Quiz: What Kind Of Digital Consumer Are You?

9 Questions | Attempts: 3410

Quiz: What Kind Of Digital Consumer Are You? - Quiz


You May Get

Functional

You've been online for a long time, but you aren't very involved in the online world. You're very cautious about your online activities due to your concerns about data privacy. Your primary online activities include emailing, browsing, keeping up-to-date on current events and shopping. You consume relatively small amounts of online material and only spend time on sites you trust. Social networking isn't your thing. You are in touch with the people you want to have in your life. You probably don't feel the need to manage hundreds of superficial friendships. You don't want anyone but you to be in control of your personal information or content. For you, the Internet is a useful communication and research tool. You use email for work and to keep in touch with the people in your life. You shop online, but only complete transactions through large, well-established outlets.

Aspirer

You are somewhat new to the Internet. The online landscape is very intriguing to you, and you want to participate in all the cool things that are going on in the digital frontier.   You are used to accessing the web from Internet cafés, but these days you also connecting to a mobile device and from home. You don’t spend too much time online, but when you are connected, you are very involved in interaction with others. You have an above-average number of social networking friends.   Your primary activities online are keeping in touch with friends via email and spending time participating in social networks. You feel that it’s easier to express your thoughts and feelings online. By participating in your online activities, you achieve a sense of belonging and acceptance. Your goal is to carve out a personal digital space for yourself. You want to publish your thoughts and ideas so others might interact with them.
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Questions and Answers
  • 1. 
    How frequently do you access the internet (via mobile device or computer)?  
    • A. 

      Not as often as I would like

    • B. 

      I go online whenever I need to send or check my email.

    • C. 

      I am connected whenever I am looking for specific information.

    • D. 

      If I'm awake, I'm online.

    • E. 

      More than I should

    • F. 

      Not as much as I used to

  • 2. 
    What percentage of your social networking "friends" have you met in real life?  
    • A. 

      1 – 25%

    • B. 

      25% – 50%

    • C. 

      50% – 75%

    • D. 

      75% – 100%

    • E. 

      I don't participate in social networking, and probably never will.

    • F. 

      I'm kind of new to social networks. Ask me again in a year or so.

  • 3. 
    Do you think you have an above-average number of social networking friends?  
    • A. 

      Absolutely

    • B. 

      Perhaps by a small margin

    • C. 

      I have an average number of online friends.

    • D. 

      No, but I'm picky about who I choose to interact with online.

    • E. 

      I am currently searching for social networking friends.

    • F. 

      I don't do social networking.

  • 4. 
    Which of the following statements best describes your online perception or mentality?  
    • A. 

      I am concerned about online safety and privacy.

    • B. 

      Internet allows me to connect with like-minded people.

    • C. 

      Internet gives me the ability to improve my relationships with others.

    • D. 

      Internet provides me enough information to stay occupied.

    • E. 

      Internet gives me the opportunity to stand out and differentiate myself.

    • F. 

      I feel a sense of belonging when I indulge in online activities.

  • 5. 
    How do you feel about online shopping?  
    • A. 

      I always do product research online, and I'll purchase if I see a good deal.

    • B. 

      I want more opportunities to shop online. I wish I could place a grocery order and pay for the transaction on my phone.

    • C. 

      Online shopping is handy, but I only purchase from big retail sites that have a good reputation both online and offline.

    • D. 

      I'll purchase things online, but shopping offline is still my preference.

    • E. 

      I think it's great because I can see consumer ratings and reviews before I buy, and then I can post my thoughts about a purchase.

    • F. 

      Shopping isn't the reason I go online.

  • 6. 
    How do you feel about online games?  
    • A. 

      I'm pretty addicted to a handful of iPhone and/or Facebook games.

    • B. 

      I want to change the world with the online games I create.

    • C. 

      I don't feel the need to game with strangers.

    • D. 

      I'm more interested in making connections with people than playing video games.

    • E. 

      I'm not interested in online gaming.

    • F. 

      I spend a fair amount of time gaming with other people on my PC and/or console network.

  • 7. 
    Finish the following sentence: I spend the majority of my time online ______________.  
    • A. 

      Expressing myself and being creative

    • B. 

      Researching and browsing

    • C. 

      Trying to find my place

    • D. 

      Doing everything. I am constantly sharing my ideas, consuming media, checking tasks off my to-do list, playing games, etc.

    • E. 

      Making sure I'm up to date on my correspondence.

    • F. 

      Keeping in touch with all my friends.

  • 8. 
    What is your online voice like?  
    • A. 

      Non-existent. I don't want to express myself online.

    • B. 

      Just like my real life: Expressive and Chatty!

    • C. 

      Inquisitive but soft-spoken. I listen more than I speak.

    • D. 

      Ubiquitous. I want as many people as possible to hear what I have to say.

    • E. 

      Caring. I want to keep my relationships thriving even though my life is busy.

    • F. 

      Growing. I want it to grow louder as I become more confident navigating digital space.

  • 9. 
    What is your level of online consumption?  
    • A. 

      Low. I don't access the Internet as much as I would like to.

    • B. 

      Somewhat low. I don't need to be online all the time.

    • C. 

      Moderate. I like to use the internet as a learning tool when I have time.

    • D. 

      High. I am lucky to have some free time outside of my work and home life, so I spend my alone time watching and reading things online.

    • E. 

      High. I have so much information to stay on top of that it's a little overwhelming.

    • F. 

      Extremely high. I am always online.

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