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This Pre/Post Test is an assesment of your skills and knowledge in the areas of Entrepreneurship and Desktop Publisher. We do not expect you to know all of the answers to all the questions. . . YET. . . Just do your best! Enjoy!
Questions and Answers
1.
Which of these lists contains all of the elements found in a successful business start-up?
A.
An informed entrepreneur, a specific competitive advantage and a business plan.
B.
A specific demographic, a specific idea, a business plan and desire to never give up on your dreams.
C.
A great idea, hardwork and enough money.
D.
An informed entrepreneur, the right product, the right market, specific competitive advantage, an ethics and social responsibility plan and a business plan.
E.
The right idea, people to support your idea, money to help start your business and being in the right place at the right time.
Correct Answer
D. An informed entrepreneur, the right product, the right market, specific competitive advantage, an ethics and social responsibility plan and a business plan.
Explanation This answer is correct because it includes all the essential elements for a successful business start-up. An informed entrepreneur is crucial as they have the knowledge and skills required to navigate the business world. The right product and the right market ensure that there is demand for the business's offerings. A specific competitive advantage gives the business an edge over its competitors. An ethics and social responsibility plan demonstrates the business's commitment to ethical practices. Finally, a business plan outlines the strategies and goals of the business.
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2.
Which of the following are sources for succesful product and service ideas?
A.
Ideas that solve a problem.
B.
Ideas that change or improve a current product or service.
C.
Ideas that develop from the entrepreneur's firsthand knowledge of a group.
D.
All of the above.
E.
None of the above.
Correct Answer
D. All of the above.
Explanation Successful product and service ideas can come from various sources. One source is ideas that solve a problem, as identifying and addressing a need or pain point in the market can lead to a successful offering. Another source is ideas that change or improve a current product or service, as innovation and enhancements can attract customers. Additionally, ideas that develop from the entrepreneur's firsthand knowledge of a group can be valuable, as understanding the target audience's preferences and needs can lead to a successful product or service. Therefore, all of the above options are valid sources for successful product and service ideas.
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3.
Which of the following is the best definition of demographic?
A.
The means by which a product or service is made known and sold to customers.
B.
A group sharing characteristics of a human population segment, used to identify consumer markets.
C.
The expectations and behaviors of a business that set it apart from its competitors through improvements in quality, value or delivery.
D.
All of the above.
E.
None of the above.
Correct Answer
B. A group sharing characteristics of a human population segment, used to identify consumer markets.
Explanation The best definition of demographic is a group sharing characteristics of a human population segment, used to identify consumer markets. This definition accurately describes how demographics are used to analyze and understand specific groups of people based on factors such as age, gender, income, and location. By identifying these characteristics, businesses can tailor their products and marketing strategies to effectively target and appeal to their desired consumer markets.
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4.
Which of the following is the best definition of marketing?
A.
The means by which a product or service is made known and sold to customers.
B.
A group sharing characteristics of a human population segment, used to identify consumer markets.
C.
The expectations and behaviors of a business that set it apart from its competitiors through improvements in quality, value or delivery.
D.
All of the above.
E.
None of the above.
Correct Answer
A. The means by which a product or service is made known and sold to customers.
Explanation The best definition of marketing is the means by which a product or service is made known and sold to customers. This definition encompasses the key elements of marketing, which involve promoting and advertising a product or service to target customers and ultimately persuading them to make a purchase. It highlights the importance of communication and distribution channels in reaching and engaging with customers effectively.
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5.
Which of the following is the best definition of competitive advantage?
A.
The means by which a product or service is made known and sold to customers.
B.
A group sharing characteristics of a human population segment, used to identify consumer markets.
C.
The expectations and behaviors of a business that set it apart from its competitiors through improvements in quality, value or delivery.
D.
All of the above.
E.
None of the above.
Correct Answer
C. The expectations and behaviors of a business that set it apart from its competitiors through improvements in quality, value or delivery.
Explanation Competitive advantage refers to the unique qualities or strategies that a business possesses, which differentiate it from its competitors and give it an edge in the market. This includes expectations and behaviors that set the business apart, such as improvements in quality, value, or delivery. It is not related to the means of marketing and selling a product or service, nor is it about identifying consumer markets based on shared characteristics. Therefore, the correct answer is the one that describes the expectations and behaviors of a business that give it a competitive advantage.
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6.
Which of the following are guidelines for selecting your competitive advantages?
A.
Competitive advantages are important. Select several and organize them into a handbook so new employees know what is important to the company.
B.
Choose only those that raise your competitive advantage.
C.
List only general beliefs; avoid listing specific actions.
D.
