Survey: Broadcast Journalism

19 Questions | By Hath2551

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Unit 2 Exam Review: Chapters 5-8

Questions and Answers

1.

The term "bit" is formed by compressing two terms; they are:
- A.
  
  Binary, Digit
- B.
  
  Binary, Terminal
- C.
  
  Basic, Intelligence
- D.
  
  Broadcast, Digital
- E.
  
  None of the above
2.

One major breakthrough in the development of the personal computer was the addition of icons and visual links to replace text-based commands in the computer's operating system. This innovation was called:
- A.
  
  Pulse Code Modulation
- B.
  
  Quantization
- C.
  
  Graphic User Interface (GUI)
- D.
  
  Sampling
- E.
  
  Data Storage
3.

In order to describe the speed of bits flowing in data streams, engineers refer to "bit rates," which are measured in:
- A.
  
  Frequencies
- B.
  
  Cycles
- C.
  
  Hertz
- D.
  
  Bits per Second (bps)
- E.
  
  Bytes (kilo, mega, giga)
4.

The Swedish engineer whose design was to rethink analogous waves of energy in terms of dots and dashes was:
- A.
  
  Harry Nyquist
- B.
  
  Claude Shannon
- C.
  
  Warren Weaver
- D.
  
  John Mauchly
- E.
  
  J. Presper Eckert
5.

This part of the personal computer is important because it translates software applications for the CPU.
- A.
  
  Operating System (OS)
- B.
  
  Storage Memory
- C.
  
  Random Access Memory (RAM)
- D.
  
  Floppy Disk Drive
- E.
  
  Mouse
6.

The only true broadcasters in the U.S. system are:
- A.
  
  Fiber-Optics Webs
- B.
  
  Broadcast Networks
- C.
  
  Cable Systems
- D.
  
  Local Stations
- E.
  
  Internet Sites
7.

The broadcast industry rests on a three-legged stool of these economic factors:
- A.
  
  Station, Station Group, Network
- B.
  
  Broadcaster, Producer, Advertiser
- C.
  
  Revenue, Payroll, Profit
- D.
  
  Researcher, Producer, Marketer
- E.
  
  Broadcaster, Audience, Advertiser
8.

In the basic transaction in commercial broadcasting,
- A.
  
  Consumers buy programs directly from networks
- B.
  
  Advertisers sell their products to audiences
- C.
  
  Advertisers buy shows from production companies
- D.
  
  Networks buy programs from affiliated stations
- E.
  
  Broadcasters sell their audiences to advertisers
9.

Media corporations are said to be seeking synergy when they:
- A.
  
  Replace their accounting firms with in-house auditors
- B.
  
  Break ground for broadcast stations in new locations
- C.
  
  Sell off stations to avoid violating FCC ownership rules
- D.
  
  Get into carriage battles with local cable systems
- E.
  
  Acquire companies that can work together in creative ways
10.

Among the most popular radio personalities syndicated in the United States has been:
- A.
  
  Jon Stewart
- B.
  
  Noam Chomsky
- C.
  
  Maury Povich
- D.
  
  Paul Harvey
- E.
  
  Rick Emerson
11.

Networks and their affiliates have argued over how much a network has to pay a station in:
- A.
  
  Licensing fees
- B.
  
  Barter minutes
- C.
  
  Compensation (comp.)
- D.
  
  Accounting credits
- E.
  
  Advertising funds
12.

Sometimes a radio manager, seeing a weakness in a rival station, will:
- A.
  
  Adopt that station's format, hoping to do it better and lure away listeners
- B.
  
  Exploit the weakness through an aggressive negative-advertising campaign
- C.
  
  Avoid using the same music format, fearing that it may be inherently weak
- D.
  
  Try to develop a network of spies within the rival station to make it weaker
- E.
  
  None of the above
13.

One tool that many radio stations use to analyze the timing and competitiveness of their programs is the:
- A.
  
  Music Chart
- B.
  
  Hot Clock
- C.
  
  Playlist
- D.
  
  Computer
- E.
  
  Newsletter
14.

If a TV network broadcasts a female-oriented sitcom when its top rival is airing a pro football game, that's usually called:
- A.
  
  Evasive Action
- B.
  
  Audience Raiding
- C.
  
  Hammocking
- D.
  
  Block Tentpoling
- E.
  
  Counterprogramming
15.

A fundamental change from the 1970's is that big-time television today no longer has:
- A.
  
  News divisions as "loss leaders"
- B.
  
  African-American correspondents
- C.
  
  Assignment desks
- D.
  
  Labor unions
- E.
  
  Foreign bureaus
16.

The TV program credited with (or blamed for) making profitability mandatory in news is:
- A.
  
  PBS' McNeil-Lehrer News Hour
- B.
  
  CBS' 60 Minutes
- C.
  
  CNN's Anderson Cooper 360
- D.
  
  ABC's 20-20
- E.
  
  CNBC's The News with Brian Williams
17.

The number of local TV stations in the country from which newscasts flow is about:
- A.
  
  600
- B.
  
  800
- C.
  
  1,000
- D.
  
  300
- E.
  
  None of the Above
18.

Overall, the largest sector of U.S. broadcast journalism today is:
- A.
  
  Public-Radio News
- B.
  
  Syndicated Radio News
- C.
  
  Network TV News
- D.
  
  Local TV news
- E.
  
  Local Radio News
19.

On average, TV-news salaries are very low, starting at little more than:
- A.
  
  $18,000 a year
- B.
  
  $700 a week
- C.
  
  $20,000 a year
- D.
  
  $1,500 a month
- E.
  
  $25,000 a year

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