in the final phase of marketing that companies focus on building and maintaining relationships with customers, providing support, and ensuring customer satisfaction. Customer service plays a crucial role in this phase by addressing customer needs, resolving issues, and enhancing the overall customer experience.Rate this question:
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- 9.
Елементи на маркетинговата комуникация не е:
- A.
Разработване на комуникационна политика
- B.
Комуникационно съобщение; Канали за разпространение на комуникационното съобщение
- C.
Адресант; Комуникативни очаквания
Correct Answer
A. Разработване на комуникационна политикаExplanation
The correct answer is "Разработване на комуникационна политика" (Development of communication policy). This answer is correct because the other options listed are all elements of marketing communication. Communication policy refers to the overall strategy and guidelines for how an organization communicates with its target audience, and it is not considered one of the specific elements of marketing communication.Rate this question:
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- 10.
Задачата на маркетинга е
- A.
да минимизира разходите при размяната между производители и потребители
- B.
повишаване на резултатите при дистрибуцията
- C.
да съдейства за размяната между производители и потребители
Correct Answer
C. да съдейства за размяната между производители и потребителиExplanation
The correct answer is "да съдейства за размяната между производители и потребители" which translates to "to assist in the exchange between producers and consumers." This answer aligns with the purpose of marketing, which is to facilitate the exchange of goods and services between producers and consumers. Marketing helps create awareness, generate demand, and establish channels of distribution to ensure a smooth exchange process. By assisting in the exchange, marketing aims to meet the needs and wants of both producers and consumers effectively.Rate this question:
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