Survey: Broadcast Journalism

19 Questions | Attempts: 110
Share
SettingsSettings
Please wait...
  • 1/19 Questions

    If a TV network broadcasts a female-oriented sitcom when its top rival is airing a pro football game, that's usually called:

    • Evasive Action
    • Audience Raiding
    • Hammocking
    • Block Tentpoling
    • Counterprogramming
Please wait...
About This Quiz

Unit 2 Exam Review: Chapters 5-8

Journalism Quizzes & Trivia

Quiz Preview

  • 2. 

    One major breakthrough in the development of the personal computer was the addition of icons and visual links to replace text-based commands in the computer's operating system. This innovation was called:

    • Pulse Code Modulation

    • Quantization

    • Graphic User Interface (GUI)

    • Sampling

    • Data Storage

    Correct Answer
    A. Graphic User Interface (GUI)
  • 3. 

    The term "bit" is formed by compressing two terms; they are:

    • Binary, Digit

    • Binary, Terminal

    • Basic, Intelligence

    • Broadcast, Digital

    • None of the above

    Correct Answer
    A. Binary, Digit
  • 4. 

    Media corporations are said to be seeking synergy when they:

    • Replace their accounting firms with in-house auditors

    • Break ground for broadcast stations in new locations

    • Sell off stations to avoid violating FCC ownership rules

    • Get into carriage battles with local cable systems

    • Acquire companies that can work together in creative ways

    Correct Answer
    A. Acquire companies that can work together in creative ways
  • 5. 

    The broadcast industry rests on a three-legged stool of these economic factors:

    • Station, Station Group, Network

    • Broadcaster, Producer, Advertiser

    • Revenue, Payroll, Profit

    • Researcher, Producer, Marketer

    • Broadcaster, Audience, Advertiser

    Correct Answer
    A. Broadcaster, Audience, Advertiser
  • 6. 

    Among the most popular radio personalities syndicated in the United States has been:

    • Jon Stewart

    • Noam Chomsky

    • Maury Povich

    • Paul Harvey

    • Rick Emerson

    Correct Answer
    A. Paul Harvey
  • 7. 

    In order to describe the speed of bits flowing in data streams, engineers refer to "bit rates," which are measured in:

    • Frequencies

    • Cycles

    • Hertz

    • Bits per Second (bps)

    • Bytes (kilo, mega, giga)

    Correct Answer
    A. Bits per Second (bps)
  • 8. 

    The Swedish engineer whose design was to rethink analogous waves of energy in terms of dots and dashes was:

    • Harry Nyquist

    • Claude Shannon

    • Warren Weaver

    • John Mauchly

    • J. Presper Eckert

    Correct Answer
    A. Harry Nyquist
  • 9. 

    This part of the personal computer is important because it translates software applications for the CPU.

    • Operating System (OS)

    • Storage Memory

    • Random Access Memory (RAM)

    • Floppy Disk Drive

    • Mouse

    Correct Answer
    A. Operating System (OS)
  • 10. 

    Sometimes a radio manager, seeing a weakness in a rival station, will:

    • Adopt that station's format, hoping to do it better and lure away listeners

    • Exploit the weakness through an aggressive negative-advertising campaign

    • Avoid using the same music format, fearing that it may be inherently weak

    • Try to develop a network of spies within the rival station to make it weaker

    • None of the above

    Correct Answer
    A. Adopt that station's format, hoping to do it better and lure away listeners
  • 11. 

    A fundamental change from the 1970's is that big-time television today no longer has:

    • News divisions as "loss leaders"

    • African-American correspondents

    • Assignment desks

    • Labor unions

    • Foreign bureaus

    Correct Answer
    A. News divisions as "loss leaders"
  • 12. 

    One tool that many radio stations use to analyze the timing and competitiveness of their programs is the:

    • Music Chart

    • Hot Clock

    • Playlist

    • Computer

    • Newsletter

    Correct Answer
    A. Hot Clock
  • 13. 

    The number of local TV stations in the country from which newscasts flow is about:

    • 600

    • 800

    • 1,000

    • 300

    • None of the Above

    Correct Answer
    A. 800
  • 14. 

    In the basic transaction in commercial broadcasting,

    • Consumers buy programs directly from networks

    • Advertisers sell their products to audiences

    • Advertisers buy shows from production companies

    • Networks buy programs from affiliated stations

    • Broadcasters sell their audiences to advertisers

    Correct Answer
    A. Broadcasters sell their audiences to advertisers
  • 15. 

    On average, TV-news salaries are very low, starting at little more than:

    • $18,000 a year

    • $700 a week

    • $20,000 a year

    • $1,500 a month

    • $25,000 a year

    Correct Answer
    A. $20,000 a year
  • 16. 

    Overall, the largest sector of U.S. broadcast journalism today is:

    • Public-Radio News

    • Syndicated Radio News

    • Network TV News

    • Local TV news

    • Local Radio News

    Correct Answer
    A. Local TV news
  • 17. 

    The TV program credited with (or blamed for) making profitability mandatory in news is:

    • PBS' McNeil-Lehrer News Hour

    • CBS' 60 Minutes

    • CNN's Anderson Cooper 360

    • ABC's 20-20

    • CNBC's The News with Brian Williams

    Correct Answer
    A. CBS' 60 Minutes
  • 18. 

    The only true broadcasters in the U.S. system are:

    • Fiber-Optics Webs

    • Broadcast Networks

    • Cable Systems

    • Local Stations

    • Internet Sites

    Correct Answer
    A. Local Stations
  • 19. 

    Networks and their affiliates have argued over how much a network has to pay a station in:

    • Licensing fees

    • Barter minutes

    • Compensation (comp.)

    • Accounting credits

    • Advertising funds

    Correct Answer
    A. Compensation (comp.)

Quiz Review Timeline (Updated): Dec 31, 2012 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Dec 31, 2012
    Quiz Edited by
    ProProfs Editorial Team
  • Apr 07, 2009
    Quiz Created by
    Hath2551
Back to Top Back to top
Advertisement
×

Wait!
Here's an interesting quiz for you.

We have other quizzes matching your interest.