English Bevbb Inter
Good Luck!
- 1.
A company controlled by a holding or parent company is a ___________.
- A.
Subsidiary
- B.
Organization
- C.
Branch
- D.
Affiliate
Correct Answer
A. Subsidiary -
- 2.
An office handling large numbers of telephone calls is referred to as a __________.
- A.
Head office
- B.
Warehouse
- C.
Subsidiary
- D.
Call centre
Correct Answer
D. Call centre -
- 3.
A large building where raw materials or manufactured goods are stored is a/an ___________.
- A.
Service centre
- B.
Warehouse
- C.
Outlet
- D.
Plant
Correct Answer
B. Warehouse -
- 4.
A division of a large organization is a/an ___________.
- A.
Outlet
- B.
Factory
- C.
Branch
- D.
Call centre
Correct Answer
C. Branch -
- 5.
A point from which goods are sold or distributed is a/an ____.
- A.
Warehouse
- B.
Service centre
- C.
Subsidiary
- D.
Outlet
Correct Answer
D. Outlet -
- 6.
Good performance in a particular activity in one company that can be used as an evaluation standard is a ______.
- A.
Benchmark
- B.
Degree
- C.
Indicator
- D.
Level
Correct Answer
A. Benchmark -
- 7.
____ development means proceeding gradually or in stages.
- A.
Progressive
- B.
Hierarchical
- C.
Conservative
- D.
Democratic
Correct Answer
A. Progressive -
- 8.
The main managing office of an organization is a _____.
- A.
Subsidiary
- B.
Head office
- C.
Board
- D.
Branch
Correct Answer
B. Head office -
- 9.
To divide a large organization into smaller separate units means to __it.
- A.
Decentralize
- B.
Degrade
- C.
Join
- D.
Merge
Correct Answer
A. Decentralize -
- 10.
In a _____ in the case of bankruptcy individual shareholders lose only the cost of their shares and not other property is a/an ______.
- A.
Partnership
- B.
Ltd
- C.
Plc
- D.
Not-for- profit organization
Correct Answer
B. Ltd -
- 11.
All of these may distribute products EXCEPT FOR:
- A.
Distribution centre
- B.
Outlet
- C.
Store
- D.
Service centre
Correct Answer
D. Service centre -
- 12.
The head office or main building of an organization is referred to as a/an _____.
- A.
Subsidiary
- B.
Call centre
- C.
Headquarter
- D.
B) service centre
Correct Answer
C. Headquarter -
- 13.
A _______company is close to its customers and understands its needs.
- A.
Careless
- B.
Carefree
- C.
caring
- D.
Care
Correct Answer
C. caring -
- 14.
Control of a group by the majority of its members is a feature of ____.
- A.
Bureaucracy
- B.
Democracy
- C.
Decentralization
- D.
Merger
Correct Answer
B. Democracy -
- 15.
An organization averse to change or innovation and holding traditional values is characterized as __________.
- A.
Bureaucratic
- B.
Democratic
- C.
Conservative
- D.
Centralized
Correct Answer
C. Conservative -
- 16.
An ability, imagination or desire to create or carry out new projects or activities
Correct Answer
enterprise, Enterprise, ENTERPRISE - 17.
An arrangement in which a company gives a business the right to sell its goods or services in return for payment or a share of the profits gained
Correct Answer
franchise , Franchise - 18.
An organization or a company which owns or controls not less than 51% in another company
Correct Answer
parent company , Parent company - 19.
When two or more companies join together to form a larger company
Correct Answer
merger , Merger - 20.
The group of people who have power to make decisions and control a company or an organization.
Correct Answer
Board of directors , board of directors - 21.
Uniforms, logos, letterheads form the company’s ____ identity.
Correct Answer
corporate - 22.
I personally know the people who serve ___ the company’s Board of Directors
Correct Answer
on - 23.
In a highly ___ organization all decisions are made by the top officials.
Correct Answer
centralized - 24.
Bureaucracy is the same as ___
Correct Answer
red tape - 25.
Ltd, LLP, JSC are all ___ types
Correct Answer
company - 26.
An LLP is managed by the Board of Directors
- A.
True
- B.
False
Correct Answer
B. False -
- 27.
Partnerships issue shares.
- A.
