English BEVBB INTER

1. A short song or tune used in ads is called a______.

Product endorsement

Product placement

Jingle

Hoarding

Submit

12. An office handling large numbers of telephone calls is referred to as a __________.

Head office

Warehouse

Subsidiary

Call centre

13. The main managing office of an organization is a _____.

Subsidiary

Head office

Board

Branch

Submit

28. A large building where raw materials or manufactured goods are stored is a/an ___________.

Service centre

Warehouse

Outlet

Plant

Submit

30. Getting people buy sth upon their friends or colleagues' recommendation is known as______ advertising

Point-of-sale

Direct mail

Subliminal

Word-of-mouth

Submit

32. The advertizing method when images appear very quickly during a television or cinema advertisement with effects that people are not conscious of is called ______ advertising.

Point-of-sale

Direct mail

Subliminal

Word-of-mouth

33. Development of IT has changed the advertizing landscape

True

False

34. …………. awareness of the national practices is crucially important for business success

Culture

Cultured

Cultivated

Cultural

Submit

36. To divide a large organization into smaller separate units means to __it.

Decentralize

Degrade

Join

Merge

37. The head office or main building of an organization is referred to as a/an _____.

Subsidiary

Call centre

Headquarter

B) service centre

Submit

40. Advertising for a product in places where it is sold is called______ advertising

Point-of-sale

Direct mail

Subliminal

Word-of-mouth

41. "Copywriting" and "copyright" are similar in meaning

True

False

42. Advertizing is the driver of commerce/ has both positive and negative sides

True

False

43. I am now ___ probation, but I hope to get this job

For

In

At

On

Submit

47. Retail trade is opposite to ______ trade

Whole

Wholesale

Sales

Sale

48. Good performance in a particular activity in one company that can be used as an evaluation standard is a ______.

Benchmark

Degree

Indicator

Level

49. Greeting and small talk is the help for you ……………when meeting someone for the first time.

To get involved

To break relationships

To break the ice

To negotiate

50. In a _ in the case of bankruptcy individual shareholders lose only the cost of their shares and not other property is a/an __.

Partnership

Ltd

Plc

Not-for- profit organization

51. Dissemination of ads through mass-scale mailing is called _______ advertising.

Point-of-sale

Direct mail

Subliminal

Word-of-mouth

52. The rate at which an employer gains and loses employees is called staff ___.

Turnabout

Turnaround

Turnover

Turnout

53. Withdrawal of application is antonymous to ____ it

Submitting

Considering

Filling

Writing

54. A division of a large organization is a/an ___________.

Outlet

Factory

Branch

Call centre

55. A point from which goods are sold or distributed is a/an ____.

Warehouse

Service centre

Subsidiary

Outlet

56. The best performing employees are put __ fast track

For

In

At

On

Submit

58. …………. involves the ability of standing back from oneself and becoming conscious of sb's cultural values, beliefs and perceptions.

Social maturity

Adaptability

Political growth

Cultural awareness

59. Saying that all African Americans are good at sports is a ………… because it's grouping the race together to indicate that everyone of that race is a good athlete.

Prejudice

Feeling

Stereotype

Mistake

60. Advertising targeted by one company at other companies is referred to as ____ advertizing.

Subliminal

Bait

Contextual

B2B

61. How long have you been working ___ the company?

With

At

In

For

62. ………….refers to the relationship process between a guest and a host, and it also refers to the act or practice of being a cordial host

Sincerity

Hospitality

Flexibility

Adaptability

63. A _______company is close to its customers and understands its needs.

Careless

Carefree

Caring

Care

64. One can minimize a risk only when one is ___ of it

Afraid

Sensitive

Aware

Realistic

65. Advertizing done through a celebrity expressing support of some product in public is called _______.

Product endorsement

Product placement

Jingle

Hoarding

66. When your company cuts production you may be any of these EXCEPT for _______.

Laid off

Be redundant

Unemployed

Hired

67. If your company does not work at full capacity you may be ______.

Laid of

Made redundant

Employed

Hired

68. Loss of indigenous languages leads to loss of cultural identity

True

False

69. The 4 P's of the marketing mix are all of these except for:

Price

Place

Promotion

Publicity

70. Making an alluring but insincere offer is known as (a) ____.

Teaser

Trailer

Targeting

Baiting

71. Mark the word with the most general meaning:

Bonus

Payment

Benefit

Scholarship

72. "Value" is closest to:

Depreciation

Appreciation

Reconciliation

Qualification

73. A company controlled by a holding or parent company is a ___________.

Subsidiary

Organization

Branch

Affiliate

74. All of these may distribute products EXCEPT FOR:

Distribution centre

Outlet

Store

Service centre

75. An organization averse to change or innovation and holding traditional values is characterized as __________.

Bureaucratic

Democratic

Conservative

Centralized

Submit

77. A large outdoor sign used for advertising, usually placed in a busy area is called a _____.

Product endorsement

Product placement

Jingle

Hoarding

78. A short introductory advertisement for a product that stimulates interest by remaining cryptic is referred to as (a)____.

