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Survey: Broadcast Journalism
19 Questions
|
By Hath2551 | Updated: Dec 31, 2012
| Attempts: 110
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1.
If a TV network broadcasts a female-oriented sitcom when its top rival is airing a pro football game, that's usually called:
Evasive Action
Audience Raiding
Hammocking
Block Tentpoling
Counterprogramming
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About This Quiz
Unit 2 Exam Review: Chapters 5-8
2.
What's your name?
We’ll put your name on your report, certificate, and leaderboard.
2.
One major breakthrough in the development of the personal computer was the addition of icons and visual links to replace text-based commands in the computer's operating system. This innovation was called:
Pulse Code Modulation
Quantization
Graphic User Interface (GUI)
Sampling
Data Storage
Submit
3.
The term "bit" is formed by compressing two terms; they are:
Binary, Digit
Binary, Terminal
Basic, Intelligence
Broadcast, Digital
None of the above
Submit
4.
Media corporations are said to be seeking synergy when they:
Replace their accounting firms with in-house auditors
Break ground for broadcast stations in new locations
Sell off stations to avoid violating FCC ownership rules
Get into carriage battles with local cable systems
Acquire companies that can work together in creative ways
Submit
5.
The broadcast industry rests on a three-legged stool of these economic factors:
Station, Station Group, Network
Broadcaster, Producer, Advertiser
Revenue, Payroll, Profit
Researcher, Producer, Marketer
Broadcaster, Audience, Advertiser
Submit
6.
Among the most popular radio personalities syndicated in the United States has been:
Jon Stewart
Noam Chomsky
Maury Povich
Paul Harvey
Rick Emerson
Submit
7.
In order to describe the speed of bits flowing in data streams, engineers refer to "bit rates," which are measured in:
Frequencies
Cycles
Hertz
Bits per Second (bps)
Bytes (kilo, mega, giga)
Submit
8.
The Swedish engineer whose design was to rethink analogous waves of energy in terms of dots and dashes was:
Harry Nyquist
Claude Shannon
Warren Weaver
John Mauchly
J. Presper Eckert
Submit
9.
This part of the personal computer is important because it translates software applications for the CPU.
Operating System (OS)
Storage Memory
Random Access Memory (RAM)
Floppy Disk Drive
Mouse
Submit
10.
Sometimes a radio manager, seeing a weakness in a rival station, will:
Adopt that station's format, hoping to do it better and lure away listeners
Exploit the weakness through an aggressive negative-advertising campaign
Avoid using the same music format, fearing that it may be inherently weak
Try to develop a network of spies within the rival station to make it weaker
None of the above
Submit
11.
A fundamental change from the 1970's is that big-time television today no longer has:
News divisions as "loss leaders"
African-American correspondents
Assignment desks
Labor unions
Foreign bureaus
Submit
12.
One tool that many radio stations use to analyze the timing and competitiveness of their programs is the:
Music Chart
Hot Clock
Playlist
Computer
Newsletter
Submit
13.
The number of local TV stations in the country from which newscasts flow is about:
600
800
1,000
300
None of the Above
Submit
14.
In the basic transaction in commercial broadcasting,
Consumers buy programs directly from networks
Advertisers sell their products to audiences
Advertisers buy shows from production companies
Networks buy programs from affiliated stations
Broadcasters sell their audiences to advertisers
Submit
15.
On average, TV-news salaries are very low, starting at little more than:
$18,000 a year
$700 a week
$20,000 a year
$1,500 a month
$25,000 a year
Submit
16.
Overall, the largest sector of U.S. broadcast journalism today is:
Public-Radio News
Syndicated Radio News
Network TV News
Local TV news
Local Radio News
Submit
17.
The TV program credited with (or blamed for) making profitability mandatory in news is:
PBS' McNeil-Lehrer News Hour
CBS' 60 Minutes
CNN's Anderson Cooper 360
ABC's 20-20
CNBC's The News with Brian Williams
Submit
18.
The only true broadcasters in the U.S. system are:
Fiber-Optics Webs
Broadcast Networks
Cable Systems
Local Stations
Internet Sites
Submit
19.
Networks and their affiliates have argued over how much a network has to pay a station in:
Licensing fees
Barter minutes
Compensation (comp.)
Accounting credits
Advertising funds
Submit
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All (19)
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If a TV network broadcasts a female-oriented sitcom when its top rival...
One major breakthrough in the development of the personal computer was...
The term "bit" is formed by compressing two terms; they are:
Media corporations are said to be seeking synergy when they:
The broadcast industry rests on a three-legged stool of these economic...
Among the most popular radio personalities syndicated in the United...
In order to describe the speed of bits flowing in data streams,...
The Swedish engineer whose design was to rethink analogous waves of...
This part of the personal computer is important because it translates...
Sometimes a radio manager, seeing a weakness in a rival station, will:
A fundamental change from the 1970's is that big-time television today...
One tool that many radio stations use to analyze the timing and...
The number of local TV stations in the country from which newscasts...
In the basic transaction in commercial broadcasting,
On average, TV-news salaries are very low, starting at little more...
Overall, the largest sector of U.S. broadcast journalism today is:
The TV program credited with (or blamed for) making profitability...
The only true broadcasters in the U.S. system are:
Networks and their affiliates have argued over how much a network has...
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