Upscale Customers Part 2

10 Questions | Total Attempts: 113

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Upscale Customers Part 2

Serving upscale customers part 2


Questions and Answers
  • 1. 
    Upscale consumer part2a
  • 2. 
    Consumers will pay a premium for product or service based on three values:
    • A. 

      Affordability, intrinsic value, popularity

    • B. 

      Humor, service, and staff availabilty

    • C. 

      Desirability, believability, and exclusivity

    • D. 

      Larry, Curly, and Moe

  • 3. 
    Paying a higher than average price may be considered a sign of status to the upscale consumer.
    • A. 

      True

    • B. 

      False

  • 4. 
    It may be important to tell the customer why the prices higher.
    • A. 

      True

    • B. 

      False

  • 5. 
    The upscale consumer will pay a premium for product if it is in short supply or difficult to acquire.
    • A. 

      True

    • B. 

      False

  • 6. 
    Upscale Consumer Part 2b
  • 7. 
    To the upscale customer what other customers say about your brand is more important than what your marketing says about your brand.
    • A. 

      True

    • B. 

      False

  • 8. 
    The point behind positively outrageous service is to create compelling, positive word of mouth.
    • A. 

      True

    • B. 

      False

  • 9. 
    According to the video the upscale consumer is three times more likely to carry multiple personal technology devices. 
    • A. 

      True

    • B. 

      False

  • 10. 
    Upscale Part 2c
  • 11. 
    A well developed customer profile should include customer photos.
    • A. 

      True

    • B. 

      False

  • 12. 
    A follow-up thank-you card has little value if it is not personalized or customized.
    • A. 

      True

    • B. 

      False

  • 13. 
    The upscale consumer expects to be surprised and delighted with their service. 
    • A. 

      True

    • B. 

      False

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