Teaser

Trailer

Targeting

Baiting

79. A hype is a desirable thing for advertizers

True

False

80. ____ is done in order to see if sb is suitable for a job

Performance

Qualification

Expectation

Probation

81. A culture-blind person is ______ cultural differences

Sensitive to

Insensitive to

Tolerant of

Critical of

82. We need to show greater ___ of each other

Awareness

Embarrassment

Tolerance

Cultivation

83. Control of a group by the majority of its members is a feature of ____.

Bureaucracy

Democracy

Decentralization

Merger

84. A series of extracts from a film or broadcast, used for advance publicity is called (a) ___ .

Teaser

Trailer

Targeting

Baiting

85. KPI is used as a benchmark to measure staff performance

True

False

86. She came up against all the old ___ mixing a career with motherhood

Awareness of

Prejudices against

Tolerance of

Embarrassment about

87. We've been working hard to overcome ___ against women in politics

Awareness

Embarrassment

Tolerance

Prejudice

88. Tolerance of ambiguity is a negative phenomenon

True

False

89. ____ development means proceeding gradually or in stages.

Progressive

Hierarchical

Conservative

Democratic

90. Mark the odd word:

Sharp

Keen

Astute

Acute

91. If you quit your job because of reaching the pension age you ___.

Resign

Retire

Give a sack

Are given a sack

92. If you are made to quit your job you____.

Resign

Retire

Give a sack

Are given a sack

93. One can cultivate all of these EXCEPT for:

Culture

Habits

Lifestyle

Tastes

94. A form of targeted automated advertising on websites, etc. based on the identity of the user and the content displayed is termed as ____ advertising

Subliminal

Bait

Contextual

B2B

95. A person giving or showing great care and attention to detail in his work may be called all of these EXCEPT FOR:

Attentive

Meticulous

Careful

Careless

96. The word "intern" is fully synonymous to "trainee"

True

False

97. Advertizing done when products appear in films, are used by film characters is known as______

Product endorsement

Product placement

Jingle

Hoarding

98. When your company ceases to exist you are ____.

Laid off

Made redundant

Unemployed

Hired

99. The quality of one's work is referred to as his/her ____.

Performance

Qualification

Expectation

Probation

100. Lockout is done by employers

True

False

101. All of these concepts are negative EXCEPT FOR

Banana

Sa·voir-faire

Faux pas

Xenophobia

102. Overqualified people are most likely to get a job

True

False

103. The logical relationship between advertizing methods and celebrity endorsement is__.

General-specific

Part and whole

Equivalence

Method and purpose

104. A _____ can make you feel embarrassed

Banana

Sa·voir-faire

Faux pas

Xenophobia

105. This plant is not indigenous ___ our region

To

Of

About

On

106. Acquisition is a kind of a merger

True

False

107. Kazakhstan can be really proud of its inter-ethnic discord.

True

False

108. The words "affiliate" and "subsidiary" are very close in meaning

True

False

109. In a matrix organization an employee may be accountable to the department head and the project manager

True

False

110. The logical relationship between advertizing and promotion is _______.

General-specific

Part and whole

Equivalence

Method and purpose

111. Savoir faire prevents faux-pars.

True

False

112. Creation of a melting pot signifies full cultural assimilation

True

False

113. Design of an advertisement for the intended category of buyers is referred to as _____(a).

Teaser

Trailer

Targeting

Baiting

114. B2B advertizing is used mostly in retail trade

True

False

115. An LLP is managed by the Board of Directors

True

False

116. Partnerships issue shares.

True

False

117. The logical relationship between an advertizing campaign and a TV commercial is _______.

General-specific

Part and whole

Equivalence

Contrast

118. The logical relationship between marketing and marketing mix is _______.

General-specific

Part and whole

Contrast

Method and purpose

119. High personnel attrition rate is characteristic of market leaders

True

False

120. He needs to be more tolerant ___ our ethnic differences

To

Of

About

On

Submit

English Bevbb Inter

1. A short song or tune used in ads is called a______.

2.

What first name or nickname would you like us to use?

