What Kind Of Digital Consumer Are You?

Not as often as I would like

I go online whenever I need to send or check my email.

I am connected whenever I am looking for specific information.

If I'm awake, I'm online.

More than I should

Not as much as I used to

1 – 25%

25% – 50%

50% – 75%

75% – 100%

I don't participate in social networking, and probably never will.

I'm kind of new to social networks. Ask me again in a year or so.

Absolutely

Perhaps by a small margin

I have an average number of online friends.

No, but I'm picky about who I choose to interact with online.

I am currently searching for social networking friends.

I don't do social networking.

I am concerned about online safety and privacy.

Internet allows me to connect with like-minded people.

Internet gives me the ability to improve my relationships with others.

Internet provides me enough information to stay occupied.

Internet gives me the opportunity to stand out and differentiate myself.

I feel a sense of belonging when I indulge in online activities.

I always do product research online, and I'll purchase if I see a good deal.

I want more opportunities to shop online. I wish I could place a grocery order and pay for the transaction on my phone.

Online shopping is handy, but I only purchase from big retail sites that have a good reputation both online and offline.

I'll purchase things online, but shopping offline is still my preference.

I think it's great because I can see consumer ratings and reviews before I buy, and then I can post my thoughts about a purchase.

Shopping isn't the reason I go online.

I'm pretty addicted to a handful of iPhone and/or Facebook games.

I want to change the world with the online games I create.

I don't feel the need to game with strangers.

I'm more interested in making connections with people than playing video games.

I'm not interested in online gaming.

I spend a fair amount of time gaming with other people on my PC and/or console network.

Expressing myself and being creative

Researching and browsing

Trying to find my place

Doing everything. I am constantly sharing my ideas, consuming media, checking tasks off my to-do list, playing games, etc.

Making sure I'm up to date on my correspondence.

Keeping in touch with all my friends.

Non-existent. I don't want to express myself online.

Just like my real life: Expressive and Chatty!

Inquisitive but soft-spoken. I listen more than I speak.

Ubiquitous. I want as many people as possible to hear what I have to say.

Caring. I want to keep my relationships thriving even though my life is busy.

Growing. I want it to grow louder as I become more confident navigating digital space.

Low. I don't access the Internet as much as I would like to.

Somewhat low. I don't need to be online all the time.

Moderate. I like to use the internet as a learning tool when I have time.

High. I am lucky to have some free time outside of my work and home life, so I spend my alone time watching and reading things online.

High. I have so much information to stay on top of that it's a little overwhelming.

Extremely high. I am always online.