All of the above.
E.
None of the above.
Correct Answer
B. Choose only those that raise your competitive advantage.
Explanation The correct answer is "Choose only those that raise your competitive advantage." This guideline suggests that when selecting competitive advantages, it is important to choose only those that will enhance or improve your competitive position in the market. This means selecting advantages that will give your company an edge over competitors and help you stand out in the industry. By focusing on advantages that directly contribute to your competitiveness, you can ensure that your resources and efforts are allocated effectively towards achieving a sustainable advantage in the market.
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7.
Which is the correct spelling and best definition for entrepreneurship?
A.
Enterpraynewership is the 20th century term which explains the ups and downs of business and it was coined by Maxwell Baptist Church in 1902.
B.
Entrepreneurship is the process of saving a business from failing.
C.
Enterpreneurship refers to only big businesses like McDonalds, Wal-Mart or Microsoft.
D.
Entrepreneurship is the business created or organized by an entrepreneur.
E.
Entrepraneurship is all of the above.
Correct Answer
D. Entrepreneurship is the business created or organized by an entrepreneur.
Explanation The correct answer is "Entrepreneurship is the business created or organized by an entrepreneur." This definition accurately captures the essence of entrepreneurship, which involves the creation or organization of a business venture by an individual known as an entrepreneur. It encompasses the idea of taking risks, innovating, and managing a business for potential success.
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8.
What are the common sources for product development?
A.
Products or services that solve a problem, which previously had no solution.
B.
To change or improve a current product or service.
C.
Products or services for groups of which you have first-hand knowledge.
D.
All of the above.
E.
Lol, IDK!
Correct Answer
D. All of the above.
Explanation The common sources for product development include products or services that solve a problem, which previously had no solution, changing or improving a current product or service, and developing products or services for groups of which you have first-hand knowledge. Therefore, the correct answer is "All of the above."
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9.
Consumer's purchase products and services are motivated by both logical and personal needs.
A.
True
B.
False
C.
IDK why people buy stuff.
Correct Answer
A. True
Explanation Consumers' purchasing decisions are influenced by both logical and personal needs. Logical needs refer to practical considerations such as functionality, quality, and price, while personal needs are driven by emotions, desires, and individual preferences. This means that consumers not only consider the practical aspects of a product or service but also their personal wants and desires when making a purchase. Therefore, the statement that consumer's purchase products and services are motivated by both logical and personal needs is true.
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10.
Which of the following is the best definition of a social entrepreneur?
A.
A person who starts a business with a social issue as the primary focus.
B.
Someone who uses social media like face book, MySpace, Twitter, etc. to enhance their business.
C.
A person well liked by a lot of people who makes money based on how popular they are.
D.
All of the above
E.
IDK
Correct Answer
A. A person who starts a business with a social issue as the primary focus.
Explanation A social entrepreneur is defined as a person who starts a business with a social issue as the primary focus. This means that their main objective is to address and solve a social problem through their business venture. Unlike traditional entrepreneurs who prioritize profit-making, social entrepreneurs prioritize creating positive social change and impact. They use innovative and sustainable approaches to tackle societal challenges and improve the well-being of communities. This definition distinguishes social entrepreneurs from those who simply use social media or rely on popularity to make money.
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11.
Which of the following is the best definition of Social responsibility?
A.
Any person directly affected by a business.
B.
The responsibility of a business owner to provide jobs for those who need them.
C.
The ability to use social skills like verbal and nonverbal communication to expand a brand.
D.
A business obligation to weigh the consequences to all stakeholders before making decisions.
E.
IDK, I'm responsible with my socialization.
Correct Answer
D. A business obligation to weigh the consequences to all stakeholders before making decisions.
Explanation The best definition of social responsibility is a business obligation to weigh the consequences to all stakeholders before making decisions. This means that businesses should consider the impact their decisions have on various groups, such as employees, customers, suppliers, and the community, and make choices that prioritize the well-being of all these stakeholders. It emphasizes the importance of ethical decision-making and taking into account the broader social and environmental implications of business actions.
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12.
In Microsoft Publisher, what is the background?
A.
The scenery behind something in your document and where you place objects that will appear on every page of your publication.
B.
The objects in front of the scenery.
C.
The conditions that form the setting within which something is experienced.
D.
All of the above.
E.
IDK.
Correct Answer
A. The scenery behind something in your document and where you place objects that will appear on every page of your publication.
Explanation The correct answer is the scenery behind something in your document and where you place objects that will appear on every page of your publication. In Microsoft Publisher, the background refers to the visual elements that are placed behind the main content of a document. It can include images, colors, patterns, or even gradients. These elements are used to enhance the overall design and provide a consistent look throughout the publication. Additionally, the background is also where you can position and arrange objects that will appear on every page, such as headers, footers, or watermarks.
