Upscale Customers Part 2

10 Questions | By TScottGross | Last updated: Mar 20, 2022 | Total Attempts: 113

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Serving upscale customers part 2

Questions and Answers

1.

Consumers will pay a premium for product or service based on three values:
- A.
  
  Affordability, intrinsic value, popularity
- B.
  
  Humor, service, and staff availabilty
- C.
  
  Desirability, believability, and exclusivity
- D.
  
  Larry, Curly, and Moe
2.

Paying a higher than average price may be considered a sign of status to the upscale consumer.
- A.
  
  True
- B.
  
  False
3.

It may be important to tell the customer why the prices higher.
- A.
  
  True
- B.
  
  False
4.

The upscale consumer will pay a premium for product if it is in short supply or difficult to acquire.
- A.
  
  True
- B.
  
  False
5.

To the upscale customer what other customers say about your brand is more important than what your marketing says about your brand.
- A.
  
  True
- B.
  
  False
6.

The point behind positively outrageous service is to create compelling, positive word of mouth.
- A.
  
  True
- B.
  
  False
7.

According to the video the upscale consumer is three times more likely to carry multiple personal technology devices.
- A.
  
  True
- B.
  
  False
8.

A well developed customer profile should include customer photos.
- A.
  
  True
- B.
  
  False
9.

A follow-up thank-you card has little value if it is not personalized or customized.
- A.
  
  True
- B.
  
  False
10.

The upscale consumer expects to be surprised and delighted with their service.
- A.
  
  True
- B.
  
  False

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