Survey: Broadcast Journalism
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Unit 2 Exam Review: Chapters 5-8
- 1.The term "bit" is formed by compressing two terms; they are:
- A.
Binary, Digit
- B.
Binary, Terminal
- C.
Basic, Intelligence
- D.
Broadcast, Digital
- E.
None of the above
- 2.One major breakthrough in the development of the personal computer was the addition of icons and visual links to replace text-based commands in the computer's operating system. This innovation was called:
- A.
Pulse Code Modulation
- B.
Quantization
- C.
Graphic User Interface (GUI)
- D.
Sampling
- E.
Data Storage
- 3.In order to describe the speed of bits flowing in data streams, engineers refer to "bit rates," which are measured in:
- A.
Frequencies
- B.
Cycles
- C.
Hertz
- D.
Bits per Second (bps)
- E.
Bytes (kilo, mega, giga)
- 4.The Swedish engineer whose design was to rethink analogous waves of energy in terms of dots and dashes was:
- A.
Harry Nyquist
- B.
Claude Shannon
- C.
Warren Weaver
- D.
John Mauchly
- E.
J. Presper Eckert
- 5.This part of the personal computer is important because it translates software applications for the CPU.
- A.
Operating System (OS)
- B.
Storage Memory
- C.
Random Access Memory (RAM)
- D.
Floppy Disk Drive
- E.
Mouse
- 6.The only true broadcasters in the U.S. system are:
- A.
Fiber-Optics Webs
- B.
Broadcast Networks
- C.
Cable Systems
- D.
Local Stations
- E.
Internet Sites
- 7.The broadcast industry rests on a three-legged stool of these economic factors:
- A.
Station, Station Group, Network
- B.
Broadcaster, Producer, Advertiser
- C.
Revenue, Payroll, Profit
- D.
Researcher, Producer, Marketer
- E.
Broadcaster, Audience, Advertiser
- 8.In the basic transaction in commercial broadcasting,
- A.
Consumers buy programs directly from networks
- B.
Advertisers sell their products to audiences
- C.
Advertisers buy shows from production companies
- D.
Networks buy programs from affiliated stations
- E.
Broadcasters sell their audiences to advertisers
- 9.Media corporations are said to be seeking synergy when they:
- A.
Replace their accounting firms with in-house auditors
- B.
Break ground for broadcast stations in new locations
- C.
Sell off stations to avoid violating FCC ownership rules
- D.
Get into carriage battles with local cable systems
- E.
Acquire companies that can work together in creative ways
- 10.Among the most popular radio personalities syndicated in the United States has been:
- A.
Jon Stewart
- B.
Noam Chomsky
- C.
Maury Povich
- D.
Paul Harvey
- E.
Rick Emerson
- 11.Networks and their affiliates have argued over how much a network has to pay a station in:
- A.
Licensing fees
- B.
Barter minutes
- C.
Compensation (comp.)
- D.
Accounting credits
- E.
Advertising funds
- 12.Sometimes a radio manager, seeing a weakness in a rival station, will:
- A.
Adopt that station's format, hoping to do it better and lure away listeners
- B.
Exploit the weakness through an aggressive negative-advertising campaign
- C.
Avoid using the same music format, fearing that it may be inherently weak
- D.
Try to develop a network of spies within the rival station to make it weaker
- E.
None of the above
- 13.One tool that many radio stations use to analyze the timing and competitiveness of their programs is the:
- A.
Music Chart
- B.
Hot Clock
- C.
Playlist
- D.
Computer
- E.
Newsletter
- 14.If a TV network broadcasts a female-oriented sitcom when its top rival is airing a pro football game, that's usually called:
- A.
Evasive Action
- B.
Audience Raiding
- C.
Hammocking
- D.
Block Tentpoling
- E.
Counterprogramming
- 15.A fundamental change from the 1970's is that big-time television today no longer has:
- A.
News divisions as "loss leaders"
- B.
African-American correspondents
- C.
Assignment desks
- D.
Labor unions
- E.
Foreign bureaus
- 16.The TV program credited with (or blamed for) making profitability mandatory in news is:
- A.
PBS' McNeil-Lehrer News Hour
- B.
CBS' 60 Minutes
- C.
CNN's Anderson Cooper 360
- D.
ABC's 20-20
- E.
CNBC's The News with Brian Williams
- 17.The number of local TV stations in the country from which newscasts flow is about:
- A.
600
- B.
800
- C.
1,000
- D.
300
- E.
None of the Above
- 18.Overall, the largest sector of U.S. broadcast journalism today is:
- A.
Public-Radio News
- B.
Syndicated Radio News
- C.
Network TV News
- D.
Local TV news
- E.
Local Radio News
- 19.On average, TV-news salaries are very low, starting at little more than:
- A.
$18,000 a year
- B.
$700 a week
- C.
$20,000 a year
- D.
$1,500 a month
- E.
$25,000 a year
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