True
- B.
False
Correct Answer
B. False -
- 28.
In a matrix organization an employee may be accountable to the department head and the project manager
- A.
True
- B.
False
Correct Answer
A. True -
- 29.
The words “affiliate” and “subsidiary” are very close in meaning
- A.
True
- B.
False
Correct Answer
A. True -
- 30.
Acquisition is a kind of a merger
- A.
True
- B.
False
Correct Answer
B. False -
- 31.
Getting people buy sth upon their friends or colleagues' recommendation is known as______ advertising
- A.
Point-of-sale
- B.
Direct mail
- C.
Subliminal
- D.
Word-of-mouth
Correct Answer
D. Word-of-mouth -
- 32.
Dissemination of ads through mass-scale mailing is called _______ advertising.
- A.
Point-of-sale
- B.
Direct mail
- C.
Subliminal
- D.
Word-of-mouth
Correct Answer
B. Direct mail -
- 33.
Advertizing done when products appear in films, are used by film characters is known as______
- A.
Product endorsement
- B.
Product placement
- C.
Jingle
- D.
Hoarding
Correct Answer
B. Product placement -
- 34.
A short song or tune used in ads is called a______.
- A.
Product endorsement
- B.
Product placement
- C.
Jingle
- D.
Hoarding
Correct Answer
C. Jingle -
- 35.
A large outdoor sign used for advertising, usually placed in a busy area is called a _____.
- A.
Product endorsement
- B.
Product placement
- C.
Jingle
- D.
Hoarding
Correct Answer
D. Hoarding -
- 36.
The 4 P’s of the marketing mix are all of these except for:
- A.
Price
- B.
Place
- C.
Promotion
- D.
Publicity
Correct Answer
D. Publicity -
- 37.
The logical relationship between marketing and marketing mix is _______.
- A.
General-specific
- B.
Part and whole
- C.
Contrast
- D.
Method and purpose
Correct Answer
D. Method and purpose -
- 38.
The logical relationship between advertizing and promotion is _______.
- A.
General-specific
- B.
Part and whole
- C.
Equivalence
- D.
Method and purpose
Correct Answer
A. General-specific -
- 39.
The logical relationship between advertizing methods and celebrity endorsement is__.
- A.
General-specific
- B.
Part and whole
- C.
Equivalence
- D.
Method and purpose
Correct Answer
A. General-specific -
- 40.
A series of extracts from a film or broadcast, used for advance publicity is called (a) ___ .
- A.
Teaser
- B.
Trailer
- C.
Targeting
- D.
Baiting
Correct Answer
B. Trailer -
- 41.
A short introductory advertisement for a product that stimulates interest by remaining cryptic is referred to as (a)____.
- A.
Teaser
- B.
Trailer
- C.
Targeting
- D.
Baiting
Correct Answer
A. Teaser -
- 42.
Design of an advertisement for the intended category of buyers is referred to as _____(a).
- A.
Teaser
- B.
Trailer
- C.
Targeting
- D.
Baiting
Correct Answer
C. Targeting -
- 43.
Making an alluring but insincere offer is known as (a) ____.
- A.
Teaser
- B.
Trailer
- C.
Targeting
- D.
Baiting
Correct Answer
D. Baiting -
- 44.
A form of targeted automated advertising on websites, etc. based on the identity of the user and the content displayed is termed as ____ advertising
- A.
Subliminal
- B.
Bait
- C.
Contextual
- D.
B2B
Correct Answer
C. Contextual -
- 45.
Advertising targeted by one company at other companies is referred to as ____ advertizing.
- A.
Subliminal
- B.
Bait
- C.
Contextual
- D.
B2B
Correct Answer
D. B2B -
- 46.
Officially secret information accessible only to authorized people
Correct Answer
classified - 47.
Creator of the text for an advertisement
Correct Answer
copywriter - 48.
. advertising done through products appearing in films, being used by film characters
Correct Answer
product placement - 49.
A web advert, normally found at the top of a page
Correct Answer
banner - 50.
The time at which a radio or television audience is expected to be at its highest
Correct Answer
prime time
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Current Version
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May 11, 2018Quiz Edited by
ProProfs Editorial Team -
Dec 23, 2017Quiz Created by
Catherine Halcomb
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