2. Creator of the text for an advertisement

3. Working for office from home

4. Stop working because she/he has reached a particular age

5. The gradual reduction of a workforce by employees leaving and not being replaced rather than by redundancy

6. Only US citizens are ____ for the job

7. If you quit your job voluntarily, you___

8. Over-generalized, oversimplified or exaggerated beliefs associated with a category or group of people

9. An irrational fear or hatred of anything foreign or unfamiliar

10. These ancient buildings are part of the national ___.

11. Ethnocentrism is opposite to ________.

12. An office handling large numbers of telephone calls is referred to as a __________.

13. The main managing office of an organization is a _____.

14. An organization or a company which owns or controls not less than 51% in another company

15. When two or more companies join together to form a larger company

16. The group of people who have power to make decisions and control a company or an organization.

17. I personally know the people who serve ___ the company's Board of Directors

18. Bureaucracy is the same as ___

19. Officially secret information accessible only to authorized people

20. A web advert, normally found at the top of a page

21. The time at which a radio or television audience is expected to be at its highest

22. A short chat done to motivate staff

23. A person who has lost touch with their cultural identity

24. A feeling of confusion and anxiety caused by contact with another culture

25. My first meeting with our Japanese partner was a real …… - I had not seen such style of negotiations before.

26. This monument refers to the Kazakh national ______

27. ????? Ethnic groups in Kz have really merged into a ____.

28. A large building where raw materials or manufactured goods are stored is a/an ___________.

29. Uniforms, logos, letterheads form the company's ____ identity.

30. Getting people buy sth upon their friends or colleagues' recommendation is known as______ advertising

31. . advertising done through products appearing in films, being used by film characters

32. The advertizing method when images appear very quickly during a television or cinema advertisement with effects that people are not conscious of is called ______ advertising.

33. Development of IT has changed the advertizing landscape

34. …………. awareness of the national practices is crucially important for business success

35. A society in which promotion is based on people's worthiness

36. To divide a large organization into smaller separate units means to __it.

37. The head office or main building of an organization is referred to as a/an _____.

38. In a highly ___ organization all decisions are made by the top officials.

39. Ltd, LLP, JSC are all ___ types

40. Advertising for a product in places where it is sold is called______ advertising

41. "Copywriting" and "copyright" are similar in meaning

42. Advertizing is the driver of commerce/ has both positive and negative sides

43. I am now ___ probation, but I hope to get this job

44. An allowance or payment made for each day (of a business trip, etc.)

45. A dismissed person may get a ___ as a compensation for losing a job

46. Only ____ candidates will be invited for an interview.

47. Retail trade is opposite to ______ trade

48. Good performance in a particular activity in one company that can be used as an evaluation standard is a ______.

49. Greeting and small talk is the help for you ……………when meeting someone for the first time.

50. In a _____ in the case of bankruptcy individual shareholders lose only the cost of their shares and not other property is a/an ______.

51. Dissemination of ads through mass-scale mailing is called _______ advertising.

52. The rate at which an employer gains and loses employees is called staff ___.

53. Withdrawal of application is antonymous to ____ it

54. A division of a large organization is a/an ___________.

55. A point from which goods are sold or distributed is a/an ____.

56. The best performing employees are put __ fast track

57. Headhunting is done for the purposes of ___

58. …………. involves the ability of standing back from oneself and becoming conscious of sb's cultural values, beliefs and perceptions.

59. Saying that all African Americans are good at sports is a ………… because it's grouping the race together to indicate that everyone of that race is a good athlete.

60. Advertising targeted by one company at other companies is referred to as ____ advertizing.

61. How long have you been working ___ the company?

62. ………….refers to the relationship process between a guest and a host, and it also refers to the act or practice of being a cordial host

63. A _______company is close to its customers and understands its needs.

64. One can minimize a risk only when one is ___ of it

65. Advertizing done through a celebrity expressing support of some product in public is called _______.

66. When your company cuts production you may be any of these EXCEPT for _______.

67. If your company does not work at full capacity you may be ______.

68. Loss of indigenous languages leads to loss of cultural identity

69. The 4 P's of the marketing mix are all of these except for:

70. Making an alluring but insincere offer is known as (a) ____.

71. Mark the word with the most general meaning:

72. "Value" is closest to:

73. A company controlled by a holding or parent company is a ___________.

74. All of these may distribute products EXCEPT FOR:

75. An organization averse to change or innovation and holding traditional values is characterized as __________.

76. An arrangement in which a company gives a business the right to sell its goods or services in return for payment or a share of the profits gained

77. A large outdoor sign used for advertising, usually placed in a busy area is called a _____.

50. In a _ in the case of bankruptcy individual shareholders lose only the cost of their shares and not other property is a/an __.