Тест по Маркетинг

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  • 1/10 въпроси

    Кое от посочените не се включва в маркетинг микса?

    • продукт
    • иновация
    • промоция
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Тест по Маркетинг - Quiz
About This Quiz

При решаването на теста, възможен верен отговор е само един.
За всеки верен отговор получавате о,5 точки.
В случай, че вички отговори са верни оценката е отличен 6.
УСПЕХ!

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  • 2. 

    ОМИ означава

    • Общи Маркетингови Изследвания

    • Онлайн Марктингови Иновации

    • Онлайн Маркетинговаи Изследвния

    Correct Answer
    A. Онлайн Маркетинговаи Изследвния
    Explanation
    The correct answer is "Онлайн Маркетинговаи Изследвния". This is the correct answer because it is the only option that is grammatically correct in Bulgarian. The other options have grammatical errors or misspellings.

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  • 3. 

    Вътрешната среда на организацията не включва

    • доставчици

    • ОСУ

    • Технологии

    Correct Answer
    A. доставчици
    Explanation
    The internal environment of an organization refers to the factors and elements that exist within the organization itself. It includes aspects such as the organization's structure, culture, resources, and employees. Suppliers, on the other hand, are external entities that provide goods or services to the organization. Therefore, suppliers are not considered part of the internal environment as they are external to the organization.

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  • 4. 

    Понятието Маркетинг се появява за първи път в

    • началото на XXв. 1902г. САЩ

    • края на XXв. 1952г. САЩ

    • началото на XXв. 1952г. САЩ

    Correct Answer
    A. началото на XXв. 1902г. САЩ
    Explanation
    The correct answer is "началото на XXв. 1902г. САЩ". This is because the concept of Marketing first appeared in the early 20th century in the United States, specifically in 1902.

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  • 5. 

    Функция на маркетинга не е:

    • Организация на пазарите и продажбите

    • планиране и анализ

    • Информационно – проучвателна

    Correct Answer
    A. планиране и анализ
    Explanation
    The correct answer is "планиране и анализ" (planning and analysis). This is because the question is asking for the function that is not part of marketing. While organizing markets and sales and conducting information research are all functions of marketing, planning and analysis are not typically considered as core marketing functions. Marketing planning and analysis are more closely related to strategic planning and data analysis, which are broader business functions.

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  • 6. 

    Маркетинговата стратегия определя широките принципи, чрез които бизнес единицата очаква да постигне своите маркетингови цели на целевия пазар. Това твърдение е на:

    • Адам Смит

    • Фредерик Тейлър

    • Филип Котлър

    Correct Answer
    A. Филип Котлър
    Explanation
    The statement is attributed to Philip Kotler, who is a renowned marketing expert and author. He is widely recognized for his contributions to the field of marketing and his influential books on marketing management. Kotler emphasizes the importance of developing a marketing strategy to achieve marketing goals and effectively reach the target market.

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  • 7. 

    Изброените: Възраст на потребителя; пол; брой на членовете на домакинство; жизнен цикъл на семейството; доходи; занятие; образование; раса; етническа група, са :

    • демографски показател за сегментиране

    • географски показател за сегментиране

    • технологичен показател за сегментиране

    Correct Answer
    A. демографски показател за сегментиране
    Explanation
    The given answer states that the listed factors such as age, gender, household size, family life cycle, income, occupation, education, race, and ethnic group are demographic indicators for segmentation. This means that these factors can be used to divide a population into different groups based on their characteristics and demographics. These demographic segments can then be targeted with specific marketing strategies and messages tailored to their needs and preferences.

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  • 8. 

    Обслужването на клиентите е

    • начална фаза на продаването

    • заключителна фаза на купуването

    • заключителната фаза на маркетинга

    Correct Answer
    A. заключителната фаза на маркетинга
    Explanation
    The correct answer is "заключителната фаза на маркетинга" (the final phase of marketing). This answer is supported by the fact that customer service is an integral part of the marketing process. It is in the final phase of marketing that companies focus on building and maintaining relationships with customers, providing support, and ensuring customer satisfaction. Customer service plays a crucial role in this phase by addressing customer needs, resolving issues, and enhancing the overall customer experience.

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  • 9. 

    Елементи на маркетинговата комуникация не е:

    • Разработване на комуникационна политика

    • Комуникационно съобщение; Канали за разпространение на комуникационното съобщение

    • Адресант; Комуникативни очаквания

    Correct Answer
    A. Разработване на комуникационна политика
    Explanation
    The correct answer is "Разработване на комуникационна политика" (Development of communication policy). This answer is correct because the other options listed are all elements of marketing communication. Communication policy refers to the overall strategy and guidelines for how an organization communicates with its target audience, and it is not considered one of the specific elements of marketing communication.

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  • 10. 

    Задачата на маркетинга е

    • да минимизира разходите при размяната между производители и потребители

    • повишаване на резултатите при дистрибуцията

    • да съдейства за размяната между производители и потребители

    Correct Answer
    A. да съдейства за размяната между производители и потребители
    Explanation
    The correct answer is "да съдейства за размяната между производители и потребители" which translates to "to assist in the exchange between producers and consumers." This answer aligns with the purpose of marketing, which is to facilitate the exchange of goods and services between producers and consumers. Marketing helps create awareness, generate demand, and establish channels of distribution to ensure a smooth exchange process. By assisting in the exchange, marketing aims to meet the needs and wants of both producers and consumers effectively.

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  • Current Version
  • Jul 22, 2024
    Quiz Edited by
    ProProfs Editorial Team
  • May 10, 2012
    Quiz Created by
    Mkrumova
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