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13.
Graphic communication is using what to convey
a message?
A.
Morse code.
B.
Words, drawings and photographs.
C.
Radio commercials.
D.
Public speaking.
E.
All of the above.
Correct Answer
B. Words, drawings and pHotograpHs.
Explanation Graphic communication is the use of visual elements such as words, drawings, and photographs to convey a message. Morse code, radio commercials, and public speaking are not examples of graphic communication as they do not primarily rely on visual elements. Therefore, the correct answer is words, drawings, and photographs.
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14.
What does it mean to group objects in Microsoft Publisher?
A.
To form out of superimposed
B.
Makes several objects behave as one so that you can move, resize, or rotate them all at the same time.
C.
To toss so as to cause to turn over in the air
D.
All of the above.
E.
IDK
Correct Answer
B. Makes several objects behave as one so that you can move, resize, or rotate them all at the same time.
Explanation Grouping objects in Microsoft Publisher means making several objects behave as one so that you can move, resize, or rotate them all at the same time. This allows for easier manipulation and organization of multiple objects within a document.
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15.
What is layering in desktop publishing?
A.
To put information in columns as you would for a price list, a resume, or a table of contents for a newsletter.
B.
Objects can be stacked with the first object you create at the bottom of the stack and the last object at the top.
C.
One of the pre-defined colors in a particular color scheme.
D.
All of the above.
E.
IDK.
Correct Answer
B. Objects can be stacked with the first object you create at the bottom of the stack and the last object at the top.
Explanation Layering in desktop publishing refers to the process of stacking objects on top of each other, with the first object created placed at the bottom of the stack and the last object created placed at the top. This allows for the organization and arrangement of information in columns, such as in a price list, resume, or table of contents for a newsletter. By layering objects, designers can easily manage the placement and visibility of different elements within a design, creating a visually appealing and organized layout.
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16.
What does it mean if an object in your publication is transparent?
A.
Automatically addresses envelopes, labels, postcards, brochures, newsletters, and other publications for mass mailing
B.
You can see the layer beneath it
C.
These margin and grid guides help to ensure a consistent layout for your publication
D.
All of the above.
E.
IDK
Correct Answer
B. You can see the layer beneath it
Explanation If an object in your publication is transparent, it means that you can see the layer beneath it. This suggests that the object has a level of opacity that allows the content behind it to be visible. Transparency is often used to create visual depth and overlay elements in graphic design.
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17.
What does it mean to flip an object in Publisher?
A.
Easily detected or seen through.
B.
Readily understood.
C.
To create its mirror image.
D.
Take a product and turn it into profit.
E.
All of the above.
Correct Answer
C. To create its mirror image.
Explanation Flipping an object in Publisher refers to the action of creating its mirror image. This means that the object is horizontally reversed, as if it were reflected in a mirror. This feature is commonly used in graphic design to create symmetrical designs or to enhance the visual appeal of an object. By flipping an object, its orientation is reversed, resulting in a mirrored version of the original image.
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18.
What is a text frame?
A.
To plan to obtain or bring about
B.
Bounding box that has handles for resizing or dragging
C.
An edited or emended copy of an original work
D.
All of the above.
E.
IDK.
Correct Answer
B. Bounding box that has handles for resizing or dragging
Explanation A text frame refers to a bounding box that contains text and has handles that allow for resizing or dragging. This feature is commonly used in graphic design software or word processing programs to manipulate the size and position of text within a document or layout. It provides flexibility and control over the placement and appearance of text content.
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19.
Define Desktop Publishing:
A.
The process of editing and layout of printed material intended for publication
B.
To indicate with a distinctive mark, sign, or name
C.
To make a drawing, pattern, or sketch of
D.
All of the above.
E.
IDK.
Correct Answer
A. The process of editing and layout of printed material intended for publication
Explanation The correct answer is "The process of editing and layout of printed material intended for publication." This answer accurately defines desktop publishing as the process of editing and arranging printed materials, such as books, magazines, or brochures, in a visually appealing and professional manner for publication. It involves tasks like typesetting, formatting, and designing the layout of the content to create a polished final product.
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20.
You have finished your first set of business cards for your business. How can you see what your document will look like before printing?
A.
View the business card.
B.
Print preview.
C.
Open the business card
D.
You can’t – you must print it first.
E.
IDK, look at the screen.
