Unit 2 Exam Review: Chapters 5-8
Binary, Digit
Binary, Terminal
Basic, Intelligence
Broadcast, Digital
None of the above
Pulse Code Modulation
Quantization
Graphic User Interface (GUI)
Sampling
Data Storage
Frequencies
Cycles
Hertz
Bits per Second (bps)
Bytes (kilo, mega, giga)
Harry Nyquist
Claude Shannon
Warren Weaver
John Mauchly
J. Presper Eckert
Operating System (OS)
Storage Memory
Random Access Memory (RAM)
Floppy Disk Drive
Mouse
Fiber-Optics Webs
Broadcast Networks
Cable Systems
Local Stations
Internet Sites
Station, Station Group, Network
Broadcaster, Producer, Advertiser
Revenue, Payroll, Profit
Researcher, Producer, Marketer
Broadcaster, Audience, Advertiser
Consumers buy programs directly from networks
Advertisers sell their products to audiences
Advertisers buy shows from production companies
Networks buy programs from affiliated stations
Broadcasters sell their audiences to advertisers
Replace their accounting firms with in-house auditors
Break ground for broadcast stations in new locations
Sell off stations to avoid violating FCC ownership rules
Get into carriage battles with local cable systems
Acquire companies that can work together in creative ways
Jon Stewart
Noam Chomsky
Maury Povich
Paul Harvey
Rick Emerson
Licensing fees
Barter minutes
Compensation (comp.)
Accounting credits
Advertising funds
Adopt that station's format, hoping to do it better and lure away listeners
Exploit the weakness through an aggressive negative-advertising campaign
Avoid using the same music format, fearing that it may be inherently weak
Try to develop a network of spies within the rival station to make it weaker
None of the above
Music Chart
Hot Clock
Playlist
Computer
Newsletter
Evasive Action
Audience Raiding
Hammocking
Block Tentpoling
Counterprogramming
News divisions as "loss leaders"
African-American correspondents
Assignment desks
Labor unions
Foreign bureaus
PBS' McNeil-Lehrer News Hour
CBS' 60 Minutes
CNN's Anderson Cooper 360
ABC's 20-20
CNBC's The News with Brian Williams
600
800
1,000
300
None of the Above
Public-Radio News
Syndicated Radio News
Network TV News
Local TV news
Local Radio News
$18,000 a year
$700 a week
$20,000 a year
$1,500 a month
$25,000 a year
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