Upscale Customers Part 2
10 Questions
| Total Attempts: 113
Serving upscale customers part 2
Questions and Answers
- 1.Upscale consumer part2a
- 2.Consumers will pay a premium for product or service based on three values:
- A.
Affordability, intrinsic value, popularity
- B.
Humor, service, and staff availabilty
- C.
Desirability, believability, and exclusivity
- D.
Larry, Curly, and Moe
- 3.Paying a higher than average price may be considered a sign of status to the upscale consumer.
- A.
True
- B.
False
- 4.It may be important to tell the customer why the prices higher.
- A.
True
- B.
False
- 5.The upscale consumer will pay a premium for product if it is in short supply or difficult to acquire.
- A.
True
- B.
False
- 6.Upscale Consumer Part 2b
- 7.To the upscale customer what other customers say about your brand is more important than what your marketing says about your brand.
- A.
True
- B.
False
- 8.The point behind positively outrageous service is to create compelling, positive word of mouth.
- A.
True
- B.
False
- 9.According to the video the upscale consumer is three times more likely to carry multiple personal technology devices.
- A.
True
- B.
False
- 10.Upscale Part 2c
- 11.A well developed customer profile should include customer photos.
- A.
True
- B.
False
- 12.A follow-up thank-you card has little value if it is not personalized or customized.
- A.
True
- B.
False
- 13.The upscale consumer expects to be surprised and delighted with their service.
- A.
True
- B.
False
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