Correct Answer
B. Print preview.
Explanation Before printing your business cards, you can use the print preview function to see what your document will look like. This allows you to check for any errors or formatting issues and make necessary adjustments before actually printing the cards. It helps ensure that the final printed version matches your desired design and layout.
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21.
Jesse needs to design a business card for his camp. What type of
computer program would he most likely use?
A.
Word processing.
B.
Virtual reality.
C.
Simulation.
D.
Desktop publishing.
E.
A business program.
Correct Answer
D. Desktop publishing.
Explanation Jesse needs to design a business card for his camp, which requires a program that specializes in creating and formatting printed materials. Word processing programs are mainly used for creating and editing text documents, while virtual reality and simulation programs are unrelated to designing business cards. A business program is too broad and does not specifically cater to design needs. Therefore, the most suitable program for Jesse to use in this scenario would be desktop publishing, which is specifically designed for creating professional-looking printed materials such as business cards.
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22.
What are Times New Roman and Arial?
A.
Points
B.
Fonts
C.
Templates
D.
Graphics
E.
All of the above.
Correct Answer
B. Fonts
Explanation Times New Roman and Arial are both examples of fonts. Fonts refer to the different styles and designs of letters, numbers, and characters that are used in typography. Times New Roman is a serif font, characterized by the small lines or strokes at the ends of characters, while Arial is a sans-serif font, which lacks these decorative strokes. Fonts play a crucial role in visual communication and can greatly impact the overall look and feel of a document or design.
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23.
Red, yellow, and blue are what type of colors?
A.
Primary.
B.
Secondary.
C.
Tertiary
D.
Complementary.
Correct Answer
A. Primary.
Explanation The colors red, yellow, and blue are considered primary colors. Primary colors are the basic colors that cannot be created by mixing other colors together. They are used as the foundation for creating all other colors. In the subtractive color model (used in painting and mixing pigments), red, yellow, and blue are the primary colors. In the additive color model (used in light and digital displays), red, green, and blue are the primary colors.
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24.
Empty space in a design is often referred to as:
A.
White space.
B.
Area.
C.
Foreground.
D.
Background.
E.
All of the above.
Correct Answer
A. White space.
Explanation Empty space in a design is often referred to as "white space." White space refers to the areas in a design that do not contain any elements or content. It is intentionally left blank to create visual balance, improve readability, and enhance the overall aesthetic appeal of the design. White space helps to separate and highlight different elements, making the design more organized and visually pleasing. It allows the viewer's eyes to rest and focus on the important elements, creating a sense of clarity and elegance in the design.
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25.
The digital image to be used in a poster needs to be cropped. What is actually being done to the image?
A.
Making it smaller by changing the width and
height ratios.
B.
Deleting unwanted parts of an image so that
the result is more useful.
C.
Making it larger by changing the width and
height ratios
D.
Changing the color scheme from CMYK to
Pantone.
E.
All of the above.
Correct Answer
B. Deleting unwanted parts of an image so that
the result is more useful.
Explanation Cropping an image involves deleting unwanted parts of the image in order to make the result more useful. This process allows the user to focus on a specific area or subject of the image by removing any unnecessary or distracting elements. Cropping does not involve changing the size or color scheme of the image. Therefore, the correct answer is "Deleting unwanted parts of an image so that the result is more useful."
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26.
In desktop publishing, the correct order for the five stages of development is:
A.
Rough-layout, comprehensive layout,
thumbnails, and final product.
B.
Thumbnails, comprehensive layout, rough layout,
and final product.
C.
Thumbnails, comprehensive layout, rough layout,
and final product.
D.
Thumbnails, rough-layout, comprehensive
layout, and final product.
E.
IDK, IDK, IDK!
Correct Answer
D. Thumbnails, rough-layout, comprehensive
layout, and final product.
Explanation The correct order for the five stages of development in desktop publishing is thumbnails, rough-layout, comprehensive layout, and final product. This order allows for initial brainstorming and sketching of ideas in the form of thumbnails, then refining those ideas into a rough layout. The comprehensive layout is then created, which is a more detailed and polished version of the rough layout. Finally, the final product is produced based on the comprehensive layout.
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27.
What are examples of cool colors?
A.
Orange, yellow and red
B.
Pink, periwinkle and mauve
C.
Black, white and gray
D.
Blue, green and purple
E.
All of the above.
Correct Answer
D. Blue, green and purple
Explanation Blue, green, and purple are examples of cool colors because they are typically associated with calmness, tranquility, and a sense of relaxation. These colors are often found in nature, such as in bodies of water (blue), foliage (green), and flowers (purple). Cool colors are known to have a soothing effect on the viewer and are often used in interior design to create a peaceful atmosphere.
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